If you have a startup that is charted for growth, you might have surely come across people advising you to optimise your SEO performance. And they would be right.

More than 68% of online experiences are initiated from search engines. This tells you that if your startup wants to succeed in the digital space, pleasing the search engine gods is not at all optional.

That being said, optimising your website for SEO is easier said than done. No wonder, there is an entire industry that is constantly growing and evolving based on its tenets. For startups, focusing on SEO comes bearing a lot of fruits, including an increased rate of growth and reach to the target audience.

But before we delve deeper into what SEO for startups actually entails and how it can put you on the map, let us start by discussing why you should be investing in it.

As a startup, you should be taking a hard look at the efforts that you are taking to promote your venture. Search Engine Optimisation (SEO) might seem like a cumbersome and long process to undertake, but the results can be quite rewarding.

Search engines act as bridges that connect you to customers that are looking for the services that you offer. SEO is such a highly impactful marketing tool because it allows you to be more visible to your target customers. After all, 67.61% of traffic is attracted to the first five organic results on the search engine.

The search queries of your customers are aligned with the keywords that you have included in your website content. The result?

Users find solutions to their requirements, and your startup generates highly targeted leads. As you keep getting better in your SEO efforts, you will be able to maximise the revenue generated through such leads.

Here are a few other benefits of SEO for startups:

  • Higher credibility and authority on search engines
  • Access to valuable customer behavioural insights and data
  • Long-term and consistent advantages

Now that you know why you should invest in SEO, here are a few things that you should keep in mind to ensure SEO success.

As a startup, having the perfect SEO strategy is not only aspirational but also necessary. SEO success lies in your website’s ability to engage, educate and deliver solutions to prospective customers and leads. Accomplishing this is a gradual process, and can require you to implement extensive SEO strategies.

If you have a thriving startup and targeting SEO success, here are some of the elements that you should consider:

Don’t Keep SEO as an After-thought

While SEO is a sustainable marketing strategy, it is so much more than that. For startups, SEO needs to be included within the process of creating initial business strategies. The thought behind this is that your SEO strategy should be aligned with your business goals, right from the start.

Many entrepreneurs make the mistake of leaving SEO for a much later stage, which may reduce its effectiveness for your business. Did you know that 90% of content does not get any search traffic from Google? So, the sooner you start your SEO efforts, the better.

The right approach here is to plan and budget for SEO activities from the beginning. That way, your startup can benefit from the various advantages that SEO has to offer.

Hence, startups should ensure a holistic approach towards SEO from the initial stages so that they can have measurable results through it.

Set SMART SEO goals

When you set out to create a winning startup SEO strategy, firstly you should ensure that your SEO goals are aligned with your vision for your business.

While setting goals, you should ensure that they meet the SMART criteria (Specific, Measurable, Achievable, Realistic and Time-bound). Say, your goal is for your website to rank better on search engines, the SMART criteria will look like this:

  • Specific: Need to increase website ranking by 30%
  • Measurable: The effect on rankings and whether the desired goal was achieved can be easily measured.
  • Achievable: Improving website rankings by 30% is definitely achievable
  • Relevant: Improvement in ranking would be an upgrade over the present performance, hence definitely relevant
  • Time-bound: Ensuring that the time duration assigned is enough to achieve the goal

So, the SMART goal considering this example would be: Improving the website ranking by 30% within 4 months. Now that you have defined a SMART goal, it is time to get to strategising your SEO efforts.

Formulating an SEO strategy for startups might seem complicated in theory, but once you have defined the goals, it is fairly easy. You need to establish the primary aspects that you need to work out through the strategy and conduct thorough research.

Spend Time Doing Competitor Research

When it comes to researching for your SEO strategy, analysing what your competitors are doing is a great starting point. Doing so can give you several useful insights on what works, and more importantly, what does not.

Start with making a list of competitors you want to research deeper on. The aspects that you want to focus on while researching include the keywords that they use and the kind of content that is generating the most traction. Tools like SEMrush, Ahrefs and SpyFu are very useful in identifying the keywords that they rank for and strengthening your SEO efforts accordingly.

Alternatively, seeking the help of a reputed SEO agency can help you identify and analyse your competitors more adeptly.

When you are choosing the right keywords for your content, volume and competition is important, but so is the intent behind them. By understanding keyword intent, you can segregate the pages on your website to cater to your target audience’s queries. It is also beneficial to dissect the ‘People Also Ask’ section to find the exact queries that you should target.

