SEO Agency Canberra

Is SEO Dead?

SEO is very much alive and relevant for any business that wants to be found where customers are looking most – on the internet. While SEO is not dead, there are many reasons why people claim otherwise. They say that keywords haven’t worked since Google clamped down on keyword stuffing, or they say that constant algorithm updates have diluted the power of SEO.

But here’s the thing. Everyone uses Google and other search engines to find what they’re looking for. You’ve probably done it in the last few days, whether you’ve searched for a plumber in Yarralumla, a dentist near Barton, or business shirts for sale. And as long as people are using Google for this purpose, SEO services will continue to be relevant for plumbers, dentists, eCommerce stores, and Canberra businesses across all other industries.

Because no matter how many algorithm updates there are, Google still needs to match search queries like these with websites like yours. And there will continue to be proven techniques that you can use to optimise your website so it appears at the top of search results, from keyword research to voice search optimisation to the creation of expert, authoritative, and trustworthy content. Have a look at our Digital Marketing Canberra page for non-SEO digital marketing services in Canberra.

Is Hiring an SEO Agency in Canberra Worth It?

Thanks to their specialised knowledge and resources, hiring an SEO agency in Canberra is generally well worth the time and investment. An experienced SEO agency can help small businesses navigate the complexities of search engine algorithms like HCU, or keep on top of the ever-changing Google SERP feature to ensure that your website is optimised effectively. 

Remember, ranking at the top of Google for key search terms and queries isn’t as simple as you may think. In fact, it requires significant technical expertise, sound research, and well-crafted content, and various other methods. 

Agencies bring a wealth of expertise across all of these aspects of SEO, including technical SEO, content creation, and link building. They also have access to advanced tools and technologies that can enhance your SEO efforts by monitoring your website's SEO performance. By outsourcing SEO to professionals, you can focus on other aspects of your business while benefiting from improved search engine visibility and increased organic traffic to outrank your competitors.

Can I Do SEO Myself?

While it is possible to perform SEO on your own, it can be quite challenging without the right knowledge and tools like Also Asked, Moz and Bing Webmaster Tools. SEO involves various complex elements, including keyword research, on-page optimisation, content creation, technical SEO, and link building. Learning and implementing these strategies effectively requires time, effort, and a deep understanding of search engine algorithms. 

Here are some resources to get started:

• How to Learn SEO in 2024 
• SEO Guide for Startups
• Best SEO Podcasts
• Top SEO Trends of 2024

For small business owners or individuals with limited resources, hiring an SEO professional or agency can be more efficient, effective, and valuable over the long-term. Professionals ultimately have the expertise and tools to implement advanced SEO techniques and stay updated with industry changes.

What to Expect from SEO?

By investing in SEO, you can expect a gradual improvement in your website’s search engine rankings and an increase in organic traffic. SEO is a long-term strategy, so it typically takes several months to see significant results. However, after it becomes a success, you are highly likely to receive more clicks, calls, sales, and conversions.

Both high-quality content and an optimised website structure result in a better user experience, which translates to higher engagement and conversion rates. Regular monitoring and adjustments based on performance metrics are also essential for maintaining and improving your rankings. 

Over time, effective SEO can lead to sustained growth, higher brand credibility, and increased sales.

Do I Need an SEO Agency?

Whether you need an SEO agency depends on your business goals, resources, and expertise in this field. If your business aims to improve its online visibility and attract more customers but lacks the time or knowledge to implement effective SEO strategies, hiring an agency can be a smart move. SEO agencies provide a comprehensive approach, including technical audits, content optimisation, link building, and performance tracking. 

They stay updated with the latest industry trends and search engine algorithm changes, ensuring your website remains competitive. An SEO agency can deliver consistent results and allow you to focus on running your business while they handle the complexities of SEO.

Why Should I Work with a Canberra SEO Firm?

It is wise to partner with a Canberra SEO company if you want an online presence that gets your business discovered on websites like Google and Bing. An SEO agency has the resources, time and expertise to plan and implement SEO strategies and campaigns that drive traffic, leads, and paying customers to your business.

Your SEO agency will complete a range of on-page and off-page tasks for your website, from creating citations on online directories to page speed optimisation, competitor analysis, keyword research, and Google My Business profile optimisation.

The best SEO companies serving Canberra will also be full-service digital marketing agencies. SEO is one important aspect of digital marketing, but you may also want to invest in Google Ads or other PPC services, as well as social media marketing, comprehensive content marketing, and designing and developing a new website. A full-service digital and SEO agency will be able to do all this and more for you.

As a local Melbourne business, it only makes sense to partner with an SEO firm that already serves your location and also offers services beyond your bubble. That way, you can get expertise with local SEO, as well as enterprise-level, franchise, and international SEO services.

Are You Happy with Your SEO Agency?

There are many reasons why you may be unhappy with your SEO agency, from a drop in rankings to the constant promising of results with no real follow-through. A common problem with less reputable SEO firms is quantity but no quality. You have plenty of keywords, web pages, blog posts, and backlinks but it’s not moving the needle.

Other reasons you may be unhappy and looking for a change include poor communication or an inability to work with your platform - whether that’s PrestaShop, Magento, WooCommerce, or Shopify.

If you are happy with your SEO agency - that’s fantastic! But if you are unhappy, our only advice is to look for someone new. There are many digital marketing and SEO agencies out there, so you’re bound to run into good, great, average, and awful options. Don’t pay good money for underwhelming results. Even if your current provider is on the cheaper end of the market, you can do better if you’re getting nothing out of it!