Squarespace is one of the most popular and user-friendly website builders that has gained massive popularity in the last few years.
Around 3.8 million websites are using Squarespace, and stats show that Squarespace is the 2nd most popular hosted solution on the internet.
You’re definitely on the right track if you’ve chosen Squarespace as your website builder. Now you may be wondering about how you can start with SEO for your Squarespace website.
Well, you have started at the right place! You’ve landed on an extensive, in-depth, and the ultimate guide on Squarespace SEO, full of examples and visual aids.
Using this guide, you’ll learn everything you need to know about SEO for your Squarespace site, even if you’re clueless right now! So, let’s start with the basics first.
If you need help with optimizing your Squarespace website you can call our SEO agency on 1300787753 or drop us a message.
Search Engine Optimization or SEO is the process of increasing the quality and quantity of organic traffic (number of visitors) to your website.
For pulling up the best possible search results, search engines like Google and Bing crawl through websites across the internet and rank them on the results page based on certain factors.
Search engine algorithms are quite complicated and not that easy to figure out completely. However, by following SEO techniques for your Squarespace website, you’ll notice your website ranking on these search engines in due time.
And the best part about SEO - it is free! Unlike PPC and social media ads, all the traffic you get from SEO is quite consistent and free of cost. This is why you should start working on your website’s SEO right away!
SEO can be further divided into two categories:
- On-page SEO involves optimizing the contents and settings of your website pages for search engines.
- Off-page SEO involves the process of optimization outside of your website’s pages. This includes techniques such as link building and improving social media engagement.
Unlike WordPress, Squarespace websites do not need any SEO plugins because all the SEO features that SEO plugins offer come as inbuilt Squarespace features.
Here is a list of SEO features that Squarespace offers:
- Page title customization
- Meta description
- Personalized URLs
- SEO-friendly heading structure
- Customizable image alt attributes
- 301 redirects
- Custom 404 pages
- SSL certificates
- Indexing instructions for search engines
- Automatically generated XML sitemaps
- Mobile-friendly templates
- Structured data markups
- Easy integration with third-party tools such as Google Search Console, Google Analytics, and Bing Webmaster.
- Built-in analytics panel
Squarespace SEO Initial Setup
1. Setup Google Search Console for Squarespace Sites
Google Search Console is a free tool by Google that lets you get an overview of your presence on Google search results. You will be able to view things like the keywords you are ranking for, number of clicks, number of impressions, etc.
Squarespace gives you the option to integrate with your Google search console and view these metrics through the “Search Keywords Panel”. You can access this from Home > Analytics > Search Keywords.
For setting up Google Search Console, click on the “Connect” option on the “Search Keywords Panel.” Then login using the Google account that you want to connect to your site.
After allowing permissions and completing the process, you need to wait for 48 hours before the data shows up in your Search Keywords Panel.
2. Submit your Sitemap to Google Search Console for Squarespace Sites
For Google to be able to rank your website, you need to get your Squarespace site indexed. You can do this by submitting an XML sitemap to your Google Search Console.
This is a one-time process; you don’t need to do it every time you publish a new webpage. Once you submit an XML sitemap the first time, Google will frequently check on your website for new pages and index those pages.
Generate a sitemap for Squarespace Sites:
Thankfully, you don’t need to write any XML code for this. Squarespace automatically generates an XML sitemap for your website.
You can access it by appending “/sitemap.xml” to the end of your domain name. Like “www.yourdomain.com/sitemap.xml.”
Submit the sitemap:
Now copy this XML sitemap code and paste it into the “Add a new sitemap” option in your Google Search Console.
After waiting for 48 hours, you can use Google’s URL Inspection Tool to check if Google has indexed your site.
Your domain needs to be verified before it gets indexed. This verification is taken care of once you set up Google search console using the previous section’s steps.
3. Setup Google Analytics for Squarespace Sites:
Google Analytics is a free analytics tool which will help you gain in-depth insights about your website visitors. You can get details such as number of visitors, time of visits, demographics, pages viewed, and similar information.
Using Google Analytics, you’ll gain numerous insights on your website’s traffic channels and SEO.
For setting up Google Analytics for your Squarespace website, sign up for your free Google Analytics account using your email address.
In your Google Analytics dashboard, navigate to Admin > Property > Tracking Info > Tracking Code.
Copy this tracking code. Next, on your Squarespace dashboard, click on Home > Settings > Advanced > External API Keys. In the “Google Analytics Account Number” section, paste the tracking code that you copied.
After 24 hours, your Squarespace site analytics will be populated, and you’ll be able to track it after logging in to your Google Analytics account.
You can also enable advanced eCommerce tracking for your Squarespace site using Google Analytics. For doing so, in your Google Analytics dashboard, navigate to Admin > Ecommerce Settings.
Here, you can switch on Enable E-commerce and Enable Enhanced E-commerce Reporting options. You can now view the enhanced eCommerce reports in the Conversions section in your Google Analytics dashboard.
4. Setup Bing Webmaster for Squarespace Sites
Bing Webmaster works the same way as Google Search Console. It helps to manage your website’s presence on Bing search results. Bing is the 2nd most used search engine. Hence you should consider setting up Bing Webmaster for your website.
Sign in to Bing Webmaster and enter your domain under the “Add a Site” option. Then add other information like your website URL and sitemap (that you generated in the “Submit your Sitemap to Google Search Console” section), and click save.
The next step is to verify your site. For this step, first, copy the piece of code that Bing Webmaster provides you within the “Copy and paste a tag in your default webpage” section.
Then come to your Squarespace dashboard and navigate to Home > Settings > Advanced > Code Injection. Paste the copied code here and click on save (works on a premium Squarespace plan only). Then click on verify on your Bing Webmaster tool.
5. Add Favicon for Squarespace Sites
Favicon is the small icon displayed on the browser tab near your page title when your website is opened.
If you don’t have a favicon, you can design one easily using a free tool called Canva. Click on “Create a Design” and select the “Custom Dimensions” option. Give dimensions that vary anywhere from (100x * 100x) to (300x * 300x).
You’ll get different templates to choose from. Using these, design your custom favicon and download it in .png format. Ensure that the file size is below 100 KB.
Next, on your Squarespace dashboard, browse to Home > Design > Browser Icon. Upload your image here and click on save.
6. Add your Logo and Site Title
Just like Favicon, you also need to add your custom logo to your website. You can get logos designed by a designer. Or, you can create your own again using Canva.
