Webflow, as you might already know, is one of the most popular no-code website builders out there. Webflow lets you design, launch, and grow your custom websites from scratch without having to write a single line of code.
Webflow comes with a drag-and-drop visual canvas using which you can design stunning, feature-rich websites based on your needs.
Webflow also comes with many SEO-friendly features out of the box, which makes it one of the popular no-code website building choices if you wish to focus on SEO.
In this ultimate guide to Webflow SEO, we’ll dive deep into everything you need to know and implement in order to make your Webflow site rank on top of search engine pages organically.
As mentioned above, Webflow is a self-hosted website building solution. What makes it so popular is the ability to come up with clean, semantic code without actually writing the code. The platform automatically converts your designs into clean code that is SEO friendly.
If you are an absolute beginner, wanting to have complete control over website design, then Webflow may be the right platform for your business. In fact, top businesses such as Lattice, Getaround, HelloSign, Dell, and Upwork are currently using Webflow for their websites.
Yes, Webflow definitely comes with some winning SEO-friendly features out of the box. But, of course, it is also up to you to implement different SEO strategies to ensure that you earn your place on the first page of Google search results.
In fact, when Lattice moved their website from a custom-built CMS to Webflow, they were able to see a whopping 280% growth in their organic traffic, which is massive! Similarly, Kisi grew its organic traffic by 300% after switching to Webflow. These case studies are clear indicators of the fact that Webflow is good for SEO.
Before implementing SEO strategies for your Webflow site, it is essential to get done with a few SEO settings. In this section, let’s have a look at these basic SEO settings.
Ensure Your Site’s,Search Engine Visibility
SEO is all about search engine visibility. Your website should be visible to search engine algorithms so that they can access your content and then rank your site accordingly.
The process where search engine bots crawl your website and go through your site’s pages is called indexing. Before you begin SEO implementation, you must ensure that search engine indexing is enabled for your Webflow site.
You can do this by heading over to the Webflow Dashboard > All Projects. Here, select the project that you want to edit and select Settings > SEO > Indexing.
Here, ensure that the Disable Webflow Indexing button is disabled. This means that search engines such as Google and Bing can index and rank your website.
Ensure you Have a Valid SSL Certificate Installed
Security is one of the most important aspects of SEO. Google wants to offer the best user experience, and hence without proper security measures, Google wouldn't rank your site. One such measure is SSL (Secure Sockets Layer) certificate.
SSL ensures the privacy of your website visitors by encrypting the data exchange between your site and the users’ browsers. Sites with a valid SSL certificate have an HTTPS in their URL instead of an HTTP and a lock symbol beside the URL.
SSL certificate is a crucial SEO ranking factor, and hence you should ensure that your site has a valid SSL certificate. Webflow offers built-in SSL certificates for all its websites which means you do not have to worry about getting one.
To verify the presence of a valid SSL certificate, simply head over to your website and check the URL. If it says HTTPS instead of HTTP, then you are good to go.
Verify Your Webflow Website With Google
Another prerequisite for Google to start indexing your website is Google site verification. This needs to be done through Google Search Console, which is a free tool by Google.
Google Search Console offers useful insights about your site, such as Google search impressions, clicks, click-through rates, search engine rankings, etc. The tool also provides information on any indexing or crawl errors.
To get your Webflow site verified with Google, start by signing in to Google Search Console using a valid Google account. Here, you add a property (your site) by entering the domain or the URL of your site.
Next, choose the HTML tag option under verification methods and copy the verification code that crops up. Open the Webflow dashboard in a new window and navigate to Project > Settings > SEO > Google Site Verification. Here, paste the code that you copied earlier.
Following this, click on Save Changes and then click on Publish option on the top right corner of the screen.
Then head over to the Google Search Console window and click on Verify.
Add Sitemap to Google Search Console
Once you’ve verified your Webflow site with Google, the next step is to add the sitemap to Google. A sitemap is an XML file that acts as a map to your site. It consists of a list of pages on your site, making it easier for Google to scroll through your site.
The first step is to generate a sitemap. Webflow automatically generates a sitemap for your site. You can access this by going to Project > Settings > SEO > Sitemap and toggle the option to Yes.
Now you can access your site’s sitemap by appending “sitemap.xml” at the end of your site’s URL, like - YourSite.com/sitemap.xml.
You can also write your own custom sitemap.xml by toggling the Auto-generate Sitemap option to No. Then add your custom sitemap in the space shown.
The next step is to submit your sitemap.xml file to Google Search Console. For this, head over to Google Search Console dashboard > Sitemap > Add a new sitemap.
Here, simply paste the URL of your sitemap and click on Submit. Google will then process your sitemap in some time.
Set Up Google Analytics And Integrate With Webflow
Google Analytics is another free tool by Google that offers useful data and analytical insights on your website.
The tool offers information on your site visitors’ demographics, top pages of your website, sources of acquisition, and many other key details that can help you optimise your site and rank higher for keywords.
