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Understanding the Impact of AI on SEO: A Comprehensive Guide

With the introduction of ChatGPT in late 2022, it seems like all anybody in the SEO and content marketing industry can talk about currently is artificial intelligence. And rightly so.

It has been no secret that AI has empowered some of the most beloved and popular SEO tools we use today. However, few SEO professionals gauged the extent of transformation that AI will bring to the industry till recent times.

AI has been a force to reckon with and has even instilled fears in the minds of many over the past few years. But is it actually that scary? Or does it have a plethora of benefits that people are only now starting to realise?

These are valid questions and we will attempt to answer them in this guide, along with many others that you may have not asked yet. So, without further ado — let’s begin with the benefits that artificial intelligence has to offer in the field of SEO.

Primary Benefits of AI in SEO

If you have read the news enough lately, you probably know the extent to which Artificial Intelligence (AI) has impacted the world. So, we are not going to get into all of that and will skip ahead to the specific impact of AI on SEO.

There is a wide array of activities that Artificial Intelligence can aid you with in terms of SEO. Here are a few that you should absolutely know about —

Automation of Keyword Research

There are several AI-powered keyword research tools that can automate all of the arduous efforts that might otherwise go into it. With these tools, the impact of AI on SEO keyword research can be as simple as typing in a topic, and having the tool produce hundreds of keyword ideas (if not more) relevant to your topic.

AI-powered keyword research tools can easily create patterns out of huge datasets and produce data that is apt for your specific search query.

With these tools, you can also decide the kind of search volume, competition or keyword difficulty you are targeting. The tool will be able to refine the results based on these filters and produce results that are tailored to the requirements that you have inputted.

Automation of Content Creation and Analysis

Content creation is a necessary but albeit detailed process and includes a lot of sub-tasks that you would need to take care of. An effective content creation process right from brainstorming a topic idea, to outlining, to generating high-quality content on that topic. What’s more, many more tasks get added to the list when you have to optimise this content for SEO.

AI-powered tools today allow you to discover some of the high-performing topics in your niche,  discover the user intent that you should be tapping into, predict how well a content piece on a specific topic may rank, and more. There are plenty of ways in which the impact of AI on SEO content can truly be realised.

To take the results of your content to the next level, you will also be able to identify link-building opportunities easily through these tools. Most importantly, you will be able to analyse the performance of your content over a certain period of time using these AI-powered tools. You can set the performance metrics that are important to you, and check how well each of your content pieces is faring on these parameters, thus cementing the impact of AI on SEO content curation.

Content Discovery for Voice Searches

As people around the world are becoming more tech-savvy, and users of digital assistants and smart devices, the instances of voice searches and visual searches too have been increasing. With the rise in the usage of Siri and Alexa, optimising content for voice searches has become more important than ever.

AI algorithms are equipped to understand natural language queries, as well as provide accurate results for voice searches. This makes it very crucial for businesses to integrate keywords that are more conversational, and include phrases that match the way people talk.

Also, using a combination of short-tail and long-tail keywords is so important when you are optimising for voice search. Artificial Intelligence comes into play by scanning existing content and SEO-related changes, for voice search optimisation.

Automation of SEO Workflows

SEO as a strategy is complicated, primarily because there are so many different pieces that form the complete equation. While you can automate most of the SEO tasks with the help of tools, to focus on other parts of your business, you will need to define the workflows for your SEO strategy manually.

So far, SEO professionals have had to manually take care of many of the SEO tasks, leaving redundant or simpler tasks to be automated.

However, now there are tools that can help you automate the process of creating workflows as well as the tasks that are a part of your strategy. Even then, we are yet to see the extent to which such tools can help companies rank better on the SERPs.

Increased Traffic and Growth of Website Performance

Artificial intelligence offers both — direct as well as indirect benefits to websites that can apply it effectively. When it comes to SEO, we already know by now that artificial intelligence is automating several performance areas on your website.