For adding site title and logo to your Squarespace website, click on the “Edit” button in the “Preview” section of your site.
Then click on “Edit Site Header,” navigate to “Site Title & Logo.” Upload your custom logo and enter the site title here.
7. Check for SSL Certificate
SSL certificates are nothing but security measures for your organization’s online details. When an SSL certificate is enabled for a website, the URL starts with an “https://” instead of “http://.”
SSL certificates are essential for SEO. Google is not going to rank you unless you enable an SSL certificate for your site.
All domains added to your Squarespace site are automatically enabled with SSL certificates, be it Squarespace domain or custom domains. You can change your SSL certificate setting in the Squarespace dashboard.
Navigate to Home > Settings > Advanced > SSL. Squarespace recommends the Secure HSTS Secure option. You can learn more about these Squarespace SSL settings using their guidelines.
The first essential step to SEO is keyword research. Using keyword research and optimization of your website for specific keywords, you’ll be able to start ranking on search engines.
1. What is Keyword Research?
Keyword research is the process of finding a set of words or phrases that people use to search in different search engines.
You need to find your target keywords and optimize your Squarespace site for these keywords. So, when people search for these keywords on search engines, your website is going to show up in the results.
For instance, if I search for “How to earn money online” in Google search, I get these results:
The first web result that crops up has the keywords “earn money online,” which is their target keyword.
Keyword research impacts almost every SEO task that you perform. Keywords give you the direction for your SEO campaign. And keywords also help you track the metrics and determine if you’re on the right track.
2. How to Find Keywords for your Squarespace Website?
Keyword research is the process of finding a set of words or phrases that people use to search in different search engines.
So now you know that search engines work on keywords. Hence, you need to find the set of keywords for your website. But how do you find these keywords?
The first step is to brainstorm a list of topics for your website. For instance, if you’re website is about budget-friendly vegan recipes, your topics list may include:
And so on.
Now you have a broad list of topics about your website. The next step is to curate a list of keywords. You have to find:
- List of keywords for your website overall. You should use these keywords to optimize your website’s main web pages.
- If you are putting up content on your sites such as blog posts and articles, you should come up with keywords for each of these posts. These keywords will be more narrow and specific compared to the previous set of keywords.
For example, if your website is about health and fitness, your list of keywords for a website can be “weight loss for men.” And your blog post keywords may be “weight loss lunch recipes” or “cardio for weight loss.”
Now let’s find out how you can find these keywords.
3. How to Use Keyword Research Tools?
Once you have your list of topics, you should hop on to some keyword research tools to find your website’s target keywords.
There are quite a few options for keyword research tools - free tools, paid tools, or even Chrome extensions. Some of these tools might be quite intimidating to start with. But to begin with, you don’t have to worry about the advanced options.
Here are some of the best keyword research tools and how to use them:
Ubersuggest is one of the best free keyword research tools you can use while starting out. When you type in your topic on the search bar, you get a list of keyword ideas you should use for your Squarespace website.
SEMrush is another keyword research tool with both free and paid options. Simply select the “Keyword Overview” option from the dropdown:
Type in your topics, and you get a list of keyword ideas to work with.
Ahrefs is another paid keyword research tool. You can use it similarly to find target keywords for your website.
Keywords Everywhere Chrome/Firefox Extension:
Keywords Everywhere plugin is one of the best free options for beginners. It is quick and easy to use. All you have to do is install the plugin, and it will automatically give you keyword ideas whenever you search anything on Google.
Answer the Public:
Answer the Public is one of the best free keyword research tools for finding questions and comparison types of keywords.
We search for questions on Google quite often. Hence the Answer the public tool comes very handy for optimization for these keywords.
4. Other Easy Options for Keyword Research
If you’re intimidated at the sight of keyword research tools and the volume of options they provide you with, there are other easier but equally effective options available as well.
Google autocomplete is a great way to find keywords that people are actually searching for on the Google search bar.
Just start typing your keyword on the Google search bar, and you’ll find a list of auto-complete options. Use these options as your target keywords.
Google “Also Search For”:
The other way is to scroll down to the bottom of the 1st page of Google search results. And there you’ll again find a list of keywords that people are searching for.
Google “People Also Ask”:
And a third place to look for keywords on the Google search results page is the “People Also Ask” section full of question keywords.
You can also make use of the People Also Ask by Topics tool to search for the real questions that people are asking Google about the topics that you put in.
5. How do you find related keywords?
Related keywords are synonyms or set of related terms to your main keywords. Using related keywords will help Google to get a deeper understanding of what your content is about.
Hence it is also essential to optimize your Squarespace site and content for related keywords.
For finding related keywords, you can use the related tab available in most of the keyword research tools.
Or, you can use a free tool called LSI Graph that gives you a list of related keywords for any target keyword that you search.
6. How to do Competitor Research?
Another important aspect of SEO is competitor research which involves analyzing your competitors’ website content, traffic, and keywords.
For instance, if you are creating a Squarespace website about making money online, then the chances are that there are probably many other websites that are already ranking for your keywords.
Using competitor research, you can analyze your competitors’ websites, find the keywords they are ranking for, and optimize your site for those keywords.
Here’s how you can do competitor research:
Find your Top Competitors:
Type in your website target keywords on Google and find the website that is already ranking for those keywords. Repeat the same for all your target keywords, and you’ll get a list of your top competitors.
Research your competitors:
Next, go to SEMrush, Ubersuggest, or similar keyword research tools that offer competitor research options.
Type in your competitor’s URL, and you’ll get a list of top keywords that your competitors’ websites are already ranking for. You should also target these keywords.
Spyfu is another great free option to spy on your competitors’ keywords. Using Spyfu, you can find all details about your competitors’ websites. Using this you’ll get a bunch of keywords that you need to go after.
7. Keyword Difficulty and Search Volume
Keyword difficulty and keyword search volume are two metrics that you need to consider while picking your target keywords for your website and blog posts.
Keyword difficulty indicates how difficult it would be to rank for that keyword. While search volume indicates the volume of searches that the keyword receives in a month.
So, you should typically aim for low SEO difficulty and high search volume keywords. You should aim for the right balance between both. So it will be easy for you to rank, and you’ll also get a fair amount of traffic each month for that keyword.
Almost all keyword research tools show these two metrics.
