Dentist SEO

Digital Marketing for Dentists

There are many ways to turn potential customers into long-term clients. Whether your clinic is brand-new or well-established, every dental practice can find value through digital marketing strategies.

These days, digital marketing may include everything from YouTube SEO to Google Ads, Blog Articles, Email Marketing, and Social Media. In the dental industry, each one of these can allow you to grow and expand, as well as provide the perfect complement to your SEO campaign.

Let’s quickly explore what each strategy offers:

• YouTube SEO: Showcase videos of your clinic, share educational content, or highlight what patients can expect when they pay your clinic a visit.
• Google Ads/PPC: Market your dental clinic in specific locations or target certain ages and demographics.
• Blog Articles: Work with professional content writers to develop informative, educational, and engaging blog articles about the dental industry.
• Email Marketing: Use emails as a way to remind existing patients about upcoming check ups or changes to the dental clinic.
• Social Media: Make your dental clinic known to users on the major social media apps and platforms.

Best Keywords for Dentists

For dentists looking to thrive in a digital landscape, mastering the art of keyword optimisation is crucial. Effective keyword research is not just about attracting traffic; it’s about drawing in the right audience. Without it, you risk being overshadowed by competitors who leverage SEO to climb to the top of search engine rankings. Our expertise in this niche ensures your dental practice stands out, connecting you with patients actively seeking your services.

Why do you need SEO Services for Dentists?

We know what you’re thinking. Your ultimate goal is to increase patient care and not become a marketing expert.

We get that.

But the SEO activities are indirectly helping you build a strong and loyal patient base.

Australia is close to having more than 20k dentists. While searching for a dentist online, research shows that 75% of visitors will not scroll past the first page of Google. Search engine page results are calculated and ranked after taking numerous factors into account. So if you’re expecting to land on the first page by chance, you’re far from the truth.

While you’re not competing with every dentist in Australia or in the world, you still need to stand out from the other practitioners for the most part of your community or area. Think of dental SEO services as the pillar of modern online marketing strategy. Having the right SEO strategy not just helps you optimise your website but also enhances it for better reach and makes it accessible to people looking for good dental services.

In the world of SEO, it‘s not where you start, it’s where you finish. In an era where more and more people use search engines to find their dentist, even high-performing clinics need SEO strategies to stay at the top.

At Supple, we offer comprehensive SEO audits for dentist clinics across Australia. Here, we identify everything from existing issues to ways that you can stand out from the competition.

It’s time to evolve to the top. Contact us now to learn how!

Listed below are some of the roles SEO plays in promoting dental clinics. It can give you a better perspective on why your clinic should invest in SEO.

The Process of Executing a Dental SEO Campaign

Every dental SEO campaign has a unique set of factors. What works for one company may not work for another and vice versa. The good news is that there are various ways to improve your rankings and build a strong online presence. It doesn’t matter if you’re just starting out, already have a high-performing website, or need to add new and fresh content.

For Google to rank your dental clinic website at the top of search results, it considers some important parameters. Let’s explore each of these below:

1. Build your Website

Your SEO efforts are nothing if you don’t even fulfil the bare minimum needs for optimising your online presence. Start the campaign process by building a sleek website on WordPress or any other platform. You start by optimising the URLs, meta titles and descriptions, image alt text, image and video file sizes, page load times, etc.

While you pay heed to the technical aspects of your website, don’t forget to add the branding element to your website design, layout, and content. Add CTA at respectful intervals and ensure that your site is built for conversions from incoming traffic. Instead of opting to do it by yourself, you can hire an SEO agency for dentists that can takeover the website development process for you.

2. Create your Google Business Profile

For a clinic that’s striving for visibility amongst the local crowd, Google’s business profile is a must. The most information you put on your profile, the more you’ll rank for local keywords that include the city/area name or ‘near me’ in the keywords.

In local search, only three search results are displayed, also known as the local pack 3. As a result of which you need to continuously optimise your Google Business Profile. Acing Google Business Profile involves a lot of factors such as adding accurate details, verifying them, adding images of your dental clinic, adding your location on google maps, getting reviews for assisting users to make better decisions and so on.

Local SEO is a great off-page SEO technique that you can leverage to garner traction from nearby potential customers who are looking for immediate services.

3. Acquire Google Reviews

In the image above, you can see that the results include a lot more than just the business. It shows the location, opening and closing hours, ratings, and reviews. Apart from the contact information, it is the ratings and reviews that will ultimately help you stand out.

Besides, more than 81% of local customers read Google reviews before deciding upon a service. As a result, Google places significant importance on how well-reviewed your clinic is and treats reviews as an important factor for placing your clinic in the local search.

People check the dental listing on the first page that has the most positive reviews. If you have an average rating of 4-5 stars, you’re on the right track. Don’t manipulate the ratings if that’s not the case and focus on improving patient care to get genuine ratings instead. Combine GBP reviews along with your social media ones and it can have a lasting impact on new-patient phone calls.

