SEO

Boost Visibility, Be Found

Most customers don’t click past the first page of Google search results. The only way to rise to the top is to use effective SEO (Search Engine Optimisation) strategies.

At our digital marketing agency, we specialise in understanding various factors that go into deciding which sites rank where - and it's through this specialist knowledge that Supple can boost your online visibility and increase sales.

More info on our SEO services.

We Are Featured In:

Competitor Analysis

See what your competitors are doing - so you can do better.

Keyword Research

Finding the right keywords to use helps you be seen in more Google results.

Structured Data Mark-up

Structuring your data can help Google find & showcase your USPs better!

Google Analytics Tracking

Track how your site is performing to tailor a more dynamic SEO strategy.

Page Speed Optimisation

Fast loading speeds result in better user experience - and more conversions!

Building Page Authority

Teaching Google to see you as an authority in your industry boosts your ranking.

Link Building

Acquire quality links to outperform your competition.

Local SEO

Local SEO plays a huge part in customers’ search for brick and mortar stores, so we make sure our clients are found through local searches.

ADWORDS

Advertise The Strategic Way

If you want to make sure your website is visible to your customers, Google AdWords is the way to do it. AdWords lets you bid on certain keywords to make your site to appear in prime position as an advertisement in search results.

For the most effective AdWords use, you need the right keywords in strong ads ‒ that’s where our digital marketing agency comes in.

More info on our Adwords services.

Google Partner Accredited

Only agencies that achieve the high standards set by Google can be certified as Google Partners, providing trusted online marketing solutions.

Like any financial investment, knowing how to get the most bang for your buck will always yield the greatest net profit - and at our digital marketing agency we go through the following steps to tailor high-yield, high-conversion AdWords strategies.

  • Consultation / discussion to identify your market share / potential customer

  • Broader market research and keyword planning

  • Identifying optimal search queries to target

  • Identify “negative keywords” to minimize wasted expenditure

  • Copywriting / crafting engaging AdWords content

  • Ongoing AdWords tracking and quarterly audits

Design

Convert Customers With Engaging Designs

Good web design is more than pretty pictures and a nice layout. It’s about content that is easy to use, encourages engagement, represents your brand and takes your customer where you want them to go.

With so many elements to consider, our digital marketing agency will help you manage all the moving parts.

More info on our Web Design services.

We Are Featured In:

With a team of gifted designers and developers on-hand, our digital marketing agency creates websites that perfectly balance functionality with your own particular flair - and you can rest assured, we won't launch until you're 100% satisfied.

Our process includes:

  • Brand discussion and strategising identification of magnetic client

  • Home page design / development

  • Inner pages design / development (i.e. product detail page, blog etc.)

  • Integrating to Content Management System (CMS) of your choice

  • Ongoing development and design updates in the whole process

  • Page speed optimised content and coding

  • Training in content management system and basic SEO for your convenience

RETARGETING

Turn Window Shoppers into Customers

Retargeting 'follows' potential customers that have left your site and helps you get them back. Even if they haven't made a purchase, we can position targeted ads in front of them while they browse other sites - and hit them with a friendly reminder that you still exist.

The end result is that you stay in the front of their mind - always.

Want to find out more about our Retargeting services?

Client Testimonials

I engaged Supple to perform an audit for Aeon and have been very impressed by the quality of their work. I am now confident that Aeon meets industry best practice. I would not hesitate to recommend Supple to others.

Paul Hains, Publisher & Co-founder

Aeon
Aeon

I can't recommend Supple enough - the team handled my web design and SEO, and now I have a fantastic looking website and a lot more web traffic coming onto it through Google.

Steve & Duncan

D & S pallets
D & S pallets

I would highly recommend the team at Supple to any business that is looking to improve their SEO strategy and web design.

Stuart Lancaster - General Manager

Maroondah Air
Maroondah Air

Access Health engaged Supple to host and improve the website that we had with Exa. We are very pleased with the transition and would recommend Supple to any company looking to host their website and do their SEO.

Peter Wilson - Owner

Access Health
Access Health

While getting someone to visit your site initially is a key part of the marketing battle, ensuring they can easily remember and return to your site when they're ready to make a purchase is the best way to guarantee higher conversion rates.

To make this happen, our digital marketing agency focuses on the following steps:

  • Retargeting On The Web

    Expertise across the full range of potential retargeting avenues using DoubleClick, Facebook Exchange, OpenX, PubMatic, ...

  • Tracking site visitors and conversions

    Crafting engaging retargeting ads (Six different sizes)

  • Facebook Retargeting

    Target lost shoppers based on what pages they visited in your store, geography, time of day, and more!

  • Visitors never forget you

    Show your past visitors quality ads wherever they go

LET’S TALK

Four reasons to book your Supple consultation:

  1. It's a completely free, no-obligation consultation.
  2. You'll get info on what your competition is doing online.
  3. Discover how affordable our packages can be!
  4. There's nothing to lose - walk away more informed either way!
 

What is digital marketing?

Digital marketing – or online marketing – helps you connect with your customers online. Using various specialised techniques, businesses can market their brand and advertise their services to potential and existing clients in Australia.

Digital marketing campaigns are delivered through various online channels, including:

Digital marketers use several tactics to drive leads and traffic. These include Search Engine Optimization (SEO), Content Marketing, Social Media Marketing, Email Marketing, and Online Public Relations.

