Asbestos Removal SEO Services

Digital Marketing for Asbestos Removal Companies

SEO isn’t the only way to find your core demographic and customer base! While many of your potential customers will turn to Google for asbestos removal, this is not the case for everyone.

From YouTube SEO to PPC advertising and social media, there are many great ways to market your services. As opposed to the long-term approach of SEO, these digital marketing strategies can allow you to make an immediate impact and target specific audience demographics.

Google Ads or ‘pay-per-click’ advertising, for example, places your business at the top of search results for asbestos removal in certain locations. When well thought out and executed, these ads often provide excellent ROI.

Blog articles are another way to distinguish your business from others in the asbestos removal industry. Whether they are informative and educational or answering specific questions, these articles can establish your business as an authority in the world of asbestos services.

As you can see, there are many reasons to consider digital marketing for your asbestos removal business.

Asbestos Removal SEO Services Best Practices

1. Website Optimisation

Building a WordPress or a  Wix website for a mere online presence and optimising it for search engine rankings are two different things. Let’s say you already have a website. But does it appear on the top places on search ranking when a user searches for a query like, “asbestos removal services in Perth” or “dangers of asbestos in houses?”? If not then you have lots of work to do in terms of SEO.

Website optimisation starts with focusing on creating high-quality relevant content that incorporates your target keywords. Add a blog section with the intent to educate your readers and optimise your page for search engines using relevant keywords. Hire an asbestos removal SEO agency that specialises in technical SEO too.

SEO agencies like Supple can ensure your website follows all the dos for ranking on search engines such as your site loading speed, mobile-friendliness, finding and fixing crawl errors, ensuring you’re using HTTPS, etc. We ensure your site meets all the security requirements of the search engines and user experience requirements to improve your organic rankings.

2. Google Ads

SEO is an amalgamation of both organic and paid efforts. As a local small business offering a niche service, Google ads can help improve your brand awareness and lead generation efforts. Paid ad campaigns provide faster results in regard to immediate visibility. If you’re just beginning your services and require instant awareness, produced and sponsored ads by Google help you land above the organic results.

If you’re doing paid advertising, you need to get it right since it requires a lot of investment and you want a high ROI. You need to closely monitor which keywords to use and how well they fare in terms of competition and user intent. SEO agencies help you with intricately designing a paid ads campaign on Google and ensuring campaign success.

3. Understand Local SEO

Asbestos removal services are local-oriented and require physical presence and home visits. You need to have a strong strategy that attracts traffic from the same city and vicinity so that your target audience can schedule an appointment with you. Local SEO is a strategy that optimises your presence and contact information to attract businesses from local searches.

Some of the strategies you can implement to improve your local SEO are:

• Optimise keywords on your website according to the local keyword research. For example, “asbestos removal Canberra” or “asbestos survey in Brisbane.” Incorporate these keywords into your website content, meta descriptions, and title tags.
• Optimise your Google Business Profile
• Collect customer reviews
• Optimise your website for mobile
• Focus on Local Link Building

4. Create and Maintain a Google Business Profile

Google Business Profile is a free listing service by Google. It is where you add your business whenever someone searches for your type of business in a nearby locality. Google Business Profile is one of the major factors that Google considers while showing local rankings. Some of the must-add details on Google Business Profile are:

• Your full name and correct business name
• Your physical store address
• Location of your business on Google Maps
• Business Category
• Your phone number and website address if you have any.

Once Google verifies your business, upload photos of your store, your products, and your interiors to add more credibility for Google and users alike.

• Provide business hours
• Additional business categories that are relevant to your business
• An additional point of contact if applicable.

