Helping Your Clients Find Your Business

What is AdWords?

AdWords is Google’s paid advertising service. In essence, you select keywords to target your ads to and when someone searches those keywords, your ad appears in a prominent paid position in their search results. Using a pay-per-click model, it’s a flexible marketing option for a range of budgets - and with the help of Supple’s trained Google Experts, we ensure you’re getting the most out of your investment.

Why Do I Need AdWords Services?

AdWords can be a key component in a comprehensive marketing strategy, positively impacting the overall success of your organic results and wider online visibility.

Supple is an award winning digital marketing agency that began as an SEO agency, but has now expanded to offer various digital marketing services to Sydney- and Melbourne-based businesses. This includes SEO Services, Adwords management, Facebook advertising and custom built websites, to name just a few!

AwardsFinancial Review Top 100, Deloitte Tech Fast 50, ...
ServicesAdWords Audit & Reporting, Landing Page Optimisation, ...
Heard about usOn 3AW, SEN Radio?

Appearing in prime position on someone’s search results page ensures a level of audience engagement and click-through that leads to quality conversions. On average, most of our clients have experienced at least a 100% increase in site traffic after starting an AdWords campaign with Supple. Incorporating AdWords into your campaign has a number of other benefits, including:

  • 85% of people never click past the first page of Google results, and AdWords is one way to ensure you’re not missing out on these potential customers.

  • AdWords allows you to advertise internationally

  • You’re only charged for the ads that are visited (i.e. a pay-per-click model)

  • You can stop your campaign anytime you want - making it a great choice for businesses as they build their organic results.


Only agencies that achieve the high standards set by Google can be certified as Google Partners, providing trusted online marketing solutions.

Before AdWords

You might not be using AdWords, but in a competitive market it’s likely your competition are. Without an AdWords campaign, your site doesn’t get seen on the first page of results.

After AdWords

After starting an AdWords campaign, you can target keywords commonly searched in your industry and ensure your site is up there with the competition - leading to click-through and conversion.

Steps for a Successful AdWords Strategy

Anyone can set up an AdWords campaign - but without the right guidance, you can run the risk of not using your allocated marketing budget to its full potential.

With a Google Partner accredited marketing agency like Supple on your side, we demystify your AdWords campaign, taking care of the many little jobs that lead to the most successful outcome, including:

  • Consultation / discussion to identify your market share / potential customer

  • Broader market research and keyword planning

  • Identifying optimal search queries to target

  • Identify “negative keywords” to minimize wasted expenditure

  • Copywriting / crafting engaging AdWords content

  • Ongoing AdWords tracking and quarterly audits

Common AdWords Questions

As a Google Partner company, AdWords can seem like second nature to our trained Google Experts. But if you’re new to AdWords, some of the specifics can get a little confusing.

We’ve compiled a list of our top most commonly asked questions about AdWords, so you understand the what’s, why’s, when’s and how’s of Google’s paid advertising platform.

- Who should use AdWords?

If you have a business that sells products online or offers services that people can hire, you should consider using AdWords as a customer acquisition channel. Any business that is serious about online marketing should try out AdWords to see if it’s a good fit for their business.

+ Who clicks on AdWords?

+ Which is better, AdWords or SEO?

+When to use AdWords?

+ Are Google AdWords cost-effective?

+How do I improve Google Ads quality score?

+Would Google AdWords help my business?

+Want a free AdWords voucher?


Get in touch today to request a free, no obligation consultation.

Awards & Affiliations

Google Rating
Based on 243 reviews