Typically long-tail keywords will have lower SEO difficulty scores. But if you go for very long keywords, the search volume will get significantly lowered.
Hence, if you start with your keyword that is say “make money online,” you’ll see that it gets high search volume, but the SEO difficulty is high as well.
So instead, you can go for long-tail variations such as “make money online easy way,” for which the search volume is good, and the SEO difficulty is significantly lower. So it’ll be easy for you to rank for these long-tail keyword variations.
8. How to Map your Keywords Against your Sales Funnel?
A sales funnel is a way to map your customers’ journey from the initial awareness stage to the final stage where the actual intended purchase is made.
For each stage of the funnel, the keywords that you would want to target will differ.
The keywords on the top of your funnel will have higher search volume but lower commercial intent. In comparison to that, as we come down the funnel, the search volume of keywords will decrease but the commercial intent would be more.
Here’s an example how keywords will look like in different stages of your funnel:
- Awareness - Yoga basic equipment
- Interest - Benefits of using Yoga mats
- Decision - Best types of Yoga mats
- Action - Buy vegan Yoga mats
Such mapping of your target keywords with your sales funnel is important because if you go only after higher search volume keywords, you won’t be able to monetize your Squarespace site. And if you go only after commercial intent keywords, you won’t get enough website traffic.
After you’ve done your Squarespace website’s keyword research, it’s time to start with on-page SEO.
On-page SEO is basically optimizing your web page content and structure for search engines. This could include optimizing your URL, meta description, title tags, or the content itself.
On-page SEO is where you make use of your list of keywords. This is important because when a user searches for specific keywords on Google, Google crawls your website.
While crawling, if Google finds that the keywords present in the search term were found in your title tag, URL, headings, etc. then it figures out the relevance of the page. This is how Google gets its set of search results.
But of course, only optimizing your web content for keywords won’t work. There are other factors involved, as well. But on-page SEO does play a significant part and the first logical step in SEO.
1. Include your Target Keywords in Web Pages and Blog Posts
In the previous section, you would have learned how to determine your target keywords for your web pages and blog posts. Now it’s time to include these keywords in your website for SEO.
Include keywords in Heading Tags:
Google crawls your website content looking for keywords, and it starts with the H1 or the Heading 1 tag, which is usually like a mini title tag. So it’s important to include your main target keywords here.
You should also try and include your keywords in other subheadings such as H2, H3, and H4.
Include keywords in the First Hundred Words:
Google gives more weightage to the keywords that crop up in the initial part of your content, such as in the first 100 to 150 words. So include your keywords and its long tail variations in the first 100 words.
Include keywords in the Body:
Then, of course, you also need to include keywords in the main body of your web page content. You must try and include:
- Focus/ Target keyword
- Long-tail variations of the focus keyword
- Related variations of the focus keyword
- Question type keywords related to your focus keyword
The keyword frequency also matters. Including keywords just once or twice won’t be as effective.
So try to include your keywords anywhere between 10 to 15 times. But remember to include them naturally. Do not stuff keywords unnaturally, and go overboard.
2. Optimize URL
URLs are another most important part of on-page SEO. So here’s how you must optimize your website URLs for search engines:
- Keep your URLs short.
- Keep the URLs readable.
- Add focus keywords to your URL.
3. Optimize Title Tag
The title is one of the most crucial elements of your on-page SEO. When the search results show up, the user will first go through all the titles first. Using this, the user will decide whether to click on the link or not.
Here are a few ways to optimize your title tag:
- Include your main target keywords in the title. This will help Google understand your web page’s context better while crawling your site.
- Check out the other search results that come up for your target keywords on Google. You will get an idea of what kinds of titles work best.
- Keep your title between 6 to 13 words.
- Add numbers. Titles with numbers are known to get more clicks.
- Add year to your title. This will let the users as well as Google know that your content is up-to-date.
- Add power words such as “best,” “free,” “quick,” “proven,” etc. This will make your titles more attractive.
- Let the user know that you’re solving their problem or removing their objections in some way.
4. Optimize Meta/SEO Description
SEO or meta description is the part that comes up under the search results.
Squarespace gives you the option to add your meta description.
Your meta description should be anywhere between 50 to 300 characters and ideally should contain your focus keywords.
Also, your meta description should tell the user what the page is about and be enticing to the user at the same time. The user should get curious and want to read more. Only then the user will click on your website’s link and land on your website.
5. SEO Keywords Best Practices
Avoid keyword stuffing:
Keyword stuffing is the practice of unnecessarily adding keywords to your website content in an unnatural manner just for SEO.
Remember that Google always finds the best results for its users. So if you simply stuff your content with keywords in a way that makes it difficult for the user to read and understand your content, Google is not going to rank you.
Hence remember to refrain yourself from stuffing keywords in your content. Only add keywords where it looks natural and goes with the context and flow of the content.
Avoid keyword cannibalization:
Keyword cannibalization means optimizing various pages on your website for the same set of target keywords. This can be because you have the same kind of content on multiple pages or optimized various pages for the same keyphrase.
If you’ve done keyword cannibalization on your website, you are competing with your own website for ranking on search results. This sends confusing signals to Google. Hence it should be avoided.
Check keyword density:
As discussed before, keyword density also matters for on-page SEO. A keyword density of 1% to 2% is usually considered optimal for SEO. Which means it’s ok to use your keywords once or twice per 100 words in your content. Anything more than that would be considered as keyword stuffing.
Follow the optimal page structure/hierarchy:
Google is an AI, after all. Hence it crawls all websites based on their page structure. If your web pages do not follow a proper hierarchy, Google will find it hard to crawl your website and understand its content.
Hence following proper page hierarchy is a must for all your web pages. Meaning your main headline should fall under the H1 tag, then the subheadings under the H2 tag, and so on. Similarly, the body should come under the paragraph tag.
By following this kind of hierarchy, Google will be able to better crawl your Squarespace website’s content with ease and better understand its context and relevance. Only then your page will get a chance to rank in Google search results.
Squarespace gives you options to categorize all your content under these tags.
6. Content Marketing for SEO
Avoid keyword stuffing:
Content marketing is one of the best and most effective options for bringing organic and consistent traffic to your Squarespace website. Let’s look at how you can use content marketing for Squarespace SEO:
Use blogging and add high-quality content:
Maintaining a blog and updating it regularly with relevant content is the best possible way to bring in organic traffic to your website.