But did you know that it can help you increase your website traffic and growth? Indeed, with the help of the insights generated by AI,  and by implementing steps that are suggested by AI-powered tools, you can boost your website performance significantly.

For a long time, SEO has been a complicated process involving several stakeholders working day and night to make a website perform and rank well on SERPs. But thanks to Artificial Intelligence, the entire process can be automated to a large extent. Not to forget, the integration of AI in the process adds more accuracy, speed, and efficiency to it.

Basically, all the processes that involve data collecting, processing and producing valuable outputs can be completely automated using artificial intelligence. Impressive, right?

Challenges of Artificial Intelligence in SEO

So far,  it sounds like AI has everything good to offer for SEO and the people who work in the field, doesn’t it? Well, remember what they say about coins having two sides?

You need to know both sides to be able to make an informed decision about integrating AI into your processes. In that spirit, let us look at some of the primary challenges that AI poses for the field of SEO and the processes associated with it.

Lack of Human Touch

At the outset, AI might seem like it has all the answers you need, but it can not replace the human touch by any means. Not to take a side in the ongoing debate, but this fact is pretty evident if you go through the content generated by AI.

Yes, AI generates some informative content and collates large volumes of data to create logically structured content within minutes, if not less. But this content will definitely come across to you as severely dehumanised.

Now, this may mean that you do not have to cut through paragraphs of fluff before you get to the valuable part of a content piece. But it also means that you will not get the exact perspective of an author, and lose a lot of authoritativeness that you may otherwise get the opportunity to command through your content.

Providing a balanced perspective, expressing genuine emotions, and leveraging relevancy between different pieces of content is something that Artificial Intelligence may never be capable of. So, if you are looking for different moods such as sarcasm, passion, localisation, and interaction, to make your content piece more interesting to read, an AI content generator may not be able to help you with this.

Lack of Personalisation

Personalisation is a deeply human aspect that stems from understanding human emotions and behaviour. So, it is no surprise that AI does not quite fulfil this expectation.

Say, you run a laser clinic in Sydney offering a wide range of treatments. You want to appeal to your target customers by posting a blog on ‘laser treatment for scars’, that highlights how well you understand what they are going through. You may lean towards the idea of having AI generate your content, but you will likely come across content that is informative but lacks genuine human emotion and personalisation.

We tried generating content for this topic to highlight what we are talking about, and here’s an excerpt:

Lack Of Personalisation

You see, this content is definitely perfect for the blog and communicates factual information about the topic, but does it make you feel like the author empathises with your situation? No, right? Therein lies the challenge.

This lack of personalisation will have to be corrected and modified by a human editor, making it a real challenge for content automation.

Absence of Creativity

Let’s take another look at the content excerpt that we just shared. 

You may definitely call the content educational, and you may even call it informative. But would you call it creative? Would you be able to say that it does not resemble the many educational sources on the topic that you would find online?

We are positive that your answer is ‘no’ for both those questions, and that is what we mean by absence of creativity. So, if you are looking for highly creative content pieces to power up your content strategy, AI may not be able to help you much in the process.

The absence of creativity can plague content marketers and SEO professionals just as much. As of now, most SEO and content marketing professionals use a combination of manual effort and automation to carry out day-to-day tasks. This leaves quite a bit of room for these professionals to enjoy their creative freedom and experiment with different kinds of strategies.

However, as every single aspect of SEO strategy and content strategy has started getting automated, this need and room for creativity keep reducing.

Potential for Biased or Outdated Information

For now, the generative AI that we use to derive insights for your SEO strategy or to create content, derives all the important information from that available online. This basically means that when you are using AI to generate any kind of content or data, you will need to consider it with a pinch of salt.

After all, the existing content on the internet does not necessarily represent the population of the entire world, and AI can offer up such outputs, especially for topics that do not have comprehensive coverage of the information.

Biased or outdated information can easily make its way into generated output, and you will need to rely on fact-checking methods before you are able to use it. So it is important for you to be on the lookout for such information and cross-check whether you are working with the most accurate one.

