Google Ads

Helping Your Clients Find Your Business

What is Google Ads?

Google Ads is Google’s paid advertising service. In essence, you select keywords to target your ads to and when someone searches those keywords, your ad appears in a prominent paid position in their search results. Using a pay-per-click model, it’s a flexible marketing option for a range of budgets - and with the help of Supple’s trained Google Experts, we ensure you’re getting the most out of your investment.

Why Do I Need Google Ads Services?

Google Ads can be a key component in a comprehensive marketing strategy, positively impacting the overall success of your organic results and wider online visibility.

Supple is an award winning digital marketing agency that began as an SEO agency, but has now expanded to offer various digital marketing services to Sydney- and Melbourne-based businesses. This includes SEO Services, Google Ads management, Facebook advertising and custom built websites, to name just a few!

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Appearing in prime position on someone’s search results page ensures a level of audience engagement and click-through that leads to quality conversions. On average, most of our clients have experienced at least a 100% increase in site traffic after starting an Google Ads campaign with Supple. Incorporating Google Ads into your campaign has a number of other benefits, including:

  • 85% of people never click past the first page of Google results, and Google Ads is one way to ensure you’re not missing out on these potential customers.

  • Google Ads allows you to advertise internationally

  • You’re only charged for the ads that are visited (i.e. a pay-per-click model)

  • You can stop your campaign anytime you want - making it a great choice for businesses as they build their organic results.


Only agencies that achieve the high standards set by Google can be certified as Google Partners, providing trusted online marketing solutions.

Before Google Ads

You might not be using Google Ads, but in a competitive market it’s likely your competition are. Without an Google Ads campaign, your site doesn’t get seen on the first page of results.

After Google Ads

After starting an Google Ads campaign, you can target keywords commonly searched in your industry and ensure your site is up there with the competition - leading to click-through and conversion.

Steps for a Successful Google Ads Strategy

Anyone can set up an Google Ads campaign - but without the right guidance, you can run the risk of not using your allocated marketing budget to its full potential.

With a Google Partner accredited marketing agency like Supple on your side, we demystify your Google Ads campaign, taking care of the many little jobs that lead to the most successful outcome, including:

  • Consultation / discussion to identify your market share / potential customer

  • Broader market research and keyword planning

  • Identifying optimal search queries to target

  • Identify “negative keywords” to minimize wasted expenditure

  • Copywriting / crafting engaging Google Ads content

  • Ongoing Google Ads tracking and quarterly audits

Common Google Ads Questions

As a Google Partner company, Google Ads can seem like second nature to our trained Google Experts. But if you’re new to Google Ads, some of the specifics can get a little confusing.

We’ve compiled a list of our top most commonly asked questions about Google Ads, so you understand the what’s, why’s, when’s and how’s of Google’s paid advertising platform.

- Who should use Google Ads?

If you have a business that sells products online or offers services that people can hire, you should consider using Google Ads as a customer acquisition channel. Any business that is serious about online marketing should try out Google Ads to see if it’s a good fit for their business.

+ Who clicks on Google Ads?

+ Which is better, Google Ads or SEO?

+When to use Google Ads?

+ Are Google Google Ads cost-effective?

+How do I improve Google Ads quality score?

+Would Google Google Ads help my business?

+Want a free Google Ads voucher?


Get in touch today to request a free, no obligation consultation.

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