Wix is one of the most popular website builders available in the market today. In fact, statistics show that Wix is the most used hosted solution worldwide, with over 4.5 million live websites using Wix.
What makes Wix so popular is the platform’s extremely easy-to-use, drag-and-drop website editor. The platform offers a wide variety of ready to use templates which makes it incredibly easy for professionals and business owners with no coding experience to design a stunning website on their own.
But the question is, is Wix good for SEO? Is Wix SEO friendly?
Wix, over the years, has also made tremendous improvements to its SEO game. Today, the platform offers lots of flexible SEO capabilities that make it one of the best platforms with a focus on SEO.
In this comprehensive guide, let’s dive deep into everything you need to know about Wix SEO optimization, along with a step-by-step solution for the implementation of each of these strategies.
Wix is a popular website builder that offers an easy drag and drop interface to design visually appealing websites. It is a budget-friendly solution for small business owners who are interested in developing their website themselves.
The best part about Wix is that there is no prior coding or website design experience needed to design a website. Anyone can easily build a website using the 500 customisable templates and the easy-to-use features offered by the platform.
If you are a small business on a tight budget, then you probably do not want to spend your resources on hiring web designers and developers to work on your business website. In such a case, using a platform like Wix can help you go live with your website with just a few simple settings.
So, if you are a small business owner with no coding experience, then Wix may be the right platform for your business. In case you want to build a sophisticated website with advanced design and unique capabilities, then Wix might not be the right platform for your business website.
Yes, Wix offers a variety of basic and advanced SEO features that makes it easier for its users to implement SEO on their Wix site. Free tools such as Wix SEO Wiz take you through a step-by-step plan to implement basic SEO on your website.
Though Wix comes with many in-built SEO-friendly features and capabilities, simply sticking to these might not be the best idea. In this guide, you’ll learn much more about all kinds of SEO strategies that you should implement on your Wix website to ensure that your website soon starts ranking on the first page of Google.
No, you do not have to use a paid plugin for Wix SEO optimization. The platform comes with many SEO-friendly in-built features and capabilities using which you can implement on-page SEO for your website.
However, the Wix App Market comes with various paid SEO apps such as Rabbit SEO and Site Booster that can help you improve Wix SEO. Some of these apps come with a free plan. So, you should definitely check these apps out.
Before moving on to the question “how to do SEO on Wix” and the strategies that you can implement to ensure that your Wix site ranks on Google, let’s have a look at the initial set up that will help you get started with SEO for Wix websites.
Ensure That Search Engines Can Index Your Site
Before you begin with the SEO for your website, you need to know about search engine visibility and indexing.
Search engines such as Google and Bing have crawlers that go through various websites across the internet and rank them when a user searches for a query.
In order for these crawlers to index your website, you need to make sure that your site is visible to these search engines. You can do this through a simple setup from Wix’s dashboard.
Navigate to SEO Tools > General SEO Settings. Here, ensure that the Let search engines index your site option is enabled.
Set Up Wix SEO Wiz For Your Website
Before you begin working on the SEO of your Wix site, you should start by setting up Wix SEO Wiz. Wiz SEO Wiz is a free tool offered by the platform that provides you with a step-by-step plan to implement the basics of SEO for Wix.
If you are a total beginner in the world of design for Wix websites and SEO, then Wix SEO Wiz can be a great tool to guide you through the initial steps of getting the SEO of your website done.
You can set up Wix SEO Wiz by going to the Wix dashboard and selecting the Marketing Home option from the left sidebar. Here you can click on Start Now under the Get Found on Google option.
Now, simply enter the name that you prefer for your site, physical addresses (if any), and a list of up to five keywords that describe your business. Next, click on Create SEO Plan, and now you can start using the Wix SEO Wizard tool.
Now, the tool will show you a checklist full of tasks to complete to implement basic SEO for your website. The checklist also comes with descriptions that guide you through each step.
Simply go through the checklist and complete each task listed by the tool.
For example, for adding the meta description for your website’s homepage, you can go to the site editor, click on Main Pages, go to the Home page and choose the SEO (Google) option.
Here, you’ll find a place to add the description for your site’s homepage. For now, you can simply follow the tool and add a keyword-rich title, URL, and description for the homepage. In the next section, we’ll discuss in detail how to find the right keywords and optimise all your site’s pages for them.
Ensure You Have a Valid SSL Certificate Installed
Security is one of the top priorities of search engines like Google. This is why having a valid SSL certificate for your website is a must if you want to get ranked on Google.
Having a valid SSL certificate will turn your HTTP connection into a more secure HTTPS connection. This means that any communication between your website and the users’ browsers are encrypted and thus more immune to cyber attacks.
All Wix websites come with a valid SSL certificate. So, you do not have to worry about explicitly getting one.
Set Up Google Search Console
Google Search Console is a free tool offered by Google that allows you to track the performance of your website on Google search results.
Using the tool, you can keep track of keywords that you are ranking for, the number of clicks, number of impressions, and many more. Google Search Console also helps you detect any crawl errors or any other issue with your website.