You will need to be especially careful when you are writing for a localised segment, and consider the marginalisation of the information you find online so that you can tailor it to specific segments.

Key Applications of AI in SEO

Now that you have a better idea of the benefits and challenges associated with AI in the world of SEO, we will now look at the different ways the two niches are coming together. As such, AI has been a part of your SEO experience — as a business, and as an end-user for several years now.

But now with the advent of generative AI, and its many applications, AI has truly started impacting every vertical of your SEO strategy. Be it content, keyword research or even your periodic reporting, AI can have major implications on the way you do SEO.

Content Creation and Analysis

If your content is at the forefront of all your digital marketing efforts, and you are struggling to amp up your content efforts as much as you would like to, AI might be the saviour you need. With the impact of AI on SEO and content creation, you can carry out content generation in a significantly less amount of time.

What’s more, AI-generated content can take the form of a blog post, a social media post or your landing page content, as long as you are able to tailor that content according to your needs and audience.

Furthermore, there are several powerful content marketing tools out there powered by AI which can help you analyse your content strategy. AI-powered tools like Jasper, and SEMrush could be great additions to your content generation and marketing efforts.

But remember, when it comes to content generation, there are still a lot of ethical concerns that may force you to stop and re-evaluate the use of AI. One of the major concerns is that it becomes quite tricky to establish ownership of AI-generated content.

Personalised Search Results

Given enough data, and the right engineering to support the efforts, AI can personalise the user experience that you deliver to your customers. You may have already observed this to a certain extent when you are using Google for your everyday searches.

You see, the AI algorithms used by Google make it possible for you to experience personalisation in your search results. But generative AI has not yet gained the capability to enable these processes, even though this means that there are a lot of opportunities in this area.

If you google places to get the best Chinese food in Brisbane, and your friend is searching for the same in Perth, you will get different results. Not just this, if you order from a certain place very often, there is a good chance that the place will get prioritised in your search results.

This is just a small example of how AI can help generate personalised search results. An even better example is Google’s implementation of RankBrain algorithm, which lets Google gauge the searcher’s intent, and produce results based on that analysis.

SEO Workflows

Now let us understand the application of AI in the context of SEO workflows in a little more detail. After all, several aspects make up SEO workflows as we know them. Let us look at how AI can be applied to enhance each aspect of SEO workflow in detail.

  • Keyword Research: As mentioned before, algorithms powered by AI can easily analyse large data volumes, and identify relevant keywords and trends with higher search volumes and lower competition. This way your keyword research is automated, and you can discover valuable keywords that will help you optimise content.
  • Content Optimisation: AI can help you optimise your website so that it gets more visibility on search engines. AI can provide recommendations on content structure, and readability, and help you automate the optimisation of content more effectively.
  • On-Page SEO: AI can help you automate multiple elements of on-page SEO such as internal linking, meta tags and alt tags. AI algorithms can scan through your entire website and identify if all the on-page SEO elements are present.
  • Technical SEO Audits: There are a lot of aspects to analyse in a technical SEO audit, and AI can help you automate the entire process. Automating the SEO audits can ensure that you find any persistent issues that could affect your SEO performance or rankings, and resolve them well before time.
  • Natural Language Processing (NLP): NLP algorithms powered by AI can not only analyse the context and semantics of your content but also improve the quality of search results. NLP can also help you understand user intent, deliver relevant results, and improve your search rankings.
  • Tracking Ranking and Reporting: Tracking keyword rankings and generating SEO performance reports can be completely automated by AI. AI-powered algorithms can also provide real-time insights on keyword positions and help you produce comprehensive reports for SEO monitoring and analysis.

At this point, it is crucial to understand that several aspects of SEO workflows can be automated by AI but the involvement of humans and their expertise is important even now. AI tools and automation can help you smoothen the SEO workflow but can not replace the creative judgement and decision-making skills of humans.

Conducting Competitor Analysis

Competitor analysis is yet another aspect that you can automate with the help of artificial intelligence. It is important to figure out how well your competitors are performing, and what kind of strategies and content are working for them. This will give you a better understanding of what will work for your business as well.

