Window & Door Store SEO Services

Digital Marketing for Windows & Doors Companies

When paired with a clever SEO campaign, the right digital marketing strategy will put your windows and doors company on the map in ways you won’t expect. Making your business a trusted option online can be done in a few different ways, and we’re here to find and implement the best digital marketing strategies for your trade.

Looking to catch the eyes of potential customers seeking services via a search engine? PPC Advertising or Google Adwords will ensure clients interested in your services can find you quickly, and once they do they’ll be more likely to click. Our customised solutions will keep you visible and relevant to all potential customers.

SEO Blogs and YouTube Content are more creative ways to showcase your business’ talent. Answer frequently asked questions, show off a new range of fixtures or detail your processes to help potential clients realise that you are the right choice for their needs.

The needs and interests of your customer base will always be changing, so it’s important to have digital marketing campaigns that consistently evolve with them. We can plan and tailor your digital marketing strategies to keep up with the times, keeping your content relevant so it’s always exactly what your clients need.

Contact us to start growing your windows and doors business today.

What are Window & Door Store SEO Services?

SEO is the process of improving your website ranking on search engines for the purpose of attracting more traffic and users for the business. For a window and door store, the SEO process involves a list of activities such as local SEO and local link building that not only brings in online traffic but translates to physical store traffic as well.

Whenever someone searches for a particular query, the results that you see on search engines don’t just happen to be there by chance. Google places importance on a bunch of factors for a particular business to rank at the top. SEO agencies execute these factors for window and door stores and many other businesses so they have a higher chance of generating awareness online and improving their offline sales. This visibility is at the crux of your digital marketing strategy since it is what most of your target audiences are using to find your products and services.

Since a lot of brick-and-mortar stores need more knowledge about how the online framework works, they usually outsource their SEO requirements to an SEO agency. You can do the same and hire an SEO agency like Supple that provides Window & door store SEO services. Check out why it can be fruitful for your business.

SEO Strategies for Window & Door Stores

1. Get Local SEO Right

While your business significantly relies on people visiting your store, your first attempt should be to attract a local audience online. It is an effective window and door store SEO service that results in an increase in your in-store traffic. There are numerous ways you can do that.

• Google Business Profile

Google Business Profile is a listicle service by Google. You can add your business details and contact number so your prospects can easily reach out to you before making a visit. Optimising your Google Business Profile can land you on search results whenever a user types location-specific queries like “window stores near me” or “window and door shops in Sydney”. Consider your Google Business profile as a gateway to appearing on such local search queries. But ensure that you fill in all the details that the profile requires such as pictures, opening and closing hours, etc.

• Customer Reviews

Having customer reviews on your website as well as your Google Business Profile gives assurance to your prospective customers. Most people consume content on the internet at its face value. Positive reviews about your business mean a positive perception of your business to your target audience. Ask your previous or repeat customers to leave a review as soon as they make a purchase.

You can also leave messages or emails immediately after your customers purchase so that you get an honest review when the experience is still fresh in their minds. These customer reviews are reflected along with the local search results and can be a major decision-making factor for your prospective customers to visit your window and door store.

• Localising Web Content

Writing about general topics with general keywords from your industry can take you months and years to start ranking on Google. As you target your local audience, ensure to use local keywords in your content. While doing keyword research, leverage all those that have the potential to generate traffic from people within your vicinity.

The amount of traffic may be small but will definitely be qualified and likely to make a visit. Some of the ways you can localise your web content are by promoting local or industry news relevant to your business, promoting employees, and gatherings, and publishing educational content for your blogs.

For example, consider writing a blog on why a particular window frame or door would work considering the house location or the weather. Or the materials used for a particular location in Australia, etc. The more niche you’re able to go, the more relevant your content will be to your target audience.

• Submitting Local Guest Posts

Just like your site, consider writing guest posts for local publishers and magazines. This will help you gain visibility as well as help you build an authoritative website amongst your local audiences. The links you attract get other people talking about you.

It makes you an active participant in the community and the buzz grows through inbound links and social media engagement. SEO agencies usually have a list of local publications that might be useful for you. Their rapport can help you land an authoritative page to publish your guest blog.