Verify Your Site on Google
For setting up Google Search Console for your Wix site, you first have to verify your site. Login to Google Search Console using the URL Prefix option, click on Continue and copy the meta tag code.
Next, leave this window open and hop on to your Wix dashboard. Here, go to SEO Tools > Site Verification > Search Engines > Google Search Console and then enter the site verification code that you previously copied.
Then, return to your Google Search Console window and click Verify. Your site verification is done.
Submit Your Sitemap to Google
A sitemap is an XML file with the list of your site’s URL. Google uses the sitemap to crawl and index your site. Once your website’s verification is done, you can submit your sitemap to Google.
You can access your Wix site’s sitemap by simply appending /sitemap.xml to your website’s URL. For submitting this to Google, head over to your Google Search Console dashboard and open Sitemaps from the sidebar. Here, append sitemap.xml to the URL and click on Submit.
Google will start indexing your website after some time.
Set Up Google Analytics
Understanding your website visitors, their behaviour, and other details about them plays a very important role in SEO. Google Analytics, another free tool by Google, can be a helpful tool to offer such insights about your website’s visitors.
You can learn about your site visitors’ demographics, top pages of your website, sources of acquisition, and many other key details that can help you optimise your site and rank higher for keywords.
You can connect your Wix site with Google Analytics with the help of a tracking code. Start by logging in to your Google Analytics account. In your Google Analytics dashboard, navigate to Admin > Property > Tracking Info > Tracking Code. Here, you can copy the code that is displayed.
Next, go to your Wix dashboard. Here, go to Marketing > Marketing Integrations > Google Analytics > Connect. On the top right corner, click on the Connect Google Analytics button. Here, paste the copied code, select the IP Anonymization checkbox and click Save.
Optimise Your Site Structure
Optimising your business website’s structure is a very important part of your strategy when it comes to SEO with Wix. First of all, what is meant by site structure? Site structure is the way pages and information is arranged on your website.
Site structure is important because it determines the usability of your website. Users landing on your site should be able to easily navigate to different pages and sections of your site. Any difficulty in usability will hurt your user experience, leading to a dip in your rankings.
Typically, any site’s structure starts from its core pages - homepage, about page, contact us page. Depending on the type of your business, there may be other pages such as the services page, meet the team page, etc.
For an eCommerce website, the structure will be different. There will be a homepage followed by category pages, followed by product pages.
Depending on the type of your business, you can begin planning out the structure of your site. You can also take a look at the websites of your competitors to get an idea of what works well.
Ensure Mobile-Friendliness of Your Website
Once you’re done with the initial few pages of your Wix site, but before you publish your site, it’s important to ensure that your site is mobile friendly. Mobile-friendliness is an important part of SEO.
In fact, more than 60% of Google searches are done from mobile devices. Hence, you must ensure that your website is responsive to all device sizes and the design looks good on the mobile version as well.
By default, all the templates offered by Wix are mobile-friendly. But, to double-check, you can check the Mobile Preview option before hitting publish on any page. You can also open your site on different devices to see if your website is indeed mobile-friendly.
You can also use Google’s free Mobile-Friendly test tool that goes through your site and let’s you know if it is mobile-friendly and responsive.
A robots.txt file tells Google crawler the different pages on your site can be and cannot be crawled. You do not have to worry about robots.txt as it is automatically generated by Wix. But if you wish to override it by editing the file then Wix allows you to do that.
You can edit the robots.txt file on Wix by heading over to the Wix dashboard. Go to Marketing and SEO > SEO Tools > Robots.txt File Editor > View File. You can make changes here and click on Save Changes.
Now that you are done with the initial set up for your Wix website SEO, we can move on to the question: how to do SEO on Wix? It starts with on-page optimisation strategies. But first, what is meant by on-page SEO?
On-page SEO refers to the optimisation strategies that can be implemented on each page of your website. Through on-page SEO techniques, you can implement certain strategies on your web pages, contents, and settings to improve the search engine rankings.
Off-page SEO refers to the strategies that need to be implemented outside of your web pages. We will delve into off-page SEO in the next section.
Perform Keyword Research
The first step to on-page SEO is the process of keyword research. Keywords are nothing but the search phrases that we use while searching for something in search engines.
For example, if you are looking for some workout inspiration, you may search for the term “at-home 20 min exercises.” So, this is a keyword. When any website optimises its web page for this keyword, it is likely that the page will rank on search engines like Google.
In order to bring the right people to your website, you should perform keyword research and come up with the right set of keywords for your website.
Keywords can be short-tail or long-tail. Short tail keywords usually are highly competitive and difficult to rank for. Short-tail keywords get higher search volume. You should aim to use a combination of both short-tail and long-tail keywords for the best possible results.
Another broad way to categorise keywords is informational and commercial. Suppose that you own a photography business. Then keywords such as “wedding photography tips” and “best selfie poses” will fall under the keywords with informational intent category. This is because users searching these keywords are only interested in learning more about photography.
Whereas keywords such as “best wedding photographer in Sydney” are the ones with commercial intent. The users searching this term are looking to hire a photographer.
