Australian Keyword Research Services

Everything You Need to Know About Keyword Research for SEO

Keyword research is an essential tool for any business that wants to succeed in the digital world. The Supple team will research and target specific SEO keywords that help your business rank higher in search engine results pages (SERPs) and drive more relevant traffic to your website. Keyword research can also help us better understand your customers’ needs and pain points, allowing us to create more targeted content that resonates with your audience.

You have done it all!

You have launched a terrific, user-friendly and functional website for your business. You are building your brand on social media. You are consistently producing content on your super-active blog.

But none of that matters if you do not have a sound SEO strategy to support these tasks. At this point, you may want to immediately turn to an SEO agency that can help you out. You would not be wrong in thinking so — SEO can get complicated.

Even then, it is always a good idea to stay updated with the basics and understand more about the crucial pillars that constitute your SEO strategy.

Keyword Research is one of those pillars.

So, without further ado, let us get started.

By now, you would indeed have a basic understanding of what keywords and SEO keyword research are all about. SEO is the only strategy that can help businesses make a dent in search engine results organically. Plus, keyword research is the only way you can identify what your prospective customers are searching for.

With that in mind, we can easily anticipate the importance that keyword research may hold in SEO.

Now let us talk more about the importance that keyword research holds in the field of SEO.

Helps to Climb The SERP Ladder

The logic here is quite sound and simple — search engines consider content a strong factor in determining your website ranking. Having the right SEO keywords on all your web pages ensures that they contain relevant search terms that your target audience is likely to look for.

Doing effective keyword research ensures that you have the most high-performing keywords on your website. By gauging how and what terms your target audience is using to look for services/products relevant to you, you can rank higher on the SERP — organically.

Gain Understanding of Your Target Audience and their Search Intent

Keyword research is quite multifaceted in the benefits that it offers to all kinds of businesses. The primary benefit of keyword research is that these terms can help you get a better understanding of your target audience. The keywords will also give you valuable insights into the search intent behind them.

The result? These insights can then effectively inform your content strategy as well as your overall marketing strategy. Plus, mapping keywords based on the stage of the sales funnel that your target audience is in, can be more beneficial than integrating keywords blindly and waiting to yield results.

Well-conducted keyword research will help you identify the right keywords that will attract the target audience to your website. It will also identify the “wrong” keywords that will cause them to bounce away from your website.

Optimise your Website Content

Needless to say, content plays a vital role in determining your SEO and website performance. Keyword research can help you come up with a lot of ideas regarding the topics that you want to include in your content. Producing content on such high-performing keywords will undoubtedly help you amplify your content strategy.

A sound content strategy, and SEO-friendliness in terms of keyword research and more, can help you optimise your website content.

Sound Use of Competitor Analysis

Contrary to popular belief, keywords do more than inform you of the topics and terms you should be covering on your website. It is a productive practice to analyse how your competitors are doing in terms of content and keyword research.

Getting a better understanding of the keywords that are working for your competitor will give you a better overview of which ones to include in your website. Conducting analyses of competitors will also help you outrank them in the SERPs, and redirect more of their traffic toward your website.

A thorough SEO keyword analysis will help you in more ways than one — be it for your own website, or for evaluating your competitors.

Get Placed in Featured Snippets

When you are a growing brand that wants to gain the required searchability and visibility on the SERP — there is some good and bad news.

The bad news is that getting there is quite tricky, especially if you are in a highly competitive industry. The good news is that you have the opportunity to take the center stage with the help of SERP features.

With the right keyword research strategy in place, you can target SERP features such as Featured Snippets and Rich Snippets that occupy a prominent position on the SERP. Using the right keywords and targeting the right search intent, can help you stay visible on the SERP features.

We have talked quite a bit about what is keyword research and why it is important for boosting the SEO performance of your website.

We are sure you are eager to get started with the actual process of keyword research by now. Keep two things in mind before embarking on this learning journey — you should have a good knowledge of your industry, and you should have the willingness to learn how to use keyword research tools.