AI-powered tools can crawl your competitors’ websites, analyse their SEO performance, and audit their content to produce highly useful insights. SEO tools can shed more light on competitors’ target audience, user intent, and keywords so that you can empower your own strategy.

Predictive Analytics

Humans, though smart, are not completely able to analyse large amounts of data or identify complicated patterns that easily. AI algorithms can actively enable companies to predict customer behaviour and make proactive decisions based on the data.

By leveraging historical and current data, companies can effectively forecast patterns that can predict the future behaviour of their customers. With the help of predictive analytics, managers and decision-makers of companies can focus specifically on strategic initiatives, while all the other SEO-related decisions are empowered by AI.

Use any of the popular SEO tools, and you will truly be able to identify the impact of AI on SEO analytics.

What is AI SEO?

AI SEO, or AI-powered SEO, is the process of leveraging artificial intelligence to improve the search engine optimisation process including improvement of search rankings and rise in organic traffic. 

With the search algorithms being powered by AI, the bottom line is – if you understand the impact of AI on search engines, you will be able to easily gauge how AI can improve your SEO performance. Also, let us not forget the many SEO-related benefits that artificial intelligence offers, which we have already discussed at length in this guide.

AI and SEO are both distinct and complicated disciplines, but together they make a powerful combination which can only translate into better SEO performance.

Importance of AI SEO

With the points that we just discussed in mind, let us now assess the importance of AI SEO, and why it is such a crucial topic of debate currently. The foremost thing that you should know when understanding the role of AI SEO is that putting your users first is the right approach towards search engines.

User experience has always been a major factor in ensuring the success of websites, and artificial intelligence can help you offer a positive user experience. Right from discovering opportunities to creating highly valuable and optimised content, AI SEO can help you with a lot of tasks in the process. You can also get valuable leads for link building and find the right keywords to target for your business. Let us now look at some of the top reasons that highlight the importance of AI SEO. 

Discovering Opportunities for Your Website

When your business is growing and with it, your online presence, you should be on the constant lookout for new opportunities. In fact, one of the most important aspects of SEO is discovering opportunities that may be hidden and not exploited yet. 

With the help of powerful insights from AI-powered tools and software, you will be able to discover the right keywords, opportunities for link building and even what makes your competitors’ content and SEO tick.

You can be sure that regardless of the industry you operate in, your competitor is getting fiercer with every passing day. If you are able to exploit the opportunities that your competitors may be missing, you will have a better chance of attaining a better ranking on the search engine results.

Finding the right opportunities might take a lot of time, hard work and creativity from you, however, with the right AI-based tools, you will be able to save on all of these aspects and be able to identify and leverage such opportunities effectively.

Content Creation

Once you have already discovered the right opportunities to tap into, it is just the beginning. The next important step is to create content that hits the mark for users as well as search engines. Now that you have already found opportunities and related keywords, the next step is to leverage the impact of AI on SEO content writing and creation.

Regardless of whether you have a BigCommerce website selling products or an attractive website for your SaaS, your content will drive your success.

Since AI will enable you to get insights into content gaps, sections to include in your content, and trending topics, your content creation process will be more informed and easier. Apart from this, AI can also ensure that your content is tailored to the specific stage of the funnel that you want to target.

Optimisation of Content

When we are talking about content creation, it is also important to address the role that content optimisation plays in the mix. Apart from just your keywords, backlinks and other on-page SEO factors, there is a lot more that goes into optimising your content to achieve your goals. 

Artificial Intelligence can help you go deeper, and assess the searcher’s intent so that your content is more tailored to your audience. After all, the ability of a content piece to address user intent is one of the most crucial aspects of ensuring that your content is SEO-friendly.

With the help of AI, you can create effective topic clusters that are sure to meet your audience’s demands and have the potential to rank, understand the optimum length that you should consider for your content, and utilise keywords effectively.