Integrating Google Analytics with your Webflow site will ensure that your site’s data is accurately captured by the tool. For this, start by signing up for Google Analytics (use the same Google account you used for Google Search Console.)
In your Google Analytics dashboard, navigate to Admin > Property > Tracking Info > Tracking Code. Here, you can copy the code that is displayed.
Next, go to your Webflow dashboard > select project > Integrations > Google Analytics and paste the tracking code you copied in the given space. After this, you can hit Publish, and you’re good to go. Once this is done, Google Analytics will take some time to populate your site’s data and showcase insights based on that.
Come Up With an Optimised Site Structure
Site structure is how web pages and other information is organised on your website. This is an important aspect of any business website's SEO because it determines your site’s user experience and usability.
It is vital that you start with an optimised site structure so that your visitors find it easy to navigate through different pages and find the information they are looking for.
Typically, you should start with your site’s core pages such as the homepage, contact page, about page, services page, etc. Under these pages, you can have other sub-pages. For example, from the “Services” page, you can add links to the different types of services you offer.
In the case of an eCommerce website, typically your site structure starts with the core pages, followed by the different category pages. Under these, you can have all your product pages.
Based on the site structure, you should design the navigation of your website. You can add pages to your Webflow site based on the structure that you have designed. You can do this by going to the designer of your Webflow site and clicking on the Pages option. Here, you can add new parent folders or pages to your site.
It is essential that you add the most important pages of your site to the top. For example, homepage, services, pricing, contact, etc., pages should always come at the top of your site hierarchy. This way, search engines such as Google also perceive these pages as important.
Ensure the Responsiveness of Your Webflow Website
One of the essential elements of having an SEO-friendly website is ensuring that it is mobile-friendly and responsive. This has been stressed by search engines such as Google time and again.
Google follows mobile-first indexing, which means that Google crawlers will index the mobile version of your website to determine the rankings, irrespective of whether the search was made from a desktop, tablet, or mobile device.
Moreover, having a mobile-friendly and responsive website is important for offering a good user experience.
By default, all the templates offered by Webflow are mobile-friendly and responsive. But you can double-check this by using the various preview options offered by the Webflow designer.
Make sure to check tablet, mobile landscape, and mobile portrait preview options for all web pages before you hit the Publish button. You can ensure that the fonts, texts, images, links, buttons, and other elements look right.
Once you’re done with the basic SEO set-up for your Webflow site, we can start implementing on-page SEO strategies.
SEO can be broadly divided into on-page and off-page optimisation techniques. On-page SEO refers to the different SEO techniques that can be implemented on your website’s pages. In comparison, off-page SEO refers to the tactics that can be implemented outside of your site’s pages.
Usually, on-page SEO is more in your control as it involves making certain changes to your site’s pages. Off-page SEO is more complicated, difficult, and usually not under your control. Nonetheless, both are vital for attaining good search engine rankings.
In this section, we’ll have a look at the different on-page SEO tactics that you can implement on your Webflow website.
Perform Keyword Research
The first and the most important step to SEO implementation is keyword research. When you begin with the right keywords, half of your on-page SEO battle is won. But first, what are keywords? Keywords are words or phrases that people use when searching on Google.
For example, if I’m looking for information about on-page SEO techniques, I’d type “on-page SEO for Webflow '' on Google. So this constitutes the keyword, and websites that have optimised their content/website for this keyword will rank on the top of Google’s Search Engine Results Page (SERP.)
There are various ways to perform keyword research. Here, we’ll list down some of the most simple yet effective ways to go about it.
1. Google Search Results Page:
Google can be one of the best ways to find target keywords for your website. Head over to Google search and type in the topics that best relate to your business.
For example, if you are an eCommerce store selling vegan beauty products, then you can search for topics such as “vegan beauty products Australia” or “cruelty free beauty products.”
Based on your search, Google will come up with auto-suggestions. All these are the keywords that users are actually looking for on Google. You can play around with the auto-suggestions to come up with a huge list of target keywords.
For the same searches, you can also look for other sections such as the “People also ask” section and the “Related searches” section. These are also useful places to find keywords that your target audience is interested in.
2. Keywords Research Tools:
You can also use keyword research tools to come up with the right keywords for your Webflow site. Most keyword research tools offer additional information on each keyword. For example, you can get information on keyword difficulty and search volume for keywords.
Keyword difficulty refers to a relative score which represents how difficult it is to score on the first page of Google for the keyword. If the score is low, then it is fairly easy to rank high for the keyword.
Search volume refers to the number of searches the keyword receives each month. If the search volume for a keyword is relatively high and if you rank well for it, then you’ll drive more traffic to your website.
Keyword research tools also have many more additional data and metrics that you can use to be more thorough with your keyword research.
Find Keywords With Informational Intent
Keywords can be broadly categorised based on the intent of the search. Search intent refers to the intention of the user while searching for a keyword on Google. You can use tools like KeywordInsights.ai to auto categorise keywords.
