Google is a great tool to help you find what you are looking for, so knowing the ins and outs of using Google's various search operators can help you use it to its full potential. We’ve compiled a list of Google Advanced Search Operators, which are key phrases/symbols you can add to the search bar or the URL in a Google search to get more refined results. Click through our handy guide to find out how you can get the most out of Google Search. The true power of this is when we mix and match these operators and modifiers to perform complex searches.
Google advanced search operators are the bread and butter of seasoned SEO specialists. Most digital marketers would be quite familiar with these and will not need a cheat sheet for most, but for anyone starting out these Google advanced search operators can prove to be quite tricky. This is why the team at Supple have decided to maintain a Google Advanced Search Operator cheat sheet that you can bookmark for future reference.
We are planning to keep this list updated with the latest Google advanced search operator tips and tricks. We will be looking at standard Google search operators and URL Modifiers. Search operators are split in to Symbols, Basic and Advance. They are used in the Google search field - where you type in your query while using Google. The URL modifiers are used in the URL field at the top of your browser to fine tune the search results.
This is a tricky one because it does not work in traditional search but is an awesome little operator to gather keyword ideas in Google auto-suggest. Just drop the _ between two keywords and Google will give you a few suggested filler keywords that they think are important from a search user's point of view. You obviously want to be in Incognito mode for this.
Asterisk can be used as a placeholder for any unknown or wildcard terms. This is a great operator when you are not sure of a certain part of the query.
When you use a dash before a word or site, it excludes sites with that info from your results. This is useful for words with multiple meanings, like Jaguar the car brand and jaguar the animal.
The pipe operator functions with the same logic as an OR operator - you can just as easily use the word “OR” instead of the pipe operator, provided it’s in CAPS. This means that Google will look for either the first word or the second word or both.
You can put 2 periods between the numbers, with no space and add a unit of measure to specify a range e.g. 20..80 years old will give you results which specifies numbers between 20 and 80. Another use for this is to add .. as a suffix and Google will give you results greater than the number e.g. 20.. years old gives results where numbers greater than 20 are mentioned.
You can use parentheses to change the order of operations and group certain commands, just like how it is used in arithmetic operations.
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