AI can not help you ensure the SEO-friendliness of your content but also make it more interesting and engaging to read for your audience. These factors are directly associated with better content performance by increasing the amount of time a user is likely to spend engaging with your content.

Optimising for Voice Search

We already talked about the way integration of AI in SEO can make way for the content that is optimised for modern-day searches. These searches are not only text-based but also voice-based and image-based. But the least you will need to do in today’s day and age is ensure that you have content that would target voice searches.

Think about your users who might be busy with something and need a quick answer to a query. Maybe they are cooking, and quickly need an answer to a question like “is there an electrician nearby?”. You would ideally want to rank for this kind of query if you are a electric business operating in that locality, right?

With AI, you would be able to discover such statements and commands and integrate them naturally into your content so that you can rank for relevant voice search queries.

New Age SEO Strategies Powered by AI

We have now talked about the benefits, challenges and applications. So, let us get more professional with all of this information. We will now talk about the various modern SEO strategies that are or can be powered by AI. If you are thinking about integrating AI into your SEO strategy and boosting your performance, take a look at these strategies.

Creating New and Unique Content

With generative AI showing the capability to produce accurate and informative content, content creators have to get creative with their skills. Producing content for the sake of it will no longer do. What’s more, a copy of existing content with small improvements here and there will definitely not make the cut.

One of the best ways to stand out from the barrage of tiresome content pieces out there is to have well-researched content such as case studies or surveys. These content types are not that common and give you the opportunity to give your content a unique spin.

Such content pieces also tend to draw a lot of attention from your target audience as well as search engines. So, it is a win-win situation when you want to boost your search engine visibility and rankings. More importantly, it puts the ongoing debate on generative AI’s impact on content creation jobs to rest.

Unique and creative pieces can not be easily generated by AI, although it can assist you in the process. So, producing new and unique content is a sure-shot way to get the necessary attention for your content.

Providing Proof of Humans for Content

As discussed before, AI might be offering a plethora of benefits to SEO and content creators, but it is unable to address the gap created by the lack of human touch. Humans have emotional intelligence, strategic decision-making and associative capabilities that AI-powered tools and software today definitely lack.

What’s more, as your end-user is a human, the best way for you to win them over is by having humans communicate with them. You want to exhibit that it is not just AI, but actual humans that are the brains behind a piece of content — especially where the content is more personal or sensitive in nature.

When it comes to query resolution or similar situations, even in this fast-paced age of technology, users prefer human interactions over AI-generated content and solutions. Adding an author bio or signature for your content might be a great way to accomplish this. Doing so can help to instil more trust and credibility among your target audience.

Furthermore, with the rise of AI-generated content making the rounds on the Internet, it is not far away that users will experience fatigue and may want to stay clear of such content. We can expect labels and hashtags denoting that a piece of content is written by humans, to establish the human factor in creating it.

Structured Data

In many of our blog posts, we have highlighted the importance of structured data in determining the performance and search engine visibility of a website. For the uninitiated, structured data is a standard format which offers all the information about a page on a website, making it easier for search engines to understand and index the data better.

Websites should leverage structured data to improve how their content will be displayed in search results in a way that is more appealing and relevant to users. In fact, you can also utilise structured data to ensure that your content performance in voice searches improves as well. You will also be able to present all your content and information in a natural and user-friendly way so that it is optimised to perform well in voice searches.

For instance, you can add HowTo-Schema in your structured data if you post food recipes on your WordPress website.

On the other hand, AI will also be able to make search algorithms so strong that you will not have to deal with structured data a lot to make it understandable and indexable to search engines.

Narrow Down on User Experience and Interactions

Even if you get your content optimised and positioned for success, and make every aspect as SEO-friendly as possible, there are other aspects at play. For starters, you will need to focus on user experience and engagement to ensure that your website outperforms your competitors. This aspect should also be an important factor of consideration for SEOs as much as UI/UX design professionals.

