SEO Agency Gold Coast

What Are the Four Pillars of SEO?

Off-page SEO, on-page SEO, content, and technical SEO form the four main pillars of Search Engine Optimisation services.

Off-page SEO is important because it proves to search engines like Google that you are a trusted and authoritative source of information. This is achieved by building backlinks from other trusted websites to your website. Every time a trusted website links to your site as a source of information, it passes on some of its authority to you. Building citations and managing your online reputation as a whole are also important aspects of off-page SEO, as they show that you have a consistent, reliable online presence, with the same information and sense of trustworthiness both on your website and on the wider internet.

On-page SEO is important because it is your way of telling search engines like Google what your website is about. For example, if you’re a Gold Coast real estate agent, plumber, mechanic, locksmith, or removalist, on-page SEO activities help you communicate that this is the topic of your website. On-page SEO also helps you optimise your website for discoverability – so people can more easily find your products and services when searching for your industry.

Content could be considered a “sub-pillar” of on-page SEO. By researching keywords and creating content, you help search engines understand what your website is about and demonstrate how valuable your website is to your audience. Creating expert, authoritative, and trustworthy content can increase the value of your website and help you climb search engine rankings.

Technical SEO is the other “sub-pillar” of on-page SEO. It helps search engines discover, understand, and preference your website by taking technical on-site steps. This includes optimising page speed, mobile indexing, and optimising your website so search engine bots can crawl and read your website. Have a look at our Digital Marketing Gold Coast page for non-SEO digital marketing services in Gold Coast.

How Much Should I Spend for SEO in 2024?

The amount you should spend on SEO in 2024 ultimately depends on various factors, including your business size, industry competitiveness, and the specific goals you set out to achieve. Most importantly, investing in SEO allows you to improve your website’s search engine rankings and drive organic traffic to your business. 

Typically, businesses should allocate a portion of their marketing budget to SEO, keeping in mind that higher investments often correlate with more comprehensive services and better results. While it also depends on the capabilities of the agency, the more you invest, the more results you are likely to see. 

It’s difficult to pinpoint an exact amount without understanding your unique needs, but giving us a call can provide a clearer picture of the required investment. Don’t put it off any longer–reach out to the Supple Digital team today to learn more!

Does SEO Matter Anymore?

Yes, SEO still carries a huge significance in 2024 (here are some top trends in SEO in 2024). As search engines remain a primary source of traffic for most websites, effective SEO remains one of the best ways to improve visibility and attract organic visitors. 

SEO helps to ensure that your website meets search engine criteria and ranks well for relevant keywords. This increased visibility can lead to higher engagement, more clicks, more leads and ultimately, more sales. 

As search engine algorithms continue to evolve and more industries make the transition to expand their online presence, staying updated with SEO practices has never been as important.

At Supple Digital, we’ve been at the forefront of SEO for some time. Whether we are tracking the impact of new technology (such as AI), or closely monitoring how Search Quality Rater Guidelines are evolving, our SEO experts are always looking for ways for you to outrank your competitors in search.   

Is SEO Really Needed?

While traditional marketing methods still have value, a strong online presence is incredibly important for businesses in almost every industry. 

SEO is needed for any business that wants to establish a strong online presence and attract organic traffic. Once implemented, these strategies help to optimise your website to rank higher in search engine results for relevant queries. 

Higher rankings mean more visibility, which can lead to increased traffic and potential customers. SEO also enhances user experience by making your site more navigable and content that is more relevant to search queries. In an increasingly digital world, effective SEO is a critical component of a successful marketing strategy, helping businesses reach their target audience and achieve their growth objectives.

Is Google Ads Better Than SEO?

Tossing up between Google Ads and SEO? The ideal approach depends on your specific goals and needs. Google Ads offer immediate visibility and therefore drive quick traffic to your website through paid search results. It’s a great option for short-term campaigns, e-commerce platforms or promoting time-sensitive offers. 

However, it can be costly, especially in competitive industries. SEO, on the other hand, is more of a long-term strategy that focuses on organic growth. While it takes time to see significant results, SEO provides sustainable visibility and is cost-effective in the long run. Ideally, a balanced approach that leverages both Google Ads for immediate results and SEO for long-term growth can provide the best outcome.

Is SEO Cheaper Than Google Ads?

Given its lasting benefits and ability to improve the status of your site, SEO can be more cost-effective than Google Ads from a long-term mindset. While Google Ads is measured by each click or impression, SEO is a great way to optimise your website and create high-quality content. 

Once your site starts ranking well organically, it can attract continuous traffic without the need for ongoing ad spend. However, it’s important to note that SEO also requires ongoing effort to maintain and improve rankings, especially in competitive industries. In comparison, the cost of Google Ads can quickly add up, making SEO a more sustainable and potentially cheaper option over time.

As demonstrated in the table below, PPC (pay per click) is the fastest way to capture the attention of customers, SEO builds over time and helps to establish your business as an industry leader.

Why Should I Work with a Gold Coast SEO Firm?

A high-quality SEO firm on the Gold Coast can help you build and maintain a strong online presence that drives traffic, leads, and paying customers to your website. If you want to take advantage of all the benefits of an SEO campaign without having to do any of the legwork yourself, then partnering with a Gold Coast SEO company could be right for you!

You might not have the knowledge, resources, or time to complete backlink analyses, search intent analyses, featured snippet optimisations, Google Shopping SEO, Local SEO, or heatmap analytics. After all, you’re already spending all your time running your Gold Coast business. But an SEO agency can expertly execute all these tasks and more for you. Furthermore, as a full-service digital marketing agency, companies like Supple also offer services in social media marketing, content marketing, web development, web design, and PPC.

Can Your Gold Coast SEO Company Help Businesses Recover from Google Penalties?

Yes! Supple can help you recover from Google Penalties, whether they were the result of adverse actions taken by your previous agency,  an accidental breach by your business, an error on Google’s part, or anything else. As an SEO company serving the Gold Coast, we implement proven methods to recover from Google Penalties and the drop in rankings associated with them.

To discuss this and learn more about our tailored digital marketing solutions, contact us today and request a FREE proposal. We will outline exactly how the Supple team can assist you in a no-obligation meeting about your SEO and digital marketing needs.