So, the question now is — how to do keyword research for SEO?

With that in mind, let us look at the step-by-step process that you can follow to conduct effective and productive keyword research.

Step 1 – Identify Seed Keywords for Your Business Niche

The seed keyword, as the name suggests, is the beginning of any keyword research process. Seed keywords lay the foundation and are usually terms that can then give rise to several keyword ideas. Your seed keywords are also terms that define your business niche and help you in the process of identifying your competitors.

Finding seed keywords is not that difficult — all you need to do is enter terms that your target audience is likely to search for when they are looking for your product/service.

For example, if your business sells organic handmade soaps, some of the seed keywords that you would be looking at can include:

• Handmade soaps
• Organic soaps
• Natural handmade soap

The next question that you might have is — how do I find the relevant seed keywords for my business?

Well, this process can be as simple and as lengthy as you want it to be. You can search keywords on Google just like you search for everything else!

You can rely on Google to autocomplete your query to find the keywords. So, for the above example, typing ‘soap’ and a few related terms can fetch you the keywords that you should consider. Other than this, you can also type in your business niche, and check out the related keyword lists that pop up on the SERP.

What’s more, you can also check the People Also Ask (PAA) section for your search queries to find relevant keywords that you should consider.

These aforementioned ways are the simple ones that we had mentioned. However, you can also consider a few other ways to figure out what your ideal customer is looking for.

To begin with, you can use Google Trends. Google trends will offer insights into the interest trends of the pattern in your selected region and will also help you explore regions that have shown the most interest in it. For example, here’s what popped up when we searched for “organic soap” on Google Trends.

Of course, there are also other tools that you can use for fetching such detailed insights about your topic. You can check Forums and platforms such as Reddit and Quora to see what people are talking about the subject. Moreover, you can also do a similar search on social media and gauge the public reaction and interest in the subject.

All of these aforementioned ways are great for getting you started with a few seed keywords related to your business niche. But if you are looking for a broader or more detailed list of keywords, consider using a keyword research tool for SEO to attain your goal.

Step 2 – Find All Related Keyword List

Now, more often than not, you may not find the exact keywords that your users are utilising to conduct searches. Plus, identifying and including only some of the keywords that are relevant to your business might make it difficult to rank higher on the SERPs.

With that in mind, you should be actively looking for ways to find all the relevant keywords and search terms that might help your business optimise content.

Let us look at how you can find a list of related keywords to your seed keyword, using Keyword Explorer by Ahrefs. To understand the process better, we will look at how to find informational keywords and transactional keywords.

Keyword Explorer

Keyword Explorer is a great tool to explore when you are looking to conduct detailed keyword research and produce a list of related keywords. We will explore the tool and all it has to offer in detail in a later section.

For now, let us get started with the step-by-step process that you can follow to conduct informational keyword research using this tool.

Step 1: Go to Keyword Explorer

Start by logging into your Ahrefs account. Once you gain access to your dashboard, click on ‘Keyword Explorer’. This will redirect you to the keyword research tool screen.

Step 2: Type a Keyword Related to Your Niche

Time for the actionable part now. Select the most relevant keyword related to your business niche or subject for which you are producing content. For this example, we are considering “Keyword Research SEO” and checking the results that we can come up with.

Alternatively, you can also input multiple targeted or seed keywords to fetch the most related and relevant keyword ideas. Ensure to choose the target location for the keyword research before confirming your search.

Step 3: Explore ‘Matching Terms’

As soon as you initiate the search, you will be redirected to a window that will give you the primary insights related to your keyword. It may look something like this:

You can see that you will be able to see a wide range of metrics on this screen starting from the difficulty level of ranking for this keyword, several keyword ideas, and details regarding the volume. Take note of these metrics so that you can have detailed and actionable keyword research results.