In order to get the best results, you should optimise your website for both informational and commercial intent keywords. You can add commercial intent keywords to your site’s core pages such as homepage, landing pages, contact us page, about page, services page, etc. You can optimise your blog pages for informational intent keywords.
Keywords with commercial intent will help you get customers within a short time. Keywords with informational intent help your site rank higher over time, and people will eventually start getting familiarised with your brand. This will ultimately lead to more customers for your business.
Find Target Keywords With Informational and Commercial Intent
There are various ways to find the right informational and commercial intent keywords for your business website. Here are some of the easiest ways:
- Google Search Results Page:
The easiest way to find keywords is to use the Google search results page. Start by creating a list of main topics and subtopics that best describe your business. Next, search for these keywords on Google.
When you start typing the search term on the search bar, you’ll find that Google will come up with a list of autosuggestions. All these are keywords that users search for and you must use for your website.
When you scroll down to the bottom of the page, you’ll find the “Related searches” section full of keywords that are related to your main search term.
In the middle of the page, you’ll find another section called “People also ask.” This section consists of query-based keywords that users search for. You can also use these keywords to optimise your site. Using a tool like KeywordInsights.ai will help with this process.
- Keywords Everywhere Chrome extension:
The Keywords Everywhere free Chrome plugin comes up with a list of related and long-tail keywords for every time you do a Google search.
- Keyword research tools:
If you want to go more in-depth with your keyword research, then using a keyword research tool is a great idea. You can use tools such as SEMrush, ahrefs, AnswerThePublic, Also Asked and more to find the right keywords for your website pages and blog content.
All these tools work in a similar way. Simply search for the main keywords or topics relevant to your business. The tool will list down a bunch of keywords that you should optimise your content for.
Most of these tools also have indicators for the search volume and SEO difficulty for any keyword. Consider going for keywords with comparatively lower SEO difficulty. These keywords will be easier to rank for when you are just starting out.
Research Your Competitors
Researching your competitors is also a great way of coming up with the right list of keywords that you should optimise your site for. Most keyword research tools allow you to perform competitor analysis.
Simply type in your top competitors’ URLs in the above-mentioned keyword research tools, and you’ll get a list of keywords that these websites are ranking for. Going after these keywords is a great way to get more potential customers to your business website.
You can use tools such as SEMRush, Ahrefs, etc., for finding competitors' keywords.
Optimise Your Website’s Pages For Target Keywords
Once you are done with your keyword research, your next step should be to start optimising your web pages for the right keywords. You can begin with the homepage, followed by the other important pages.
You might have already done this as a part of the SEO plan provided by the Wix SEO Wiz. Now, you can go back and make changes with the new set of keywords that you’ve found.
For this step, simply go to your Wix site’s editor and start editing the homepage’s text. Start adding the main target keywords and the related keywords to different parts of your homepage.
Make sure that you do not stuff the keywords on your homepage so much that the text seems unnatural. Ensure that the text is readable and makes sense to any website visitor.
Similarly, you can also edit other pages of your website, such as the About us page, Contact page, Services page, etc., to include the right keywords.
Optimise Title Tags, Meta Descriptions, and URL Slugs
Apart from the text of your website’s pages, you should also include target keywords in the title tags, meta tags, and URLs of these pages. Optimising these settings for target keywords will also help you rank higher in Google.
For editing these Wix SEO settings, go to the Wix editor > Main Pages. Here, select any page and go to SEO (Google.) Here, you can add the page’s title, meta description, and URL slug - all optimised for the right target keywords.
Create High-Quality Blog Content
Search engines such as Google love to rank websites that offer some valuable information to the users. Hence, maintaining an up-to-date blog can be added plus for the SEO of your website.
With the right Wix blog SEO, your site will start ranking for informational keywords. Eventually, your Wix site will receive more visitors. And all this will help you generate more leads and land more customers.
So, start creating unique, valuable blog content for your target audience from the day you start your website. Ensure that you create content around topics that your target audience will be interested in.
To find topics for your blog, you can use the keyword research methods mentioned in the previous section. You can also research your competitors and look at the type of content that they are putting out.
For creating blog content for your site, go to the Wix dashboard > Blog > Create New Post. This will open up a text editor where you can add your content, along with images, videos, GIFs, etc. Once you are done, you can hit publish, and your blog post will be live.
Ensure that you figure out the right keywords for every blog post that you publish. Use these target and related keywords in the posts’ title, headings, sub-headings, image alt tags, in the blog content (introduction, body, and conclusion), meta description, and the URL slug.
Ensure Proper Page Structure
Just like site structure, having a hierarchical structure for every page on your site is also very important in determining your search engine rankings. Without a proper page structure, search engine crawlers will find it difficult to go through your pages and comprehend their contents. Improper page structure also affects your site’s accessibility.
Therefore, be it main web pages or blog pages, ensure that you follow a proper page structure. Follow a hierarchical structure by starting with the title, followed by H1, H2, H3, etc. and then come to the paragraphs. Ensure that you structure your content into numbered or bulleted lists wherever possible.
Add Structured Data
Structured data or schema markup is a format used to mark up the information about any website. Structured data helps search engine crawlers to understand the content and the context of your website.