Here’s how you can start a blog for your website:
- Create a list of topics that are relevant to your audience by using keyword research and competitors research.
- Create in-depth, long-form, illustrative, and engaging blog posts for your site. Publish at least one blog post in a week.
- Optimize each of your blog posts for SEO using the tips given in this guide.
- Share your blog posts on various social media platforms and your email list (if you have one).
- Update your blog posts regularly with relevant content. According to Hubspot, updating your old blog posts with new content and images can increase your website traffic by 106%!
Did you know that 40% of people respond better to visual content than text?
Infographics are one of the best ways to represent complex concepts in a visual format. That is why infographics are so popular and tend to go viral more than simple text formats. Hence infographics are a great way to improve SEO for your website.
Conduct original research and create stats:
Conducting your research, studies, or survey is another great way to improve your Squarespace website’s SEO.
Stats are a way to prove and conceptualize theories. This is why stats are loved by everyone - your users, fellow industry professionals, and media. Here’s what you can do:
- Pick a trending or an evergreen topic that your audience is going to relate with.
- Conduct a survey or research on that topic.
- Curate your findings in the form of statistics, white papers, graphs, infographics, etc.
- Create a comprehensive blog post around it and effectively illustrate your findings.
- Share this blog post on all social media platforms.
Create Content Clusters:
Content or topic clusters are content on your website consisting of the main pillar page, which has the main topic content. And it also has multiple clusters around it that consist of the sub-topics around the main pillar content.
Creating content clusters helps with your Squarespace site’s SEO because it helps organize your content in which Google can best understand and crawl. Moreover, it also establishes your website’s topical authority and provides a better user experience.
To create content clusters:
- Pick the main topic and create comprehensive pillar content around it.
- Using keyword research, find the sub-topics and other related keywords around your pillar content. Create cluster content around these subtopics.
- Provide links to each of your cluster pages from your main pillar content.
Optimize your content for higher engagement:
How many times have you left a web page because you found it boring or hard to read?
No matter how good your content is, your users are going to bounce away from your website if they don’t find it engaging.
Here’s how you can make your content more engaging:
- Keep your sentences short and straightforward.
- Use middle school vocabulary. Do not use complicated words and sentences.
- Avoid grammatical errors and spelling mistakes.
- Keep our paragraphs short - not more than 3 to 5 sentences in a paragraph.
- Break up your content with visual content such as images, graphs, charts, infographics, or videos.
- Make the content casual and conversational. You can also add humor, sarcasm, or other engaging elements to your content tone.
- Break down your content into apt headings and subheadings so that it’s easier for the reader to understand.
Optimize your content for various UX signals:
User experience signals such as bounce rate and dwell time are also important factors considered by Google while ranking your website.
- Bounce rate is the number of users that leave your website without taking any kind of action such as clicking on a link or filling out a form.
- Dwell time is the amount of time that a user spends on your web page before going back to the search results page.
- Organic CTR (Click Through Rate) is the number of people that actually click the link to your website from the search results page after reading your title and description.
- Pogo sticking is when a user goes through different websites on the search results page, he/she couldn’t find the content that they were looking for.
Google uses all these UX signals for ranking your website on the SERPs (Search Engine Results Page). Hence you should optimize for these UX signals by:
- Add the main content in the first few words. Try not to beat around the bush and give the answer straight away.
- Break down your content into logical headings and subheading so that the user is able to find what they are looking for easily.
- Enable the comments sections on your blog posts and actively engage with your readers there.
- Embed videos in your content to increase the dwell time.
7. Image Optimization
Images are an integral part of any good web content. But merely adding any images and thinking that would increase your engagement and SEO doesn’t work.
- Avoid stock images as much as possible, especially the ones where you can find actual people. Studies show that web content with original images drives way more traffic than the ones with stock images.
- Compress your images before adding them to your content. Images take the longest time to load and hence will increase your page load time if not compressed. The lower your page load time, the higher you’ll get ranked on Google (more on this in the later sections). You can use free tools such as Tiny JPG for compressing your images.
- Add appropriate alt texts and titles to your images. Your alt images should make sense and should describe the image. If possible, also add your target keywords or long-tail variations to image alt texts.
8. Add Internal Links
Internal linking is when you add links in your content to other pages of your website. This helps Google to understand the context and relevance of your website’s overall content.
Moreover, internal linking also keeps the user engaged with your website content for a long time.
An amazing SEO trick here is to add links to your lower-ranking pages from your higher ranking pages. This will give an SEO boost to your lower-ranking pages.
- Add 2 to 3 internal links on each of your web pages.
- Add relevant anchor texts to the internal links.
- Only add internal links that appear natural and go with the context of the page’s content.
9. Optimize for User’s Search Intent
When a user types in any keyword on Google’s search bar, there is an intent associated with the search. Google wants you to optimize your content and plan it with the user’s intent in mind.
For instance, if a user searched for “quick vegan breakfast recipes,” it means that the user is looking for “quick” recipes. So your content should specifically focus on recipes that can be made in a few minutes.
About a decade ago, most articles that rank on Google would be around 500 words long. But this is not the case today.
With over millions of websites today, Google wants to rank the most in-depth and most comprehensive content on the top. The reason is simple - just by going through one result, the reader should be able to get all the answers.
Today most of the pages that rank on top of the SERPs are around 1500 words long. So always try and keep your content as long as possible. But do not add unnecessary fluff to your content to make it longer.
11. Optimize Tags and Categories for SEO
Squarespace gives you options to categorize your content into Categories and Tags. Using these, you can segment your content into different categories.
Going back to our example of vegan recipes, you can have categories like “Vegan Breakfast Recipes,” “Vegan Dinner Recipes,” etc. And, you can have tags such as “Vegan Nutrition,” “Budget-Friendly Vegan Recipes,” and so on.
You should add your target keywords in your category and tag names as well. This also helps with SEO because Google finds it easier to understand the context of your content using categories and tags.
So, your blog post on “Vegan french toast” is likely to come up in the search results when a user searches for “vegan breakfast recipes.”
12. Optimize for Mobile Search and Mobile-First Indexing
Today, around 60% of Google searches are done on mobile devices. Because of the growing number of mobile searches, Google has turned to mobile-first indexing for a few years.
Mobile-first indexing means that Google indexes or crawls through your mobile website version for ranking your website, irrespective of whether the search was made from a mobile device or a desktop. Due to this, mobile SEO is no longer an option. It has become a necessity.