Lay a Strong Foundation

As you may have heard — the building is only as strong as its foundation. So, when you are looking to build a steady stream of organic traffic for your website, you should focus on getting the basics right.

Start with checking if your website and content is easily searchable. The most basic way of doing this is conducting a Google search with your targeted keywords and checking if your website comes up in results. Additionally, type ‘site:/’ followed by your website URL to see if it is searchable.

Next, you want to make sure that your website is delivering the desired experience to your targeted users. To achieve this, keep a check on your website and page loading times. This is even more crucial when it comes to the experience you want to deliver on mobile devices. Mobile devices take longer to load websites, yet 85% of users expect websites to load faster on their phones.

The problem is that even a second’s delay can decrease customer satisfaction by 16%. By taking simple steps such as enabling browser caching, and compressing images, you can improve your website performance on mobile devices.

On-Page SEO includes all the efforts that you undertake to prime your website for better visibility and performance on search engines. It plays a crucial role in establishing your website’s performance. According to Google’s ‘How Search Works’ report, integrating the right keywords matters a lot. One of the basic signals that search engines use to determine if your content is relevant to users is by checking whether the keywords on your page match the search queries.

Furthermore, optimise your heading tags, and images on your website for optimal SEO performance. To take your SEO efforts a notch higher ensure that you invest amply in off-page SEO as well. This constitutes efforts that you undertake out of your website, to improve your search engine rankings and performance. Why?

Well, links are still one of the most important ranking factors for any website that wants to perform well on Google. The PageRank algorithm deployed by Google validates that the quantity and quality of backlinks that point to your webpage are critical. Apart from links, you should also actively seek NAP (Name, Address, Phone number) citations, and brand mentions on reputed online sources.

Aside from this, there are other advanced areas that you can focus on to make your website’s user experience more impactful. Core Web Vitals are specific factors that Google considers as important indicators for determining the website user experience. Performing well on these metrics will help you ensure a smoother user experience.

Consider taking the help of an SEO company for startups that can help you out with this process, with their expertise.

Another way to up the ante on your website performance is to implement caching, allowing you to increase your website speed without any major compromises. It can also decrease the load on your server and ensure that you are able to display web pages instantaneously to users looking for them.

Defining the structured data is another sure-shot way of ensuring that all the content on your website is contextually placed. It will help search engines find and produce parts of your website on the SERPs, more easily and quickly.

Even at a more advanced level, these are just starting points for various other factors that could help you amplify the impact of your website’s UX.

Analyse and Improve your Startups Website’s UX

When you are a startup, you may have been advised to update your website’s UX design more often than not. This happens for a vital reason. The UX of your website plays a crucial role in defining its performance and aims to fulfil your user’s needs.

More importantly, there is no such thing as the perfect UX — at least not in the long term. Your UX may work for your website for a while but will require you to constantly analyse and tweak it. So, how do you go about it?

All too often, you may find yourself asking, “what areas or elements of my website work for my users?” Sure, the answer may seem complicated at the outset. But heatmaps can offer a visual interpretation of the responses triggered as a result of interactions with the website interface. This allows you to leverage every scroll, click and pause of your user for bettering the design.

When used in combination with other analytics tools, you will be able to align the visual hints from heatmaps to why certain events occur on your website. These events may include bounce rate, dwell time, and exit pages. Essentially, you would be able to generate insights on the parts of your website that work best and the ones that need improvements.

Google Analytics is one of the more preferred tools for generating and studying analytics and insights associated with your website.

Finally, in your quest to take your UX to the next level, you can also work more intricately with the navigation on your website. For example, using a hamburger menu can help you keep your webpage relatively clutter-free. Hamburger menus are displayed as a single icon, which can be clicked to reveal a more detailed list of options or pages.

Educate Your Audience About Your Product / Company / Service

Gone are the days, when posting a sales pitch was enough to attract customers. This holds especially for startups that are exploring special niches. You may need to face the fact that your audience needs to be educated and made aware of your product or company.

Now, how do you accomplish this? By producing content, of course. But just that would not be enough. You would need to be diligent about the type of content you want, and parameters to consider for it to be effective. And yes, it would need to be of high quality.