• Optimising Location Pages

If you’re building a website on WordPress or Wix, consider having location pages for all your stores across the country. Doing so helps you with your franchise SEO. These pages need to provide the store hours, name address, and phone number for each location, individualised descriptions, testimonials, parking availability, and attachment of Google Maps. With multiple pages, you need to create unique content for each page to avoid content duplication.

• Build and Monitor Local Citations

Apart from Google Business Profile, you have numerous other citation websites that list local businesses. Local citations are any mention of a local business in online directories. These include the name, address, and contact details of businesses in a particular city or area. Building citations in these online directories helps people discover your services and also influences local search engine rankings.

2. Choosing the Right Keywords for Window & Door Stores

Understanding the difference between keywords and relevant keywords is important if you want to face competition on search engines. Think from the perspective of your consumers. What do you think they would inquire if they’re looking for your products? According to keyword research tools, some of the top keywords that they’re using to find your services and products are:

• Window replacement services near me
• Window installation services
• Doors and windows contractor
• Residential window installation
• Commercial window installation services

Integrating these and other researched keywords into your content can help your content rank higher. Having said that, remember that the competition is high and your keyword strategy needs to be inclusive of long-tail and short-tail keywords. Long-tail keywords allow you to rank on not-so-popular but still relevant keywords and attract quality traffic. You can opt for window & door store SEO services where agencies can curate the perfect keyword strategy for your business.

3. Have a Responsive Website

As a well-established store, a website is probably not in your cards. But if you’re thinking about getting traffic through SEO, it’s important to have a website that supports your window & door store SEO services. Audit your website, optimise the content and media for search engines, and add CTAs at regular intervals to facilitate user action. Ensure that the website design and loading speed all contribute to a positive user experience for the visitor.

With that being said, both desktop and mobile need a responsive site. Remember that more than half of your visitors are probably going to be visiting your website on their smartphones. A responsive design works for both phones and desktops and can automatically adjust your site’s content according to the user’s device.

4. Focus on Technical SEO

Keyword research and content marketing will only bear results if your site is optimised for technical parameters. Technical SEO can have a significant impact on a website’s performance on Google. If your sites aren’t accessible to search engines, they’re not going to rank on search results, regardless of how well you’ve executed other SEO activities. It can result in a loss of traffic and the whole purpose of doing SEO and generating revenue from the same is lost.

SEO agencies that provide window and door store SEO services ensure that Google is able to crawl and index your website and that your meta description, title, and page are optimised. Some of the technical SEO activities include:

• Using a txt file
• Creating sitemap
• Optimising URL
• Compressing and optimising media files
• Improving page speed

5. Consider Content Marketing

Content marketing means more than just blogs. Right from your web copies to your press releases, you can leverage a multitude of activities to improve your SEO and online visibility. But with content marketing, ensure you strategically include keywords and phrases that bring your web pages higher on the search results.

You can also create informational content that helps you build authority in your industry. Check what queries people are posting and if your expertise would get them the information they need. For example, you can write a blog for installing windows with step-by-step instructions or the type of windows one should have in their home. Additionally, add images and videos if you can to increase engagement on the written content.

6. Build Internal and External Links

Link building is the process of getting high-authority websites in your industry to link to your website. The main purpose of link-building is to improve the value, credibility, and usefulness of your website through a vote of confidence from another well-reputed site. Considering that links are one of Google’s most important ranking factors, they need to be included in your window and door store SEO. Some of the most common ways for link building are:

• Email outreach
• HARO
• Guest Posts
• Broken link building
• Content marketing
• PR

However, while looking for backlinks, remember that the higher the authority, the higher its value and its ability to boost your page rankings.

7. Track SEO Results

With too many SEO activities, measurement and analytics often get overlooked. However, if you hire an SEO agency that provides window & door SEO services, you can be assured of maintaining a track record of how well your SEO is performing and contributing to your in-store traffic. Some of the KPIs that you can consider tracking are:

• Organic traffic
• Keyword rankings
• Bounce rate
• Website Authority
• Page speed
• Engagement Time
• Click-through rate
• Conversion rate

You can use tools like Google Analytics to track your KPIs and take actionable steps to improve your activities.