SEO Agency Perth

What Are the Four Pillars of SEO?

The four pillars of SEO are on-page SEO, off-page SEO, content, and technical SEO.

On-page SEO is what helps search engines like Google know what your website is about. Basically, it helps Google understand whether you’re a Perth plumber, real estate agent, mechanic, removalist, or locksmith (or if you’re from any other industry).

On-page SEO services includes two of the other pillars of SEO – content and technical SEO. Through activities like keyword research and content creation, you start building content to go on your website. As well as helping to determine what your website is about, content demonstrates the value that your website provides to your target audience. This helps Google and other search engines rank your website among its competitors. You want to provide all kinds of expert, authoritative, and trustworthy content to ensure you are outranking your competitors.

Technical SEO then ensures you’ve taken all the right steps to make your website discoverable to search engines and therefore customers. These on-page activities include crawl optimisation (so Google’s bots can read your website), page speed optimisation, and mobile indexing (so the mobile version of your website is ranked and displayed for relevant phone and tablet users).

Finally, off-page SEO is what proves to search engines that you are an authority in your niche. Off-page SEO involves building and managing your online reputation outside your own website. You want to earn backlinks from other trusted websites as a sign of your authority, and you need to ensure references and citations to your business are consistent on other sites. Have a look at our Digital Marketing Perth page for non-SEO digital marketing services in Perth.

Is It Worth Hiring Someone for SEO?

Ranking on Google is not as simple as it seems. This is why partnering with an SEO agency is definitely worth considering, particularly if you’re looking to transform your online presence and drive meaningful organic traffic to your website. 

Once you’ve decided to work with SEO specialists, the other thing to know is that there are various options available. This can involve hiring an in-house SEO specialist or working with an agency who will manage your ongoing SEO efforts.

While having an in-house specialist can be beneficial for immediate, ongoing adjustments, hiring an SEO agency often provides a broader range of expertise and resources. SEO agencies bring a wealth of experience, specialised tools, and a dedicated team to implement and manage comprehensive SEO strategies. This includes everything from aligning content to match user intent to updating existing content to leverage the power of information gain, both of which allow your business to compete in an online landscape that’s more competitive than ever.

Does SEO Always Cost Money?

While Google does not charge a fee for SEO as they do for Google Ads, there are still costs that are required for SEO services. These costs cover critical strategic elements such as creating high-quality content that can rank well, building relevant and authoritative links, and implementing technical SEO improvements. 

The overall expense depends on the niche you operate in; for instance, the cost for a startup and a local business will vary considerably when it comes to SEO. Investing in professional SEO services, whether through content creation or link building, is an excellent way to achieve and maintain competitive rankings in search engine results.

The world of SEO is constantly evolving and changing, whether it be new SERP features or new Ranking factors. With an agency by your side, you ultimately have the best chance to maintain your rankings and adapt to any changes in the industry.

Is SEO Still in Demand?

Even in 2024, SEO is very much in demand. In fact, we recently created a guide into the top SEO trends in 2024. As businesses increasingly rely on digital presence to reach their customers, the need for effective SEO strategies continues to grow. 

Search engine optimisation has stood the test of time and continues to be one of the most effective digital marketing strategies in Australia. At SUpple Digital, we’ve helped hundreds of businesses to improve their visibility on search engines, attract organic traffic, and generate leads through targeted SEO campaigns. 

Search engine algorithms, as shown by Google’s recent core update, continually change and evolve. This is another reason why skilled SEO professionals are in such demand. A good agency will keep up with the latest trends and techniques in SEO to help their partners stay relevant and competitive.

How Can I Learn SEO?

Learning SEO involves understanding a combination of technical, content, and analytical skills. There are numerous online resources available to help you get started. Websites like Moz, SEMrush, and HubSpot offer comprehensive guides and courses on SEO basics and advanced techniques. 

Additionally, Google provides resources such as the Google Search Console and the Google Analytics Academy to help you understand search engine optimisation from their perspective. . You can also go through Western Australia Government's guides on SEO.

Practical experience is also crucial; applying what you learn to your own website or a small project can provide valuable hands-on experience. 

Joining SEO Facebook or Slack communities and forums can further enhance your learning by allowing you to interact with and learn from experienced professionals.

 You can even learn the basics of SEO by following this guide by our SEO experts.  

How Long Does SEO Take to Show Results?

SEO is a long-term strategy, and it typically takes several months to see significant results. As a general rule, you can expect to notice improvements in search engine rankings and organic traffic within the first 3 to 6 months. 

However, the exact timeline will vary based on factors such as the competitiveness of your industry, the current state of your website, and the effectiveness of the SEO strategies employed. Initial efforts often focus on technical SEO fixes and content optimisation, which lay the groundwork for future growth. 

Pro Tip: Here is a detailed list of actions your SEO team can perform to outrank your competition on Google. 

Consistent, ongoing SEO efforts are crucial for maintaining and improving your rankings over time. Patience and perseverance are key, as SEO is an investment that pays off with sustained effort.

How Long Does SEO Take to Start Working?

Professional SEO campaigns start generating results in as little as 2-3 months, but the more impactful results can take 6-12 months to start showing. Once SEO is beginning to work, there is practically no cap on the results you can achieve.

You should be wary of anyone who promises you any real SEO results in a matter of weeks or even just a few months. It’s also important to note that a number of factors can affect how long it takes to see results, including but not limited to your industry, your location, your competitors, and the current state of your online presence prior to beginning SEO.

What Services Does Your Perth SEO Agency Provide?

As a full-service digital marketing agency serving Perth, our team provides not just SEO services but a full range of digital marketing solutions. Supple can help you with all aspects of on-page SEO, off-page SEO, technical SEO, and content marketing, as well as local SEO,  analysis and analytics, eCommerce SEO, specialised SEO, and more. From artificial intelligence SEO to Google review optimisation to voice search and JavaScript, we do it all.

You can also turn to Supple for Pay-Per-Click (PPC) services, full web development and web design, as well as social media marketing services.

For a free proposal that outlines exactly what Supple can do for you, enquire online today.