Solar Installers SEO

Digital Marketing for Solar Installers

As the need for renewable energy grows, so does the number of solar installers on the market – which is why it’s so important to make your business stand out from the crowd. SEO is a vital component of building an online presence, but digital marketing also plays a critical role in this process. So which strategies are best for solar installers?

• SEO Blogs won’t read your customers directly to sales. Instead, they position you as an authority in the field of solar installation, reassuring potential customers that you are the smart choice for solar services. Our team will research the right keywords and create informative blogs that answer the questions people have about solar installation, such as the costs of panels, any maintenance required and the viability of solar power in certain areas.

• Google Adwords allows you to target specific places, demographics and words to ensure you appear whenever these terms are searched. Also known as Pay Per Click (PPC), you can choose how much you are willing to spend on this service.

• YouTube SEO involves the creation of video content, and in a world where anyone can make a video, it’s important to make yours as informative and entertaining as possible. We’ll help you create YouTube content that shows off your expertise and helps customers see you know what you’re talking about.

Reach out to Supple Digital to learn more about how our digital marketing strategies can impact your solar installation business!

Why is SEO important for Solar Companies?

Whether customers are looking to get solar panels installed or find out more information, Google is often the first place they turn. Google is not only one of the most popular and important search engines, but also the default platform for millions of Australians.

Search engine optimisation and search engine rankings have become a key driver of business for countless industries, and the same rules apply to solar companies. Because SEO involves relevant keywords, it also lets you directly market services to your target audience.

Developing high-quality content that uses relevant keywords and terms is ultimately the key to getting the conversation rates you need to thrive as a business. This online presence will also help to establish your business as an authority on solar panels in the eyes of potential customers.

Without an SEO strategy in place, your business is likely to be overtaken by rival companies that have worked with industry experts to develop effective digital marketing strategies.

SEO tips for your Solar Business

Australia’s solar industry continues to grow and expand. As a result, there is now more competition than ever before. If you’re considering SEO for your solar business, we have some tips to help you get started.

• High-Quality Content: Marketing agencies can help you to craft high-quality content that both highlights your unique selling points, and features key terms that lead to higher conversion rates.
• Web Design: Whether your current website is outdated or nonexistent, a digital marketing agency can help you to create a new site with a better layout, better content, and a more user-friendly interface. This new site can also become more compatible with mobile phones and other smart devices.
• Google My Business: ‘Google My Business’ listings allow you to manage how your local business shows up across Google products, including Maps and Search results.

Digital Marketing and SEO Services for Solar Companies

What SEO services are available for solar companies in Australia? Let’s have a quick look at the various different strategies and techniques that digital marketing agencies can apply to attract more solar customers to your business.

• Researching Relevant Keywords: Digital marketing companies will research relevant keywords that directly relate to solar panels, solar installation, and solar companies in your service area.
• Optimising Content: Once keywords are finalised, professional writers can craft content that is compelling, optimised, and relevant to your solar business.
• Search Engine Rankings: Once the content is written and approved, it will be added to your site to improve your company’s search engine rankings for key search queries and allow you to get qualified leads.
• Blog Articles: If solar customers have questions about installation, costs or technology, blog articles can be posted on your site that answer these queries and link the reader directly to your business.
• Web Design: A well constructed website is an incredibly important part of your overall online presence. Some digital marketing companies offer web design as a part of their overall SEO services.
• Link Building: Back links and internal links also play a role in the success of an SEO campaign, and help to boost your organic search rankings.