Now, click on ‘Matching Terms’ on the left-side menu, to get a list of keywords that contain the terms that you have included in your search.

These are the closest matches to keywords that you have entered and are likely to be the most high-performing keywords on the subject for you. Ensure to pick the ones that indicate a large search volume, and lower keyword difficulty. These are most likely to help your content/pages rank for those keywords.

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To ensure that you have thoroughly covered all the keywords that can produce results for your content, put in that extra effort to list down the relevant keywords. At this point, you want to click on ‘Related Terms’ and ‘Search Suggestions’ from the menu as well.

You can pick the keywords that seem most relevant to your business niche from this list and add them to your keyword research SEO sheet. Remember the high search volume and low keyword difficulty rule that we followed for the previous step.

By the time you are done with all the steps, you would be able to have a comprehensive list of all the informational keywords related to your business niche or subject.

With that out of the way, let us now take a look at how to conduct transactional keyword research with the help of this tool. Although, it should not be that difficult to understand, now that we have already carried out a detailed search.

Step 1: Type Keyword in Keyword Explorer

Start by typing in your transactional keyword in the Keyword Explorer tool. Set the location the same way we did for the previous search.

For this example, we are doing keyword research for “Link Building Services”. Let us now proceed with the search and look at the results we get.

So, now you have all the metrics such as keyword difficulty, volume, and related keyword lists as well as the top-ranking pages for the keyword.

Step 2: Explore ‘Matching Terms’

Next, click on ‘Matching Terms’ from the left-side menu to find the top keywords that contain the words included in the keyword you searched for.

Notice that you will see a wide range of keywords containing geographical locations. These are great keywords to consider when you also want to optimise for local SEO.

Step 3: Explore ‘Related Terms’ and ‘Search Suggestions’

We will, of course, explore the ‘Related Terms’ and ‘Search suggestions’, just the way we did for the above example for informational search.

Now that you have a list of related terms pertaining to the keyword that you are researching, we will also list down the search suggestions that you may need to consider for a more comprehensive keyword research report.

You will see that the search suggestions have a wide range of terms that are not related to the subject at all. Ensure to filter the ones that are most relevant to your niche, and include them in your keyword list.

Now, you will have a detailed and comprehensive list of transactional keywords for your business.

Perform Content Gap Analysis

One thing to remember when you are conducting SEO keyword research is that your competitors play just as much of a role as you in deciding your content strategy. Sure, this does indicate the need for competitor analysis, but also for identifying the content gaps.

Conducting a content gap analysis can help you identify the holes in your content strategy and improve it so that you can up your content quality. You can analyse your competitors’ content to understand the primary gaps and find effective ways to bridge them.

The results of the analysis will help you tweak your existing content, as well as provide valuable ideas for any new content that you want to produce. Especially take a good analytical look at your competitors’ web pages and add valuable pages to your website accordingly.

You can use your keyword research tool to check which keywords are easy to rank for and have not been leveraged enough by your competitors. Therein lies the content gap that you can capitalise and profit from.

Content Audit of Top Ranking Pages

Now, you have your content gap analysis and SEO keyword research out of the way.

Next, you want to conduct a complete content audit of the pages that are ranking really well for the keywords that you have just handpicked. Keyword Explorer by Ahrefs can help you out with this as well.

While doing your keyword research, click on the keywords to see the top pages that are ranking for that particular keyword. This is especially applicable for informational keyword searches. For instance, when we click on ‘keyword research for seo’ from the example earlier, here are the top-ranking pages:

It is recommended that you conduct a thorough content audit of these pages to understand what is working in their favour. You can then ensure to include similar elements and considerations in your own content pieces as well.

Step 3 – How To Choose The Right Keywords During Keyword Research

By now, you already know the steps that you need to take to draw up a detailed list of keywords related to your business. In the previous step, when we were listing down the keywords, we had suggested a few key metrics that you should consider.