- First of all, use Google’s mobile usability test on your Google search console to see if your Squarespace site is mobile-friendly or not. You can also use Google’s free Mobile-friendly test tool.
- Make sure that all your web pages are responsive and adapt to all screen sizes. This is taken care of by Squarespace but you can still double check.
- Ensure that your web and mobile content are precisely the same. There shouldn’t be any difference in elements like meta tags, headers, URLs, pop-ups, etc.
- Ensure that your images and videos are present in the formats supported by Google.
- Open your Squarespace website on a mobile device to check if the content is easily readable as in the case of a desktop. Squarespace also gives you the option of viewing and editing on a mobile preview.
13. Optimize for Voice Search
Today, 20% of all mobile searches are voice searches. Voice searches are rapidly growing and going to dominate the search engines soon, and hence optimizing for voice search is another essential part of Squarespace SEO.
Voice searches are different because voice search keywords tend to be longer and more conversational in nature. For example, “vegan french toast recipe” becomes “how to make vegan french toast at home.”
Here are a few tips to optimize your content for voice search:
- Target natural language and question-based keywords. You can get these keywords by competitor research or from your Google Search Console “Queries” section under the “Performance” tab. You can also use keyword research tools such as Answer the Public.
- Next, include short and concise answers to these questions in your content. Keep this answer around 30 words and keep it at the middle school reading level.
- Use natural language and a conversational tone to answer these questions.
- Use long-tail and related keywords throughout your content.
- Create FAQ pages on your Squarespace website because voice search answers are 1.7x more likely to come from FAQ pages.
14. Optimize for Featured Snippets
Featured snippets are the selected search results featured by Google on top of the SERPs. Optimizing for featured snippets can get you a significant increase in the traffic and increased brand awareness as well.
There are different types of featured snippets - paragraphs, listicles, and tables. Paragraph featured snippets are the most common ones.
Here’s how you can optimize your Squarespace website content for featured snippets:
- Google usually features snippets for keywords that are in the form of search queries like how, why, when, etc. Hence the first thing you should do is to identify search query keywords that you can optimize for. You can either go through your Google search console to identify these keywords that you already rank. Or you can research your competitors and identify the snippets that are being featured by Google.
- The next step is to create content around these search query keywords. You can also update your existing content for such keywords.
- Ensure that you provide answers to these questions within the first 100 to 150 words of your content. Keep your answers concise and to-the-point. Highlight or bold your answer if possible.
- Your featured snippets optimized answers should be in the format that you think would fit the kind of content. For example, “how-to” queries would usually have listicle answers, while paragraph snippets will be best suited for “when” questions.
15. Optimize for Google Rich Results
Google rich snippets or results are the additional formats of results that are displayed by Google for certain types of search queries. These can be in the form of reviews, videos, images, recipes, music, events, or similar ones.
Usual Google search results only display the titles, meta descriptions, and URL of the results. But rich results pull up other kinds of content to display, improving your organic click-through rate, and thus improving Squarespace website traffic.
For optimizing your content for Google rich results, start by choosing the types of rich results. Then implement structured data using Sechema.org markup on your Squarespace site (more on this in the Technical SEO section).
You can use Google’s structured data testing tool to test if your website’s structured data is correctly set.
16. Optimize for EAT
EAT (Expertise Authoritativeness and Trustworthiness) is one of the essential parts of Google’s algorithm today. It simply means that Google is looking for more authoritative and trustworthy content.
Here’s what you can do to optimize your Squarespace website for Google’s EAT algorithm:
- Add a clear “About” page to your website where you mention all about the people responsible for the main content that is put up on the website.
- Add author bios to each blog post and try to include the author’s relevant experience in these bios.
- If your Squarespace site comes under the YMYL (Your Money - Your Life) category, you need to pay extra attention to EAT. Ensure the authoritativeness of all the authors on your website. If possible, run your content through expert moderators and mention this on your website as well.
- Improve your brand’s overall authority through omnichannel marketing and thought leadership.
- Add social proof to your homepage to build trustworthiness. You can add things such as testimonials, high authority brand logos, trust badges, or any such similar elements that might apply to your website.
17. Remove or Update Thin Content
There might be some pages on your Squarespace website that are not getting any traffic either because the pages are not relevant to your site or because the content on these pages is not up-to-the-mark.
These types of pages are not adding to your website traffic. Instead, they may even be degrading your website’s authority and SEO. So here’s what you should do:
- Identify the thin content present on your website. You can go through your Google search console and analytics to figure out which pages are not getting are not ranking well or getting any traffic.
- Next, either remove these content from your website entirely or update them with relevant and high-quality content.
By doing this, you’ll see a considerable difference in your website traffic.
As daunting as it may sound, basic technical SEO is not that difficult to learn. Technical SEO ensures that your Squarespace site meets the technical requirements of search engines like Google.
The purpose of technical SEO is again to improve your organic rankings, bring more traffic to your site, and improve your domain authority.
1. Why is technical SEO important?
Search engines like Google deploy algorithms to help rank billions of websites for each search query made. These algorithms crawl or index all the websites, including yours, to gauge the content and rank it accordingly on the Google results page.
Obviously, if these search engine algorithms face difficulties in crawling your website due to technical issues, you are not going to get appropriately ranked.
In short, focusing on all other SEO processes and leaving technical SEO out means that you’ve left out a big part of the puzzle. And this is why it is so important to focus on technical SEO just like all other techniques.
In short, focusing on all other SEO processes and leaving technical SEO out means that you’ve left out a big part of the puzzle. And this is why it is so important to focus on technical SEO just like all other techniques.
2. Fix Crawl Errors on Squarespace Sites
Crawl errors occur when Google tries to reach your website but finds some difficulties. You need to ensure that every link of your website should lead to a valid page.
Google classifies crawl errors into two kinds:
- Site errors - Your whole website is not reachable due to DNS errors, server errors, or issues with robot.txt file.
- URL errors - Certain URLs on your website are not reachable.
You can first conduct an audit of your website and look for such crawl errors using Google Search Console.
If any of your URLs are not indexed, you can submit them for indexing by pasting the URL on the top search bar of Google Search Console that says “inspect any URL”.
For site crawl errors like DNS or server errors, hire a technical developer to fix the issue for you.
3. Follow Flat Architecture
Search engines like Google crawl your website in a top-down fashion. Hence the best way to organize your content is to make all the links accessible within a few links.