Adding structured data can help your website show up in rich results at the top of the Search Engines Results Pages (SERPs.) By default, Wix adds structured data for blog posts, product pages (for eCommerce stores), event pages, booking pages, and forum posts.
But, if you want to add any other type of structured data such as recipe, breadcrumb, event, FAQs, etc., to your Wix site, then you can do that too. You can use tools like FAQSchema Generator, Schema.dev and this one from Technical SEO to generate the schema code.
Then, copy this structured data code and head over to your Wix editor. Under Pages > Main Pages/Blog Pages > Advanced SEO > Structured Data, you’ll find a place to paste the copied structured data.
Search engines such as Google stress user experience as an important factor in ranking different websites in SERPs. Google uses a set of UX signals to measure the UX of any website page that it crawls and uses this information to rank the pages.
To ensure a good user experience for your site, good readability is a must. Hence, with every page that you publish on your Wix site, ensure that it is easy to read and understand to visitors landing on the page.
- Follow a proper hierarchical page structure. Add descriptive headings and subheadings for every section of the page.
- Keep your sentences and paragraphs short.
- Avoid huge walls of plain text. Instead, leave blank spaces that allow readers to skim through the contents of the page.
- Support your content and break up plain text with plenty of media in the form of images, screenshots, videos, GIFs, charts, graphs, infographics, etc.
Optimise Content for On-Page UX Signals
As discussed earlier, search engines like Google prioritise user experience as an important ranking factor. Google uses UX signals to measure the user experience offered by your site. Hence, optimising for these UX signals can help you rank higher up on SERPs.
Here are some of the UX signals that should optimise for:
Users are said to bounce when they leave your site without taking any action, such as clicking on a link or making a purchase. For any website, there will always be users who bounce.
But, you can reduce the bounce rate by ensuring that you offer the visitor what they came looking for. Bad website design and navigation are other factors that can lead to increased bounce rate.
Dwell time is the amount of time any user spends on your page. You can increase dwell time by creating content that is in-depth and valuable. Adding engaging elements such as images and videos to your web pages can also help.
Organic Click-Through Rate (CTR)
Organic CTR is the percentage of users who view your site’s link on the SERP vs. the ones that click on the link and land on your page. Optimising your SEO title, meta description, and URL can help increase the organic CTR of any page. Ensure that the title and meta tag are descriptive and enticing enough for the users to click through.
User’s Search Intent
Search intent is the main goal of the user when searching for a query in a search engine. The search intent can be informational, navigational, transactional, and commercial. It is important that you optimise your content for the right search intent.
For example, when a user intends to look for information on a topic, your page should be optimised for informational intent and not commercial intent. If not, then the user will bounce off your site.
Optimise For Speed
Speed is also a vital ranking factor considered by Google. Did you know that users will leave your site if it takes more than 3 seconds to load? Hence, optimising your site for quick page load speed is a crucial part of SEO.
Wix offers some default features that ensure that your site’s performance is high and the pages’ loading time is significantly reduced:
- Wix uses a global system of cache services, and proxy servers called Content Delivery Network (CDN) that significantly reduces your site’s loading time.
- Wix offers automatic, or manual page caching that again helps reduce the page load time. You can control this by going to the Wix dashboard > Pages > Main Pages/Blog Pages > Settings > Advanced Settings.
- Wix also offers automatic image optimisation. Image files with larger sizes are the main factor that contributes to slowing down a page’s speed. Wix automatically compresses the images that you add, resulting in better performance.
- Wix also offers lazy loading of images, which again results in higher page load speeds.
You can use Google’s free PageSpeed Insights tool to check the speed of your desktop and mobile versions of your site. The tool also offers suggestions for improving the speed of your website.
Avoid Duplicate Content
Having duplicate content on your Wix site can lead to a huge setback in your search engine rankings. Having duplicate content means that your site’s pages compete with each other while ranking for a search term on Google. This is not an ideal scenario and must be avoided at any cost.
As discussed in the above section about speed optimisation, images are usually the ones that contribute most to the slowness of any web page. Hence, optimising images can be a significant factor in improving your site’s speed and performance.
By default, Wix offers image compression and lazy loading, so you do not have to explicitly worry about these steps. Apart from these, you should also ensure that you add descriptive, keyword-rich titles and alt texts to all the images that you add to your site. Google also considers these factors while ranking your site.
Implement Internal Linking For SEO
Internal linking is the process of adding relevant links to your site’s pages from other pages on your site. Internal linking is also a crucial part of SEO, and hence it is important to implement internal linking as a part of your on-page SEO.
Here’s how you can implement internal linking for your Wix site:
- Add links to related posts and pages from each page on your site.
- Ensure that you add keyword-rich anchor texts to your internal links.
- Internal links help link equity flow from the linking page to the linked page. Hence, try to link to important pages such as the homepage or services page from the other pages.
- Do not overuse internal links, as this may hurt your SEO.
Off-page SEO refers to the techniques that can be implemented outside of your website’s pages in order to boost your web pages’ rankings on search engines.
