Lawyer SEO

Lawyer SEO Services

Building an online presence for your legal profession is as crucial as your next case.

Don’t believe us?

Studies show that organic search results generate 66% of the call conversion in the legal sector.

Every lawyer seeks to grow their legal practice. It’s probably one of the few things that you won’t argue about. Because while traditional lead generation methods are working for you, they wouldn’t after a certain point.

Your target audience is on the web. It is where you need to enhance your visibility, and referrals, and stand out amongst other law firms and individual lawyers.

To do so, you need access to SEO services for lawyers.

What are SEO Services for Lawyers?

SEO services for lawyers are those SEO practices that are specifically aimed towards helping a law firm or a lawyer increase their organic visibility and gain traction on search engines. These practices can include optimising website structure, link building, customer reviews, writing quality content, and so on.

Why do SEO Services for Lawyers Matter?

Say you already have referrals or a good customer base for your law firm already. But what do you do to scale? The USA alone had more than 1.3 million lawyers in 2020. To face this competition, you need to be where your potential clients are searching for legal services.

While SEO is an integral part of marketing, small law firms generally tend to have their hands full with multiple cases. They fall back significantly when it comes to an online presence. Most small business law firms don’t even have a website, let alone invest in SEO. Over the years, it has been evident that online marketing holds little to no importance in law firms. But it has to change.

Research suggested that online search engine was the second most used method for legal consumers to find lawyers. For someone who’s not accessed lawyer services at all before will directly land on the web to search for potential lawyers.

And when they do, you want to make sure you’re not just visible but also stand out.

It can have a lasting impact on your conversions and increase your goodwill which is highly needed in the legal industry.

Some of the other reasons you should consider opting for SEO Services for Lawyers are:

• Leverage the traffic from relevant keywords and increase traffic so that users can contact you.
• Establish a topical authority by answering legal questions and creating a content marketing strategy that reaps results.
• Generate traffic through engaging content around the legal industry
• Outranking local and national competitors
• Showcase client reviews and get featured in important publications.

Tips for Lawyer’s SEO

Considering the must-haves for a law-firm SEO website, listed below are some of the tips through which you can achieve the same.

1. ATTRACT BACKLINKS FOR YOUR WEBSITE

Backlinks can be one of the most accessible strategies you can adopt for your lawyer’s website. Why? Because you already have a well-established network. Backlinking is essentially leveraging the same network online. Ask your previous and current clients and known bloggers to link to your website.

For example, if a client of yours is a financial institution and it has written about the legal implications of banking, it makes sense to ask them to link to you. Similarly, you can also look for a spokesperson in the legal industry who has a significant reader base, and connect with them to attract high authority backlinks to your website. Just remember that context is very important when it comes to backlinking. Some of the other ways you can attract different types of backlinks are HARO, local listings, citation building, chamber of Commerce, Ebooks, etc.

2. GENERATE AND HIGHLIGHT POSITIVE CLIENT REVIEWS

Customer reviews can make a huge difference to your online conversion. Since law firms considerably rely on reputation, reviews can even work better than local SEO. Meaning, 70% of clients would rather prefer to visit an attorney in a less convenient location than a geographically closer law firm if the latter has good reviews. Some of the ways you can set up customer reviews are:

Google Business Profile: It is how you set up your local SEO and also facilitate client reviews. Users can give a star rating and leave a detailed review that helps potential clients make a decision.

Avvo: It is a website that is dedicated to reviews of legal firms and it is where prospective clients go to find law firms in their area. You can build a profile on Avvo to drive traffic and generate genuine reviews.

Emails and Text Reminders: After you close a case, send reminders via emails or text to your clients to drop an authentic review. The client certainly has a lot to say. All they need is a little push and emails and texts are a great way for that.

When you want to get the reviews, get the timing right. A case can last from a few days to weeks and months. After the process, the client may not have the state of mind to leave a review. Instead do it when they’re the happiest with your service.

3. HAVE A BLOGGING STRATEGY

while you’re working towards developing E-E-A-T content, you also need to write content that engages the users. Legal content is infamous for being boring and full of jargon.

Find a middle ground where you can stay true to the industry protocols as well as write your content in a manner that resonates with your readers. Some of the key ways you can build an effective content marketing strategy are by finding niche and geo-specific keywords and covering niche topics. Choose a writer that can be both informative and can engage the readers with real examples and experiences. Ensure that your content has the right mix of keywords and has internal and external links in place.

4. FOCUS ON LOCAL SEO SERVICES FOR LAWYERS

Create a Google Business Profile to attract a local audience. Mention your business category, add your opening and closing hours, verify your profile, manage client reviews, and so on. You can also enhance your local SEO by focusing on local-oriented keywords and listing your firm on local listings. For example, if you have an optimised Google Business Profile, chances are your civil law firm will be featured on the first page when someone types keywords like “civil law firms in Perth” or “Civil lawyers near me”.

5. BUILD A SOCIAL MEDIA PRESENCE

Social media can provide a pool of audiences that you can target for your law firm. However, choosing the platform should depend on the type of services you offer. If you’re providing services to families and individuals, B2C platforms like Facebook and Twitter are more appealing. If you’re providing services to multinational corporations, small businesses, and even corporations, a B2B platform like LinkedIn can provide you with better results. If you want to increase traction, you can even run social media ad campaigns.

The best part about including social media as a part of your overall content marketing strategy is that you can automate the activity to a great extent. With so many social media automation tools, you can effortlessly run campaigns, schedule postings, check your engagement rate, and generate good ROI.

6. MEASURE YOUR RESULTS

A regular SEO audit needs to be a part of your strategy since it can give you a review of your performance, help you assess the areas that need improvement, and new activities you can include. To measure your results, ensure you have predetermined KPIs in place for both off-page and on-page SEO activities and have SEO audit tools that make measuring the performance of your SEO campaigns easier.