AdWords is Google’s paid advertising service. In essence, you select keywords to target your ads to and when someone searches those keywords, your ad appears in a prominent paid position in their search results. Using a pay-per-click model, it’s a flexible marketing option for a range of budgets - and with the help of Supple’s trained Google Experts, we ensure you’re getting the most out of your investment.
AdWords can be a key component in a comprehensive marketing strategy, positively impacting the overall success of your organic results and wider online visibility.
Appearing in prime position on someone’s search results page ensures a level of audience engagement and click-through that leads to quality conversions. On average, most of our clients have experienced at least a 100% increase in site traffic after starting an AdWords campaign with Supple. Incorporating AdWords into your campaign has a number of other benefits, including:
Only agencies that achieve the high standards set by Google can be certified as Google Partners, providing trusted online marketing solutions.
You might not be using AdWords, but in a competitive market it’s likely your competition are. Without an AdWords campaign, your site doesn’t get seen on the first page of results.
After starting an AdWords campaign, you can target keywords commonly searched in your industry and ensure your site is up there with the competition - leading to click-through and conversion.
Anyone can set up an AdWords campaign - but without the right guidance, you can run the risk of not using your allocated marketing budget to its full potential.
With a Google Partner accredited marketing agency like Supple on your side, we demystify your AdWords campaign, taking care of the many little jobs that lead to the most successful outcome, including:
Consultation / discussion to identify your market share / potential customer
Broader market research and keyword planning
Identifying optimal search queries to target
Identify “negative keywords” to minimize wasted expenditure
Copywriting / crafting engaging AdWords content
Ongoing AdWords tracking and quarterly audits
When you hire Supple to handle your AdWords strategy you can trust that you’re in capable hands - but don’t take our word for it! Here are a few testimonials from some of our satisfied customers:
Access Health engaged Supple to host and improve the website that we had with Exa. We are very pleased with the transition and would recommend Supple to any company looking for good partners to host their website and do their SEO.
Access Health
As a Google Partner company, AdWords can seem like second nature to our trained Google Experts. But if you’re new to AdWords, some of the specifics can get a little confusing.
We’ve compiled a list of our top most commonly asked questions about AdWords, so you understand the what’s, why’s, when’s and how’s of Google’s paid advertising platform.
If you have a business that sells products online or offers services that people can hire, you should consider using AdWords as a customer acquisition channel. Any business that is serious about online marketing should try out AdWords to see if it’s a good fit for their business.
Over the years, we’ve built a solid reputation in creating quality websites for a wide range of clients. We can produce all manner of websites, from eCommerce sites through to product catalogs and service sites. Here are a few case studies:
Get in touch today to request a free, no obligation consultation.