On-page optimisation is mostly under your control and easy to implement. In contrast, off-page SEO can be harder to implement but can have a significant impact on your website’s rankings. Hence, your SEO strategy should include both off-page and on-page tactics. Simply sticking to either one wouldn’t fetch you the best results.
In this section, let’s have a look at some of the top off-page SEO strategies that will help your Wix site rank higher on search engines.
Use Content Marketing
Produce High-Quality, Consistent Content
As discussed earlier, producing high-quality content is one of the most effective ways to rank higher up on Google. Most businesses make the mistake of simply putting out the core web pages and not prioritising content marketing.
Google ranks websites with high-quality, up-to-date content that proves to be valuable to its users. Moreover, the chances of users simply landing on your web page and making a purchase is usually low. Users instead like to get familiarised with your offering, gain information, and then go ahead and make the final purchase.
Hence, start creating unique, original content for your website as soon as you go live with your site. Optimise your content for the right keywords. Eventually, your posts will start ranking higher on Google, and you’ll start getting more website traffic this way.
Conduct Original Research Studies and Statistics
Backlinks are hyperlinks originating from other websites to your site. These play a vital role in SEO. In fact, Google considers backlinks as one of the top three ranking factors.
While there are many ways to build backlinks to your site (discussed in the next section,) creating high-quality content will automatically get numerous backlinks without you having to do anything.
Conducting original research and creating statistics can be a great way to get high-quality backlinks to your website. This is because websites are always looking for original studies and statistics that can back up their claims. And thus, these types of content help you generate many good-quality external links.
Use Content Clusters
Content clusters offer in-depth information about a specific topic. Content or topic clusters usually consist of one pillar post and a group of clusters. The pillar post consists of content around the main topic. And the clusters cover the sub-topics around the main topic.
The pillar post consists of internal links to all the cluster posts, and the cluster posts may also be interlinked with each other when relevant. Content clusters tend to boost your site’s rankings because they cover the topic at hand in-depth. Any visitor landing on a content cluster would ideally find all the information that they need in one place.
Promote Your Content on all Social Channels
SEO is a process that takes significant time and effort. You cannot publish a blog post and expect it to start ranking in the next few days or even the next few weeks if you are a relatively new website. It may take a few months and a considerable amount of content before Google starts ranking your site, especially if you are in a competitive niche.
Therefore, boosting your content marketing efforts by promoting it on social media platforms can be a great way to get the initial few visitors to your website.
Start by setting up accounts for your brand on as many social media channels as possible. Build a loyal following and share your content on these channels. You can also use email marketing to boost your content.
Build Backlinks to Your Wix Website
As mentioned above, backlinks are one of the most crucial factors in determining your website’s ranking on Google. In this section, let’s talk about different tactics you can use to build high-quality backlinks to your website.
Email Outreach for Grabbing Competitors’ Links
Email outreach is one the easiest ways to build backlinks to your website. Start by using keyword research tools such as SEMrush, Ubersuggest, or ahrefs to generate a list of websites that are linking to your competitors’ website.
Next, create content that is 10x better than the ones on your competitors’ sites. Ensure that your content is more in-depth and valuable to readers. Then, reach out to the list of websites through emails. You can introduce your content and explain how linking to your content can be much more valuable to their leaders.
Email outreach is a time-consuming process, and many might not respond to your emails. But, even if you generate a few high-quality links this way, then the result will be worth your efforts.
Guest posting on high-quality, relevant websites can also be a great way to build backlinks to your Wix site. This is because the websites that allow you to guest post on their site let you add a backlink to your site, either from the main content or from the author bio section.
To find relevant sites for guest posts, simply do a Google search with the term “guest post + <your_niche>” or “write for us + <your_niche>.” You’ll find a list of websites that offer guest posting. Simply reach out to them with your content pitches and add backlinks to your site’s important pages from these guest posts.
Broken Link Building
Broken links are hyperlinks that no longer work. When users open these links, they’ll usually get a “404 not found” error. This significantly affects the user experience. This is why having broken links on a website is not good for its SEO.
You can use this fact to your advantage and build a few backlinks to your site through this. Head over to the top, most popular websites in your niche and use Chrome plugins such as Check My Links and Link Miner to find broken links in these sites.
Next, reach out to these websites and offer them an alternative to these broken links - a working link to your site. This is an effective way to build many good quality links as no website wants to have broken links as a part of their link profile.
Resource Page Link Building
Many top websites in each niche consist of a “Resources” page which is nothing but curation of links to resources that their audience will find valuable. Such pages usually contain lots of external links and thus are a great link building opportunity.
You can reach out to these websites with any valuable piece of content or tool that will be valuable to their readers. If your content is valuable, then you are bound to generate tons of backlinks this way.
Create Linkable Assets
Linkable assets are high-quality, unique pieces of content that will automatically generate backlinks to your site without you having to reach out to any websites. Common linkable assets are infographics, videos, data visualisations charts, or anything else that is unique and valuable.
Therefore, apart from creating blog content, you should also consider creating such linkable assets that will be extremely useful to users in your niche.
