Locksmith SEO Services

Digital Marketing for Locksmiths

Want to get your business seen by more clients and customers? SEO is only the tip of the iceberg. In an era when every click and conversion holds value, digital marketing strategies are a great way to bolster your SEO strategy, expand your audience, and turn casual visitors into real-life customers.

So, what are some of your options?

• PPC Advertising: Use specific keywords and terms to create sponsored Google adverts that appear at the top of search engine rankings.
• Social media: Market emergency or industry-specific locksmith services across a variety of social media sites, apps, and platforms.
• YouTube SEO: Showcase customer testimonials or create informative short from videos on new locksmith technology or common user questions.
• New Content: Whether it’s blogs or content for new products, services, or local SEO, updating your content on a regular basis is in itself an effective digital marketing strategy.

A Supple Digital, we’ve implemented highly successful digital marketing strategies for locksmith companies across the country.  If you really want to stand out and achieve remarkable growth as a business, contact us for a marketing proposal.

What are Locksmith SEO Services?

If you even have a single digital channel or are aware of how Google comes up with search results, you’d have heard of the term ‘Search Engine Optimisation’ or quite simply SEO.

Things work differently online, more so on search engines.

You not only have to build a presence but an effective one that puts your locksmith services website above your competitors when a prospective customer searches for the services that you offer online.

Locksmith SEO services are those that enhance the visibility of websites through organic and paid searches owned by locksmiths. If you don’t make SEO efforts, you are leaving opportunities on the table. Because, it is through SEO that visitors are going to find you, contact you, make appointments, and increase your business.

Local Locksmith SEO Services – How and Why?

Local SEO is a part of the overall SEO strategy. But it forms an integral part of locksmith SEO services. Why so? Because these are real-time physical services that people look for in the same vicinity. Something similar to a salon or a mechanic.

Let’s take a look at some of the top local locksmith SEO services.

1. Google Business Profile

The first and foremost activity your locksmith SEO agency needs to undertake is to list your locksmith business on Google. Google Business Profile is a tool that enables you to list your business on Google and add other important details needed for your prospective customers to contact you.

Your Google Business Profile is the first thing that Google considers while deciding to put you on local search rankings. And you cannot just build your profile and call it a day. Active engagement is important to consistently be placed at the top. These include activities like updating your working hours, phone numbers, replying to reviews, etc.

As an active locksmith business, we understand if you don’t have the time to keep up with the maintenance of your Google Business profile. However, an expert SEO agency providing locksmith SEO services can be your solution and you can always outsource such services to them.

2. Positive Reviews

In case of an urgent need for services, the most research customers would do is read the reviews on Google. If you provide quality services to your customers, encourage them to write reviews on your Google Business Profile and rate your services. Online trust is crucial for many people, especially since there’s never any physical interaction before booking a service. Online reviews play a massive role in establishing that trust.

And if these reviews are positive, you’re already doing a great deal of convincing the customers about your services. However, if these reviews are bad, respectfully leave a reply to those customers and address their concerns. It can only uplift your image as a brand if you can own up to your mistakes and make an effort to rectify them. You can always encourage the customers to leave a review right away since the experience is fresh in their minds.

3. Google Maps

Part of listing your business on Google means adding your business location on Google Maps. For all the searches that include a city’s name like “locksmith services in Brisbane”, Google shows map listings accordingly so that it’s quick for the user to check your location.

However, Google chooses three local results to show on local searches and it determines the results by their relevancy and those that are geographically closest to the customer. It also considers other factors but ensures that your location is updated to increase your chances of appearing on the ‘local 3 pack.’

4. Location-based Keywords

Keywords for locksmiths need to be location-oriented. You have to think of what you would search for if you were looking for your services. SEO agencies providing locksmith SEO services know just the right type of keywords that can help you organically grow your rankings.

Some examples can include, “locksmith services near me” or “locksmith services in Carlton, Melbourne.” You can also create landing pages for different locations if you have a well-established business across different regions of a country or a state.

Apart from location, you have to get creative with choosing the keywords you want to optimise your website on. There is a high chance that big names are already ranking for the generic keywords.

As a small business, you can choose a different route. Customers usually search for specific and long phrases to find exactly what they’re looking for. Some of the phrases you can research are:

• 24*7 vehicle locksmith services
• Who to call if locked out of the house
• Broken lock fixing
• Quick residential local installation

5. Paid Listings

Organic and paid efforts go hand in hand. Google ads and paid listings are another way to attract website visitors if you want quick and targeted leads. You can come up with advertisements targeting top keywords to rank at the top. You can execute Google paid campaigns from Google Adwords where you can search for your keywords and bid on them to drive more leads.

When visitors click on the ads, they are directed to your site’s landing page. Most create specialised landing pages for PPC ads since you want to optimise conversions through targeted content and layout.

An SEO agency is the best way to implement PPC ads since they have a better understanding of the local competition and also understand how to navigate the ad tools and get the maximum ROI from your Google ad campaigns. You can also opt for paid listings on industry-specific listing websites to get relevant traffic to your website.

Supple Specialises in Locksmith SEO Services

You’re an expert at unlocking doors and guiding customers to safely get out of dire situations. However, you may not be an expert at unlocking the benefits of locksmith SEO. It’s a whole new trajectory for you.

Supple can help you in all the areas discussed above to make your locksmith website a go-to site for locksmith queries in your area. Get in touch with us to know more about how we can help and provide you with the ‘key’ to ensuring long-term success from digital channels.