However, to ensure that you have the right keywords that can generate the desired results for your SEO performance, you need to consider all the applicable metrics. Here are a few that you should absolutely pay attention to —

Search Volume

This is perhaps the most vital metric that you will need to look at while selecting the right keywords for your content. It indicates the average number of times users have searched for the term in the selected region, and time period.

The key aspect to note here is that this metric indicates the number of searches and not the number of people. Also, remember that since the search volume considers the average, it may not remain consistent throughout the year.

It is always a good idea to check the global search volume in conjunction with your regional search volume.

Informational Searches

Keywords with informational search intent usually have a very high search volume. Logically, a lot more people are out there searching for information to learn, than with any other intent. The ones that have a high search volume are likely to bring traffic to your website.

Transactional Searches

A high search volume for relevant transactional keywords suggests a high demand for the product/service you offer. Equipped with this insight, you can produce landing pages and contact forms aimed at converting this traffic.

Cost Per Click

If you are planning to use your keyword research to run paid ad campaigns, or if you are simply curious about the value of a specific keyword, Cost Per Click or CPC is an important metric for you.

Remember, that CPC is quite a volatile metric that significantly increases or decreases based on the advertisers’ spend. Hence, it is always a good idea to use Google AdWords to get the most recent data on this metric.

Informational Searches

While you cannot use CPC directly for your informational searches, you can use it to get a better understanding of the value of such keywords.

Transactional Searches

CPC is a particularly important metric when you want to leverage transactional keywords in your paid ad campaigns. It can help you tweak your marketing and digital advertising budget and strategise your campaign more effectively.

Keyword Difficulty

Keyword Difficulty is perhaps one of the most important metrics that you should consider after search volume while selecting keywords for your campaign. Keyword difficulty is a product of a lot of factors and parameters and hence is a difficult but significant metric for any kind of keyword research.

It basically indicates, rather reasonably estimates how difficult it would be for you to rank in the Top 10 SERP results for that particular keyword. Keep in mind that multiple factors affect your probability of ranking higher on the SERPs, other than keywords.

So, even if your keyword portrays a higher difficulty, you may be able to snag the top positions if you build a strong backlink profile, and perform consistently well for other ranking factors.

Informational Searches

For informational searches, keyword difficulty can indicate the likelihood of having one of your content pieces rank in the top ten positions for that particular keyword, on the SERP.

Transactional Searches

In terms of transactional searches, keyword difficulty can give you a better estimation of how many conversions the keyword could bring, considering the competition.

Traffic Value

This is an interesting metric to consider, especially for companies that are on top of their organic strategy but are looking to invest in paid campaigns sooner than later. The traffic value shows how much revenue your website can generate if your traffic came from a PPC campaign.

Let us demonstrate this metric with an example that you can quickly relate to. Say, you are a SaaS company that generates a decent amount of organic traffic. Presently, your monthly website traffic is 600 visits. For the chosen keyword, your CPC is $5. Now, if you conducted this keyword research in Australia, your traffic value will be $3000.

However, the traffic value will also consider the traffic that you are getting from other countries/regions. So, add that number to your monthly visits, multiply it with the CPC, and you get your Traffic Value.

Informational Searches

For informational searches, the traffic value can indicate the potential revenue that integrating these keywords can bring to your business. But mind you, the CPC for informational keywords will always be lower.

Transactional Searches

For transactional searches, your traffic value can directly indicate how much revenue a particular keyword-focused paid campaign can generate for your business.

Return Rate (RR)

Return Rate is a metric that is unique to Ahrefs, so if you are using any other tool for your SEO keyword research, then you will not find this metric in the generated reports. This metric suggests the number of times that the users have searched for the keyword within 30 days.

• RR1 indicates that the keyword has not been searched for in the past 30 days
• RR2 and RR3 indicate that those keywords have been searched more than the first keyword

Informational Searches

For informational searches, the return rate can indicate how popular the keyword or topic actually is among the users. If you see a higher return rate, it is a good idea to cover more content around that keyword.

