Web Development Services

What are Web Development Services?

Web development is the process of building, creating, and maintaining a website on WordPress, Wixor other website-building platforms. The process can range anywhere from a simple plain-text website to a complex network application.

Web development services are those that provide a web-based solution that involves project ideation, web service maintenance, troubleshooting technical issues, and building an SEO-friendly website.

Brands outsource the development of a website to a web development agency. The reason for the same is that they specialise in offering a wide range of web development services that apply original design principles that set your website apart from the competition. Web development services firms also ensure regular maintenance and troubleshooting services for your clients.

Best Practices for Website Development

Professional Web development services are crucial for any brand that wants to have a highly functional and converting website. Once you get in touch with an agency that provides web development services, the following are the practices they adopt to build a site that is best suited for your business goals.

1. Thorough Research and Plan

Every great project starts with a plan. Your development and design depend on a lot of factors — your goals, your industry, the type of products/services, etc. Whether you’re rebranding or building your website from scratch, a website needs to have clear goals. The performance of web developers depends on how well-defined a website development plan is.

Considering the different factors that need to be considered before the developer writes the code, the brand and web development agency need to work together to define the objectives and standard practices of the industry. For example, for an eCommerce website that has multiple product pages, the faceted navigation, CTAs, and layout of the site will be drastically different than a SaaS website where product features and pricing may take centre stage. The latter also doesn’t have too many sub-web pages.

While developing this process, the eCommerce web development services also need to include the HTML elements, software engineering aspects, code snippet works, multi-device compatibility, page load speed, and the talent associated with the website development.

It may feel that a lot of time is spent on the planning stages, but consider it as an investment. Planning reduces the possibility of errors in the future and enables you to maintain focus. It ultimately saves time and enables you to build a professional website.

2. Develop Testable Code

Testing codes is a critical part of the web development process. But to do so, you need to write testable codes. Many web developers write in a manner that makes testing difficult. Codes you can test and revisit can be easily maintained according to the changing business needs. Some practices you can adopt to develop testable code are Separation of concerns: Many times it’s difficult to test codes because the areas of functionality aren’t distinct. It is best to write modular code that differentiates areas of functionality like data processing, data retrieval, and event handling. They should be typically separated into subcategories and broken into individual modules. Modular codes are essentially written in small, independent pieces that each function independently from the rest of the codebase.

Clear code and documentation: The codebase must be clear and well-maintained in a manner that any developer can find it easy to understand the purpose of each unit of code and how it fits into the overall application.

3. Optimise Speed and Performance

Research suggests that if a page takes more than 3 seconds to load, more than a quarter of users will abandon the page and click on the next one. A page speed depends on various technical and content factors. However, agencies that provide custom web development services ensure that a website’s architecture and its dynamic elements are optimised to enable faster loading of pages.

Speed and performance also impact a site’s SEO. If your website already experiences a heavy influx of visitors from search engines, good performance and short download times are a must. From a website developer’s point of view, some of the actions they can adopt to optimise speed and performance are

• Prioritise as much as you can on JavaScript instead of rendering on the server
• Use CDN for your static content
• Reduce the number of HTTP requests
• Optimise and compress images so they take less time to load. You can adjust their quality and make changes to colour settings
• Reduce page weight by combining scripts into one minified script file

4. Ensure Good UX

The point of your website isn’t just to have a good design. It is to have a good UX design that works for your target audience. Do a little research about how audiences want to experience your site. An understanding of the preferences of the target audience will make the development stage less challenging.

Right from the navigation bar to the pricing page, everything needs to be coherent and allow the user to experience the site in a manner that facilitates a positive buyer journey. Some of the things that you can consider to ensure a good web design are:

• Have visual content that can grab user attention
• Develop a site in an intuitive hierarchy where you can keep user attention first
• Keep short and precise content
• Build a mobile-friendly site
• Use navigation buttons that can guide users through menus, features/categories, locations, and pricing
• Don’t overdo animations and avoid complex interactions
• Provide options to check out your social profiles

5. Keep Different Languages Separate

A professional web developer understands the importance of keeping different computer languages separate — CSS, HTML, and JavaScript. The reason is that they all work differently and HTML and CSS are all essential details on how to structure and style web pages. Combining JavaScript into HTML texts isn’t regarded as a good practice simply because it can turn into a nightmare for a developer to revisit these codes in case of bugs and fixes.

By separating these languages, you can easily modify and update individual pages without affecting the others. It leads to better collaboration, expedites the development process, and leads to efficient and maintainable codebases.

6. Consider Compatibility Across Devices

As a website developer, it would be naive to assume that all your site visitors will experience your site on just on desktop or just on mobile. Compatibility across devices such as run-across device, cross-platform, and cross-browser tests are needed if you want to reach out to all types of audiences, in a manner suitable for them. The end-user experience will gravely be impacted if there are even small variations in hardware and software parameters. The greater coverage you can achieve in compatibility testing, the more devices you can employ.

Compatibility testing can help you provide an equally great experience on a mobile device and evaluate the service’s ability across several platforms. It helps you find flaws and bugs in the development process so that you can fix them before distributing the product to the user. You can also check that the mobile application and the desktop have all the necessary features, functionality, security, and scalability per the needs of the customer. Agencies that provide business web development services always ensure that they build a site for multiple devices and you get consistent traffic because of website compatibility across devices.

7. Conduct Timely Tests

You’d have to do regular testing while building a site. Agencies ensure your users have a hassle-free experience where the load times aren’t too long or the image is displayed properly. You can only find glitches if you test your site and make sure that it works well and is free of bugs.

Testing a site regularly can take up a lot of time and effort, especially if there are multiple web pages and product pages.  It is also important to see how the app and website respond to the traffic and evaluate its capacity to manage the projected level of requests.  An agency that specialises in WordPress web development services can enhance the total rating of your website with its testing and quality assurance activities.

8. Connect your Social Media Accounts

The presence of a company’s social media accounts is important for new-age businesses that follow a multi-channel marketing strategy. For example, let’s say you’re a retailShopify website in Brisbane and are running a marketing campaign with a top fashion influencer on Instagram. You may have enough followers but also want to redirect a website or mobile app traffic to your social media accounts.

You can only do that if you connect your social media accounts to your website and promote your accounts. It is essential to every internet business as a presence on social media can help with a company’s unique branding. A social media link can add credibility and authenticity to your website and expand your clientele. You can also hire web development services in Australia to enhance your website traffic in the region and improve your social media followers.

Create Lasting Websites with Supple’s Web Development Services

Website development in today’s time means more than just creating a digital yellow page for your brand. It includes every activity mentioned above and many more that help you create a unique brand identity online. Supple ensures that your website is a standout and fulfils its responsibilities of drawing conversions and generating revenue. Contact us to learn more about our web development services.