Maropost Commerce Cloud (Neto) SEO

Maropost Commerce Cloud SEO Services

Starting and running an eCommerce store is only the beginning of a fruitful but difficult journey. The real challenge lies in consistently growing and scaling your online store over time.

You will need a strong marketing strategy and a tailored SEO strategy, to do all of this effectively. Maropost is a great platform to consider when you are thinking of running a robust online store in the competitive global marketplace.

Let us start with understanding Maropost and all the features that are associated with managing the SEO performance of your online store through the platform.

How to Improve Your eCommerce SEO With Maropost

If your website is powered by Neto by Maropost, you can be sure about the many features that the platform offers to help customers find it online. With the right eCommerce SEO strategies, you might be aiming for better online visibility and to generate steady revenue with your eCommerce website.

Since Neto has been designed with SEO at its very core, and is a budget-friendly solution, you are likely to generate better results from your website. Seasoned SEO agencies know that Neto has a lot of features that can be exploited to improve the SEO performance of a website.

As a part of the standard package associated with your Neto platform, you will have multiple SEO elements and features to level up your online performance. Here are some of the key features that you should keep in mind if you are registered with or are planning to register with the Maropost platform.

1. Customise URL Structures

When you want to get the best out of your website, you have to focus on having targeted URLs when optimising your website. If you do not have targeted URLs for all the pages on your website, you can update them now and improve their SEO performance.

To optimise your website properly, you will need to have high-performing targeted keywords that you want to target for those specific web pages. You are missing out on a lot of opportunities to get your web pages indexed and ranked if you are not already doing this. The keywords that you include in your URL should also reflect the content on the page itself for it to work to your advantage.

2. Update XML Sitemaps

Sitemaps are important for any website that wants to perform well online and be visible to the target audience. You have to submit your sitemap to the search engine so that it can crawl your website effectively and in the process, discover all the webpages and index them.

XML is one of the most commonly used languages for sitemaps and is used for websites of all types and sizes. With the Neto platform, you will be able to create and update the XML sitemap of your website effortlessly.

3. Global Content Delivery Network

Content Delivery Networks is arguably one of the most important aspects of your website and it should always be taken into consideration. Your website is one of your most important business fronts online, and that should never be taken for granted — and you should dream global if it aligns with your vision and objectives. This is also one of the biggest reasons for conducting eCommerce content optimisation consistently.

A global content delivery network is the perfect thing to focus on when you want to go global with your website. The Neto platform equips your website with that, making it possible for your website to go global with an efficient and reliable performance.

4. Optimise Crawl Budget Using Robots.txt

If you have a large eCommerce store, you will inevitably come across challenges related to duplicate content, and pages that are there for a reason but need not be indexed by search engines. Considering there is a crawl budget associated with every website, you should try and prevent wasting it on pages that do not need it.

You will use robots.txt for this purpose and list all the pages that you do not want search engines to crawl or index in this file. This means that when a crawler goes through your pages, it will discover all your pages and not index the ones that you have listed in them. You will be able to optimise your crawl budget by editing the robots.txt file and do so easily with the Neto platform.

5. Customise Metadata

The ability to customise and position your website for better performance is not only limited to the URLs of your web pages as we discussed before. With the Maropost or Neto platform, you will be able to customise all your metadata so that you can set the right attributes and behaviour for your website.

The customisability of metadata is a key consideration in selecting the right platform for your website and the latter’s SEO performance. Since SEO professionals find it easy to customise your metadata on the Neto platform, we will consider that as a key marketing feature that you should keep in mind.

Apart from these SEO-related features, it is good to consider these additional marketing features that may be useful when you build your online store using Maropost.

6. Abandoned Cart Manager

When you look at it objectively, cart abandonment is one of the most pressing challenges faced by an online store. Whether your customers change their mind or simply get distracted in their shopping journey, there is some merit in helping them complete their transactions on your website.

Remarketing has been known to produce great results when done right, and eCommerce stores can leverage this useful Neto feature to generate more revenue.

7. Email Marketing

When it comes to remarketing, another useful tool that can drive results for your website is email marketing. Brands today leverage customer profiling, and the order history of their customers to market their products and offerings better than ever. These details can help you compose and circulate targeted emails for your remarketing campaigns or even simple promotional campaigns. The integrated email marketing feature in Neto can help you do this more efficiently.

8. Cross-selling and Up-selling

One of the marketing features that you get to take advantage of with the Neto platform, is its ability to cross-sell and upsell products in your store. Considering the switching costs for customers when they are jumping between eCommerce stores is very low or none, the ability to upsell products on the home page is valuable.

With the Neto platform, you can position your products prominently on product pages or checkout pages so that you can cross-sell or upsell products related to the ones that your customers are already interested in. This is a great way to increase the average spend on your website and to promote other different products to customers who are already engaging with your website.

Level Up Your eCommerce SEO with Maropost Commerce Cloud

Your Maropost eCommerce website can do great things for your business and your revenue generation. eCommerce SEO is tricky but considering the many features offered by Maropost or Neto, the process can be fairly easier whether you do your SEO by yourself or through an experienced SEO agency.

With a comprehensive SEO strategy for your Maropost website, you will be able to accomplish all the goals and objectives associated with your website and focus on growing it consistently. If you need help with boosting the SEO performance of your Maropost website, get in touch with us so that we can help you.