To hit the mark in terms of content quality, ensure to target niche keywords that your target audience is most likely to use in their search queries. It would also be beneficial to use high ranking long-tail keywords as they help you narrow down the search intent to a larger extent. What’s more, they account for more than 70% of all web searches. Since these keywords are more conversational, they are more likely to be useful in a longer duration.

Moreover, you can also include Frequently Asked Questions (FAQs) within your content to resolve any potential customer questions about your product or service. You can seek inspiration from People Also Ask (PAA) for such questions, to ensure that you can also target the questions people most often ask in their Google searches. Tools like Google Analytics and Answer the Public can also be useful in this endeavour.

When you are just a startup, establishing credibility becomes a much more important task compared to simply posting content. Here, encouraging people to post reviews and testimonials can be quite beneficial. After all, 92% of people state that they refer to reviews or testimonials before making a purchase.

Ask your customers to review the product or service that you are offering — positive or negative. Additionally, if they loved the experience, motivate them to share a testimonial with you and publish it on your website for visitors to see. User-generated is and will always be a great way to establish the credibility of your brand and product/service.

Formulate a Link-building Strategy for Startups

Your dream of running a successful startup can quickly become a nightmare if you are operating in a highly competitive landscape. You may find yourself wondering what you can do to maximize the results of your campaign and to outperform your competitors on search engines.

If you think investing thousands of dollars into paid advertising campaigns can help you beat the competition, you are in for a surprise. It can prove to be a futile exercise if you do not complement it with link-building activities aimed at increasing your organic reach. Specifically, the process of getting highly authoritative websites to link back to your website is crucial.

Links are known to be in the top three ranking factors for Google. Yet, over 66% of web pages do not have any backlinks.

There are multiple ways to go about building links and the results depend on how effectively you deploy these tactics to your benefit. The most beneficial strategy that you can take is to use a combination of these strategies to rank higher on the SERPs.

Local Listing

To put your startup on the map, the first thing you need to do is ensure that you are registered on local listings. 97% of people come to know about a local company online compared to any other source.

Plus, what is even the point of promoting your startup if people in the same vicinity have no idea about it? For most industries — B2B and B2C — customers do prefer that the company they are buying from, is local.

So, listing your company in local directories should be one of your top priorities. Local listings make it easy for potential customers to discover your company and access your contact details. Such platforms mostly generate qualified leads which can prove advantageous for the growth of your business.

Say, you have a SaaS startup. SEO for SaaS startups can get complicated, but something as simple as having your business on local listings can help. It will give you a headstart in terms of targeting customers in your region. But how?

How about the fact that there has been a 900% increase in the number of “near me” and “close by” searches? You can leverage these search queries to your advantage by having long-tail keywords in

Broken Link-building

There are very few things that can hamper user experiences like a link that leads to a 404 page. Broken link building fixes this issue. It is the process of replacing 404 pages or broken links with correct links to the target website and web pages.

Doing this is important because links are powerful ranking factors for Google, and bad or incorrect links can potentially break down your SEO experience. By having a broken link, you are potentially missing out on quite a bit of link juice.

Broken link building is actually a great way to reach out to reputed publishers and websites. You have the opportunity to get a backlink to your own page or article if it is relevant to the inaccessible page. This process actually takes much less effort than having to build backlinks from scratch. Check out this email template:

Broken Link-building


Using such email templates, you can easily build backlinks for your content, while offering help to the publisher or website.

Resource Page Link Building

The Internet is a vast place and without the right directions, one may find themselves lost. And who gives these directions? The links integrated within the content.

Let us understand this with an example. Say, you are looking for a trusted solar company in Melbourne that can you can partner with, for your brand. How do you find one? You go to Google and type “top 10 solar companies in Melbourne”. Simple enough, right?

But, there may be hundreds of solar companies in Melbourne, if not more. It would not be realistic to visit each website and assess which one would be a good fit for your business. If only you had a resource that narrowed down and listed the best solar companies in the region for you. Well, you do. And they are called resource pages.

Here’s how they look:

Resource Page Link Building

By clicking on this helpful link, you will be able to filter the best solar companies in Perth much more easily and an aggregated list of links that you can quickly sift through. Imagine the advantage that you can get by being an agency featured on such a list.

This is exactly what resource page link building is all about. If you are a startup specialising in a certain niche, you can get backlinks to your website by approaching websites that have published a curated list of companies operating in that niche. So, if your company works in SEO for SaaS startups, you would be looking at featuring on a list with a similar name.

