SAAS SEO Services

SaaS SEO Services

SaaS is a multi-billion dollar industry worldwide, and is only expected to grow in the years ahead.

If you have a SaaS business today, you may already be dealing with the stress of competing with a plethora of similar companies – offline and online. SEO is a strategy that can at least help you gain a competitive edge over your competitors and secure an enviable position on the SERPs.

That said, let us first understand what is included in SaaS SEO Services before proceeding to explore the various things included within it.

We will also cover the pertinent question on your mind right now — how to improve SEO for SaaS companies?

Let’s get started!

Key Features of SaaS SEO Services

With all the information that you already know about SaaS SEO, you may have already made up your mind about creating an SEO strategy of your own. Great choice!

Here are some of the key features that you need to include in your SaaS SEO strategy:

On-Page SEO Optimisation

On-page SEO is an important part of your strategy, and it is the simplest part of your website that you can pay attention to. Even if not your entire website, you need to ensure that the on-page SEO performance of your most important pages or money-making landing pages is always the best it can be.

This can involve activities that are as basic as optimising your meta tags, or adding internal links to more complex activities such as adding structured data to increase the performance of specific pages.

We can of course not overstate the importance of keywords when talking about on-page SEO. They can make all the difference between making your page rank on the SERPs — front and centre, and placing it in a dark hole where it never gets discovered. With that in mind, ensure that you conduct keyword research diligently, and keep updating it over time based on the changes in customer queries.

More importantly, if your SaaS product caters to a niche target market, ensure to deploy a strong audience profiling mechanism to find the right keywords that could drive customers and revenue to your business.

Pro Tip: You also want to focus on user experience that you are delivering to the customers who do land on your website by optimising your page speed, and ensuring content quality and usefulness.

Off-Page SEO Management

Along with on-page SEO elements, SaaS brands can benefit from including a healthy helping of off-page SEO activities within the strategy.

Your off-page SaaS SEO strategy will include activities such as building a strong backlink profile, and conducting market research on the kind of activities that your competitors are carrying out.

More importantly, your SaaS business will need some PR even in the digital realm, which will also be a part of your off-page activities. Any new features that you add to your product, or any relevant updates that your target customers should know about to make an informed decision should be dispensed using appropriate channels and media online.

A good balance of on-page SEO activities, with off-page SEO tasks and technical SEO can ensure that your website performs well on the SERPs, and gets you that necessary traction.

Competitive Analysis and Market Research

To keep astride all the SEO activities that your competitors may be carrying out to perform better on the SERPs, you will need to keep monitoring the strategy they are implementing. Besides, a simple round of funding can put your competitor ahead of you, and grant them a bigger marketing budget.

With that in mind, it is important to keep an eye on the product updates, and any new features that your competitor might be introducing, and the measures they take to promote it. It is also good to stay abreast of the latest marketing trends, and recognise any potential market threats and opportunities that you should be considering as a business.

Equipped with insights from market research and competitor analysis, you can make your SaaS SEO strategy stronger, and ready to outcompete other companies operating in the same niche. Depending on the geographical locations you are targeting for your services, you may also need an international SEO strategy.

Comparison Pages

Since you are selling your SaaS product online,  you have got limited opportunities to convince your customer to go for your product over your competitors’. Comparison pages let you do just – present a complete sales argument to customers who are at the final stage of the sales funnel.

The biggest selling point of comparison pages is that they combine multiple sales aspects such as your positioning strategy, SEO, copywriting techniques, and psychology to convince potential customers. As a result, you will be able to provide a perfectly tailored marketing message to your customers, leading to more conversions.

Take any major SaaS product that you know about and they probably utilise comparison pages to make their sales argument stronger. For example, FreshBooks, one of the biggest alternatives to QuickBooks, has a detailed comparison page highlighting the features of both the products.

Selecting the Right SaaS SEO Service Provider

As you may have already realised, finding the right SaaS SEO provider for your business requires you to consider a wide array of factors. It is important to give importance to all these factors to select a SaaS SEO agency that will be able to generate results for your business.

But even before you start considering the factors required to choose the right SaaS SEO agency, you will need to figure out a few prerequisite aspects of your business. These aspects are as follows:

Identify your Business Objectives and SEO Goals

Before you even think of creating an SEO strategy for your SaaS business, you must assess the needs and marketing objectives of your business. Depending on the goals you want to achieve, you can set the right SEO objectives to create your strategy around.

The process of identifying your business objectives and SEO goals will help you come up with appropriate SEO measures that would help you achieve them.

Say you have a Brisbane-based financial services SaaS product that you are trying to increase subscriptions for, your SEO strategy should focus on increasing traction to the key landing pages on your Magento website. After all, these are the pages that offer up vital transactional information and can help customers make informed decisions.

Evaluating Your Current SEO performance

Along with implementing a tailored SaaS SEO strategy, it is also important to run periodic SEO audits. It is crucial for your SaaS business to know more about your current SEO performance, so that you can identify the tweaks and improvements you need to make to the strategy for it to be more effective for your SaaS product and business.

Measuring your SEO performance over a period of time will also suggest the strategies that are producing results for you and the ones that are not. You can also compare your performance on specific metrics with those of your competitors to see how well you are performing in those regards.

Key Considerations When Choosing a SaaS SEO Provider

Once you have the above prerequisites have been sorted and taken care of, you can go through the following key considerations to keep in mind while choosing a SaaS SEO service provider or agency.

More than any other consideration, the following four factors play a pivotal role in determining whether a specific SaaS SEO agency is a good fit for your business and website.

1. Reputation and Customer Reviews

When choosing a SaaS SEO agency, you may want to look at their reputation and the kind of things people are saying about the company before you delve into other aspects. The reputation of the SaaS SEO agency will let you know how credible and trustworthy that specific agency is. A good SEO agency will have proper reputation management policies and measures in place.

Moreover, even with the completely digitised process of sales and marketing in the SaaS industry, it is of little surprise that people still bank on word of mouth and others’ reviews of a product before making a purchase decision. Take a look at the testimonials and customer reviews that the agency showcases on its website and otherwise before shortlisting it.

2. Features and Functionalities that Align with Your Needs

Take a detailed look at the SaaS SEO service package offered by the agency and figure out whether their offerings are what you need to achieve your business objectives and goals. The best part about choosing an experienced and adept SaaS SEO agency to outsource your SEO services to, is that you will get a package that is tailored to your needs and requirements.

It is important to ask questions that would indicate whether the services offered by the SaaS agency that you are choosing to go for, actually aligns with your business needs and marketing goals. If not, it may be time to look at an alternative SaaS SEO company to outsource your SEO strategy to.

3. Pricing and Subscription Models

Of course, one of the biggest factors that you would look at, and should consider while opting for a SaaS SEO agency is the kind of pricing plans that they offer. Depending on whether your SaaS business is in its nascent stages, or scaled up to become a mini-enterprise, you will have your hands full.

As you already know, SaaS companies create subscription plans by bundling features into packages that are accessible for different kinds of customers. Similar SaaS SEO agencies tend to bundle up their SEO services and make them more accessible to customers. Such packages and plans also make it easier for customers to pick tailored plans that will quickly work towards achieving their goals.

4. Customer Support and Training 

The next important aspect that you need to consider is the quality of customer support offered by the SaaS SEO agency you are considering to associate with. You ideally want to partner up with an agency that is able to provide you prompt customer support, and a certain level of customer service in the period that you are associated with them.

You also want to consider the kind of training that the team that will be working with you has in SEO. Check if the agency has a good learning and development program that helps employees upskill and get experience working with the latest SEO trends in the industry.