Search Engine Optimisation (SEO) is the process of optimising a site and content to bring in more traffic through search engines such as Google and Bing. SEO is an integral part of digital marketing, but it must be married with a number of other marketing channels in order for your website to boost in popularity.
There are two main pillars of SEO: on-page optimization and off-page optimization.
On-page optimization looks at how your website is structured, the quality of content, the user experience (UX) and all other technical aspects including site speed, structured markup, mobile compatibility, etc.
Off-page optimization relates to how people are linked to your content from other websites, the quality of the website (genuine websites over spam) and building brand value through the utilization of social media. It also looks at optimizing local SEO by making sure you have a consistent NAP (Name, Address, Phone Number) listed across various online properties.
There’s no correct answer to this – the question should be how you want to target your customers. Both AdWords and SEO are crucial to maintaining your online presence. SEO is a long term strategy where you lay the groundwork and it gives results over time, whereas AdWords is a more immediate solution with instant results but the rewards stop once you stop paying.
In an ideal world, SEO should be worked in from day one… during the web design process, even before the website is live! However, this is usually not the case. This is why Supple’s SEO consultants start with a thorough inspection of your website to identify existing issues and implement strategies for moving forward.
Just like learning a new musical instrument, it’s never too late to start SEO!
In this day and age, it’s important for businesses to connect with customers online. Since a lot of people use search engines to find service providers, it’s important to make sure your website is optimized so these potential customers are able to find you
Websites with poor SEO generally tend to perform poorly in search results; this could mean a loss of business from online users. For websites that rely on online business models, it is crucial to invest in SEO to consistently bring in customers to your website.
Google looks at hundreds of signals when it comes to ranking a web page. This includes things like the “crawlability” of the page, mobile compatibility, site speed, structure of the content and many more. Improving SEO is no easy task, generally starting with a full-scale site audit to identify existing issues and fixing this one-by-one to improve your organic presence so you can be the number one result on Google. This is where Supple can help you – we’re SEO experts with years of experience.
Do you have any other questions that were not answered here? Give us a call today on 1300 SUPPLE and one of our friendly consultants will be happy to answer any and all questions.