4. Develop Authoritative Custom Content

Content is your go-to tool to rank higher on search engines using relevant keywords. But not just any content. Every form of content, be it videos, web copies, blogs, case studies, guides, and images need to reflect the industry and the clinic’s values. For dental clinics, content creation is even more challenging since SEO in health-related fields adds an extra layer of complexity.

Google wants to ensure top-notch accuracy and quality for content that has a personal (physical, mental, psychological, medical) impact on the reader. Whatever you write needs to adhere to the Google Search Quality Evaluator Guidelines (SQEG). You can do that by developing E-E-A-T(Experience, Expert, Authority, Trustworthiness)-oriented content which is a prerequisite for “your money or your life” websites. These parameters ensure that the dental practices and information you provide on your website pose no threat to the reader.

5. Keyword-focused Content

Keyword research is crucial if you want to consistently rank on search engines. Dental SEO agencies use SEO tools to search for what prospective patients are searching for. It can mean more than looking for services. Many even want basic dental information such as teeth whitening or best practices to keep healthy teeth. The agencies look for these and related terms and check their search volumes.

Target long-tail keywords if you want to have low competition but they’re highly relevant and attract targeted traffic that has a higher chance of turning into real customers. You can also check the keywords that other dental clinics rank on to target similar audiences.

6. Focus on Link-building Activities

Backlinks are like informal votes of confidence. But only when the linking strategy is done right. As a dental clinic, you have to target domains with high authority, preferably with a .gov or .edu that already have a notable reputation. Getting spammy types of backlinks or paid mentions can harm your overall SEO efforts and can even lead to Google scrapping your website from the search results.

So how do you get the attention of high-domain websites that already have good traffic?

For starters, build killer content. Valuable and informative content can get attention from others and also act as a good PR strategy for your clinic. You can reach out to medical magazines, or have a conversation on the dental industry via emails. Finally, assess your backlink strategy via a backlink audit tool. Be ready to have a dentist SEO company help you with this part of your SEO strategy.

7. Track your Results

While most of your SEO efforts are focused on improving local SEO and improving content, doesn’t mean you forget to just put things in motion and call it a day. You need to know how well you’re faring and what areas need improvement. It also shows you if you need to add a new strategy, bank on new keywords, and create new forms of content.

Measuring and tracking your SEO results are easy if you get help from a dental SEO agency that knows its way around an SEO audit tool. Tools like Ahrefs and Semrush show you traffic coming from backlinks, position ranking of keywords, the conversion rate in CTAs, etc.

Result tracking is something you have to do at regular intervals like every two weeks or monthly. And since you may not have an in-house marketing team for the same, it’s best if you hire an SEO agency that executes the SEO strategy for you and reaps results. An experienced dentist SEO agency will also help you with detailed reports that will help you monitor and track the results.

Why you should Hire an SEO Agency for SEO Services for Dentists?

Improving your SEO may not be the top of your clinic goals such as that of improving patient care, increasing appointments, or providing aftercare to patients, etc. But you cannot ignore it either.

With too much to do and limited expertise and resources, what can you do? You hire an agency. While there is no specific guide on how dentists should choose a seo company, you should consider budget, skills, and the dentist seo company’s ability to achieve your goals.

Ultimately, it can offer you the following benefits.

1. Get high-value Patients

With SEO, you’re acknowledging all the online traffic and providing them with a means to reach out to your services. Using relevant keywords and improving targeted search, you can attract patients that are genuinely looking for a dental service. SEO agencies have a way of working with SEO tools and a better understanding of which keywords to bank on, what type of keywords can fetch you the highest traffic, and what are the best techniques to improve your website conversion.

2. Technical SEO Optimisation

While regular SEO activities may seem manageable, technical SEO is where you have to have an expert intervention. SEO agencies have experience working amidst changing algorithms, page speed optimisation, penalties, and technical issues with websites like indexing and crawling, and so on.

Even if you optimise all the factors, you cannot expect a conversion rate if there are technical issues in your SEO. Either Google is not crawling your pages. Or your images aren’t optimised. Or your pages are broken. The list can go on. If you hire an SEO agency, you’re at least sure that from the online front, your website doesn’t face any issues and you’re always on the right side of Google.

3. Regular SEO Audits

If you want SEO to reap benefits, the process should be continuous and done over a prolonged period of time. With your schedule, it’s neither feasible in terms of time nor money. An SEO agency helps you optimise your website and your online presence while you do what you’re good at. You can simply analyse results after regular intervals to see the progress in terms of the campaign ROI and check for areas of improvement.

Grow your Practice with SEO Services for Dentists

Since expanding your practice and raising awareness is at the top of your priority, you can trust Supple with your SEO activities. We understand the differences that industry-specific SEO brings and we’ve helped various brands uplift their SEO with an experienced team of professionals. Contact us to associate with the right SEO company for dentists and increase your patient count for your clinic.