By doing this, you ensure that all the pages on your site will be crawled without any hindrance.
4. Ensure that Site is Mobile-Friendly
Mobile-friendliness, as discussed in the previous sections, is another vital part of technical SEO.
Use Google’s free Mobile-Friendly Test to test your website’s mobile-friendliness.
Here are a few best practices you should follow to prevent such errors:
- Ensure that all the elements on your web page are the same as your mobile page. This means that there shouldn’t be any extra buttons, forms, images, etc. in the mobile or web versions.
- Remove not-so-mobile-friendly features such as the hover feature. This is because mobile devices cannot access functionalities like hover.
- Use images and videos in Google supported formats only.
- Always look at the mobile preview feature on Squarespace editor before you hit publish. This way, you can ensure that no images or text are cut while viewing on mobile devices.
In general, Squarespace supports mobile-friendly and responsive designs. Even then, it’s good to follow the above practices.
5. Fix Broken Links
Broken or dead links can again make it difficult for Google to crawl your website with ease. Hence it is necessary to identify and fix them.
Use site audit features available in most keyword research tools such as Ahrefs, SEMrush, or Ubersuggest.
These audits will list out the broken links on your site. You can simply remove these broken links from your site.
You can also use Chrome extensions such as Check My Links and Link Miner for finding broken outbound links. Again, remove these links from your site or replace them with other working internal or outbound links.
6. Speed Up your Squarespace Website
Speeding up your Squarespace site and pages can significantly impact your site’s rankings. Google wants to provide the best possible experience to its users. This is why fast loading is always ranked higher up on the SERPs.
Google’s Page Speed Insights tools come very handy to check your page load speeds. Just enter the URL that you want to test and a detailed report of the overall speed score and the elements that are slowing down the speed come up.
You get a comprehensive report on how you can improve the page speed for both mobile and desktop devices separately. Use these insights to fix your Squarespace site speed.
Squarespace provides you with a list of practices that you must follow to speed up your page. Here are a few quick tips:
- Reduce image sizes.
- Do not overload galleries with lots of images.
- Use .jpg formats for images.
- Limit embedded content.
- Use only 2 to 3 fonts throughout your Squarespace website.
- Enable AJAX loading for your website based on the template that you are using.
7. Remove Duplicate Content
Duplicate content on your site can hurt your organic rankings. Duplicate content can come up either because you are putting up repetitive content on your site’s pages. Or even because of some technical issues.
So, use Raven tool’s Site Audit feature or Ahrefs content quality section to find if your Squarespace site has any duplicate content. And take steps to remove any kind of duplicate content from your site.
8. Turn on AMP
AMP (Accelerated Mobile Pages) are used for creating lightweight mobile versions of your blog posts. Google prioritizes AMP pages for mobile searches.
By enabling AMP for your Squarespace website, you can provide a good mobile experience for your visitors with simplified design and readability.
If you enable AMP pages for your blog pots, certain blocks and fonts might be restricted.
You can enable AMP by navigating to Home > Settings > Blogging > Accelerated Mobile Pages > Use AMP > Save.
To preview AMP versions of your site, append “?format=amp” to the end of your blog post URL.
9. Create a Custom 404 Page
404 Servicer errors are thrown when any user puts in incorrect URLs with your website’s domain name or if any of your URLs are not working.
In such cases, it’s good to design your custom 404 error page using the Squarespace editor.
By default, your Squarespace site’s 404 pages will look something like this:
You can create a custom page by creating a new page and placing it in the “Not Linked” section.
Then navigate to Home > Design > 404 Error. And select your new custom page here.
10. Add Schema Markup
Structured data or schema markup is a type of code that makes it easier for Google to understand your website’s content and crawl it accordingly.
Adding schema markup helps with many things like Google rich results, featured snippets, and voice search. There are different types of schema markup for different content types like blog, event, product, FAQ, etc.
While Squarespace structured data for a few schemas, you might also need schema for other content types.
You can use schema generator tools like Merkle for generating schema for other content types.
Copy the code from this tool and you can paste it on your Squarespace web pages using the “Advanced” option under “Page Settings.”
11. Use Hreflang for International Website
If you have an international website, then chances are that you have different versions of the same page for other languages.
By using Hreflang, Google will be able to display the appropriate versions to your users. This is just a way of letting Google know about the different multilingual versions that you have.
Google provides you with guidelines on how to add Hreflang to your website. But these guidelines can be quite complicated.
But worry not, you can make use of Hreflang generator tools for this purpose. All you have to do is import a file with a maximum of 50 URLs for which you want to generate Hreflang tags and it will generate the tags for all URLs.
Link building is one of the most significant and impactful off-page SEO tactics for websites. In fact, according to Google, link building falls under the top 3 ranking factors. This is why working on link building can make or break your SEO game.
1. What is Link Building?
Link building is the process of building hyperlinks to your website from other domains to rank higher on Google SERPs.
2. Why is Link Building Important for Squarespace SEO?
With billions of websites across the internet, Google has to find ways to filter out poor quality content. For this purpose, Google uses backlinks to determine the authoritativeness of a piece of content.
The more the number of backlinks to a web page from various domains, the better the quality of content on that page. Hence by gauging at the number of backlinks that your website or any page on your site has, Google will rank it accordingly.
3. Quality of Backlinks: Why is it important?
To build backlinks, many people resort to building 100s of low-quality links from spammy domains. But that is not how link building for SEO works.
When it comes to link building, quality matters more than quantity. This means one high-quality backlink from a high domain authority website can be more effective for SEO than 20 backlinks from low domain authority or spammy websites.
Here are a few factors using which you can determine the quality of backlinks:
- Higher DA (Domain Authority) and PA (Page Authority) of the referring domain - You can use free Chrome extension by Moz for finding the DA and PA of websites.
- Link Position - The higher the hyperlink placement on a page, the better will be the quality of the backlink.
- Relevance - If the referring domain is not relevant to your content, then the link is considered low quality.
- Anchor text - If the anchor text of the backlink consists of your target keywords, then it’ll be better for SEO.
- Follow links - Using a do-follow HTML tag lets Google know that the link juice can be passed from the referring page to your web page. Hence do-follow links are better for SEO than no-follow links.
- Types of referring domain - Backlinks from .gov and .edu domains carry higher weightage than other .com domains.
