Removalist SEO Services

Digital Marketing for Removalists

How do you make your removalist company stand out from the many others in the field? SEO is important, but so too is the smart application of specific digital marketing strategies. These strategies will help you reach new audiences, while still informing and engaging your current ones.

Removalists will always be in demand, so it’s essential to show off why your business should be chosen over others. Whether it’s fantastic reviews, unique packing and loading techniques or excellent customer service, people will choose their removalists based on what they can discover while researching online.

So what kinds of digital marketing techniques are suitable for removalists?

• YouTube SEO: Visual media is a great way to engage potential customers, and our team can assist you in creating video content that will inspire, educate and entertain your audience.

• Blog Posts: Our team discovers the best keywords to use and weaves them naturally into prose that answers common questions and educates on best practices, making your removalist company a trusted source of information for curious searchers.

• PPC Advertising: Your business will be clearly visible when certain terms are searched for with this strategy. Pay-per-click advertising allows you to target specific locations and demographics, which is vital for a removalist service looking to expand its clientele.

Contact us now to start improving your removalist company’s online marketing.

SEO for Moving Companies: What is it and Why Do You Need it?

SEO in general means a list of activities that are directed towards enhancing a website’s ranking and visibility on search engines with the purpose of improving its organic traffic and generating business and revenue from online visitors.

SEO for moving companies applies the same principles for a moving company so that it can bank on the incoming traffic and generate lead calls from visitors who are actively seeking shifting and moving services. Removalist SEO services include technical SEO and creative practices such as link building, local SEO, on-page optimisation, and content marketing that can improve rankings and increase the overall online awareness of the removal company.

SEO for Moving Companies: Is it Really Necessary?

A simple answer: Yes.

In a competitive landscape like today’s, getting leads is simply not easy and you must be witnessing the same through your offline marketing efforts. You struggle to get attention because there are more than 2,000 moving companies in Australia. What are you doing differently so that your target chooses you and not one of your 2000 competitors?

Merely having a website is not enough. Because if it doesn’t have visibility on the required keywords, there is no point in even having one as no one is really checking it out. SEO for removal companies ensures that your website gets recognised, holds authority, and drives online traffic.

This means understanding their user intent, knowing the type of queries they have with your type of services, and what are the top challenges they face. It helps you know your audience better and curate your offerings better suited to them.

Besides, you may not be active on other digital platforms but SEO is a good place to start. Eventually, good SEO practices will help with your social media and local citations as well which can generate qualified leads for your business.

Steps for Moving Company SEO

1. Get listed on Google Business Profile

Even if you don’t have a website yet, you can still get visibility on Google by building a Google Business Profile. Google Business Profile is a listicle service by Google that allows you to list your business information for the purpose of appearing on Google’s local searches.

The first step for SEO for a moving company is to list your business on Google Business Profile. Listing your removal business on Google Business Profile is quite simple. Go to the Google Business Profile creation page and click on ‘Manage now’. Add all the details of your business such as your:

• Name
• Contact Details
• Address
• Customer Reviews
• Location on Google Maps
• Opening and Closing hours

Google leverages this data to showcase to visitors who are looking for local moving companies near them. For example, think of keywords like “moving companies near me” or “removal companies in Adelaide CBD”. If you’re within the required location of the user and have optimised your Google Business Profile, chances are Google will list your company on its “local pack of 3” which showcases the top three local results on local-oriented keywords.

You can even post pictures and testimonials of your previous clients. Customer reviews can become a significant decision-making factor for visitors to choose you over your competitors.

2. Build an Appealing Website

Websites are essential for search engine visibility. You can easily build one using CMS platforms like WordPress. To optimise SEO for moving companies, follow certain on-site optimisation techniques such as

Optimising page titles and meta descriptions: When a search engine like Google reads your website, one of the things the algorithm checks is the page title and the description of a page. That is how they understand what page is relevant for what keyword. While optimising page titles and meta descriptions, ensure that it is inclusive of your related keywords, have actionable words, are unique, short and precise.

Optimise page content: Your web copies and blogs need to support your SEO vision by having the right keywords and CTAs to facilitate conversions from the traffic. As you update the keywords, update the content so that the pages consistently rank on trending keywords.

Headings and content formatting: You need to make content scannable with H1, H2, and H3 tags. This helps with page formatting and is easy for search engines and users to comprehend your content.

SEO Images and other multimedia elements: If you’re adding images, ensure that they are compressed and have alt tags for their descriptions.