Unlinked Brand Mentions
Many times, websites use your brand name, images, quotes, statistics, etc. on their website without linking to your site. You can reach out to these websites and ask for a link.
You can set up Google alerts for your brand name or any other keywords that are specific to your site. Google will send you email alerts when any other website mentions these keywords. You can then reach out to them through emails, asking them for a link.
Focus on the Quality of the Backlinks
It is important to understand that not every backlink is the same in the eyes of Google. Certain backlinks carry more weight than others. So, what determines the quality of a backlink? There are many factors that come into play.
Try to prioritise the following types of backlinks:
- Backlinks from a website with a higher domain authority
- Backlinks from a web page with a higher page authority
- Backlinks with keyword-rich anchor text
- Backlinks that are placed higher up on the web page
- Do-follow links instead of no-follow links
- Backlinks from a site that is relevant to your link
Prioritising these links will help you get better SEO results even with fewer links.
Now that we have delved into the basic on-page and off-page SEO strategies, let’s have a look at some advanced SEO strategies that you can implement to boost the rankings of your Wix site even further.
Set Up 301 Redirects
Sometimes, the need may arise to redirect your site’s visitors from one URL to another. This may be because you’ve updated the content or the older page is no longer valid. For such cases, it is important to set up 301 redirects to ensure that visitors are redirected from the old URL to the new URL in a hassle-free manner.
To set up 301 redirects for your Wix site, head over to your Wix dashboard. Go to SEO Tools > URL Redirect Manager > Create New Redirect. Here, you can easily set up single or group 301 redirects.
To test the 301 redirects, simply type the old URL in the address bar, and your browser should automatically redirect you to the new URL that you have configured.
Add Canonical Tags
Having multiple URLs with duplicate or identical content may cause Wix SEO problems when Google tries to index your site. To prevent this, you can add canonical tags.
These tags let Google know about the URL that should be considered as a master copy of the page. So, Google will only index this specific URL so the issue of duplicate content wouldn’t arise.
You can add canonical tags to your Wix site’s pages by heading over to the site editor. Then go to the Pages > Main Pages / Blog Pages > select a page > Advanced SEO > Meta Tags > Canonical > Edit > Tag Settings > Tag Value and add the canonical tag here.
Set Up AMP
Accelerated Mobile Pages (AMP) helps speed up your mobile pages, and Google uses it to rank rich results and carousels on mobile devices. AMP speeds up your page loading and thus offers a good user experience.
To enable AMP for your blog posts, go to your Wix dashboard and navigate to SEO Tools > SEO Patterns > View Patterns > Edit Pattern under Blog Posts > Accelerated Mobile Pages (AMP) > Edit > Enable AMP on your blog posts.
Optimise Open Graph (OG) Tags
OG tags help you control the way your website’s pages appear when shared on social media platforms. This can help you set images, names, and descriptions that seem more appealing for social media platforms.
You can set OG tags for your site’s pages by going to Wix editor, Pages > Main Pages / Blog Pages > select a page > Advanced SEO > Meta Tags. Here, you can edit and set the OG tags that you’d like to add.
Set Up Google My Business For Local SEO
If you are a local business with a physical location, then you must definitely consider optimising your site for local SEO. Studies show that 4 in every five consumers use search engines to find local information. This way, when users in your proximity search for keywords with local search intent, then your site is likely to rank on Google SERPs.
The first step to setting up local SEO is to sign up for a free Google My Business account. This in depth guide on setting up GMB can help. Setting up a profile on GMB helps you bring local traffic to your website from Google. Google may also rank your site on Google knowledge panel, Google local pack, and Google maps when consumers look for local businesses.
You can connect your Google My Business to your Wix site by going to the Wix dashboard and going to Marketing Tools > Google My Business > Start Now.
Using the Wix-GMB integration, you can monitor the performance, track views, and explore other useful local SEO insights. Wix also allows you to manage and respond to GMB reviews from its dashboard.
Wix International SEO
As a part of implementing international SEO, you’d want to set up multilingual sites, which is possible with the help of Wix. Wix allows you to translate pages manually into other languages or there is also an option to automatically translate your pages.
You can access and edit all the multilingual versions of your site from the Wix editor. Each language version of your Wix site will have its own subdomain with the language code (en, fr, etc.)
Wix also allows you to have different SEO settings for different languages which can help you tweak your SEO strategy based on the location you are targeting.
Use Wix Analytics and Reports to Track Metrics
Getting key insights about your Wix site can help you make smart business decisions and help you increase your profits over time. Wix offers analytics and reports on various categories such as sales, traffic, people, and behaviour. These insights can be highly beneficial to help you grow your business.
You can use this feature to keep track of important metrics and improve the traffic and conversions of your business. You can access these reports from the Wix dashboard. Go to Main Menu > Analytics & Reports. Here you can see a visual overview of your website traffic, sales, and user behaviour over a period of time.
You can also generate reports by going to Main Menu > Analytics & Reports > Reports. Here, you can generate reports in the form of tables, charts, heatmaps, etc.
Set Up Wix SEO Patterns
SEO Patterns is a free feature offered by Wix using which you can set up the same SEO logic for many pages at once. So, instead of editing the individual pages’ settings each time, you can set SEO patterns for multiple pages at once.
