SEO Agency Darwin

How Does SEO Work?

SEO works by increasing your website’s prominence and visibility in search engines. By completing a range of optimisation tasks, you can increase the chance that your website appears higher in search engine results when users enter a search query related to your products or services. Because your website appears on the first page of Google or Bing - preferably right at the top - you increase the chance that users click on your website and make an enquiry or purchase through your business. For example, if you’re a local dentist in Buffalo Creek, a plumber in Coconut Grove, a mechanic in East Point, or a shutters and blinds supplier in Darwin City, SEO services can help your business appear above your competitors. Have a look at our Digital Marketing Darwin page for non-SEO digital marketing services in Darwin.

What Is A Google Algorithm Update?

Google uses algorithms to sort through the billions of websites on the internet and match users with the best web pages based on their search query. The search engine is always tweaking the criteria it uses to sort and rank web pages, which is known as a Google Algorithm update. For SEO professionals and businesses engaged in SEO, a major algorithm update may prompt a complete rethinking of how to optimise websites to appear at the top of search results.

However, most algorithm updates are minor, and Google makes thousands of unannounced tweaks to its algorithm every year. In the past, the search engine has made changes due to updates in technology, to provide better results to users, or to weed out unhelpful tactics that were being used to game the system.

When discussing algorithm updates, you may hear names like RankBrain, PageRank, Penguin, Panda, Bert, or Hummingbird. For the most part, these named updates are broad core updates, where Google makes a significant change to the algorithm that it announces publicly. Many people believe that algorithm updates are diluting the power of SEO, but ultimately, they are just about improving the user experience. As long as you are focusing on SEO best practices and serving your audience’s needs online, algorithm updates should be nothing to worry about.

Is It Hard to Learn SEO?

There are many elements of SEO that are not particularly difficult to learn. You only need to look online to find resources that will teach you about researching keywords and completing the various activities required for on-page and off-page optimisation. There are also many free and paid tools you can use to provide further insights into your SEO performance and make tweaks to improve your efforts.

The hardest part of SEO isn’t any individual optimisation task, but putting these all together into a high-performing SEO campaign. There are so many aspects to consider and balance, as well as a lot of contradictory information on the best way to do SEO. All this can quickly become overwhelming, and that’s without mentioning all the time you will need to invest in SEO. An SEO campaign requires constant monitoring and adjusting. It really is a full-time job, and that’s why many people leave the work to a professional SEO firm serving Darwin. A digital marketing agency has the resources, time, and knowledge to build, execute, monitor, and adjust a digital marketing campaign for your business, letting you focus on the day-to-day running of your organisation.