Office Fitout SEO Services

Digital Marketing for Office Fitout Companies

Want to take your SEO strategy to the next level? Diversifying your approach can help you to achieve remarkable results. With competition for clients higher than ever, a well-planned digital marketing strategy can drive business growth by attracting clients from different channels.

Google Ads or ‘PPC’ marketing can propel your business to the top of search engine rankings for targeted search terms such as “office fitouts Richmond” or “commercial joinery Melbourne”. Pay-per-click (PPC) advertising is similar to having prominent signage outside your office. It draws immediate attention and directs potential clients right to your door. Overall, this can be an excellent way to receive more interest, more inquiries, and more tangible clients.

Social media marketing, email campaigns, and YouTube SEO are other digital marketing strategies with excellent potential. These each involve building relationships with potential clients, as well as sharing ideas and increasing your visibility.

Speaking of sharing insights, we can’t overlook the importance of blog articles for the office fitout industry. From current trends to design inspiration and other FAQs, this is an excellent way to attract more visitors to your website, while simultaneously boosting the performance of your SEO campaign.

What is Office Fit Out SEO and Why is it Important?

Office fit-out SEO services are those that are designed to improve your website’s ranking and visibility on search engines like Google, Bing, specifically when people search for office fit-out services.

The essence of SEO is that when a potential client searches for office fitout-related keywords, your website should be ranking high to get the most visibility and eventual business. SEO practices generally include on-page and off-page optimisation, improving local SEO, and including the right keywords in the various content mix that you may produce.

Considering the niche of your business, you probably have an idea of who your target audience is. But on an online platform, it’s challenging to reach out to a straightforward audience. Because you’re not the only firm providing office fit-out services in your city.

Every firm would strive for higher visibility and the only way to can counter that competition is through having the right SEO practices that ensure high relevancy, includes the right keywords, and has enough reviews .

Moreover, the results for SEO are one of the best and most affordable ways to bring traffic to your website. These results are also long-term and consistent which helps you bring in leads indefinitely. Even if there is less than 10k search volume for keywords like “office fit-out services near me” or “office interior designer services in Melbourne”, you have the potential to tap on a lot of traffic. If you manage to convert 1% of these searchers, you’d get new customers at comparatively lower costs than what you’d spend on paid ads and other advertising mediums.

Besides, studies show that over 75% of people use search engines to find information related to fit-outs and interior designs. It means that optimising your site for search engines is the only way through which you can shine online and attract more customers.

Office Fit Out SEO Tips and Trends

1. Long-tail Keywords and Keyword Optimisation

Keywords are essentially phrases and words that people input into search engines to find what they’re looking for. For you to define an SEO strategy, you need to first understand what keywords your potential customers are typing in and how relevant they are to your services. But for office fit-out services, ensure that those words are long tail keywords. Long tail keywords are those that are typically more than five words long.

Since they are more specific, they allow you to target niche demographics. For example, the keyword ‘office fit-out services’ are more generic than “Which are the top office fit-out services in Sydney?” You can find keyword opportunities using keyword research tools like Semrush and Google Analytics. Long tail keywords have less competition and integrating them into your content provides a better chance of ranking in the search for those keywords.

2. Optimise Imagery

Being in the office fit-out industry, you probably know the industry operates on the “show, don’t tell” rule. Prospects are more likely to be convinced after seeing clear imagery and visuals of what your services look like. They need proof that you can transform their office spaces so image optimisation is a must for your industry.

Studies show that images made up 21% of an average web page’s total weight and they consume more bytes than other parts of the WordPress website. Thus, its size and complexity considerably influence the overall site performance. What do optimising images mean?

It includes steps you take to ensure the page speed and the look and feel are not hampered without compromising the quality of the images. It means resizing your images and choosing the right compression size, optimising image file names, making images mobile-friendly, using alt image tags, and including captions.

3. Blogging and Content Marketing

Blogging is a tried and tested way to garner traffic to your website in an organic way. But since it’s the most common way, it also is the most competitive one. Just any blogging strategy won’t do. You need to align your content marketing and blogging strategy to your overall goals. And your content also needs to be inclusive of relevant keywords to rank high on Google’s radar. If Google thinks you’re publishing relevant content regularly, chances are, it will index your site more often.