Wix by default creates SEO patterns for all the pages on your website, such as site pages, product pages, blog posts, blog categories, etc. You can edit and customize these patterns based on your needs.
For customizing your Wix site’s SEO patterns, go to Wix dashboard > Marketing and SEO > SEO Tools > SEO Patterns. Here you can select any one options dn click on the Edit Pattern. For instance, if you edit the pattern for Site Pages, you’ll find various options that you can customize.
You can click on Edit and change the default patterns for SEO, social media, structured data, and advanced SEO tags.
Ensure Accessibility of Your Wix site
Website accessibility ensures that your website is easily accessible for all users who are visiting your website. Even when disabled or differently abled users try to access your site, they must be able to do it with ease.
Practicing website accessibility helps you improve your site’s user experience and ultimately rank higher up on Google. You’ll also get more visitors to your site.
Wix has a list of accessible templates to choose from. So, if you are just starting out, you must consider using one of these templates. If you have already chosen another template, you can refer to the detailed accessibility checklist by Wix.
Align Your SEO Plan With Your Business Goals
While creating and implementing an SEO plan for your business website, it is important to ensure that your plan aligns with your business goals. Having specific business goals in mind will give your SEO efforts a specific direction.
For example, if one of your main business goals is to generate more local customers, then you must ensure that you prioritise local SEO. Aligning your SEO plan with your business goals will help you reach your goals much more quickly.
Conduct SEO Tests on Your Wix Site
SEO, unlike other marketing strategies, does not yield instant results. It may take you a few months to test a strategy and measure its effectiveness. To ensure that you are on the right track with your SEO efforts, you can conduct SEO tests on your Wix site.
You can take the help of tools such as SEOTesting, SEMrush’s On-Page SEO Checker, etc. to measure your website’s search engine performance. These tools offer useful SEO recommendations and suggestions. You can also identify technical SEO issues and fix them with the help of these tools.
Perform Voice Search optimisation
With the increase in the number of smart speakers, the number of voice searches seem to be on the rise. The future of SEO seems to be moving towards voice search optimization. Hence, you must consider including voice search optimisation as a part of your SEO strategy.
Here are a few tips that will help you implement voice search optimisation:
- Optimise your content for more long-tail, conversational keywords that are predominantly used in voice searches.
- Optimise your content for featured snippets as these are more likely to be picked up by Google for voice search queries.
- Add FAQ schema to your content, as this also improves your chances of showing up for voice search results.
- Improve your site speed, as this plays a key role in voice search optimisation.
- If you are a local business, then optimise your content for “___ near me” search queries as these are more common in voice searches.
Integrate Social Media Share Buttons
Remember to add social media share buttons to your web pages and content. This will help users share your website with others and will help you create more visibility this way.
For adding social media share buttons on your Wix site, go to the site editor, then go to Add > Social. Here you can add any social media share buttons and social media links of your choice.
Improve Social Signals
Social signals refer to the social media visibility that is perceived by search engines such as Google. These include likes, shares, engagement, linked and unlinked brand mentions, etc. These social signals play a significant role in boosting your search engine rankings.
You can earn social signals and brand mentions by being active on social media platforms. Pick the ones that are most used by your target audience and create relevant, valuable content on these platforms. You can use organic as well paid strategies to gain more visibility of such social media platforms.
Tools for Social media linking- Facebook Messenger Chat Widget
Boost SEO With Other Marketing Channels
SEO, on its own, is a super-powerful channel for business. But, when you combine your SEO efforts with other marketing channels, then you’ll achieve much better results. So, instead of simply sticking to SEO, make use of other marketing channels such as social media networks, email marketing, PPC, native advertising, etc., to achieve greater results.
Wix eCommerce SEO Tips
In case you want to create your eCommerce website, then Wix can be a great choice for you. You can browse through a variety of Wix store templates that allow you to set up your online store with absolute ease.
Using Wix store templates, you can set up product pages, online payment, and other eCommerce store elements. You can check out Wix’s detailed guide on setting up your store for more Wix SEO tips for eCommerce.
Wix used to have a bad reputation for SEO a few years back. But in 2019, Wix came up with some major SEO-friendly updates that changed the opinions of most SEO experts. Wix has all basic SEO features and most advanced ones for you to act on. But, the platform has some advanced SEO features missing that may be a problem for a few.
Customisation of Sitemap
Wix automatically generates a sitemap for your website. But, you cannot customise the sitemap and this is one of the prominent Wix website SEO problems.
Customisation of Tablet Version
Wix offers a mobile editor using which you can edit the mobile version of your website. However, the tablet version of your website is not customisable and this can restrict your access to optimising the tablet version for SEO.
Cryptic Names For Image Files
When you upload images to the Wix editor, Wix comes with cryptic names for your image files by default such as - 10b2fh9~mv6.jpg/. So, if you fail to update the names of your image files to something meaningful or SEO-friendly, there is no way that your images will show up on Google image search results.