To accomplish this, you will want to add elements that will enhance the reading experience of your users. Say, you have a real estate company and are working on a blog post on costs that should be considered while buying a new house. You could always go into detail about the different kinds of costs to consider but think of how much you will upgrade the content by including a cost calculator.

Adding these elements that are not simple, and are distinctive, ensures that you are able to gain a significant competitive advantage. Such interactive elements including others such as polls and quizzes, basically proves to your users that yours is not just AI-automated and generated content.

While SEOs have been working on elements such as comments and share buttons to boost engagement on content pieces, AI is forcing them to work harder to stand out from the rest.

Leverage Real-time Data and Insights

If you understand the concept behind artificial intelligence and how it works, you may already know that your AI machine has to be trained. This means that more often than not, AI-generated content will have data and insights that may be old or outdated.

So, when this kind of content dominates the search results, having content with real-time data and insights will be a step in the right direction, and help you stand out from your competitors. It is always a good idea to have content that can be updated with fresh content and data regularly.

Any good SEO will be able to recognise the merit behind this. This is generally considered to be a part of programmatic SEO and enables you to create content that has a higher chance of getting ranked than the content pieces generated by AI.

Best AI SEO Software and Tools

We have discussed quite a few strategies here, and not all of them are easy to execute. More often than not, you will find yourself needing some extra help and assistance. This is the point where AI-powered tools can bring about a huge difference. With these tools, you will be able to execute a lot of your SEO tasks with ease, and even conduct content audits, which might otherwise prove to be cumbersome.

So, let’s get started.

ChatGPT

Let’s address the elephant in the room right off the bat — we know you are curious about this. ChatGPT has been a topic of all the SEO hot takes and discussions recently and for good reason. As a free tool with a simple interface, ChatGPT is able to accomplish content generation capabilities like never seen before.

Chat Gpt

Capable of dealing with large amounts of prompts, and generating content that hits the mark, ChatGPT by OpenAI, launched in December 2022, was already a hit by the time January came around. To be fair, there are a lot of ethical and strategic issues that content marketing and SEO professionals have brought up after using the tool.

But the verdict is out — ChatGPT has officially put AI content generation on the map and has made the impact of AI in the field of SEO and content marketing unignorable. Not to forget, there are many applications and use cases of ChatGPT for SEO that you should read and understand about.

Key Features

  • Generates content based on prompts inputted by users
  • Scans large volumes of data and creates summaries and intelligent content
  • Can make recommendations based on the widely available data
  • Has conversational abilities and can solve problems — academic or otherwise

Pricing: Free plan with access to all the features, and a Plus plan costing $20/month offering better assistance and quicker response time

Jasper

Jasper has been around for a while now, gaining prominence as an AI-writing assistant in the field of SEO and content marketing. It has some of the most impressive AI-powered features and quality, which has contributed to making Jasper a market leader. 

Jasper Ai

Jasper works on the basis of seed keywords. The tool uses these seed keywords to come up with phrases, paragraphs and even complete documents on that subject matter, using the tone of voice that you want to use.

Jasper boasts of having several content generation templates and is capable of producing a 1500-word article easily within 15 minutes. These templates help you create content easily whether you are working on a blog, marketing copy, emails or social media post copy.

Key Features

  • The platform supports more than 25 languages
  • Jasper offers a user-friendly and intuitive interface
  • The platform can double as a great writing assistant for long-form content
  • The platform is highly secure and offers several features for privacy, and protection of your data

Pricing: Plans starting from $39/month billed yearly to custom plans for enterprises that have a lot of specific or complex requirements.

Pictory

While we have talked a lot about content so far, you did not think we were talking just about textual content, did you? Because by content, we are also including audio and video content that are consumed in enormous volumes these days.

Pictory

Pictory is an AI-powered tool that lets you generate and edit high-quality videos. More importantly, the tool enables you to do that even if you do not have any knowledge or experience in video editing or design. Remember, videos are an invaluable addition to your SEO and content strategy as they can improve the dwelling time of your users substantially.

