What is digital marketing?

Digital marketing – or online marketing – helps you connect with your customers online. Using various specialised techniques, businesses can market their brand and advertise their services to potential and existing clients in Australia.

Digital marketing campaigns are delivered through various online channels, including:

• Websites
• Email
• Search Engines
• Social Media
• Pay Per Click (PPC) advertising
• Apps

Digital marketers use several tactics to drive leads and traffic. These include SEO Services, Content Marketing, Social Media Marketing, Email Marketing, and Online Public Relations.

Digital marketing campaigns span both Business-to-Consumer (B2C) and Business-to-Business (B2B) strategies.

Here is what Wikipedia has to say about digital marketing. If you want to learn more about it, you can also take a digital marketing course from leading Australian universities like RMIT, VU or Swinburne.

What are some emerging digital marketing trends to look out for?

Chatbots, Artificial Intelligence (AI), Podcasting, Live Video, Augmented Reality (AR), Virtual Reality (VR). These are some of the most talked about digital marketing trends. And there’s a reason they keep popping up. They can all play a critical role in your digital marketing efforts.

For example, podcasts and videos can provide fresh, easy to access, and purposeful content for businesses to stand out from the competition while maximizing return on investment. Meanwhile, chatbots provide a line of communication between businesses and their customers. They can also be a gold mine for voice-of-customer data.

For tools such as AR and VR, their niche applications mean they are only adopted in very specific cases. True AI is still a work in progress, but Machine Learning is having an increasing impact on digital marketing efforts.

However, these trends are hardly new. In fact, they have been part of digital marketing strategies for many years. Beyond these trends, savvy businesses and marketers should pay close attention to Voice Search and Voice Answers.

More and more search engine queries are being answered by voice assistants. Being the source that they turn to will put you in the prime position to earn that click and further conversion.

Here are the facts:

• More than 50% of Google searches result in clicks to other Google sites or no further action
• Optimising for voice can help you take full advantage of organic search

Other digital marketing trends include Content Personalisation, Visual Search, and Influencer Marketing. Marketers should also consider SEO Split Testing and Micro-Moments when optimising content.

How do digital marketing agencies work?

Leading digital marketing agencies are results-driven organisations. By leveraging the most appropriate channels, they can enhance their clients' online presence, helping them connect with their target audience.

Our digital marketing consultants offer a range of services to drive traffic, generate leads, and sales for your business. We provide tailored digital marketing services for businesses and budgets of all sizes, including:

• Web Design and Development
• Social Media Marketing (Facebook, Instagram, LinkedIn, etc)
• Search Engine Optimisation
• Retargeting Services
• Search Engine Marketing (Google Ads/PPC advertising)
• Content Marketing

What is a full-service digital marketing agency?

A full-service digital marketing agency can oversee all aspects of your online marketing. To optimise your online presence, they will develop, review and refine many strategies.

For example, a new small business owner may turn to a full-service digital agency. This team can help the business launch their website and online marketing strategies. The agency will have different teams to handle every aspect of the project. One to handle web design and development, one to handle content writing, and one to handle Google Ads. The list goes on. The experts in these teams will work together to achieve the goals of your campaign.

Do I need a big budget for digital marketing?

There is no one-size-fits-all approach to digital marketing. Your budget can be as big or as small as you need it to be. When setting a digital marketing budget, you simply need to understand:

1. The industry you operate in
2. Where your business sits within that industry

Think about the size of your business, how long you’ve been operating, and your brand recognition within your niche.

Data-driven competitor analysis can play a large role in deciding your budget. This will give you a clearer picture of what your competitors are achieving and how they are doing it. Businesses should also look at their previous marketing efforts to see what worked and what didn't. This will help to focus their digital marketing efforts in the future.

When allocating your digital marketing budget, consider how you will use the following:

• Content Marketing
• Paid Advertising
• SEO
• Social Media Marketing
• Email Marketing
• Branding

If you manage your own marketing efforts, you may also need marketing software. However, if you work with a digital agency, they can consider this and all other factors for you.

How do you find the best digital marketing company?

The best digital marketing company for you will have a clear understanding of your business and its goals. Only then will they be able to develop and execute a flexible digital marketing campaign.

The digital agency you partner with should implement strategies that are supported by data. Their work should be subject to rigorous analysis and ongoing testing. When searching for marketing agencies, look for case studies that demonstrate real outcomes.

The best digital marketing agencies will utilise both paid and free channels. They will craft solutions that are a good fit for your business, your budget, and your brand.

If you're unsure, organise a face-to-face conversation with your digital marketing experts. Simply pick up the phone and meet with potential prospects in person. This can help you find the best digital marketing agency in Melbourne, Sydney, and other crowded markets.

What is a digital marketing strategy?

A digital marketing strategy is a tailored plan to meet your company's online marketing goals. It will be built around an understanding of your business, the products or services you offer, and your target market. By understanding how your audience uses the internet, you can select the best digital channels for your digital strategy.

A digital marketing strategy is often multifaceted. It may encompass several campaigns that meet different goals within your overall objective.

What is the role of a digital marketing agency in a company’s growth?

An online marketing company can contribute to your business’s growth by:

1. Developing a tailored digital marketing strategy based on your goals
2. Executing this digital strategy through a series of digital marketing campaigns

For example, one facet of your digital marketing strategy might be to generate more sales through your e-commerce store. Your digital marketing campaign might involve several actions to achieve this, including:

• On-page and off-page Search Engine Optimization
• Responsive design for your website
• Driving traffic with video content, social media, and paid advertising

By developing strategies and campaigns, a digital agency can increase lead generation, sales, profits, and even your market share. In this way, a digital marketing agency can play a significant role in your company’s growth.

Book a strategy session today.