Before approaching a website with a request for featuring your website on their list, ensure to check their domain authority, and monthly traffic. This will give you a better understanding of whether featuring in their list will be beneficial for you. Also, remember that customers may visit such websites even after they have discovered your company, to check your credibility.

Unlinked Brand Mentions

So far, we have talked extensively about the importance of leveraging the power of the good ol’ link juice. But getting brand mentions on authoritative websites is also a highly underrated means of establishing credibility. Talking about building online credibility would be incomplete without discussing the role of Google EAT. EAT stands for Expertise, Authoritativeness, Trustworthiness, and focuses on the efforts you undertake to ensure that your content is credible.

Brand mentions are a small milestone on your journey to get there. By acquiring unlinked brand mentions on authoritative websites, you ensure that your brand name sticks in the minds of potential customers. What’s more, such mentions can be valuable opportunities for getting backlinks.

If a website has mentioned your brand, they are already aware of what you do, and your credibility, basically making it easier for you to earn links. To identify unlinked mentions, you can use a combination of the best SEO tools for startups such as Ahrefs, Screaming Frog SEO, and Moz.

Sure, some industry experts may think that such mentions are just missed opportunities that can be backlinks, but you do not always want that. Avoid seeking a link back if the context in which your brand is mentioned is negative, or if the website is asking you to pay for the links.

Reverse Image Search

When all is said and done, seeking credit where it is due is a great idea to capitalize on the growing popularity of your startup. When we talk about content, many make the mistake of discounting the role of images and videos in their SEO strategy. Remember that over 50% of searches in 2020 were image and voice-based.

You may have heard of conducting a reverse image search while shopping for specific products. It is the process of uploading an image on Google Images and searching for matching results. What you may not know is that this process can help in link building too. In fact, it can be a highly productive task, if done right.

Basically, you do a reverse image search to identify websites that have used images that you have the copyright to. You can then go and ask them to give you credit for it by linking back to your website — win!

Combine Google Image Search with Screaming Frog SEO Spider to identify websites that are using your images without permission. Then a simple email to the publisher of these websites asking to insert your link as image credit should do the trick.

Pro tip: Consider using a freelancer, or even better — a specialized agency that provides SEO services to help you with this process.

Guest posting

If you thought guest posting is not as effective as it used to be, think again. A report by SEMRush, suggests that more than 76% of editors plan to publish at least 1-10 guest posts every week. So, if you have industry expertise and knowledge to share with people, start guest posting already.

Guest posting is a proven way to generate quality backlinks for your website. With guest posting, bloggers can post their content on other authoritative websites and earn backlinks to their own websites. But beware, most editors prefer posting content that incites conversations and fresh ideas as opposed to blatant promotion.

Through guest posts, you can reach new audiences, expand the reach of your brand, and boost the SEO efforts of your organization significantly. It can also indirectly help you expand your email list and social media following. Having a detailed author bio helps with getting your brand the recognition it needs through guest posting.

Plus, try to guest post on multiple websites so that you can maximize backlinks for your content. Over 56% of guest posters state that they post on multiple websites, as opposed to just 7% that post on a single website.

Bottom line: try to post guest posts on multiple platforms, and ensure that the quality and accuracy of the content is assured.

Tap into Content Marketing for Startups

Content marketing is undebatably one of the most important tools to consider when you want to boost the growth of your startup. Regardless of who you ask, investing in quality content is inevitably going to be a top SEO tip for startups.

If there is one aspect of your website that you should absolutely not hesitate to invest in, it would be your content. No wonder, 84% of marketers state that they already have a content marketing strategy. This also means even if you start now, you have quite a bit of catching up to do.

A lot changed over the last couple of years, with the pandemic pushing companies to reconsider their marketing strategies. Predictably, over 94% of content marketers had to completely change the way they approached content marketing.

Sure, the barriers to entry with content marketing are pretty low, but there is already too much competition to be dealt with. With that in mind, here are three factors that all marketers should consider while creating their content marketing strategy:

  • Clarity: The subject or niche for which content needs to be created should be clear and defined. It would be also beneficial to cover a few channels effectively,
  • Quality: Each piece of content should be of high quality; in the initial stages performance of the content is secondary.
  • Consistency: Keep producing content and developing channels to generate exponential returns over time.

In addition to these three factors, there are a few other steps that you can take to boost your content marketing strategy.