As an office fit-out industry, you can tap into various topics that talk about optimising the use of your office space, how the interior is reflective of the organisation culture, optimising your office fit-out space website, and how to make the best use of a small office space, etc.

You check the trending topics on SEO tools, check what the competitors are writing about, and even write informative and how-to articles that provide immense value to the readers. At the crux of it, ensure that whatever content you publish has no fluff, is high on readability, is engaging, and is optimised for SEO.

4. Optimise Local SEO

If a local business wants to strive online, optimising Google Business Profile is a must as it is what makes a company stand out organically for searches in a specific geographical market. Office fit-out SEO agencies can help you with optimising your local profile. Some of the ways they do that are

NAP Consistency: NAP information includes the name of your office fit-out business, address, and phone number. NAP details need to be consistent across all your online listings and local citations if you want to rank high. Inconsistent information will confuse Google and eventually impact your rankings.

Google Business Profile Listing: Having an optimised Google profile means your business can be found easily by prospective customers, get your business location through google maps listings, have the required reviews to make a decision, and know your business opening and closing hours all on a single interface.

Location pages: No matter how many offices you have, you need to list them all on Google Maps so that it’s easier for your customers to find you and also improve your local SEO.

5. Gather Reviews to Build Credibility

Consider reviews as an online version of word of mouth. If they’re positive, it is an irreplaceable marketing strategy that has zero investment but massive returns. Although, the reviews aren’t magically positive. You work towards providing the best of services to every client and then encourage them to leave feedback.

There are various ways you can gather reviews. You can either send emails after your deal is done, or even SMSs that are quick. Or you can ask your clients to fill up a form right after they receive the office fit-out services so the experience is fresh in their minds and they have good things to say.

Publish these reviews on your website, on Google Business Profiles, and even on your social media. The genuineness of an honest review helps customers find exactly what they’re looking for and helps Google understand your credibility.

6. Backlinking

Backlinking still remains one of the best and most accessible ways to rank higher on Google. Backlinking essentially means a link to your website from another website. The more high-domain authority and relevant backlinks to your website, the more trustworthy Google will think your website is.

The keyword here is relevant. You don’t need to attract just any kind of backlinks. Pitch for guest posts on interior, decor, and architecture magazines, or even real estate blogs and companies where there is a high chance you may find your target audience. Check the readability and the domain authority of the publishing sites.

High-quality backlinks secured through white-hat techniques are the only ones that will provide you with a positive outcome in the long run. SEO agencies are your best bet for executing the right backlinking strategy for your business and ensuring that you’re on the right side of search engine practices.

7. Social Media Optimisation

Apart from being the go-to tool for reaching customers on their favourite platforms, social media marketing works wonders even for your SEO. Platforms like Instagram, YouTube, and Pinterest are best for a visually driven industry like office fit-out. You can showcase pictures, publish videos of your previous works, promote your content, and run paid campaigns to drive traffic to your website.

While doing so, don’t forget the essence of social media. As a communal platform, drive users to take action. Encourage audience engagement to share, comment, and like your posts, run live streams, and collaborate with influencers and interior designers to promote your services on the medium. Also, ensure you include relevant hashtags and geotags to attract local audiences.

8. Use Proper Heading Tags

It isn’t just essential to include keywords in the content but also in the headings of your content. Divide your blogs and web copies into H1, H2, and H3, and so on. Add primary keywords into title tags, subheadings, and meta descriptions. Keyword placing can get tricky and there’s a fine line between keyword optimisation and keyword stuffing.

You should avoid keyword stuffing as it is an outdated keyword strategy that isn’t a Google ranking factor anymore. Keywords need to have context in the content and not be placed there because they have to.

The best way to strike this balance would be to hire an SEO agency that specializes in keyword-optimised content. They can source topics, add the required keywords in headings and subheadings, avoid keyword stuffing at all costs, and adopt relevant content marketing strategies that improve the rankings and traffic of your office fit-out website.

Get Office Fit Out SEO Services

SEO agencies like Supple have experience in understanding the campaign goals and KPIs of every business. We can guide small businesses and office fit-out firms to recognise the potential of online traffic and build an impactful SEO campaign around it. Contact us if you’re looking to amplify your services and generate new leads through organically generated traffic and increase your revenue and reputation in the interior design industry.