On Page SEO

Structured data optimisation is the process of improving the way information is presented on a website so that it can be easily understood by search engines. This results in better visibility for a website in search engine results pages, as well as improved click-through rates. Supple’s structured data optimisation service will improve your search engine visibility and SEO performance, contributing to more traffic, leads, and paying customers for your business.

Core Web Vitals are a set of three metrics that measure the performance of a website. They are known as Largest Contentful Paint (LCP), Cumulative Layout Shift (CLS), and First Input Delay (FID). Introduced by Google in May 2020, these metrics are now used by major search engines to rank websites. The Supple team can optimise your website for core web vitals, ensuring that your business is trusted by search engines and providing the best possible experience for users.

Featured snippets appear right at the top of search engine results pages (SERPs), and they are sometimes referred to as “position zero” because they appear above what would otherwise be the top-ranked listing. By optimising your website for featured snippets, you can attract more traffic and skyrocket your listing to the top of search results. The Supple team specialises in featured snippet optimisation as part of your wider SEO strategy.

E-A-T stands for "Expertise, Authoritativeness, and Trustworthiness". It's a rubric that Google uses to assess the quality of content on the internet. Supple specialises in creating E-A-T compliant content that increases your chances of ranking highly in search results and succeeding online. We have ranked thousands of websites on page one of Google using a combination of E-A-T principles and other SEO strategies.

JavaScript can be used to create dynamic web pages that improve your site's UX, but it can also create complications when it comes to crawlability and indexability. Our team has a deep understanding of how search engines work and how to optimise JavaScript to ensure it is properly indexed. We will ensure your Javascript does not impact your SEO performance, and we will avoid common issues such as slow rendering speed, blocked scripts, and content duplication.

Crawl optimisation is the process of making a website more accessible to search engines so they can index the site more effectively. The result is a website that is better able to rank in search engine results pages (SERPs) for relevant keywords. To increase traffic and improve ROI for your business, talk to Supple about crawl optimisation and other on-page SEO strategies.

As the name suggests, technical SEO focuses on optimising a website for search engines from a technical perspective. This includes things like site structure, code optimisation, and server configuration. Technical SEO can be complex and time-consuming, but the results are proven and trusted by both Google and consumers. The Supple team can assist you with technical search engine optimisation as part of your broader SEO strategy.