Heating & Cooling (HVAC) SEO Services

Digital Marketing for Heating Cooling HVAC Industry

Heating and cooling services are always in high demand, but as a service provider, it’s not always easy to stand out from the crowd. Whether you’re offering installation, maintenance, repairs or all three, every HVAC company needs a way to get the word out and find more customers.

What forms of digital marketing can you use in the heating and cooling industry? Let’s have a quick look right now:

• Pay-per-click advertising: Often known as Google Adwords, PPC campaigns give you the chance to target specific locations, keywords, customers, and demographics.
• Mobile marketing: Send messages directly to the customers phone with targeted mobile marketing. Share the news about discounts on HVAC installation or servicing in your city or suburb.
• Blog articles: Ducted heating or split systems? Mitsubishi or Daikin? Australians are always searching for answers on heating and cooling. Many of our clients have become industry leaders through creating informative and engaging blog articles.
• YouTube SEO: Use short or long-form videos to target customers on one of the world’s largest platforms.

The other good news is that digital marketing and SEO aren’t mutually exclusive. In fact, they can be used in collaboration to set you up as an industry leader. Contact us today to learn how!

What are HVAC SEO Services?

HVAC SEO is the process of optimising your brand website for the purpose of ranking higher on search engines and getting a decent conversion rate from organic and paid traffic. Investing in SEO can eventually lead to generating HVAC leads from online traffic and growing your business. HVAC SEO services include techniques like building and optimising Google Business Profile, on-page optimisation, local SEO, content marketing, etc.

What do HVAC SEO Services Include?

1. Google Business Profile and Local SEO

As a part of the process of search, your customers visit at least five to six sites and your job is to stand out amongst them. The primary aspect of HVAC SEO services is optimising the local presence. This is done by listing your HVAC business on Google with accurate addresses, contact details, opening and closing hours, etc.

Google will automatically list your location on Google Maps so that it’s easier for customers to contact you directly and book an appointment. With Supple, you can expect to optimise your Google Business Profile, including the regular check-ins throughout the month on your business address, contact details, map listings, customer reviews, etc.

You can also leverage new opportunities to create business citations, monitor local listings and directories and backlink opportunities to build topical authority in the HVAC SEO industry.

2. Off-page SEO

Just like any other industry, HVAC SEO services include hygiene on-page and off-page SEO services. Our team of experts at Supple will make sure your page gains enough traction through the following off-page SEO practices –

Link-Building: More than just link-building it is link-building using high-authority and relevant websites that are more important. As an HVAC company, you’d want to target some highly relevant sites in home repair and air conditioning where you place your links and can find your target audience. Supple employs some proven link-building methods using which you can improve your site rankings.

Online Reputation Management: When you’re targeting local audiences that leave reviews for your HVAC business, you want to ensure that those reviews are good. Supple can help you manage your brand presence and online reputation on Google and earn your customer’s trust by avoiding any negative publicity.

Google Penalty Recovery: Search engines can be a tricky place. The rules change quickly and you want to ensure you’re on the right side of Google. We can help you avoid Google penalties and even step in when you are slapped with a penalty.

Backlink Analysis: Not every inbound link to your website is guaranteed to bring traffic. For example, you’re probably getting an inbound link from a finance website which has less to do with your business. Your target audience would rather match somewhere in a furnishings and interior post or even a real-estate blog. A backlink analysis assesses the quality and quantity of your inbound links for the purpose of increasing your organic traffic and readability.

3. On-page SEO

Supple also provides on-page HVAC SEO services through which your site is built for success on Google. We understand the technicalities of SEO and this knowledge helps in creating a comprehensive SEO strategy for HVAC clients and that these strategies align with your personal business goals. Some of the on-page SEO strategies that we employ are –

Voice Search: Most voice search queries are aimed towards finding a product or service on the go. For those users who search “top HVAC service providers near me” or “emergency home repair services,” you want to optimise your website for voice search. With more than a billion voice searches happening every month, it’s essential you optimise your site for queries to rank on relevant keywords and land at the top of search results.

Technical SEO: Backend SEO requires a technical intervention so that your site meets the search parameters for Google and also provides a good surfing experience for users. You can access the HVAC technical SEO services like crawl, and indexing optimisation,  server configuration, page speed optimisation, code and site structure optimisation, etc. Our team can assist you with all these factors that form an integral part of your SEO strategy.

Mobile Indexing: Optimising your site for mobile is equally important as your web. Since Google indexes your mobile web pages differently, there are certain aspects you have to do differently than your web SEO. These can include optimising your images, page speed, easy navigation on mobile devices, etc.

Featured Snippets: As an HVAC industry, if you can land on the featured snippet section of Google, there are high chances for conversion and incoming traffic. Look for question and keyword opportunities in your industry such as “What are HVAC Services?” or “Why do I need HVAC Services?”

4. Content Optimisation

Be it Google or your user, both need to understand that you have an excellent understanding of your business. This can happen only by optimising your content. And if the user feels that your content is helpful, Google will know and will rank your content higher.

Supple helps you develop E-E-A-T-oriented content. It means that your content has the Experience, Expert, Authority, and Trustworthiness to rank higher on Google and establish a topical authority in the HVAC industry. We can help you with keyword research, designing unique content, finding gaps, and doing a competitive analysis.

5. Regular SEO Audits

SEO is never a one-time activity. With Google upgrading its algorithm and shuffling its search engine result page rankings, you need to ensure that you’re consistently following hygiene SEO practices. It also shows you any potential problems that you may face in your online presence and allows you to intervene before things go beyond your control.

The Right Place for HVAC SEO Services

Whether you’re starting from scratch or need to optimise an already established presence, it’s advisable to take the help of an SEO agency. HVAC SEO is as important as your customer support, generating offline leads, and other marketing campaigns.

While your hands may already be full with providing top-notch services to your customers, Supple can overtake the process of building your organic presence online. Contact us to know more about how we can help with HVAC SEO services and what outcomes you can expect from the same.