Are they trying to find information, are they comparing products, or are they trying to purchase a product? It is good to optimise your Webflow site for keywords with different types of intent.
Keywords that are used to search for general information on a topic are known to have informational intent. It is a great idea to optimise your blog content for such informational keywords. Such keywords wouldn’t directly lead to sales. However, it will bring users down your sales funnel.
Examples of keywords with informational intent are - “which beauty brands are cruelty free?”, “how do you know if a product is cruelty free?” or “vegan skincare.”
Find Keywords With Commercial Intent
Keywords that have a purchase intent are known to be of commercial intent. Examples of keywords with commercial intent are - “buy cruelty free face moisturiser” or “best vegan body mist.”
Usually, it is best to optimise your core pages such as homepage, services page, about page, etc., for commercial intent keywords.
If you are an eCommerce brand, then you can optimise your product pages for such keywords. Ranking high for such keywords is more likely to result in conversions and hence are highly beneficial.
Competitor research should also be a part of your keyword research strategy. Researching your competitors’ top pages, ranking keywords, etc., will give you a direction to move forward with.
You can also target specific keywords that your competitors are already ranking for and try to outrank them.
Most keyword research tools offer the option of competitor research, where you can type in the URL of your competitors and look for useful data on them.
Once you are done with your keyword research, the next step to on-page optimisation is to optimise your website for these keywords. We’ll discuss this in the upcoming sections.
Optimise the Main Pages for Target Keywords
Your Webflow site’s core pages, such as homepage, services page, pricing page, about page, contact page, etc., are the most important pages that form your site structure. Your on-page SEO should first begin with the optimisation of these pages.
To start with, you can create a list of keywords that best describe your business. This should be based on the keyword and competitor research from the previous steps. Next, you can begin adding these keywords to your site’s core pages.
For example, if you are a fitness coach offering online services, you can edit the web pages to include keywords such as “online fitness trainer” and “free home workouts” as part of the titles and headings sub-headings, and other text. You can do it using the Webflow designer.
Make sure to include your target keywords in titles, headings, and the top part of your web pages as keywords included here are more effective.
Another important part to note is that you shouldn’t stuff your web pages with keywords so much so that it is difficult to read and makes your text look unnatural.
Doing so will significantly affect your user experience and hurt your conversions. There will be no use in driving traffic to your page without any conversions.
Create High-Quality Blog Content
Blogging is one of the most crucial elements to driving higher traffic to your website and ranking higher up on Google organically. Because of the large amount of competition we see in the market today, it is highly unlikely that consumers will directly land on your site with purchase intent and convert.
Most consumers who search on Google are looking for relevant, useful information on certain topics. Or, they are looking to research products or services before they make a purchase decision.
With the help of blog content, you can offer valuable information to your consumers and bring them into your sales funnel.
Keyword and competitor research will help you come up with the right topics and titles for your blog. Understand your audience, find the topics and information they are actively searching for, and create content on these topics.
Also, look through your competitors’ blog content and look for the blog posts that get the highest amount of traffic and engagement (you can use keyword research tools for this.)
Try to outrank your competitors by creating more valuable, in-depth, and updated content on the same topics.
Here are a few tips that will help you optimise your blog content for SEO:
- Optimise your titles for better click-through rates. This means that your blog post titles should be such that they should entice and urge the users to click through to your post from the SERPs.
- Create blog posts that cover a topic in-depth and are longer in length. For example, creating one blog post of 2000 words will be more effective than creating four blog posts of 500 words each (in most cases). This is because Google wants direct users to content that covers a topic in-depth so that users do not have to jump through different pages to find all the information that they need.
- Follow proper hierarchical structure for your blog posts, starting with headings, followed by subheadings. And organise your content into bullet points and numbered lists. This makes it easier for Google algorithms to crawl through your content and understand the context.
- Make sure that you include the main target keyword and at least 4-5 related keywords in your blog posts. The best places to include keywords are the title, headings, subheadings, paragraphs, the first 200 words of the blog post, and the entire page.
- Avoid keyword stuffing or other grey-hat/black-hat SEO tactics that will affect user experience and lead to Google penalties.
- Instead of focusing only on optimising your content for search engines, try to offer content that is valuable to your target audience. This will ultimately lead to better Google rankings because search engines such as Google also want to offer the best possible experience to their users.
To create blog posts using the Webflow designer, you can use the blog post templates offered by the template you have chosen. Or, you can simply add a new page and structure it into a blog post format.
Add SEO-Friendly Titles, Meta Descriptions, and URLs to All Pages
Titles, meta tags, and URLs play a crucial role in on-page SEO. It is vital that you optimise these elements for all pages.
Webflow designer offers an easy way to edit these elements for each of the pages that you choose to publish on your site, be it core pages, blog posts, or eCommerce product pages.