5. Target Long-tail Keywords

Long-tail keywords are one of the most essential keyword strategies for both local SEO and to understand where the user is in your buyer’s journey. Visitors who type a more specific query have already gone through the awareness and research process and are just looking to narrow down the competition and make appointments for services. Some other reasons long-tail keywords are preferable are

1. Low Competition

Long-tail keywords are less generic and more specific with only a handful of people searching for a niche service or a query. These keywords are difficult and challenging to include in the content. If you manage to do so, you’ll automatically be nudging the competition and ranking higher on search engines. It gives you a competitive advantage and gives your visibility a significant boost.

2. Voice Search

There has been a rise in voice search over the past few years simply because they’re convenient and easy to search for specific queries and local services. The rise is also attributed to the rapid adoption of voice assistants like Siri, Alexa, and Google Assistant. Whenever someone places a voice query for a local service, you have a higher chance of ranking if you have long-tail keywords in your site and content.

3. User Intent

Most marketing and data campaigns are targeted towards understanding what the customers want and how their needs can be fulfilled. With long-tail keywords, your customers are getting as specific as they can get. While some may be directly looking for asbestos removal services, some may also want to just get educated.

You can easily gauge the user intent from what they’re searching in long-tail keywords. For example, if they’re searching for “What are the dangers of asbestos in construction?” or “How do you remove asbestos from roof tiles?” users are looking to get educated whereas, if their searches are directed towards looking for services, the queries would look something like “cost of asbestos removal services in Perth” or “asbestos garage roof removal services cost” etc. Your SEO agency that provides asbestos removal SEO services would entail the knowledge of researching long-tail keywords and incorporating them into your content.

4. High Conversion Rate

Once you realise what is the user intent of the customers, you can have a detailed insight into where your customers are in the buying funnel. You can segment them, create targeted content, and increase your conversion rate from the traffic. Even if the volume of searches is low for long-tail keywords, they’re more relevant and have a higher chance of conversion.

6. Follow On-page SEO Practices

On-page SEO involves optimizing the content and HTML source code of a page. If you have a website, it includes optimising title tags that are displayed on search engine results pages and include the main keywords. Other elements that you have to optimise are:

Meta Descriptions

If you look at the Google search results, there is a brief description under the title tag. That is the meta description. A well-written meta description should include the keywords and needs to be engaging enough to improve click-through rates.

Header Tags

Google considers the Heading tags to recognise headings and subheadings in your content. These tags are also crucial to bring structure and context to your web content.

Image Alt Text

If you include images on a web page, ensure that there is a description of the same in your site’s HTML. It helps Google get context on what the image is about and boosts your ranking in image search results.

URL Structure

A simple and accurate URL can help search engines understand the nature of the destination pages.

Most asbestos removal SEO service is inclusive of the on-page and off-page optimisation activities. Your SEO agency is well-versed in these activities and can help you place your site on the top results.

7. Leverage Backlinks

Backlinks are those that are created when one-page links to the other. They allow search engines to know whenever another site vouches for yours and vice versa. If a page is linked by multiple different pages, it can significantly increase your domain authority and improve search engine rankings.

But there is one important aspect to consider when backlinking and that is context. As an asbestos removal company, only sites related to your business such as home maintenance, real estate services, or furniture fittings can be relevant to your website. Besides, you also need to ensure that the backlinks come from sites that have a high domain authority.

8. Invest in Content Marketing

Content marketing and SEO go hand in hand. If you want to consistently perform well on SERPs, you need a content marketing strategy that supports it. It includes writing educational content, case studies, and customer testimonials that boost your organic ranking.

As an asbestos removal company, developing online content is probably the last thing on your mind. You want to focus on improving your services rather than invest in writing words to improve your ranking which will in turn improve your lead generation. That is where you turn towards an SEO agency that provides asbestos removal SEO services.

Get in Touch with Supple for Asbestos Removal SEO Services

Supple can be your go-to company for getting asbestos removal SEO services considering it has a range of experience in working in this industry. We can help you navigate the online presence framework and amplify your rankings and lead calls. Get in touch with us to learn more about how we can execute SEO strategies for your asbestos removal business and ultimately help you improve your sales and revenue.