What is Search Engine Optimization?

Search engine optimisation (SEO) is the process of optimising on-page and off-page factors to achieve prominent organic results, which will drive more relevant traffic to websites. As an SEO company we offer a variety of SEO services from local SEO for small to medium businesses to international SEO for leading eCommerce websites.

Why Do I Need SEO Services?

Asking why you need an SEO audit and strategy is a good question — but an even better question to ask is: what will happen to my business if l don't get my site search engine optimised using whitehat SEO services?

Meet Simon. Simon is just like you – a business owner. He owns a company and wanted to open a door to online customers with an aesthetically pleasing and functional website. For a long time, the website for his company wasn’t doing very well. This is why...

Without SEO

Simon didn’t want to spend much money on his website so he found a university student studying I.T to do it on the cheap. The lack of experience – and quality – really does show. With poor design, sloppy code and a lack of keywords, this unstructured website never reached the front page of Google as it wasn’t optimized for search engines. The website had no visibility in Google and did not rank for any keywords.

With SEO

Everything changed when Simon hired an SEO firm to take over the website and implement an SEO strategy. Not only did having a thoughtful user interface allow for easy browsing and compatibility with both mobile and desktop devices, but the website’s code was neatly structured which makes it easy for Google to find it – which means his website became a front-page result for highly targeted keywords.

Old Website

If a website tries to load content from other websites (such as code and pictures), this will slow it down and lead to a poor browsing experience – not to mention a significantly negative impact on your Google ranking.

New Website

Optimising your website for Google helps them understand what’s on your website, leading to better traffic. These show up as results that stand out from the rest, with star ratings and the like.

You can interact with the images above. Click and drag on the sliders to see the underlying code for each website. Hover or click on the hotspots to show additional information.

Design for every device

Shopping-related searches on mobile have increased by 120% each year. This is why it was crucial for Simon’s website to be compatible across all devices. On top of this, Google will prioritise websites with mobile support when searching on mobile – so strictly desktop websites won’t prominently show up for potential customers.

Once the SEO firm optimised the website, it looked and performed beautifully on a range of devices, from small-screen smartphones to enormous projector displays.

Local SEO Services + More

Simon’s website relied solely on “organic” ranking through on-page content. These days, Google has changed so much that organic rankings weren’t enough to push Simon’s business to the top. Once the SEO firm took over, they listed his business on Google Maps and utilized Google AdWords – these were paramount to bringing his business to Google’s first page results.

The Results

Reaching Google’s front page doesn’t happen overnight. For Simon, his business website took a while to take off – but when it did, he was glad he switched to his SEO firm to get the job done. Now he’s getting more business than ever thanks to Google!

Traffic with SEO

Traffic without SEO

Think of your website like this plant. With proper SEO optimization, your website will grow beautifully over time. If proper care is not taken to nurture it, it will shrivel up and fade away.

Without SEO Withering Plant
With SEO Blooming Plant

Contact Supple – the SEO Experts

Whilst anyone can create a website, you’ll have a much higher chance of ranking on search engines if your website is professionally optimised. Are you looking to take the next step with your business? Do you have a website that isn’t performing as you expected? Be like Simon. Hiring an SEO firm will guarantee results and bring more business to your company than ever before.

At Supple, we’re an award-winning digital marketing company. We’ll get you on Google’s first page results. Call today.

SEO Service Melbourne


For SEO services in Melbourne call our Richmond office at 84 Church Street. Convenient to get to by public transport, we also have on-site parking and meeting rooms for clients (or soon-to-be clients) to come in for face-to-face discussions, development meetings and strategy review audits.

SEO Service Sydney


For SEO services in Sydney call our office located at 64 Talavera Road, Macquarie Park NSW. Our spacious office has a meeting room for face-to-face discussions and strategy meetings, plus on-site parking for your convenience.

Common SEO Questions

  • What Is Search Engine Optimisation?

    Search Engine Optimisation (SE0) is the process of optimizing a site and content to bring in more traffic through search engines such as Google and Bing. SEO is an integral part of digital marketing, but it must be married with a number of other marketing channels in order for your website to boost in popularity.

  • How Does SEO Work?

    There are two main pillars of SEO: on-page optimization and off-page optimization.

    On-page optimization looks at how your website is structured, the quality of content, the user experience (UX) and all other technical aspects including site speed, structured markup, mobile compatibility, etc.

    Off-page optimization relates to how people are linked to your content from other websites, the quality of the website (genuine websites over spam) and building brand value through the utilization of social media. It also looks at optimizing local SEO by making sure you have a consistent NAP (Name, Address, Phone Number) listed across various online properties.

  • Which Is Better SEO or Google Adwords?

    There’s no correct answer to this – the question should be how you want to target your customers. Both AdWords and SEO are crucial to maintaining your online presence. SEO is a long term strategy where you lay the groundwork and it gives results over time, whereas AdWords is a more immediate solution with instant results but the rewards stop once you stop paying.

  • When Should I Do SEO?

    In an ideal world, SEO should be worked in from day one… during the web design process, even before the website is live! However, this is usually not the case. This is why Supple’s SEO consultants start with a thorough inspection of your website to identify existing issues and implement strategies for moving forward.

    Just like learning a new musical instrument, it’s never too late to start SEO!

  • Why Is SEO Important for Online Business?

    In this day and age, it’s important for businesses to connect with customers online. Since a lot of people use search engines to find service providers, it’s important to make sure your website is optimized so these potential customers are able to find you online.

    Websites with poor SEO generally tend to perform poorly in search results; this could mean a loss of business from online users. For websites that rely on online business models, it is crucial to invest in SEO to consistently bring in customers to your website.

  • How Do I Improve SEO?

    Google looks at hundreds of signals when it comes to ranking a web page. This includes things like the “crawlability” of the page, mobile compatibility, site speed, structure of the content and many more. Improving SEO is no easy task, generally starting with a full-scale site audit to identify existing issues and fixing this one-by-one to improve your organic presence so you can be the number one result on Google. This is where Supple can help you – we’re SEO experts with years of experience.

    Do you have any other questions that were not answered here? Give us a call today on 1300 SUPPLE and one of our friendly consultants will be happy to answer any and all questions.

Enough about us, Let's talk about you

Get in touch today to request a free, no obligation consultation.Contact Us

Awards and Affiliation

To request a free, no obligation consultation enter your details or call 1300787753 today.