When you conduct a Google search, you’ll notice that the title, meta description, and the URL structure are three main elements that show up in the SERPs. You should optimise these elements to include the main target keywords.
For editing these elements using your Webflow designer, select a page and click on Edit page settings. Under SEO Settings, you’ll find provisions to edit the Title Tag and Meta Description.
Under the General settings, you’ll find the place to edit the page’s URL slug
Optimise Images to Make Them SEO-Friendly
Images are another important part of perfecting your on-page optimisation. This is because, firstly, images play a huge role in offering a better user experience. And secondly, images are the heaviest part of any page (they usually take up the most storage space on any page.)
Here are a few image optimisation tips to make them SEO-friendly:
- Make sure that you are pretty generous while adding images to your web pages, be it the core pages or content pages. Images help break up walls of text on any page, improve readability, drive attention to the right places, and engage users going through your site.
- Add images that are relevant to the web page’s content. Irrelevant pages may negatively affect the user experience of any page.
- You can either use stock/royalty-free images or original images (screenshots, original photos, or graphics) on your site. You can use sites like Unsplash, AllTheFreeStock, etc. Pro Tip: Using original images works better than using stock images as original images look more personal and engaging.
- Ensure that you compress images and reduce their size before uploading them to your Webflow designer. You can do this using free tools such as TinyPNG or TinyJPG. These tools usually help you reduce the image file sizes by 60 to 70% while not making much difference to the quality of the images.
- Add SEO-friendly alt tags to your images. Alt tags show up on the users’ screens when your images are not loaded due to some reason. SEO-friendly alt tags are also useful for ensuring the accessibility of your site. Try to add alt tags that best describe the image at hand. You should also try to include any of your target keywords as a part of the alt tags, as this also contributes to your Google rankings.
- Enabling lazy loading for images will help you improve the load speed of your site’s pages. You can enable this using the image set in the Webflow Designer.
You can add images to your Webflow site pages by going to Add Elements > Media > Image.
You can edit the alt text, lazyload settings, etc., for the images by double-clicking on any image and going to Image Settings.
Ensure Readability of Your Webflow Site’s Pages
How many times have you abandoned websites because the text was too small, or the huge walls of texts made your eyes hurt? This often happens to most of us, especially while browsing on mobile devices.
To avoid this, it is crucial that you enhance the readability of your pages. You can do this by:
- Break up huge walls of text with the help of media elements such as images, videos, memes, infographics, etc.
- Try to keep your paragraph length not more than 3 to 5 sentences.
- Add plenty of white space wherever necessary.
- Most readers are skimmers, hence try to highlight the important parts of your text by formatting them using Bold, Italics, etc.
- Use colour palettes that are easier on the eyes and enhance the readability of your text.
Optimise Content for UX Signals
User Experience (UX) signals are an important ranking factor for Google. Google uses these signals to measure the user experience offered by your website’s pages.
Here are some of the important UX signals and tips on how you can optimise your content for these signals:
Dwell time refers to the amount of time a user spends on your page before moving on to the other results on the SERPs. To improve dwell time, try to create valuable, relevant, accurate, engaging, and thorough content so that users spend more time on your page.
Bounce rate is an indicator of the percentage of visitors that abandon your page without taking any action, such as clicking on a link, filling a form, etc.
You can reduce the bounce rate by offering the users exactly what they are looking for. Good design, engaging content, and good page-load speed also contribute to lower bounce rates.
Organic Click-Through Rate (CTR)
Organic click-through rate refers to the number of users that click on your page’s link and land on your site after viewing it on the SERP.
To improve the organic CTR, optimise the SEO titles, meta descriptions, and URLs in such a way that they entice and encourage visitors to click through to view more information.
Search intent refers to the intent of the user while they are searching for a query on Google. If you do not optimise your pages for the right search intent, then your users will bounce from your site.
Optimisation for search intent begins with thorough keyword research and mapping. Ensure that you map the right keywords to the right pages/content.
Optimise Your Webflow Site For Speed
Website and page speed is another major factor that contributes to your search engine rankings. As mentioned earlier, search engines prioritise user experience.
If your web pages load faster, then Google will rank your pages higher. If you have slow-loading pages, then users will be impatient and most likely abandon your page, leading to poor rankings.
Here are a few tips to optimise your Webflow site for higher page speed:
- Compress images before uploading them to your site because usually, images are the culprits that contribute to slow loading pages. Images usually take up 50 to 90% of any page’s size. So compressing images will make a massive difference to your page speed. As mentioned earlier, you can compress images using free tools such as TinyPNG and TinyJPG. Webflow has also implemented TinyPNG API, using which you can automatically size and compress images while uploading them to Webflow designer.
- Enable lazy loading for images also helps your site’s pages load faster and improve its overall performance. When lazy loading is enabled, instead of loading all the images on the page together, the browser will load images as the user scrolls through the page. This speeds up the page load time.