4. Link Building using Content Marketing
Content marketing is one of the most effective ways to build high-quality and relevant backlinks to your Squarespace website. This process will take time, but the efforts will be worth the results
Putting up consistent blog posts on your Squarespace website and updating it frequently should be the foundation of your link building strategy. According to Hubspot, you’re likely to generate 97% more inbound links to your website through blogging.
Infographics are the most fun and highly shared form of visual content. They are considered far more informative and engaging than simple text formats.
So, invest in a good designer and create infographics for your website. You can repurpose your existing blog posts or just curate important information in infographics.
Share your infographics on all social media platforms and remember to share an embed code as well. And you’re likely to generate tons of backlinks just through one infographic.
Conduct original research and statistics:
As mentioned earlier, conducting original surveys or research and deducing your own statistics from this are the best forms of content that you can create.
This kind of content also helps to generate tons of backlinks because industry experts and your audience are always intrigued by such unique and original content.
Quizzes are another fun way to get backlinks. All you have to do is create a set of questions related to your website niche and put it up in the form of quiz questions. Again, share it on various social platforms and add a link to the quiz from your home page.
Build a tool:
Building a tool will take considerable time and effort, but the results you’ll get from it will be worth it.
Just brainstorm a unique idea for a tool related to your website and industry. Make it innovative and comprehensive.
And the most important part - provide free access to it. Once you share your unique tool on social media, you’ll start generating numerous backlinks for it.
Guest post on relevant sites:
Guest posting is the oldest trick for generating backlinks to your website. Guest posting is when you create articles for other websites in your niche. Most websites allow backlinks to your website or author bylines with links to your home page.
Start by looking for guest posting opportunities in high DA websites in your niche. You can either spy on your competitors to see where they are guest posting. Or you can perform a Google search for “write for us + <your niche>” or “guest post + <your niche>” or “contribute + <your niche>.”
Contact these websites with good pitches over an email. Remember to target high DA websites (DA more than 30 at least). Try to grab as many guest posting opportunities as possible and watch your rankings and DA go up.
5. Email Outreach based on Competitor Research
Email outreach is one of the most common link building practices. It takes time, but it works in due time.
Here’s how you can generate backlinks through email outreach:
- Spy on your competitors and make a list of their top-ranking articles (preferably the ones that rank on the 1st page of Google’s results) that have tons of backlinks.
- Next, create way better (5x or even 10x) content than the top ranking article. You can make it better by adding more data, increasing the content length, adding more topics, and ensuring it is up-to-date.
- Next, hop on to keyword research tools and look for the websites that are linking to your competitor’s content.
- Now you have a list of websites that are linking to your competitor’s blog article. The next step is to reach out to these websites through personalized cold emails. You can find their email addresses from their contact page or using tools like Email Hunter or Voila Norbert. Explain how your content is better than your competitor’s article and ask them to consider linking to your article.
All websites want to link to the best possible content. So if you’ve created better content, then people will consider linking to you. This way, you’ll be able to improve your website’s SEO in due time.
6. Find Unlinked Mentions
Unlinked mentions are when other websites cite your content, embed your visual content, or quote your research, but they do not provide any links to your website.
You can find unlinked mentions by setting up Google alerts for your brand name or any unique terms related to your website.
For visual content, you can perform a Google reverse search for popular infographics or illustrations on your website. Then reach out to these websites and ask them to link back to your website.
7. Use Broken Link Building
Once you find any broken links, reach out to these websites, informing them about the broken link and linking to your content as an alternative.
Broken links tend to hurt any website’s SEO. This is why many websites will agree to link back to you.
8. Find Resource Pages
Many high DA websites have a “Resources” page on their website, which is a curation of various resources related to their industry.
Usually, there are tons of links to good quality content from these pages. So reach out to these sites asking them to link to any relevant content that you have like infographics, articles, or tools. If your content is good, they’re likely to link to you.
9. Create Curated Posts
Curated posts are another popular way to get numerous backlinks through one single post. Just create a post that is a curation of various websites in your industry. For example, “Best health and fitness blogs in 2021.”
Link out to all these websites from your curated post and let them know about it. You can also give them embeddable badges to put up on their website. These badges should have a link to your site.
You can also ask them to link to you in some way and share your post on social media.
10. Link Building Best Practices
Stay away from low-quality links:
As mentioned before, the quality of backlinks is important for SEO. 10 low-quality links may not improve your SEO in any way. Rather, such low-quality backlinks can hurt your Squarespace site’s SEO. Hence stay away from them!
Focus on relevant backlinks:
If your website is about vegan recipes, a backlink from a health website will do you more good than a link from a lifestyle website.
Hence, always target highly relevant websites for link building.
Stay clear of black-hat and gray-hat techniques:
For link building, you’ll come across various spammy techniques like buying links, link exchanges, link farms, etc. These might look enticing to you. But these are not going to get you anywhere on your SEO journey.
Google has strict guidelines to avoid such techniques, and not adhering to them can get your website penalized by Google.
46% of all Google searches have local intent. So, if you are a business with a physical location and want more local customers, then you must implement these local SEO techniques.
Using these techniques, you’ll be able to increase traffic, generate more leads, and increase brand awareness for your local business.
Local SEO works differently than usual SEO because it has a different set of ranking factors such as:
- Keywords in Google My Business profile
- Location of the search
- Keywords used in online reviews
- Number of check-ins in your location
- Google Map stars
- Social media shares
You can use Google’s auto-suggest to find keywords for local SEO. Local SEO keywords usually consist of phrases like “near me”.
1. Create Google My Business Profile
A Google My Business profile will help you with local listings. Using this, you’ll be able to come up in Google’s local search results and necessary, voice search results.
Here is an ultimate guide to setting up Google My Business and and a few extra tips for your Google My Business Listings:
- Fill in as many details as possible. A complete profile listing will help you rank higher for local searches.
- Provide consistent name, address, and phone number citations all throughout the internet.
- Provide important information like timings, holidays, etc.
- Strive to get positive reviews and stars for your listings. Negative reviews will affect your local rankings.
- Engage actively with people who have reviewed your business. In the case of negative reviews, apologize, and provide a solution. Lots of people look at these reviews and so it’s always good to maintain a good reputation.
- Send your customers an email or SMS with the review link. This will help you gain many positive reviews. You can get these review links from your Google My Business account under the “get more reviews” option.