Transactional Searches

The return rate for keywords with a transactional search intent can play an instrumental role. It can give you interesting insights into your buyers’ journeys, and the number of attempts they make to complete a transaction successfully.

Clicks Per Search

You may have noticed the lengths that Google is going to ensure that users get instant answers to their search queries. The many features that have been introduced to the SERPs, and the constant tweaking to ensure that the user gets the most useful answer first — without the need to click any of the search results.

For instance, when we searched for “spain currency”, here are the results Google generated.

You can immediately realise that users will not need to click on any result to get the answer that they are looking for.

Informational Searches

Google feverishly optimises SERP features to answer the informational search queries more accurately and efficiently. This reduces the number of clicks per search for users. Let us look at this quantifiably for the keyword that we just talked about — ‘spain currency’.

We can see that even though there are 600 searches for the keyword, the total number of clicks is just 121. What’s more, the CPS is only 0.20.

Transactional Searches

When a user has a transactional search intent, they tend to click on multiple search results to compare and arrive at a buying decision. So, you will find that CPS is usually higher for transactional searches.

Let us try out this logic with an example. We tried analysing the CPS for “apple laptop sale”. Here’s what we found:

You can see that the number of clicks is substantially more than the search volume. Plus, the CPS is also 1.23, indicating that users tend to click on more than one link to find what they are looking for.

Potential Traffic

Potential traffic is yet another metric that you should consider while choosing the right keywords to add to your content and website. This metric shows how much traffic your website can generate using the keyword.

However, there is an important point to be noted here — the metric suggests exactly how much traffic you can generate by integrating that particular keyword as well as other supporting ones.

Informational Searches

For informational searches, potential traffic can inform your keyword research strategy significantly by pointing out the keywords that you should integrate into your content.

Transactional Searches

For transactional searches, you can actually figure out the amount of traffic you will be able to attract using those keywords.

Step 4 – How to Use Keyword research to Achieve your Business Goals

Now, you have already found your SEO keywords, you have done your research, and you have selected the ones that are likely to produce the results that you are aiming for. But how to do keyword research for SEO is secondary — you need to understand how you can make it work for achieving your business goals.

But of course, in this case, achieving your business goals and upping your SEO performance go hand in hand. You need a healthy balance of on-page and off-page SEO efforts to steer your SEO strategy in the right direction.

Let us now look at how you can go about it.

On-Page

On-Page SEO refers to the practices that you can undertake to prepare your website and its content to meet optimal SEO standards.

Meta titles and descriptions are the search engine’s guide to understanding your content. Having optimised meta titles and descriptions appear on the SERPs, significantly increases your performance on them.

Next, you should pay extra attention to the way your blog has been structured, and take a second look at whether you have leveraged all the internal linking opportunities adequately.

Optimising for SEO can increase the business value of your blog by 429%. So, if you do not have heading tags on your blog posts sorted, you are looking at a missed opportunity. Ensure to get your blogs and other webpages optimised with the right keywords as well as adherence to prescribed SEO best practices.

Once done, you should also put your website content through a thorough and stringent content audit. Doing this will help you identify crucial issues and eliminate them proactively. For starters, ensure that all your content has high-performing keywords integrated within them that can produce the desired results.

In addition to these points, you should also consider Frequently Asked Questions (FAQs) for your website. FAQs are proven ways to have your content featured in the People Also Ask (PAA) section on the SERP. Conduct independent research on the kind of questions and answers that are covered in the PAA section, and the keywords that such content includes.

Off-Page

If you are on top of your on-page SEO efforts, you are already halfway there. But to tie up your efforts nicely, you should also pay attention to the approach you take towards off-page SEO.

To boost your off-page SEO performance, you will undoubtedly be looking at opportunities to build links for your content. Good decision! But the entire effort will go to waste if you have not backed it with a strong SEO strategy and keyword research.