- Use Google’s free page speed test tool called Pagespeed Insights that helps you analyse the desktop and mobile versions of your website for speed. The tool also offers some useful insights and suggestions that you can incorporate to ensure that your site loads faster. Typically you must try to keep your page load speed below 3 seconds.
- When you opt for Webflow hosting, you automatically get the advantage of good page speed. This is because Webflow offers a globally distributed, AWS-powered hosting stack with 100+ data centres distributed worldwide.
Implement Internal Linking For SEO
An internal link is a link from one page to another page of your website. Internal linking, when used strategically, can be a powerful tool to improve the search engine visibility of your website.
Each web page on the internet has a page authority score that refers to the search engine authority of that page. You can check the PA score of any web page using the MOZ bar Chrome plugin.
As a general rule the higher the PA of a page, the more authority and link equity it has. Using internal linking, you can directly distribute this link equity to other lower PA pages on your site. This can be a powerful tool to improve the rankings of different pages on your site.
Another advantage of using internal linking is offering good UX. You can strategically add internal links at the right places to help your users discover new content, engage them more, and keep them on your site for a longer time.
For example, at the end of each blog post, you can add links to other relevant blog posts on your site.
Now that we’ve covered the different on-page SEO strategies for your Webflow site let’s look at different off-page SEO techniques.
Backlink Building For Your Webflow Website: Outbound Strategies
Backlinks are one of the top three ranking factors by Google. So, what are backlinks, and why are they an essential part of your off-page SEO strategy?
Backlinks are nothing but external links from other websites/domains around the internet to your site. Simply put, if some other website adds a link to your website, then you’ve gained a backlink!
Backlinks represent the authority, credibility, and trustworthiness of any website. Hence, it is essential that you focus on building good quality backlinks to your site.
Focus on Getting High-Quality Backlinks
Before we dive deep into different link building tactics, let’s first understand what contributes to the quality of a backlink.
- Domain Authority (DA): Each domain or website has an authority score linked to it. The more the DA score, the more authoritative and trustworthy is the content offered by the site. Moreover, a higher DA score is also directly related to higher SERP rankings. Backlinks from high DA websites are considered high-quality links.
- Page Authority (PA): PA is similar to DA, but id for each page. Just like in the case of DA, a backlink from a page with a higher PA is considered to be of higher quality.
- Relevance: The relevance of the linking domain and page also matters. The more relevant the website and the topic of the linking page is, the higher is the quality of the backlink.
- Do-follow link: Hyperlinks can be qualified into no-follow and do-follow. Do follow links are usually considered to be high-quality links. This is because do-follow links allow the passage of link juice/equity from the linking page to your site’s page.
- Placement of the link: If the backlink to your site is placed higher up on the linking page, it will carry more weight than when it is placed lower down the page.
- Anchor text of the link: Anchor text refers to the text that is added in place of the link. A keyword-rich anchor text carries more weight and makes up a high-quality link compared to an anchor text that is irrelevant and does not have your target keywords.
Email Outreach for Grabbing Competitors’ Links
Email outreach is one of the most common ways of building backlinks to your site. You can start by researching your competitors and coming up with a list of websites that are currently linking to your competitors.
You can do this by using keyword research tools such as SEMrush, Ahrefs, Spyfu, etc.
Next, choose a content piece that is similar to your competitor. If you cannot find one, you can create a content piece from scratch and make sure it is better than your competitors’ content.
Or, you can also update an existing piece of content on your website to make it better than your competitors’ content.
After this, you can reach out to the websites that are currently linking to your competitors through an email stating how your content can add more value and better serve their target audience. If your content is truly exceptional, then you are bound to get tons of backlinks this way.
Guest posting is another common way to build high-quality backlinks to your site. Simply look for guest posting opportunities on good quality websites that are relevant to your industry. You can have a look at your competitors and see where they are guest posting.
Or, you can also do a simple Google search for the term “guest post + <your_industry>” or “write for us + <your_industry>.”
Google will come up with a huge list of sites where you can guest post. Most websites allow you to add backlinks in the content and/or in the author bio section.
Guest posting will help you gain backlinks and help you build authority and visibility in your industry.
Broken Link Building
Broken links refer to hyperlinks that lead to pages that do not exist anymore. Such broken links usually lead to pages that say “Page not found” or “404 error.” Since these pages affect user experience, pages with such broken links hurt search engine rankings.
You can make use of such broken links to build backlinks for your site. Simply hop on to the most popular, high DA websites in your industry and look for broken links on their popular pages.
Once you find broken links on any such website, drop them an email informing them about the broken links and offer them an alternative - a link to your website with similar content. The chances are that you’ll gain lots of backlinks from high DA websites this way.
Resource Page Link Building
Resource pages are those pages that are full of links to resources helpful to the users. This can be a list of useful tools, content, or any other resources. High authority websites may have such resources pages with dozens of links to useful resources.