Pictory also allows you to edit your videos with text in case you are creating a podcast or webinar. Pictory has gained popularity due to the ease with which users can use the tool and the professional results it delivers in a short span of time. You can also use Pictory to repurpose your other content types into videos.

Key Features

  • Generate easy and attractive videos based on scripts and blogs
  • Edit videos with the help of text
  • Add captions and summarize videos easily

Pricing: Plans ranging from $19 per user/month when paid annually to custom plans for enterprises that have a lot of video requirements

Lumar

Vital information about your website performance is perhaps one of the most important wealth for any SEO or marketer for your brand. Lumar will help you in this endeavour in the most awesome way possible.

Lumar

Lumar is a website intelligence platform that offers real-time and actionable insights into your website performance and its various aspects. With the help of this tool, you will be able to analyse the performance of your website from a technical point of view and otherwise. You will also be able to assess the business impact of the challenges and issues that are currently plaguing your website.

You will also be able to do quality checks on your SEO strategy and create distinctive digital experiences for your website users.

Key Features

  • Conduct comprehensive website audits and generate actionable insights
  • Create a winning SEO strategy and carry out your QA with a highly intelligent tool
  • You can also conduct detailed accessibility audits to amplify your website experience
  • Monitor your website regularly and during site migrations with the help of a wide range of metrics

Pricing: You can get in touch with the team and get custom pricing for your needs depending on the features you want to utilise.

Scalenut

If you have been running a successful business for quite some time, there is a good chance that you need a comprehensive tool to manage all your marketing strategies and processes in one place. Scalenut meets the requirements of that kind of tool.

Scalenut

Scalenut is an all-in-one AI-powered marketing tool that adapts to your marketing needs and scales as your business grows. You can create an effective content management plan quickly by creating detailed keyword research for your niche using Scalenut.

Scalenut as a product is divided into four categories — Research, Create, Categorize, and Marketing Copy.

Key Features

  • Conduct keyword research and generate insights on key areas of your marketing strategy
  • Write SEO-friendly content using advanced NLP and NLU algorithms so that it is positioned for success on SERPs from the get-go
  • Get real-time feedback and performance evaluation on your SEO and other marketing aspects
  • Create persuasive copies to ensure that you get conversions

Pricing: Plans ranging from $23/month to $89/month billed annually

NeuralText

There are tools that integrate AI to offer certain features, and then there are tools that are completely based on AI to automate one of the SEO processes. NeuralText as a tool falls into the second category.

Neuraltext Ai Writing Assistant And Tools For Seo

The aim of NeuralText is to offer features that span the entirety of the content creation process — right from ideation to execution — all of it powered completely by AI.

NeuralText will help you conduct your keyword research, offer features that a comprehensive content tool would, and act as an AI copywriter. The AI copywriting features will help you generate ideas copies for your social media channels. Additionally, the content tools and features offered by NeuralText will also help you create content that is sure to rank on the SERPs by analysing the ones that are.

With the help of NeuralText, you can create content outlines and briefs in no time, and save several hours that you or your writers might otherwise spend on click search results and analysing the content on SERPs. Lastly, you will also be able to use the tool to optimise your content for SEO.

Key Features

  • Discover topic ideas and opportunities for leveraging on valuable keywords
  • Create keyword clusters to implement your pillar-cluster content model with ease
  • Generate content briefs for topics and keywords that you want to target
  • Conduct keyword research and supplement your content with other SEO-related aspects

Pricing: Plans ranging from $19/month to $119/month

Supercharge Your SEO Strategy with AI

Whether you are pro-AI or against it in the current debate, the fact stands — AI is here to stay and dominate. With more companies leveraging the power of AI to generate intelligent outputs and automate monotonous tasks, it is not all bad. In fact, if used effectively, it can save quite a bit of man-hours for your workforce.

But one thing is clear — AI might be able to take care of a lot of aspects and automate them for you, but will never replace humans. At least, not in the near future.

If you are overwhelmed by the idea of integrating AI into your SEO strategy and do not know where to start, get in touch so that we can help you.

