
What Is eCommerce SEO?
eCommerce SEO is the process of optimising an online store to rank higher in search engine results pages (SERPs). This is done through a combination of on-page and off-page optimisation techniques. eCommerce SEO includes optimising product titles and descriptions, as well as the site’s overall structure and navigation.
While eCommerce SEO can be a complex and time-consuming process, it is often essential for businesses that want to succeed in the competitive world of online retail. The Supple team can increase the visibility of your online store and help you generate more traffic and sales! Whether you are a boutique fashion e-commerce brand or a ride-on mower retailer.
Get the Inside Scoop on What’s Holding Your Website Back – Free SEO Audit Available!
Google customer reviews are a powerful way to build trust and credibility with potential customers. By displaying customer reviews prominently on your website and GMB profile, you can show that your business is result-oriented and trusted by clients. The Supple team offers a range of techniques to optimise your Google reviews. We can help you get more positive reviews, manage and respond to feedback, and strategically display reviews to improve your chances of winning new business and strengthening your existing relationships.
If you want your eCommerce website to rank higher in search engine result pages, it's important to make sure your site is optimised for Google Merchant Center. Google Merchant Center is a trusted platform that helps eCommerce website owners manage their product data and make it available to potential customers. Supple uses proven techniques to optimise your site for Merchant Center. We will ensure your products are visible to potential customers so you can get the best eCommerce results.
If you're selling products online, then you need to make sure that your listings appear in Google Shopping results. After all, that's where most people go when they're looking to buy something. Fortunately, there are some proven strategies that can help your listings rank highly in Google Shopping results. You can trust the experts at Supple to optimise your Google Shopping listings and get the best results for your online store.
Our SEO Process
The First Page of Google!
Research
In this phase, our SEO consultants will work with you to understand your business and define the goals of our SEO campaign. We will perform competitor research and search intent analysis before identifying the keywords that we think you should target.
Audit
Our comprehensive SEO audit looks at everything from content gap analysis and internal links to site architecture, backlink profiles, technical SEO, and crawl optimisation. Our team will identify all the growth opportunities based on your current website and SEO performance.
Strategy
In the strategy phase, we evaluate the findings from our audit and prioritise SEO tasks. We have an Impact / Effort / Action Priority Matrix that we follow to prioritise tasks. Our SEO specialists create an action plan for your SEO campaign, which includes a timeline with key milestones we have to achieve.
Implementation
Our SEO team, designers and developers work with you to start actioning the high priority tasks from the previous phase. Following this, we get onto the low priority tasks. This process allows us to knock out some early quick wins, then have a strategy in place to tackle the high effort tasks. We keep the low rewards tasks on the back burner and tackle them when we get time as the campaign progresses.
Reporting
We have systems and processes in place to make sure that we track and report on your SEO campaign.
As you can imagine, this is not the end. Our SEO consultants are constantly analysing and tweaking your campaign to achieve the best possible results on the 1st page of Google. It is an ongoing process, and we are with you for the long term!
Research
In this phase, our SEO consultants will work with you to understand your business and define the goals of our SEO campaign. We will perform competitor research and search intent analysis before identifying the keywords that we think you should target.
Audit
Our comprehensive SEO audit looks at everything from content gap analysis and internal links to site architecture, backlink profiles, technical SEO, and crawl optimisation. Our team will identify all the growth opportunities based on your current website and SEO performance.
Strategy
In the strategy phase, we evaluate the findings from our audit and prioritise SEO tasks. We have an Impact / Effort / Action Priority Matrix that we follow to prioritise tasks. Our SEO specialists create an action plan for your SEO campaign, which includes a timeline with key milestones we have to achieve.
Implementation
Our SEO team, designers and developers work with you to start actioning the high priority tasks from the previous phase. Following this, we get onto the low priority tasks. This process allows us to knock out some early quick wins, then have a strategy in place to tackle the high effort tasks. We keep the low rewards tasks on the back burner and tackle them when we get time as the campaign progresses.
Reporting
We have systems and processes in place to make sure that we track and report on your SEO campaign.
As you can imagine, this is not the end. Our SEO consultants are constantly analysing and tweaking your campaign to achieve the best possible results on the 1st page of Google. It is an ongoing process, and we are with you for the long term!
Case Studies
Return on Investment for business owners.
Client Testimonials
about Our Digital Marketing Services.
- 426 Google Reviews
- 4.9
Mark, Ron and Param from have been incredible to work with. From the very beginning, they took the time to understand our business goals and crafted a clear SEO strategy that is working really well.
Mark and Jani are fantastic to deal with and business has never been better
We are super impressed with this SEO team. They’re honest, transparent, and really know their stuff. They made everything easy to understand and were great to work with from the start. We saw our targeted keywords hit page one with half of them in the #1 spot, and organic traffic is up by nearly 20%. We recommend Supple for fast and high quality results.
I have to speak very highly of the crew of Supple Digital, Mark, Jani and Abbas do an amazing job of my website. Very highly professional and knowledgeable of their products and services. If you are in need of a good website go to these guys
Jani, Abbas and Mark are wonderful / awesome / fantastic at the Supple Digital office in Melbourne for all your business SEO needs . Very helpful , very satisfying 😊
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SEO Team Lead
company's online marketing goals.
- Bishal Shrestha
- Head of SEO (9+ Years Experience)
Bishal Shrestha is an innovative SEO leader and digital strategist with over 9 years of expertise in driving organic growth for businesses across diverse industries. Bishal combines technical proficiency with strategic vision, excelling in data-driven decision making and delivering measurable results. He specialises in technical SEO optimisation, advanced analytics, and scalable growth strategies.
Bishal brings a unique blend of software engineering background and marketing acumen to his role at Supple Digital. With certifications in Google AdWords and Google Analytics, he leads comprehensive SEO campaigns that consistently elevate brands in competitive digital landscapes. His holistic approach focuses on sustainable, long-term growth through innovative solutions.
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