You can reach out to these websites and offer them another useful resource to add to their list - a link to a useful tool/resource on your website. If your resource is truly helpful and valuable to their target audience, then you are bound to get many backlinks to your site.
Unlinked Brand Mentions
Oftentimes, websites will refer to your content, use your images, or refer to your brand name without adding a link to your site. These are also great opportunities to generate backlinks.
All you have to do is set up Google alerts for your brand name or any other keywords that are specific to your site.
Google will alert you whenever someone mentions your brand. If you do not find a link from them, you can reach out to them via email and ask them for a backlink.
Backlink Building For Your Webflow Website: Inbound Strategies
The different strategies mentioned in the previous section for generating backlinks were mostly outbound, where you actively put in the effort to reach out to people for backlinks. Though outbound strategies may be effective, you need to put in hours of time and effort before getting any results.
Hence, apart from outbound strategies, you should also focus on inbound tactics to build backlinks to your site. In this section, we’ll discuss how you can use content marketing to build good quality backlinks to your site.
Produce High-Quality, Consistent Content
Wikipedia is probably one of the most popular sites that get tons of good quality backlinks from websites around the internet. But why Wikipedia?
This is probably because the quality, authority, trustworthiness, and expertise of the content that Wikipedia has to offer is almost unbeatable.
Similarly, if you put in the effort to create high-quality content, then you are bound to get backlinks to your site automatically. The key is to create original, valuable content that is thought-provoking and authoritative.
Consistency is also important. When you consistently create engaging, compelling content, you are bound to get more visibility.
Create Infographics And Video Content
Media content in the form of infographics and videos can be great ways to generate backlinks while adding immense value to your website visitors.
Video content and infographics are generally more difficult and time-consuming to produce and promote. Hence, such forms of media content tend to get more backlinks.
Write Original Research Studies and Statistics
When content creators, journalists, thought leaders, etc., want to back up their claims with solid data, what do they do? They look for original research, studies, or statistics that prove that their theory is indeed accurate.
Hence, it is obvious that when you put in the effort to conduct original research and publish white papers and statistics based on that, you are bound to get numerous backlinks.
To start with, simply pick a relevant topic at hand and start collecting data on it. This will be a time-consuming process, but the results will be worth it.
Once you have all the data with you, crunch some numbers and come up with statistics that offer some groundbreaking revelations.
For instance, this study by ahrefs that is based on the research of 100k keywords is a great example. This page has around 134 inbound links from 102 linking domains!
Use Content Clusters
Content clusters or topic clusters are blog posts that consist of the main pillar page and several other cluster pages.
The pillar page consists of content on a broad topic and has internal links to several clusters. Cluster pages are content pieces on sub-topics around the main pillar content.
Content clusters work great for several reasons. First of all, they cover a topic in-depth, more than a single blog post can cover. Hence, Google prioritises such content pierces and ranks them higher.
Moreover, internal linking implemented using content clusters also helps you rank higher and distribute the link equity. It also offers a good user experience and generates more backlinks because of the good content quality.
The guide to Facebook marketing by Hubspot is a great example of a topic cluster.
Promote Your Content on all Social Channels
Simply publishing your content on your site and expecting to generate inbound links is not practical unless you are already receiving a massive amount of traffic.
Promoting your content on social channels can help boost the visibility of your content pieces and linkable assets.
Therefore, make it a practice to promote your blog posts, infographics, videos, white pages, case studies, etc., on different social media channels and email newsletters.
This will help your content pieces gain some visibility in the form of likes, shares, and engagement. And, you may receive quite a few inbound links this way.
Check Advanced Publishing Options on Webflow
You can access advanced publishing options for your Webflow site by heading over to the Webflow dashboard > Project Settings > Hosting > Advanced Publishing Options.
Here, you can choose to enable the following options - Minify HTML, Minify CSS, and Minify JS. Enabling these options will help your website load faster. Also, make sure that the Enable SSL option is turned on.
Optimise For Featured Snippets
Featured snippets are snippets of useful information presented by Google on top of the search results page. Google chooses to pick featured snippets from a webpage with relevant information.
Gaining featured snippets helps you improve your brand’s visibility, gain more website traffic, and jump to the number one position on Google SERPs.
Featured snippets can be in different formats such as numbered lists, bulleted lists, paragraphs, tables, etc.
Here are a few tips you can use to optimise your content for featured snippets:
- Start by determining the type of featured snippet that will best fit the keyword that you are targeting. You can do this by looking at the already existing featured snippet format or simply making an educated guess based on the keyword.
- For paragraph type featured snippets, optimise your content for question-based keywords. You can find such keywords using tools such as AnswerThePublic. Try to add brief 40 to 60-word answers for these queries. Keep your answers to the point, accurate, and stand-alone so that Google can directly pick these up as snippets.
- Another important point to note is that most keywords with featured snippets are long-tail keywords. Hence, optimising your content for long-tail keywords will help you gain featured snippets.
