Google is a great tool to help you find what you are looking for, so knowing the ins and outs of using Google's various search operators can help you use it to its full potential. We’ve compiled a list of Google Advanced Search Operators, which are key phrases/symbols you can add to the search bar or the URL in a Google search to get more refined results. Click through our handy guide to find out how you can get the most out of Google Search. The true power of this is when we mix and match these operators and modifiers to perform complex searches.

Google advanced search operators are the bread and butter of seasoned SEO specialists. Most digital marketers would be quite familiar with these and will not need a cheat sheet for most, but for anyone starting out these Google advanced search operators can prove to be quite tricky. This is why the team at Supple have decided to maintain a Google Advanced Search Operator cheat sheet that you can bookmark for future reference.

We are planning to keep this list updated with the latest Google advanced search operator tips and tricks. We will be looking at standard Google search operators and URL Modifiers. Search operators are split in to Symbols, Basic and Advance. They are used in the Google search field - where you type in your query while using Google. The URL modifiers are used in the URL field at the top of your browser to fine tune the search results.


+ " [Quotation marks]

+ _ [Underscore]

+ * [Asterisk]

+ - [Minus]

+ | [Pipe operator]

+ .. [Range operator]

+ ( [Parentheses operator]

Basic Operators

+ OR


+ filetype

+ site:

+ related:

+ cache:

Advance Operators

+ allintext: / intext:

+ allintitle: / intitle:

+ allinurl: / inurl:

+ allinanchor: / inanchor:


+ Difference between allin... and in...

URL Modifiers

+ Info about URL Modifiers

+ No Country Redirect

+ &tbs=qdr:h - Results from past hour

+ &tbm=blg - Blog Search

+ &tbm=app - App Search

+ &tbm=app - App Search

+ &tbm=isch - Image Search

+ &tbm=vid - Video Search

+ &tbm=pts - Patent Search

+ &tbm=shop - Shopping Search

+ &tbm=nws - News Search

+ &tbs=li:1 - Verbatim

+ &cr=countryAU - Results from Australian websites

+ &pws=0 - Disable personalized results

+ &filter=0 - Disable filtering of results

+ &tbm=lcl - Bring up Local Finder


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Thanks for checking out our Google search operator cheat sheet. We are a Digital Agency specializing in SEO Services, AdWords, Web Design and Retargeting. Get in touch with our SEO agency if you think we can help you with your digital marketing campaigns.


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