Accountant SEO Services

Accountant SEO Services

Getting new clients — as an accounting firm or an individual accounting professional, this is your primary goal to sustain your business.

That said, the importance of accountant SEO services is not lost on those that strive to look for clients from digital channels.

But the question is, how are those SEO efforts working out for you so far?

This article will aim to give you the know-how about accountant SEO services, their strategies, and why you should consider outsourcing your SEO needs if you really want to garner search engine visibility.

Best Strategies for Accountant SEO

SEO agencies like Supple provide accountant SEO services that amplify the search engine visibility of accounting firms through the following activities. Let’s check some of these strategies out.

1. Intensive Keyword Research

What are keywords? Let’s say someone is searching for an accounting firm in Melbourne. They wouldn’t always input straightforward keywords but look for more of a solution. For example, instead of a simple, “Accounting firm in Melbourne”, they would type, “How do you prepare financial audits for small businesses” or “tax regulations for real estate firms in Melbourne.” You need to have a knack for identifying these types of keywords if you want to attract your target customers.

Conduct in-depth keyword research on SEO tools like Semrush and Google Analytics. Do a competitor analysis and look at the keywords your competitors are ranking on. Identify what are the top solutions that your target audience requires in the accounting industry. These insights will help you with developing a well-rounded keyword strategy that you can integrate into your content marketing campaigns.

2. List your Business on Google Business Profile

As a small business operating on a local level, local SEO is a must for garnering visibility from geographically closer traffic. You can do that by listing your accounting firm on Google Business Profile which helps your clients get accurate information about your business such as your operating hours, contact information, client reviews, and photos of your business.

For local-oriented searches, optimising Google listings allows you to appear on top compared to other businesses in your area. You can build your Google business profile in the following steps:

• Log in to Google Business Profile Manager with your Google credentials
• Enter your business name and choose the appropriate business type and category
• Enter the location where you want to conduct your business and the location of your business
• Enter your contact information
• Verify your business. You can do so by adding your phone number and website details so there is added credibility
• After the verification process is done with the code provided by Google, you can customise your profile and add the rest of the details

3. Content Creation

The online medium allows your clients to be more informed about your services. There are hundreds of questions that your users are plagued with in the accounting domain. Right from the changing tax regulations to bookkeeping rules, you can touch upon various topics and provide value to your prospective clients with informative content.

Give time to topic ideation if you want to build topical authority. Choose SEO tools to identify top topics, keywords, and competitors’ content. For example, if there’s an update in the tax regime, you can choose to write something like “How does the New Regime Impact Small Businesses in Australia?” People are concerned about having complete knowledge before they can take a decision. And your expertise on their top questions assures them that you know what you’re talking about.

The content needs to meet the SEO parameters in terms of the meta tag, keywords, headings, URL, and length. But at the same time, it needs to be engaging and actually help people so that they’re intrigued with the content and check out your services. High readability proves your authority and trustworthiness leading to a higher rank on the search results. To ensure you’re on track with your content calendar, you can always turn towards an SEO agency for accountants that can prepare and publish the content for you.

4. Building Backlinks

A backlink is when another website hyperlinks to yours. These are given as a vote of confidence from other websites. Getting various types of backlinks from excellent and authoritative websites assures Google that your site is popular and relevant too. It helps in building your domain authority and the more backlinks you end up getting, the higher your site will rank in search results.

Backlinks can be acquired from various sources. But even here, you need to work for it since many other accounting websites are competing for a backlink from the same high-valued websites. As an accounting firm, you can build links by getting listed on online directories like Yelp and HotFrog, participating in online forums like Quora and Accounting forums, etc.

Guest blogging is another effective way to garner valuable backlinks. You can write guest blog posts for other websites in your industry and get a link back to your own website. If you want to reach out to high-authority bloggers and publishers, you can do so from a platform called HARO.

Just make sure your content has everything needed for landing on a guest website. Add some original research or case studies, and give real examples and numbers to back your content piece. Link-building is one of the primary offerings of SEO agencies. They can find good publishers in your industry with ease since they have a lasting relationship with most of them.

5. Speed up your Website

Visitors wait mere seconds for your website to load. Studies show that 44% of accounting firms had a slow-loading website. This delay costs you hundreds of dollars and visitors who came to check out your website.

To avoid that, start by measuring your WordPress website’s performance. You can do this by using Google Page Speed Insights.

Based on the performance results, check the metrics that need to be optimised to improve the page speed. Some of the most common reasons for a slow page are:

• Big images and other media files without proper format
• Heavy codes and CSS files
• Too many plugins on the website

Some actionable points to counter this issue would be to optimise media files, merge Javascript and CSS files, reduce the number of plugins, etc. Page speed is also a big indicator of the overall user experience and a faster loading speed reduces bounce rates.

6. Earn Google Reviews

Transparency and proof are becoming more relevant to customers. That comes from online reviews about your firm. Studies show that 92% of customers are likely to purchase a product or service after reading positive reviews about the business. Hence, you can imagine the impact of reviews.

Reviews help accounting firms build credibility and help customers understand your brand’s impression with other customers. On local searches, these reviews will be displaced along with the rest of the information, making it easier for customers to make a quick decision. You can generate reviews by sending emails or messages, or even provide incentives for people that write genuine reviews.

But since accounting is a highly service-oriented business, collecting reviews when the experience of the clients is still fresh in their minds is essential. In most cases, your clients will continue their association with you considering that accounting, taxing, and auditing are ongoing activities. In this case, collect reviews after any major event such as tax filing.

7. Improve the Overall Technical SEO

Technical SEO is important for any website and your accounting firm’s website is no exception. It is the process of optimising the elements of your website to improve its ranking in the search engine result pages. Some of these elements include:

• XML sitemaps
• Website speed
• Mobile-friendliness
• Duplicate content
• Crawling and indexing
• Hreflang

If not all, then technical SEO is something you should consider outsourcing to an accounting SEO agency since it oftentimes requires detailed behind-the-scene knowledge of how to tweak a website to make it rank higher on Google.

Supple is your Go-to Stop for Accounting SEO Services

With all said and done, SEO is challenging, especially when your online presence is at stake and you’re fighting for the top spot along with your contemporaries. Supple can help you craft the best SEO strategy according to your accounting firm’s goals. Contact us for well-rounded accountant SEO services and ensure you’re at the top of your digital game.