Periodic Content Audits

One of the best ways to stay on top of your content game is to ensure that everything is up to date. You can do this easily by conducting periodic content audits.

Content audits can empower you to make decisions backed by data and enable you to track metrics that will tell you how your content is performing. More importantly, content audits can help you identify areas that need improvements, and help you get where you need to be.

Regardless of how your website looks and performs, content is an aspect that will and should keep on evolving. The logic behind this is simple. The way people search keeps changing. The content that worked for you a few years ago, may not even cut it anymore. Hence, it is a good idea to review your existing content, add new keywords, and recheck the SEO parameters.

Doing this puts you in a better position to amp up your content marketing strategy as per the recent trends and Google guidelines. In this process, feel free to remove any content that is not adding value to your content strategy and instead focus on pieces that you know have generated better responses from your target audience.

Creating and Promoting Linkable Assets

Linkable assets are content pieces that are created to generate a large number of backlinks. Needless to say, your content will thus need to prove highly valuable to your readers.

Creating linkable assets requires you to seek quality information from multiple websites in your niche. Since they are generally not commercial in nature, product pages and other promotional materials are not considered while creating a linkable asset. Linkable assets can include infographics and even e-books.

Here is a great example of a linkable asset created by Oli Gardner:

Creating and Promoting Linkable Assets

Clocked at 13,000 words, this guide is as detailed as it can get, and continues to generate a lot of traction even after a decade of its initial publication. The guide gives a month on month breakdown of how beginners can go about effective online marketing.

What’s more, if you opt for a colourful infographic, you would be able to increase your reader’s attention span by 82%. Let us understand this better with an example.

Say, you are a tech startup that specializes in software products for small businesses. SEO for tech startups can get tricky as your content can often take a technical tone. Here, you can try creating an infographic that suggests better performance in small businesses that invest in software products. You can easily get access to public data on the topic and repurpose it to generate a detailed infographic.

Infographics can be a great linkable asset for almost any kind of business — not just tech startups. 86% of marketers agree with this and are working on making visuals an important part of their content strategy in 2021.

Email Newsletters

If you are one of those people who believe that emails are so yesterday, we have news for you. Emails still generate $42 for every dollar spent — that is an ROI of 4200%. So yes, emails are very much effective, and you should be looking into how to leverage them for your startup in 2022.

Email marketing when done right can deliver great results for your startup and kickstart your growth like never before. Ensure to go through online resources and guides that can help you with navigating the process.

Now, you might be wondering what emails have got to do with content marketing, and you would be right. Except, email newsletters play a crucial role in shaping the success of your content marketing strategy. The “push” of email newsletters and “pull” of an effective content marketing strategy can strike up a great balance for your growing startup.

That said, creating engaging email newsletters that compel readers to open and interact is the real challenge. Experts suggest that personalization can be a great way to ensure that your target audience enjoys and even looks forward to your newsletters. After all, ignoring newsletters from your brand is as easy as marking them as spam for users.

DailySkimm aces the email newsletter game by creating engaging content and presenting it through great email newsletters. The company takes current events and presents them in an easily digestible format targeted at female millennials. A true example of pushing growth through content:

Email Newsletters

Moreover, integrating the right balance of high-quality content and visuals targeted at your users, can discourage unsubscribes, and increase your chances of standing out from the rest. There are many drag-and-drop editors such as Mailchimp, and Moosend which can help you create highly engaging and visually stunning newsletters. These tools are great for startups because they even let you create newsletters for free till you reach a subscriber limit.

With the right email strategy in hand, you can drive your content marketing strategy strongly through newsletters.

Thought Leadership Campaigns

Your content marketing strategy can only be as effective as your networking. How you ask?

You can keep on producing content till your bandwidth allows, but it still would not be as effective as having an industry expert back you. When you are a startup and still establishing your credibility, getting a vote of confidence from esteemed experts can make all the difference.

Plus, 90% of content marketers gave higher priority to informational messaging than sales messaging in 2020.

Work on actively collaborating with industry experts right from the start. Reach out to the ones you admire the most, and keep them informed of the work you are doing and the goals you want to achieve. Who knows? Some of them might even be interested to give you a shout out on their blog or social media channel.

Not just this, it helps to be aware that your target audience would always want to hear from an expert who knows what they are talking about. More importantly, ones that have already proved their mettle. Experiment with different kinds of content formats such as interviews and podcasts, and bring those experts to your platform.