Frequently Asked Questions

Will SEO be taken over by AI?

No, SEO will not be completely taken over by AI. In fact, AI as we know it right now, is a technology that will let you automate your SEO tasks and make the process more efficient. There will still be a need for creativity and uniqueness that only humans will be able to bring to the table. But the impact of AI on SEO industry is definitely substantial.

Why is AI important for SEO?

AI can empower your SEO strategy and all the processes involved in the strategy. SEO can help you automate your keyword research, generate content, and even optimise your existing content for SEO. More importantly, AI can do all of this while saving you a whole lot of time and resources.

How AI is going to affect content SEO strategies in 2023?

Due to content generation capabilities, AI will revolutionise the way content SEO strategies work in 2023. With the rise of tools like ChatGPT, Google Bard and more, digital marketers will be able to research, ideate and create content like never before.

Is SEO still relevant in 2023?

Yes, SEO is still relevant in 2023 and will continue to be relevant and get revolutionised with the help of AI and similar technologies. The search algorithms that we have been familiar with may change, but SEO will still remain relevant all throughout the process.

Will SEO exist in 5 years?

Yes, SEO will continue to exist for 5 years and long after that. There is a good chance that AI and tools empowered by it might change the way SEO functions currently, but SEO will always be the tool with which business can use their content to boost their online presence.

How is AI useful in Google searches?

AI is a vital part of the search algorithms that Google has in place even today. Going forward, the integration of AI in various aspects of Google search is only likely to increase. AI will ensure that users are able to find answers to their search queries even more easily. This is evident from the advent of zero-click searches in recent times.

Will AI replace Google search?

No. As of now, there is no evidence that suggests that AI might completely replace Google Search. It is important to keep in mind that AI is trained with the help of the information available out there, and search engines like Google have a pivotal role to play in the process. AI will empower google searches, but it is not likely to replace the search engine itself.

How AI will power the future of successful content marketing?

Successful content marketing can be defined as the ability of your business’ content to produce results for your business. This can be in the form of conversions, increased traffic and an increase in user engagement as well. AI will help you create content that is SEO-friendly and is likely to succeed in achieving your goals, thus paving the way for successful content marketing.

How AI will change digital marketing?

AI is transforming various areas of digital marketing such as SEO, content marketing, social media marketing, content creation and more. Going forward, AI is likely to get integrated into these processes and make them faster and more effective, aiding in the process of eliminating human errors or limitations. As a result, marketing as a field will get more competitive, and the demand for high-quality human-generated content will rise.

Will SEO exist in future?

Yes, SEO will most definitely exist in the future and be the basis on which your website and content will contribute to your marketing strategy.

Will SEO be automated?

A lot of SEO tasks right now are already automated with the help of AI. The rise of AI will bring about more automation in the tasks that are done manually as of now,  and make the entire process of SEO more efficient and qualitative. However, SEO still requires a creative element that is unlikely to be fulfilled by AI, making complete automation improbable.

What is the future of SEO in 2030?

As emerging technologies cement their place in the digital world, SEO will inevitably transform as a field. A lot of SEO tasks that are currently being done by humans will get automated, and humans will take up more strategic roles. This might cause a change in the demand for SEO professionals, but not necessarily in a negative way.

How does AI improve SEO?

AI can enhance the capabilities of SEO tools and make the entire process of doing SEO for a website easier. With vital processes such as keyword research, link building, website audits, and competitor analysis getting automated, your SEO strategy is likely to be more powerful and efficient.

Is AI content good for SEO?

Yes, if you use AI smartly for your SEO strategy, you can reap a lot of benefits. You will be able to enjoy more productivity, efficiency, and the need for fewer resources for SEO. A big chunk of your SEO strategy could also get automated.

How AI is changing marketing and SEO?

AI is changing the way marketing and SEO was being treated so far in companies and agencies. Now, there are AI-powered SEO tools that can help you expedite some of the most crucial aspects of SEO, and help you optimise your content and website in much lesser time with fewer resources.

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