Search Engine Optimisation is the process of optimising a site and content to bring in more traffic through search engines such as Google and Bing. Search Engine Optimising is an integral part of digital marketing, but it must be married with a number of other internet marketing channels in order for your website to boost in popularity.
There are two main pillars of Search Engine Optimisation: on-page optimisation and off-page optimisation.
On-page optimisation looks at how your website is structured, the quality of content, the user experience (UX) and all other technical aspects including site speed, structured markup, mobile compatibility, etc. It improves the visibility of your pages on search engines like Google and Bing.
Off-page optimisation relates to how people are linked to your content from other websites, the quality of the website (genuine websites over spam) and building brand value through the utilization of social media. We can help your ranking in search by organic link building (no paid links). It also looks at optimising local SEO by making sure you have a consistent NAP (Name, Address, Phone Number) listed across various online properties.
There’s no correct answer to this – the question should be how you want to target your customers. Both AdWords and SEO are crucial to maintaining your online presence. SEO is a long term strategy where you lay the groundwork and it gives results over time, whereas AdWords/PPC is a more immediate solution with instant results but the rewards stop once you stop paying.
In an ideal world, Search Engine Optimisation should be worked in from day one… during the web design process, even before the website is live! However, this is usually not the case. This is why Supple’s internet marketing consultants start with a thorough inspection of your website(including analytics) to identify existing issues and implement strategies for moving forward.
Just like learning a new musical instrument, it’s never too late to start Search Engine Optimisation! and ranking in major search engines like Google and Bing.
In this day and age, it’s important for businesses to connect with customers online. Since a lot of people use search engines to find service providers, it’s important to make sure your website is optimised so these potential customers are able to find you online. Internet marketing, specifically search engine marketing can help you with that.
Websites with poor Search Engine Optimisation generally tend to perform poorly in search results on Google and Bing; this could mean a loss of business from online users. For websites that rely on online business models, it is crucial to invest in white hat strategies to consistently bring in customers to your website.
Google looks at hundreds of signals when it comes to ranking a web page. This includes things like the “crawlability” of the page, mobile compatibility, site speed, structure of the content, title tags and many more. Improving SEO is no easy task, generally starting with a full-scale site audit to identify existing issues and fixing this one-by-one to improve your organic presence so you can be the number one result on Google. This is where Supple can help you – we’re SEO experts with years of experience.
Do you have any other questions that were not answered here? Give us a call today on 1300 SUPPLE and one of our friendly consultants will be happy to answer any and all questions.