3. Understand your Target Audience and Leverage Relevant Keywords

Keywords play a predominant role in deciding how your visitors land on your website. If we’re talking about SEO for a moving company, some top keywords that you may come across are:

• Moving company in Brisbane
• Removal company near me
• Removal company cost
• Furniture moving services
• Removal services in Brisbane
• Movers and packers services near me
• Home shifting services

You can even come across long-tail keywords such as

• Moving company factors to consider
• Tips for moving furniture
• How to move furniture and home appliances to a new home?
• What do moving company services include?

Identify the short-tail and long-tail keywords that you can use in your content. While short-tail keywords usually have high competition, long-tail keywords are more specific and have reasonable competition.

Using them in your content provides you with a higher chance of ranking on search engines. However, leverage SEO and keyword research tools for small businesses that help you find words and phrases and determine the level of keyword difficulty and competition after proper analysis.

4. Create Quality Content

Content creation and marketing is necessary if you want to consistently rank on Google search results. Valuable and well-written content has the ability to attract users to your website.

Why?

Because people are constantly looking for information that helps them. For example, let’s say a user is not looking for a moving service immediately but is looking for information on how to pack their belongings while shifting or what things to keep and things to carry, etc.

If they’re using search engines to find this information and come across a piece of content written by your company, you’d get recognition and viewership of your website. It can work wonders for your SEO and ultimately play a significant role when the user has to choose a removal company while shifting houses.

You can think about numerous content ideas such as how to properly pack items or things to do before you shift homes, etc. Content like how-to instructions, helpful tips, infographics, blogs, case studies, videos, and advice can help with brand recall and even prompt users to contact you to acquire moving services.

Content creation and consumption happen gradually. Hence, you’d see results after months but it helps you reach out to buyers who are still in the initial stages of the buying journey.

5. Optimise your Site’s Speed

A few seconds of customer wait is a few seconds of revenue loss. Brands that know this, know how to work on creating user experiences that eliminate waiting times, be it in their appointments or on their website. Today’s consumers are impatient. Research suggests that users don’t wait more than three seconds for a website to load. If the waiting time exceeds that, they quickly switch to the next website and all your efforts for SEO go down the drain.

To optimise the speed of your website and enhance SEO for a moving company, you need to conduct an SEO audit with an SEO audit tool. Start with checking your page speed on Google’s PageSpeed Insights.

Based on the results, make the necessary changes to your website. Some of these actions include:

Optimise your images: High-resolution images tend to significantly lower the speed of a website. Compress them to reduce their sizes.

Reduce redirects: More redirects mean more load on the server and high loading time. To reduce loading time, replace old redirects with new content.

Combine JavaScript and CSS Files: If you’re using WordPress, you can use plugins to combine JavaScript and CSS files so that you can reduce the number of steps required to completely load your site.

6. Ensure Mobile-Friendliness

Considering that most of your visitors are probably searching for your services on your website, optimising your mobile sites is necessary if you’re looking at improving SEO for a moving company. Research suggests that almost 63% of search engine users place their queries on mobile devices. Missing out on optimising on mobile devices means missing out on more than half of your traffic.

You want to provide an equally exceptional user experience on mobile devices. It means optimising your site for smaller screen interfaces and having fewer elements on the mobile site to have optimised loading times, and larger CTA buttons to make clicking easier. Check the site speed for your mobile and build a responsive site that ensures an interactive experience for the users.

7. Get Links from High Authority Sites

If you have the ability to produce valuable content, try to gain backlinks for the same. Backlinks are the links that get directed to your site from other high-authority and highly-viewed sites. Consider these backlinks as unofficial flag-bearers of your content from other high-authority sources. Backlinks are an important strategy if you want to build credibility and improve your authority online.

However, for backlinks to work their magic in SEO for a moving company, they need to have relevancy. For example, as a removal company, the perfect site to get a backlink from would include home decor, furniture, and real-estate magazines, websites, and services. Some of the most prominent link-building activities include:

• Write Guest posts
• Consider using HARO (Help a Reporter Out)
• Publish Skyscraper content
• Use proven content formats
• Integrate branded strategies and techniques

Get Top-notch SEO Services for Removal Companies

SEO is an important and time-consuming activity. While you do great at your job, consider outsourcing SEO to us at Supple. We design intricate SEO campaigns that work for moving companies and measure results for better decisions. Contact us to know how we can help with SEO services that drive your online traffic and improve your revenue.