You would essentially be expanding your reach, and exemplifying the helpfulness of your brand through thought leadership campaigns. It can help you generate more social proof as well as significantly boost your engagement. Posting powerful content that is useful to your audience can position you as a trustworthy and credible source for information and data in your niche. Needless to say, this could prove to be a boon for startups that are still finding their feet in the industry.

Case studies

As a startup, you can easily find yourself in a position where you have to emphasize your credibility and expertise. This can often get daunting and more importantly yield little to no results if you do not have evidence to back up your claims.

Case studies go a long way in reassuring your customers about your expertise and the results you are able to generate. Startups can leverage case studies to gather more social proof, as it lets you take reviews and testimonials to the next level. And people do care about others’ reviews as over 95% of people state that reviews influence their purchase decisions significantly.

Here’s how Fractl does it effectively:

Case studies

Moreover, storytelling has long been an effective marketing strategy for small and large companies alike. It can help you create narratives that stick in the minds of your website visitors. And creating case studies is the perfect way to go about it. Even then, only 13% of marketers use case studies within their content marketing strategy so far.

This is good news for startups, as you can create materials that not many of your competitors are working on. It is the perfect way to stand out from other companies, simply through your content.

Lead Magnets

Did you know that content marketing activities cost 62% less than traditional marketing activities, and generate 3x more leads? That’s the power of an effective content marketing strategy if you are truly able to leverage it.

So, if you thought content marketing is only there to help you with your website and SEO performance, you may want to reassess. While content can be used to educate and increase awareness in your audience, it can also be used to achieve great results in terms of generating leads.

So, if generating leads is at the top of your priority list, lead magnets can help you with it. Offering gated content such as whitepapers, tip sheets, webinars, checklists and study reports positioned as incentives are proven ways to generate leads.

Among the various kinds of lead magnets that you can opt for, written and video-based content in lead magnets deliver the highest conversion rates. In fact, 84% of marketers state that videos have played an important role in generating leads.

This takes us to the next content type of discussion.

Video Content

Over the recent years, video content has exploded in popularity and shows no signs of slowing down. In 2021, 86% of businesses are using videos as a marketing tool.

The pandemic has inevitably increased the extent of video consumption of people across the globe. This has instilled more confidence in marketers about the return on investment that can be expected out of videos, more than ever before.

Depending on the nature of your business, you can explore many kinds of videos for your startup. If you have a unique product that requires you to educate customers, consider creating explainer videos. Or if your product has just gotten upgraded extensively with new features, you can demonstrate the new feature updates using videos.

What’s more, marketers that use videos in their content strategy experience 49% faster growth than the ones that do not. As a startup, such growth can help put your business on the map and should be at the forefront of your content marketing efforts.


Lastly, one of the proven content forms that could take your startup to the next level is podcasts. In 2021, the global podcast revenue was estimated to touch $1.1 billion. This demonstrates significant potential for startups to market their content as well as earn by doing so.

Today, there are over a million podcasts available in various channels and are only growing in popularity. With such a steep trajectory of growth, it would bode well for companies to start experimenting with podcasts and integrate them into their content marketing strategy.

As discussed earlier, podcasts allow you to bring in and interview industry experts, which can further your credibility as a brand. Moreover, they are easy to create and aside from the initial setup, there is not much cost involved. So, starting a podcast for your startup might just be the next big thing that you do for your business growth and performance.

Podcasting can even pave your way to building a community that likes to stay updated on updates and knowledge in your niche. However, what makes podcasts such a great option for startups is that they can help you develop a definite edge over your competitors in terms of SEO. Podcasts are easily shareable and can actively engage your target audience making it easier for your business to grow.

Stay updated on SEO News, Trends and Google Updates

As a startup owner, very few things will help you as much as staying updated. Right off the bat, keep educating yourself about the ins and outs of the SEO world by studying the trends, and news related to it.

The benefits of doing so are manifold. Firstly, you would be able to achieve more knowledge about the field and be able to actionably implement it for your business. Secondly, it is the need of the hour. Google releases new updates almost every year, and it helps to stay abreast of the guidelines so that you can keep your website optimised.

You can stay updated with the latest trends and news in SEO in two major ways:

SEO Newsletters

As a startup, staying on top of the latest SEO trends and performance will help you more than you think. It will let you stay ahead of your competition and update you about any changes and updates in the industry. And one of the best ways to get this knowledge is through SEO newsletters.