Same URLs For All Languages
If you are planning to create a multilingual website using Wix, then you may face some SEO issues. With Wix, you’ll have the same URLs for your website in all languages - your-site.com/post?lang=en. This is not ideal for SEO. You cannot have multilingual URLs in the format - your-site.com/en/post.
Sluggish Site Speed
According to some SEO experts, Wix site speeds in general may be sluggish because of the architecture of the website builder. As you might already know, slow websites are not the most ideal for SEO. However, the future looks promising as Wix is coming up with new updates to improve website speeds.
Are Wix websites SEO friendly? Is Wix good for SEO?
Yes, Wix is a website development platform that makes it easy for you to implement on-page and off-page SEO strategies. Wix also offers a free tool called Wix SEO Wiz that helps its users create and implement a step-by-step SEO plan with ease.
What are the Disadvantages of Wix?
Here are some of the disadvantages of the Wix platform:
- Wix templates are not interchangeable.
- The free plan comes with limited capabilities.
- Drag and drop designer may limit the creativity of a few
- Wix lacks advanced website design capabilities as compared to other predominant options such as WordPress.
- Since Wix is a closed platform (not open source), there are no direct ways of transferring the content from this CMS, but there are ways in which you can still do it.
What Big Companies Use Wix?
Companies such as EditorX are known to use the Wix platform for their websites. It is also used by DeviantArt that is one of the largest Online Art Gallery and Community.
Do Professionals Use Wix?
Yes, Wix is a great platform for professionals to showcase their work and use the website as a portfolio. Wix offers a variety of templates for professionals to choose from and thus is a great choice for professionals who have no experience in website development.
Is Wix Good for Blogging?
Yes, Wix is a great platform for bloggers who want to create visually appealing websites using a simple drag and drop solution. Wix also offers exclusive website templates for bloggers that makes it much easier for newbie bloggers to get started with their website.
How to Set Up SEO on Wix?
You can start with the basic SEO set up on Wix using the free tool offered by the platform called Wix SEO Wiz. It guides you through a simple step-by-step plan to get started with your Wix site’s SEO. However these steps are not enough. Hence, you can use this ultimate guide on Wix SEO to set up SEO on your Wix site.
SEO Wix vs. WordPress
There are a variety of Wix SEO tools and Wix SEO tutorials that can help you get done with most SEO set up for your website. In comparison, WordPress offers a wide range of SEO plugins that can help you implement much more advanced SEO tasks.
So in the head-to-head battle of Wix vs WordPress SEO, who wins?
If you are a beginner looking for easy website builder options with SEO capabilities, then you must definitely go for Wix. But, if you are running a business where you can afford to get help and are relying on a huge chunk of website traffic, then you should go for WordPress instead.
Wix vs Squarespace SEO
Wix has stronger SEO features. Its interactive, tailored, and beginner-friendly SEO Wiz sets you up for success, and its comprehensive resources help you get a solid start.
While Squarespace does boast a good set of built-in SEO tools, and a helpful SEO Checklist feature, it’s not as beginner-friendly and feature-rich as Wix.
Wix vs Weebly SEO
While Weebly does have detailed guides, articles, and checklists that offer great SEO support for its users, the story is somewhat similar to Wix vs Squarespace SEO.
Along with such resources, the Wix SEO Wiz tool offers a personalized SEO plan. You have useful apps like Site Booster to help you out further. So all things considered, Wix is the winner.
Can you edit robots.txt on Wix?
Yes, you can edit robots.txt file on Wix by heading over to the Wix dashboard. Go to Marketing and SEO > SEO Tools > Robots.txt File Editor > View File. You can make changes here and click on Save Changes.
Does Wix Run on Flash?
No, Wix does not run on Flash. Wix is built with HTML elements.
Can I Use Wix For Multilingual Sites?
Yes, you can use Wix for multilingual sites. In fact, Wix offers a Multilingual setting using which you can translate your website into different secondary languages.
Do Wix Websites Come With SSL?
Yes, Wix offers a free SSL certificate for every website.
Do Wix Websites Show Up on Google?
Yes, with proper implementation of Wix Google SEO strategies, Wix websites do show up on Google search results.
Is Wix Good For eCommerce?
Yes, Wix website is good for eCommerce businesses. Wix offers a variety of templates for eCommerce stores. You can use any of these templates to set up an online store from scratch.
Can you Put Ads on Wix?
Yes, you can put ads on your Wix website using the following ways:
- Upload the ad as an image and link to the relevant URL
- Add Marketing Integrations
- Use the Google AdSense app to display third-party ads
- Use a Lightbox pop-up to display your ad
Can you Monetize a Wix Blog?
Yes, you can monetize your Wix blog through advertising, affiliate marketing, or selling your own products or services.
Example of Wix Sites That Rank Well
In this section, we’ve listed down a few Wix sites that rank well organically on Google with high organic search traffic and inbound links.
Wix is one of the most popular website builders that offers a hosted solution. It is beginner-friendly, extremely easy to use, intuitive, comes with hundreds of templates, and offers a wide variety of SEO-friendly features.
Using the strategies and tips provided in this ultimate guide, you can plan out your entire SEO strategy and start ranking on top search engines soon.
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