- For table type featured snippets, organise the data in your content in the form of a table. The same goes for ordered-list and unordered list types of featured snippets.
Set Up 301 Redirects
If you are redesigning your website, migrating to a new domain, or reorganising the URL structure of your website, then you may find the need to set up 301 redirects.
301 redirects allow you to reroute traffic from an old URL to a new URL. This helps you redirect the traffic from the previous URL to the new URL and hence is important for SEO.
You can set up 301 redirects by navigating to the Webflow dashboard > Project Settings > Hosting > 301 Redirects. Here, you’ll find the space to add the old and new URLs. You can also redirect entire folders to a new URL path.
Add Open Graph Tags
Open graph settings help you set up information that will be shown when your pages or posts are shared on different social media platforms such as Facebook, Twitter, LinkedIn, etc. Webflow lets you set up custom open graph tags for each of your pages and posts.
To edit the open graph settings, select a page and go to Page Settings > Open Graph Settings. Here, you can edit the open graph title, description, and image URL. By default, these options will be the same as your SEO title and description.
Webflow Local SEO
If you are a local business owner with a physical store, then local SEO should be an important part of your SEO strategy.
Local SEO will help you drive local customers to your store organically. So, when customers search for local businesses using “near me” queries, your business will show up on the first page of Google.
Here are some local SEO tips that will help you rank on the first page of Google for local keywords:
- Optimise your web pages and content for location-based keywords. For example, you can optimise your pages for keywords followed by the name of your locality.
- Google My Business is a very crucial part of local SEO. Sign up for Google My Business and optimise your profile. You can do this by filling up all possible data fields and adding accurate Name, Address, Phone Number (NAP) data.
- Try to gain positive ratings and reviews on your Google My Business profile by contacting your happy customers and asking them for reviews.
- Local citations and directory listings make a huge impact on your local SEO rankings. Try gaining citations on popular sites such Yelp and also in niche directories.
- Ensure NAP consistency at all places - your website, Google My Business profile, directly listings, etc. This means that your NAP information should be accurate and exactly the same across all these platforms.
- Local link building and local PR are other strategies that will help you rank higher up for local searches on Google.
Webflow eCommerce SEO
If you are building an eCommerce website using Webflow, you must implement certain strategies that are specific to eCommerce SEO.
Here are a few eCommerce SEO tips that will help drive more traffic and increase your product sales:
- Picking the right keywords make a world of difference for eCommerce SEO. So, start by finding the right keywords for your category pages and products pages. Make use of Amazon autosuggest, SEMrush, Google Keyword Planner, and other similar tools to find the right keywords for your eCommerce store. It is also important to map the right keywords to the right pages.
- Ensure that you start with a proper, hierarchical structure for your eCommerce website. Ideally, on top of the hierarchy should be the homepage, followed by the different category pages, followed by the subcategory and product pages. Ensure that you follow proper internal linking among these different pages.
- Follow the usually on-page SEO tactics for all your product pages. This includes optimising SEO titles, meta descriptions, URLs, etc.
- Go all-in on content marketing for your eCommerce site. Create informational content in the form of blog posts, infographics, videos, etc., to attract the attention of your target audience and add value to them instead of simply being promotional.
- Follow the outbound and inbound link building strategies mentioned in the previous sections to improve the ranking for your eCommerce site.
Ensure Accessibility of Your Webflow Site
Website accessibility refers to the process of making your website accessible to everyone despite any barriers or disabilities they may have.
For example, elderly people, people with physical disabilities, or people with mental disabilities should be able to access your website’s content similar to the way any other person would.
Accessibility is a vital part of SEO. This is because accessibility directly affects user experience. If certain users find it difficult to access your website, your search engine rankings will likely get affected.
Also, by ensuring a completely accessible website, you can attract many more visitors to your site and improve your brand’s reputation.
Here are a few steps you can follow to ensure the accessibility of your Webflow site:
- Follow a proper hierarchical structure for every page on your site as this helps assistive devices to go through your content and helps make sense to the users.
- Use descriptive headings, subheadings, titles, image alt tags, link anchor texts, etc., so that users with disabilities are able to understand the context of your content.
- Try to avoid CAPTCHAs as these can be difficult to use for users with certain disabilities.
- Label your forms so that users understand the context for each form field.
- You can make use of automated website accessibility tools that will automatically fix the accessibility issues on your site.
Align Your SEO Plan With Your Business Goals
Blinding running after organic search engine positions may be one of the biggest mistakes that most new businesses make.
Just like any other marketing channel, your website's SEO strategy should also begin with a definitive objective. This objective should be aligned with your business goals.
For example, if your current goal is to increase the awareness for your brand, then your entire SEO approach would be different. Right from the keywords you pick, the backlinks you build and the content you create will be based on building brand awareness.
In a similar fashion, try to begin your Webflow site’s SEO planning with a fixed goal in mind. This will not only steer your business in the right direction but also fetch your results much faster than otherwise.