Today, SEO is a major industry on its own and employs thousands of people across the globe. Some of these are subject experts who are highly experienced and have valuable insights to share. These experts can guide your SEO efforts and help you channelize these efforts in the right direction.

SEO newsletters are great for this purpose, as it lets you digest this valuable information in a bite-sized format. If you are confused about where to start, here are some of our favourites:s

  • tldr Marketing: Perfect for getting knowledge and updates on digital marketing, SEO and social media sans all the fluff.
  • #SEOFOMO : Ideal for getting the latest news and updates on all things SEO including tools, recent insights and job opportunities
  • #SEOForLunch: Curated by Nick LeRoy, this newsletter offers insights on all things SEO, and helps you stay on top of the Google updates.

Subscribing such newsletters allows you to get insights from the industry experts, and can help you tailor an effective SEO strategy for your startup.

SEO Podcasts

As discussed before, podcasts can be a rich source of important information if you find the right creators to subscribe to. While newsletters give you updates and news in a bite-sized format, podcasts can allow you to listen to experts delving deeper into important topics in SEO.

Podcasts can also be a great option when you want to get a lot of knowledge and insight on SEO, but also want the flexibility to do it on the go. Most podcast enthusiasts listen to them while they are in transit or driving. This eliminates the need for you to set aside some time separately for getting that much-needed SEO knowledge.

While we are on the topic, we have curated a list of SEO podcasts that we admire and highly recommend you to explore. Do check it out.

By now, you would have a lot of insights and knowledge on how to go about creating an SEO strategy for your startup. We will be honest — the road is not easy and will require quite a bit of extensive effort from your end.

But after putting in all of those hours, you will need a tangible way to measure the results and monitor your SEO performance. Now, many tools can help you do this, and even more, that can aid you with the process of strategizing your SEO.

But this may be the right time to deploy an expert digital marketing agency that provides SEO services for startups like yours.

Link Google Analytics

Google Analytics is an important tool that can help you monitor your SEO performance and measure the results effectively. More importantly, it can help you keep a track of how users are interacting with your website and the areas that need to be improved. So, when you are looking to track the SEO performance of your startup, Google Analytics is a must-have.

You can link Google Analytics to your website in just a few easy steps.

  • Step 1: Sign in to Google Analytics

    The first and foremost step is to sign in to set up an account in Google Analytics. If you have a Google account, you can add the id and password to that account and go ahead with the setup. If not, you would need to create a Google account first.

    Sign in to Google Analytics

    You will then see a welcome screen like the one below, wherein you can click on ‘Start Measuring’ to start linking your website to GA.

    Google Analytics
  • Step 2: Set up your Google Analytics account

    You will then be redirected to a form wherein you can insert the account name that you want to set, and select the options that you want while measuring and monitoring your website SEO performance. Once done, click on ‘Next’.

    Set up your Google Analytics account
  • Step 3: Add Property

    Next, you will be asked to add details of the property that you want to use Google Analytics for. Here, enter your website URL, and set the reporting time zone and currency as per your preference. Click on ‘Next’ once done.

    Add Property
  • Step 4: Enter Business Details

    In the next step, add pertinent information about your business, which will allow Google Analytics to tailor insights based on your selected industry. Also, checkboxes to set the metrics that you want to track and measure. Once done, click on ‘Create’.

    Enter Business Details
  • Step 5: Start Measuring Results

    Once this setup is complete, you will be redirected to your Google Analytics dashboard. Here, you can select the parameters that you want to measure for your website, and the kind of analytics that you want to monitor. Your Google Analytics account is all set for you to explore and use.

    Start Measuring Results

Conduct Regular SEO Audits

Now that you have set up your Google Analytics account, it is easier for you to conduct regular SEO audits for your website. You can use a combination of different metrics and parameters in the GA dashboard to accomplish this.

However, this can undeniably become a bit complicated. Alternatively, use tools such as Ahrefs, Moz, or SEMrush for running comprehensive SEO audits. These tools are easy to use, and can help you get detailed insights on the SEO performance of your website.

SEO audits can help you generate a detailed report of visibility of your website, and its performance on search engines.

Check Keyword Ranking Regularly

Keyword Ranking lets you know the position your website ranks on, for a specific keyword.