Even if you found the right websites to build links with, put in enough effort to come up with good anchor texts. Your anchor text should ideally contain keywords that are likely to work for your content. The anchor text should be relevant to your link and contain a good-performing keyword so that you can leverage the benefits.

Remember: the same logic applies to internal links as well.

In other efforts, it is also a good idea to consider repurposing your content. You can repurpose your blog as videos and infographics which can then generate traffic for you. Again, if you decide to go with this strategy, ensure to have the right set of keywords backing your content.

Finally, once you have done your best to optimise your on-page as well as off-page SEO efforts, you need to constantly monitor the performance of your content and keywords.

For this, make it a point to identify and analyse your best-performing keywords using Google Search Console. Having content that is optimised and centred around such keywords is a sure-shot way to improve your rankings and thus, visibility on the SERPs.

Now for the actionable part!

Let us now take a look at some of the top tools that you can leverage for conducting your keyword research. While there are many more tools that you can use, these should be right at the top of your priority pile.

Google Keyword Planner

One of the most prominent and best SEO keyword research tools out there is — Google Keyword Planner. Of course, the fact that the tool is owned and managed by Google ensures that the data that you fetch from it is always up to date. But even more important is the fact that it is a free keyword research tool.

You heard it right!

All you need to do is log in, and start using this tool to kickstart your keyword research. But fair warning — the tool is not very straightforward and can be quite complicated for the uninitiated.

Here are some of the key features that you should know about:

• Tailored suggestions for planning your Google Ad budget
• You can group keywords for specific campaigns
• Monthly search volumes, and key metrics that demonstrate the keyword performance
• Chronological comparisons of seo keyword ranking at different durations

Ahrefs

You got a detailed tutorial on using Ahrefs to conduct strong keyword research, but we promised a detailed brief, so here we are. Ahrefs is easily one of the more user-friendly and powerful tools to conduct your keyword research.

It is the usability and the volume of data that you can fetch and export, which makes Ahrefs such a preferred tool among SEOs. You can use several metrics to analyse the relevance of the keywords to your business, and the probable impact these keywords can have on your business and SERP performance.

Here are some of the key features that you should know about:

• Thousands of keyword suggestions relevant to your search query
• Accurate search volumes extracted from Google KW Planner
• Keyword difficulty score which helps you choose the best keywords for your business
• Overview of the SERP and likelihood of keyword positions in the SERPs
• Overview of advanced SEO metrics in relation to your keyword

We should also tell you that Ahrefs is a paid tool. You can choose from the many pricing plans that they offer.

Moz

Moz is a well-known name in the SEO landscape for the suite of tools that it offers to fit any kind of company or strategy. Like Google Keyword Planner, Moz’s Keyword Explorer also falls into the category of free keyword research tools. However, you need to create a Moz account to access and use the tool.

Here are some of the key features that you should know about:

• Access to millions of keywords for SEO
• Users can get access to predictive keyword metrics
• Overview of the SERP for each keyword
• Keyword difficulty will tell you how easy it is to rank for the particular keyword
• Ability to perform competitor SEO keyword analysis easily

Like Ahrefs, Moz has paid pricing plans that you can opt for. You can also use Moz’s Keyword Explorer tool, but prefer the paid version for best results.

Semrush

When we mention tools such as Ahrefs and Moz, Semrush can not be far behind on the list. That is the reputation and trust that Semrush holds for all things SEO. What’s more, Semrush offers a wide range of tools for keyword research, based on the specific tasks that you want to carry out.

These tools are:

• Keyword Overview
• Organic Research
• Keyword Magic Tool
• Keyword Gap
• Keyword Manager
• Organic Traffic Insights

The Keyword Overview tool is the primary keyword research tool that you can use to find keywords that are relevant to your business.

Here are some of the key features that you should know about:

• Identify new and lucrative SEO opportunities for your keywords
• Insights from the top advertisers using your keyword
• SERP overview for your chosen keywords
• Chronological trends and patterns for your keywords

It is a good idea to go through the various products and related pricing offered by Semrush to understand whether it is the right fit for your business.