Conduct SEO Tests on Your Site
SEO is not something that will yield you results overnight, as in the case of paid advertising or PPC strategies. However, it is still important to test and track the SEO results for your site.
These tools will help you analyse the organic search engine performance of your website. These tools will also guide you through any SEO issues and offer suggestions on how to fix them.
You can also set up rank tracking for your target keywords using these tools. This way, you can keep track of the progress you are making for the keywords you are targeting.
Perform Voice Search Optimization
As voice assistants such as Alexa and Google Home are invading most households, the need for voice search SEO is rapidly increasing.
So, if you want to take your SEO up a notch, you can also work on voice search optimisation. Starting early on will help you get a headstart.
Here are some voice search SEO strategies that you can implement on your Webflow site:
- Optimise your content for conversational, long-tail keywords that make use of natural language.
- Optimise your content for featured snippets as many of the voice search results are picked up from featured snippets.
- Target more question-based keywords because voice search queries are predominantly in the form of questions.
- Include short, concise, and stand-alone answers for voice search queries in your content.
- Create an FAQ page on your website and also add FAQs at the end of each page of your site. Using FAQ schema will help you rank for question-based voice search queries.
Boost SEO With Other Marketing Channels
Other marketing channels such as PPC, social media paid advertising, social media marketing, and email marketing go hand-in-hand with SEO. Using other marketing channels will help you boost the SEO results, and thus you should also focus on them.
For example, social signals are considered to be an important ranking factor. When you boost your social media marketing efforts, you can gain better social signals in the form of likes, comments, shares, brand mentions, etc.
These social signals will drive more traffic to your site and help you rank higher on Google.
Similarly, promoting your content on other marketing channels will help you gain visibility and this way, you can generate a bunch of high-quality backlinks to your site and even get some PR coverage - ultimately leading to better organic search engine rankings.
Avoid Grey Hat And Black Hat SEO Tactics
While learning to implement SEO strategies, you’ll definitely come across certain grey-hat and white-hat SEO techniques. It is important to avoid such shady SEO techniques due to many reasons:
- They only lead to short-term results.
- Google may penalise you or even ban your site for following such techniques.
- Even if you rank higher for a few days, you won’t be able to fulfil your ultimate goal from a business website - more conversions and sales.
Therefore, it is best to avoid grey-hat and black-hat SEO strategies such as link exchange schemes, content spinning, hidden texts, negative SEO, content cloaking, etc.
Is Webflow Better Than WordPress?
On the one hand, Webflow lets you design a completely customisable website from scratch without writing even a single piece of code. It gives you complete design freedom, has a clean code, and lets you design websites using an easy to use drag-and-drop functionality.
On the other hand, WordPress comes with the ability to create custom, high-performing, feature-rich websites from scratch. WordPress also comes with thousands of plugins to choose from.
However, creating a WordPress website is not everyone's cup of tea, and thus you may need to hire experts to create one for you.
Is Webflow a Good CMS?
Yes, Webflow comes with a powerful CMS with many features and capabilities that anyone may need for creating a business website. With an easy drag-and-drop interface, you can easily edit your websites without having to write a single line of code.
Is Webflow Good For Beginners?
Yes, Webflow is very beginner-friendly as anyone can create websites from scratch without any previous web development or design experience. You do not have to worry about writing code. Instead, you can use the platform’s drag-and-drop interface to create custom websites that fit your needs.
How Expensive is Webflow?
Webflow’s basic plan starts from 12 USD/month and goes up to 36 USD/month for the business plan.
What Companies Use Webflow?
Companies such as Zestful, Dell, Zendesk, Upwork, HelloSign, Petal, Bolt Travel, Bonsai, Homerun, Lattice, and Turtle have built their entire site using Webflow.
How Long Does it Take to Learn Webflow?
Webflow is a beginner-friendly, no-code platform for building custom websites from scratch. The platform's easy drag-and-drop interface makes it easy for people with no previous website development or design experience to create stunning, high-performing websites.
Though the platform is fairly beginner-friendly, you may need one week to get a complete hang of the platform before you are entirely comfortable with it.
Do You Need to Code for Webflow?
No, you can build websites on Webflow without having to write a single line of code. Webflow lets you translate your design into clean, semantic code that is ready to publish without worrying about writing any code.
How do I Get Webflow For Free?
Webflow lets you design websites for free until you wish to get a custom domain and go live with your website. To sign up for the free Starter plan, you can head over to their homepage or pricing page and click on the Get Started button.
Webflow is an easy to use, beginner-friendly, and SEO friendly website building platform. Many brands have found a massive increase in their organic traffic, website load speeds after switching to Webflow.
If you are looking to build an SEO friendly website using Webflow, this ultimate guide will help you with just that. Make sure to implement all the SEO strategies and techniques mentioned in this article to rise to the top of Google SERPs in the shortest time possible.