Let us understand this with an example. If you are a tech startup specializing in IT accessories, you would want to rank higher on the first page when a user searches for a “wireless mouse seller”. If you are ranking in the 10th position, you can use that knowledge to optimise your SEO efforts in the right direction.

This should be done regularly because a keyword that you may be ranking on the first position for today, may not perform as well for you a few months down the road. Moreover, the way users search for things also keeps evolving, so you would be able to update your content with fresh keywords with none of the ones that you are currently using are working for you.

There are many free as well as paid tools that you can use to check keyword ranking. While comprehensive toolkit providers such as Ahrefs and Moz provide inbuilt tools for it.

Conduct Regular Backlink Audits

As discussed earlier, the importance of links in determining your SEO performance can not be understated. As a startup, you may want to build tons of backlinks as early as you can to boost your SEO performance.

However, there’s a caveat.

Not all inbound links are beneficial for your site’s SEO.

While quality backlinks enhance your organic ranking and traffic, toxic or spammy links can hurt your SEO. Moreover, Google may also penalise your site and push it down in search results if your backlink profile looks spammy.

So ensure that you conduct a periodic backlink audit for your website so that you can identify the harmful links and remove them. Here are some quick tips:

  • Find all the inbound links on your website using Google Search Console.
  • Then use backlink audit tools that can help you filter the toxic links.
  • Reach out to site owners of the linking site and request them to remove the links.
  • Disavow the remaining links using Google’s Disavow Tool. But be careful while using this tool and ensure that you don’t disavow any quality backlinks. Ideally, you should use this option as a last resort.
  • Google will process your disavow request and won’t consider the spammy links on your site while indexing and ranking your web pages.

Furthermore, a backlink audit will also help you spot the high-authority links and the linking domains. You can target similar or competing sites for your link-building campaigns in future.

Check Google Business Profile Analytics

Google My Business aka Google Business Profile, is a highly valuable tool for any startup as it allows your startup to feature on Google Maps and Search without incurring any additional cost. This can be highly beneficial from the perspective of Local SEO because it can increase your visibility in local listings, and allow customers to get vital information on how to reach your business.

Setting up your Google Business Profile is quite easy, and can be done easily by following a simple step-by-step process. If you have not already registered your business on Google My Business, simply log into the website with your registered Google account. Then, search for your business and add the required details to create a comprehensive listing for your startup.

A typical Google Business Profile includes the operating hours, NAP details, as well as an option for customers to leave reviews for your business. It can also help you communicate sales related information, and help you implement a simplified management system for your business information.

What’s more, the analytics generated from your Google Business Profile can actually help you understand the visibility of your business on the SERPs. Leverage these analytics to tweak your SEO strategy and strengthen your hold on local leads.

Do startups Need SEO?

Yes, startups should definitely invest in improving their SEO performance as it can make all the difference in defining their visibility on search engines. A great SEO performance will also let the startup compete with existing competitors at a much greater level.

What makes startup SEO different from regular SEO?

Startup SEO is not that different from regular SEO. Indeed, it is the same if you look at it conceptually. However, startups require more aggressive efforts in order to gain the desired visibility and performance on search engines, adding a few additional steps to a startup SEO strategy.

How do I start off with SEO?

When you are just starting out with SEO, it is important to first ensure that you have an effective website that can promote your business. Next, you need to invest in high-quality content and find ways to engage with the customers so that you can up your performance on search engines. Additionally, consider using comprehensive SEO tools, or take the help of an adept SEO agency to achieve your goals.

Is SEO good for Startups?

The short answer is yes. SEO is in fact, a great strategy to promote any kind of business — small or large. SEO can not only help you be more visible to your target audience, but it can also help you with lead generation.

Does SEO work for startups?

As long as you have an effective SEO strategy tailored to the goals and vision of your startup, SEO can work wonders for your startup. It can help you compete with existing competitors by leveling the ground for you, and increases the chances of a potential customer discovering and contacting your business.

At the outset, ensuring optimal SEO performance for your startup can seem like a daunting task. But if you are equipped with the right knowledge and tools, you can not only create an effective SEO strategy, you can boost the growth of your business from the very first day. Using a healthy combination of content marketing and SEO concepts, you can level up your startup’s performance on the search engines, and ensure higher visibility.

Even with this detailed guidance, if you find yourself confused about the right way to approach your startup’s SEO strategy, worry not.

and let us help you take your startup to the next level.

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