Keyword Clustering

When we talk about keywords and content together, we need to mention topic clusters and all that they have to offer. Topic clusters can help you establish a strong internal linking structure on your website and satisfy user intent in a highly organised and structured manner.

When you are working with topic clusters, you will be faced with the task of clustering relevant keywords together for your pillar and cluster pages. What’s more, since you would be planning multiple content pieces at the same time, you would need to take a more intuitive approach to your keyword research.

If you plan to embark on this important journey, there are two tools that you should consider:

Keyword Insights

Keyword Insights is a highly touted tool among content strategists and SEOs who work with topic clusters.

Remember the keyword grouping feature that we discussed a couple of times in this guide?

Well, turns out, Keyword Insights aces at that game. The hub/spoke feature offered by the tool allows you to discover and identify more keyword clusters, based on the ones you create using it. As a result, planning topic clusters becomes quite easy.

KeywordInsights is a paid tool which offers pricing plans that range from $9.99/month to $4956/month.

Keyword Cupid

Some tasks are more advanced than others. And if you are looking at conducting advanced level keyword research for your business, Keyword Cupid may be a great fit for you!

It is an AI-powered tool which leverages neural networks to reverse engineer Google’s knowledge graph and to offer insights that may be useful in building a sound, and holistic content strategy.

Keyword Cupid is considered to be a great tool for building topic clusters, because the tool lets you automate and plan out content groups in no time.

This one is a paid tool with plans that range from $9.99/month to $499.99/month.

Apart from these tools you can take your content strategy and writing process to the next level using page optimisers. Such tools help you with everything — from the basic strategy to final content production and optimisation. Frase and Surfer are some of the best tools that you can consider for this purpose.

Frequently Asked Questions

1. Why is keyword research done in SEO?

Keyword research has multiple benefits to offer in terms of SEO. Firstly, it can help you gain a better understanding of your content and audience. Secondly, you will be able to optimise your content as per the SEO best practices. Keywords can also help you get deeper insights on how well your content can rank on the SERPs, and how your competitors are leveraging them to generate traffic.

In terms of the very basic purpose, keyword research is done to inform and optimise the content and SEO strategies of businesses.

2. Is keyword research a vital part of SEO?

If we talk about the main aspects of SEO, then keyword research is definitely at the top of the list. Keyword research can help you understand the efforts required for your website to perform well in terms of SEO, and to get your content to rank. Thus, it is definitely a vital part of any SEO strategy.

3. How do Keyword Research for SEO and PPC Differ?

The processes of conducting keyword research for SEO and PPC campaigns are not that different. However, one thing that you should keep in mind is that when you are carrying it out for PPC, you may need to consider a few more additional metrics. While Search Volume, Keyword Difficulty, and potential traffic will always be relevant, you may need to consider CPC when you want to do Keyword Research for PPC campaigns.

4. Which is the best keyword research tool?

It would be hard to label a particular keyword research tool as the best, however, Google Keyword Planner is the most ideal tool for the recency and currency of data. Other than that, tools such as Ahrefs and Moz are great alternatives to Google’s KW planner.

5. How to identify the right keywords?

When you are carrying out keyword research, ensure to consider multiple metrics to compare and contrast keywords that you want to use for your business. For starters, you may need to consider metrics such as MSV, Keyword Difficulty and assess the search intent of a particular keyword before adding it to your keyword list.

Final Takeaways

Keyword Research was and is always likely to be a vital part of your SEO and content strategies. With that in mind, small businesses and enterprises alike should be investing enough resources and time to find the right keywords for seo to boost their online visibility and SERP presence. Optimising for the right keywords may sound like a simple task, but when done right, this process can be quite rewarding and generate steady results online for your business.

Need help getting your keyword research strategy right, and more? Get in touch with us and we will help you out!