Search engine optimisation (SEO) is the process of optimising on-page and off-page factors to achieve prominent organic results, which will drive more relevant traffic to websites. As an SEO company we offer a variety of SEO services from local SEO for small to medium businesses to international SEO for leading eCommerce websites.
Asking why you need an SEO audit and strategy is a good question — but an even better question to ask is: what will happen to my business if l don't get my site search engine optimised using whitehat SEO services?
Meet Simon. Simon is just like you – a business owner. He owns a company and wanted to open a door to online customers with an aesthetically pleasing and functional website. For a long time, the website for his company wasn’t doing very well. This is why...
If a website tries to load content from other websites (such as code and pictures), this will slow it down and lead to a poor browsing experience – not to mention a significantly negative impact on your Google ranking.
Optimising your website for Google helps them understand what’s on your website, leading to better traffic. These show up as results that stand out from the rest, with star ratings and the like.
Shopping-related searches on mobile have increased by 120% each year. This is why it was crucial for Simon’s website to be compatible across all devices. On top of this, Google will prioritise websites with mobile support when searching on mobile – so strictly desktop websites won’t prominently show up for potential customers.
Once the SEO firm optimised the website, it looked and performed beautifully on a range of devices, from small-screen smartphones to enormous projector displays.
Simon’s website relied solely on “organic” ranking through on-page content. These days, Google has changed so much that organic rankings weren’t enough to push Simon’s business to the top. Once the SEO firm took over, they listed his business on Google Maps and utilized Google AdWords – these were paramount to bringing his business to Google’s first page results.
Reaching Google’s front page doesn’t happen overnight. For Simon, his business website took a while to take off – but when it did, he was glad he switched to his SEO firm to get the job done. Now he’s getting more business than ever thanks to Google!
Think of your website like this plant. With proper SEO optimization, your website will grow beautifully over time. If proper care is not taken to nurture it, it will shrivel up and fade away.
Whilst anyone can create a website, you’ll have a much higher chance of ranking on search engines if your website is professionally optimised. Are you looking to take the next step with your business? Do you have a website that isn’t performing as you expected? Be like Simon. Hiring an SEO firm will guarantee results and bring more business to your company than ever before.
At Supple, we’re an award-winning digital marketing company. We’ll get you on Google’s first page results. Call today.
SEO is a relatively new addition to old-school marketing strategies like commercials or phone book ads - and it's changing everyday.
If you're still a little confused, here are some common questions (and answers!) to clarify just what SEO is, how it works and why it's important.
Search Engine Optimisation (SEO) is the process of optimising a site and content to bring in more traffic through search engines such as Google and Bing. SEO is an integral part of digital marketing, but it must be married with a number of other marketing channels in order for your website to boost in popularity.
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