2. Embed Maps
Squarespace gives you the option of adding Map blocks to your website.
In these map blocks, you can add your address by pinning a location. And you can also customize the map to your choice. You can add multiple map blocks for multiple locations.
You should consider embedding maps on your home page, contact page, and/or about us pages. Using these, your customers will be able to locate you with ease. This helps with your website’s local SEO.
3. Optimize Contact Page and Footer
Your contact page and website footer are where people are going to look for your local contact information. So, add contact information such as your address and phone number as texts in your contact page and footer.
Make sure that this information is consistent with your Google My Business listing.
4. Other Local SEO Tips
- If you have a business located at multiple locations, then create unique content for each of these locations.
- Use schema.org markup for local SEO. Using these, Google is likely to bring you up on Rich snippets.
- Use consistent NAP (Name, Address, and Phone number) citations everywhere, including Google My Business listing, local listings, and business directories.
- Place your location-based keywords on top of your content on your web pages.
- Do not forget to optimize your title tag and meta descriptions with location-based keywords.
Here are a few more SEO tips that you can implement for maximizing the traffic to your Squarespace website:
1. Set Up Rank Tracking
Rank tracking is the process of keeping track of the keywords that you are ranking for. Rank tracking helps you analyze your current position on Google and understand what kinds of keywords does Google rank you for.
2. Claim your Brand Name on Social Media Networks
With thousands of websites across the internet competing with you each day, growing your brand is the best way to beat the competition and emerge as an industry leader.
Consistency is the key to building a brand. This means using the same color schemes, using consistent hashtags, and having the same brand names on all social media networks.
Hence as soon as your Squarespace website is up, you should start claiming your brand name on all social media networks. You can try some variations if yours is already taken. But try to keep it consistent and readable.
3. Set Up Brand Mention Alerts
As mentioned in the link building section, setting up brand alerts can let you know when someone mentions or links to your brand name.
You can set up such alerts by opening Google alerts and adding alerts for your brand name, email address, website URL, etc. You’ll get altered whenever someone mentions your brand anywhere across the internet.
4. Learn More About SEO
SEO is a never-ending vast sea of techniques and strategies. And with new algorithm updates every year, SEO never remains the same.
Hence you should try to keep learning more and more about the new upcoming trends in SEO. By keeping up with the trends, you can test different techniques and see what best works for your website.
5. Boost the Impact of SEO with Other Marketing Channels
No doubt, SEO is one of the best ways to bring in consistent and good quality traffic. But the problem with SEO is that it takes time to take effect, especially if you are in a competitive niche.
To boost your SEO efforts, you can try to combine it with other marketing channels to get the maximum output from your efforts. You can do this by using different mediums such as social media marketing, email marketing, PPC, and affiliate marketing.
6. Promote your Content on all Social Channels
Once you have a considerable amount of content on your Squarespace site such as blog posts, infographics, and videos, you should start promoting them on your social media channels.
This will give you more visibility and will also boost your SEO efforts, as mentioned in the previous point.
7. Focus on Thought Leadership
More than brands, people want to interact with the face of the brands today. This is why thought leadership can be super effective for building your brand.
Thought leaders are the industry experts and informed opinion leaders in their industry. Using thought leadership, you’ll be able to establish yourself as a leading industry expert, and people will look up to you for advice and opinions.
By building your thought leadership, you automatically add credibility to your brand, and your website will start gaining more popularity.
1. Is Squarespace Good for SEO?
In the past few years, questions have been raised about Squarespace not being SEO friendly. However, recently Squarespace put out their SEO guide, which majorly highlights the fact that Squarespace websites are indeed quite SEO-friendly.
Unlike WordPress, one of the most popular website builders, Squarespace websites don’t need any plugins to enable SEO features.
These in-built SEO-friendly features, along with their easy to work-with site builder, makes Squarespace preferable for people like you and me. Techie or not, you’ll find your way through Squarespace and its SEO features within a jiffy.
2. How do I Optimize SEO on Squarespace?
Here’s how you can do SEO on Squarespace:
- Do keyword research and find a list of target and related keywords.
- Turn on SSL certificate
- Create high quality content
- Add keywords to title tags, URLs, meta descriptions, heading tags, image alt tags, and in the content body.
- Optimize your images by reducing their size and adding appropriate alt tags.
- Do deep internal linking.
- Add structured data.
- Remove thin content.
- Fix technical errors such as crawl errors, broken links, and slow loading pages.
- Optimize your site for mobile-first indexing.
- Build links to your Squarespace website through email outreach and content marketing.
3. Is Wordpress Better than Squarespace for SEO?
Wordpress has more powerful SEO tools like the Yoast SEO plugins. But, Squarespace is more beginner-friendly for SEO. All the SEO features come built-in with your Squarespace website. Hence you don’t need any special SEO plugins for Squarespace.
4. How do I Add SEO Keywords to Squarespace?
You can add SEO keywords to your Squarespace site at the following places:
- Site descriptions
- Site URLs
- First 100 to 150 words of the blog posts
- Body of the blog posts
- Image alt tags
5. Why is My Squarespace Site not on Google?
Your Squarespace website is not on Google probably because it has not been indexed by Google. For indexing your Squarespace website, you need to submit an XML sitemap to your Google Search Console.
Squarespace automatically generates an XML sitemap for your website. You can access it by appending “/sitemap.xml” to the end of your domain name.
Next, copy this XML sitemap code and paste it into the “Add a new sitemap” option in your Google Search Console. After waiting for 48 hours, you can use Google’s URL Inspection Tool to check if Google has indexed your site.
6. How do I Choose Keywords for SEO?
Choose keywords for SEO by:
- Come up with a list of topics relevant to your website.
- Search for these topics and sub-topics on Google.
- Use Google auto suggest, People also search for and People also ask sections to find your target keywords for these topics.
- You can also use keyword research tools like ahrefs, Ubersuggest, Keywords everywhere, or SEMrush to find your target keywords based on these topics.
- Analyze the existing content ranking on Google for your target keywords.
- Create 10x better content and do on-page SEO and link building for your content.
Squarespace SEO is not something that can be done in a day or even in a month. It is an ongoing process that takes time to show results. SEO is like a small seed that you can plant today. Over time, you’ll start seeing growing traffic and increased popularity of your Squarespace website.
So, do not waste any more time. Start today! Implement these SEO strategies on your Squarespace website and watch your business grow!
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