Digital marketing campaigns span both Business-to-Consumer (B2C) and Business-to-Business (B2B) strategies.

Here is what Wikipedia has to say about digital marketing. If you want to learn more about it, you can also take a digital marketing course from leading Australian universities like RMIT, VU or Swinburne.

What are some emerging digital marketing trends to look out for?

Chatbots, Artificial Intelligence (AI), Podcasting, Live Video, Augmented Reality (AR), Virtual Reality (VR). These are some of the most talked about digital marketing trends. And there’s a reason they keep popping up. They can all play a critical role in your digital marketing efforts.

For example, podcasts and videos can provide fresh, easy to access, and purposeful content for businesses to stand out from the competition while maximizing return on investment. Meanwhile, chatbots provide a line of communication between businesses and their customers. They can also be a gold mine for voice-of-customer data.

For tools such as AR and VR, their niche applications mean they are only adopted in very specific cases. True AI is still a work in progress, but Machine Learning is having an increasing impact on digital marketing efforts.

However, these trends are hardly new. In fact, they have been part of digital marketing strategies for many years. Beyond these trends, savvy businesses and marketers should pay close attention to Voice Search and Voice Answers.

More and more search engine queries are being answered by voice assistants. Being the source that they turn to will put you in the prime position to earn that click and further conversion.

Here are the facts:

  • More than 50% of Google searches result in clicks to other Google sites or no further action
  • Optimising for voice can help you take full advantage of organic search

Other digital marketing trends include Content Personalisation, Visual Search, and Influencer Marketing. Marketers should also consider SEO Split Testing and Micro-Moments when optimising content.

How do digital marketing agencies work?

Leading digital marketing agencies are results-driven organisations. By leveraging the most appropriate channels, they can enhance their clients' online presence, helping them connect with their target audience.

Our digital marketing consultants offer a range of services to drive traffic, generate leads, and sales for your business. We provide tailored digital marketing services for businesses and budgets of all sizes, including:

  • Web Design and Development
  • Social Media Marketing (Facebook, Instagram, LinkedIn, etc)
  • Search Engine Optimisation
  • Retargeting Services
  • Search Engine Marketing (Google Ads/PPC advertising)
  • Content Marketing

What is a full-service digital marketing agency?

A full-service digital marketing agency can oversee all aspects of your online marketing. To optimise your online presence, they will develop, review and refine many strategies.

For example, a new small business owner may turn to a full-service digital agency. This team can help the business launch their website and online marketing strategies. The agency will have different teams to handle every aspect of the project. One to handle web design and development, one to handle content writing, and one to handle Google Ads. The list goes on. The experts in these teams will work together to achieve the goals of your campaign.

Do I need a big budget for digital marketing?

There is no one-size-fits-all approach to digital marketing. Your budget can be as big or as small as you need it to be. When setting a digital marketing budget, you simply need to understand:

  1. The industry you operate in
  2. Where your business sits within that industry

Think about the size of your business, how long you’ve been operating, and your brand recognition within your niche.

Data-driven competitor analysis can play a large role in deciding your budget. This will give you a clearer picture of what your competitors are achieving and how they are doing it. Businesses should also look at their previous marketing efforts to see what worked and what didn't. This will help to focus their digital marketing efforts in the future.

When allocating your digital marketing budget, consider how you will use the following:

  • Content Marketing
  • Paid Advertising
  • SEO
  • Social Media Marketing
  • Email Marketing
  • Branding

If you manage your own marketing efforts, you may also need marketing software. However, if you work with a digital agency, they can consider this and all other factors for you.

How do you find the best digital marketing company?

The best digital marketing company for you will have a clear understanding of your business and its goals. Only then will they be able to develop and execute a flexible digital marketing campaign.

The digital agency you partner with should implement strategies that are supported by data. Their work should be subject to rigorous analysis and ongoing testing. When searching for marketing agencies, look for case studies that demonstrate real outcomes.

The best digital marketing agencies will utilise both paid and free channels. They will craft solutions that are a good fit for your business, your budget, and your brand.

If you're unsure, organise a face-to-face conversation with your digital marketing experts. Simply pick up the phone and meet with potential prospects in person. This can help you find the best digital marketing agency in Melbourne, Sydney, and other crowded markets.

What is a digital marketing strategy?

A digital marketing strategy is a tailored plan to meet your company's online marketing goals. It will be built around an understanding of your business, the products or services you offer, and your target market. By understanding how your audience uses the internet, you can select the best digital channels for your digital strategy.

A digital marketing strategy is often multifaceted. It may encompass several campaigns that meet different goals within your overall objective.

What is the role of a digital marketing agency in a company’s growth?

An online marketing company can contribute to your business’s growth by:

  1. Developing a tailored digital marketing strategy based on your goals
  2. Executing this digital strategy through a series of digital marketing campaigns

For example, one facet of your digital marketing strategy might be to generate more sales through your e-commerce store. Your digital marketing campaign might involve several actions to achieve this, including:

  • On-page and off-page Search Engine Optimization
  • Responsive design for your website
  • Driving traffic with video content, social media, and paid advertising

By developing strategies and campaigns, a digital agency can increase lead generation, sales, profits, and even your market share. In this way, a digital marketing agency can play a significant role in your company’s growth.

Book a strategy session today.

IN THE END...

The ball's in your court. We've explained what we do - how about you come in for a consult and tell us what you do?

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