If you’re looking for a CMS solution for your eCommerce website, then the number of available choices can get overwhelming. While doing so, PrestaShop may be one of the prominent names that came up.
PrestaShop is a free, self-hosted eCommerce solution that comes with excellent features and SEO capabilities. In this ultimate guide to PrestaShop SEO, let’s explore everything you have to know about SEO for PrestaShop—including on-page SEO, off-page SEO, advanced SEO, CMS comparisons, common SEO issues, FAQs, and more.
You can use this PrestaShop SEO guide to DIY SEO for your eCommerce store. Or, you can get in touch with our SEO agency to get expert help with all aspects of SEO for your PrestaShop store.
PrestaShop is a free, open-source software solution that helps you create eCommerce websites from scratch. It is a self-hosted solution; hence, you’ll need a separate hosting provider to go with your PrestaShop website.
PrestaShop Market Share
According to W3Techs, 0.5% of all websites around the web use PrestaShop. Here’s a chart that shows the market position of PrestaShop in terms of popularity and traffic, compared to other leading CMS solutions:
If you observe the chart carefully, you’ll notice that PrestaShop is used by fewer sites compared to other leading CMS solutions. However, PrestaShop is used by high-traffic sites compared to CMS such as Wix, Squarespace, and Joomla.
PrestaShop is primarily popular amongst mid to large-sized businesses looking for a highly customisable solution for their eCommerce store. Small store owners do not seem to prefer PrestaShop as the learning curve is steep, and you may need technical help to set up your eCommerce store configurations.
PrestaShop is more widely used in the lifestyle, eCommerce, and computer electronics verticals. Geographically, PrestaShop is more popular in countries such as France, Spain, Poland, and Italy.
According to BuiltWith, approximately 300,000+ live websites today use PrestaShop. Also, PrestaShop powers:
- 0.31% of top 1m websites
- 0.29% of top 100k websites
- And 0.35% of top 10k websites.
This means that PrestaShop has a fair share amongst the top eCommerce businesses around the world.
Top Websites Using PrestaShop CMS
Here’s a list of top websites that are powered by PrestaShop CMS:
If you are looking for a feature-rich eCommerce solution that can be customised based on your business requirements, then PrestaShop is a great choice that you must consider.
You should consider going with PrestaShop if you own a mid to large-scale eCommerce business. If you are a small eCommerce business owner, then you should pick other platforms such as Shopify and WooCommerce over PrestaShop.
PrestaShop comes with good in-built SEO features. However, you may need to take the help of free or paid PrestaShop SEO plugins to execute basic SEO strategies. On the other hand, other leading eCommerce CMS such as WooCommerce, Shopify, Magento, etc., come with these SEO capabilities right out of the box.
Before you start with SEO implementation, you should have some basic PrestaShop SEO settings ready. In this section, let’s have a look at the basic PrestaShop SEO setup.
1. Install SSL certificate
Security is taken very seriously by search engines such as Google. Insecure websites are vulnerable to cybersecurity attacks which in turn leads to a bad user experience. Hence, security is one of the significant SEO ranking factors, especially for websites that involve financial transactions, such as eCommerce sites.
SSL certificates ensure that any data transferred between the users’ browsers and your website are encrypted. Enabling SSL certificates changes your website address from an HTTP to an HTTPS.
For enabling SSL certificate on your PrestaShop site, you can head over to the “General” settings and use the “Enable SSL on all pages” option.
2. Ensure Mobile-Friendliness of Your PrestaShop Website
Did you know that more than half of global internet traffic comes from mobile devices? This is why Google algorithms have adopted mobile-first indexing in the past few years. This means that Google will crawl through the mobile version of your website for search rankings, irrespective of the device from which the search originated.
This means that having a mobile-friendly PrestaShop website is vital if you are eyeing good search engine rankings. Unfortunately, many businesses make the mistake of ignoring the mobile version of the website.
Therefore, if you are opting for PrestaShop themes and modules, make sure that they are mobile-friendly. Your website should be responsive for all device sizes. And, the text and features should be easily readable and user friendly even on mobile versions of your website.
3. Set up Google Search Console
Google Search Console (GSC) is a free tool by Google using which you can track the search engine performance of your website. Using GSC, you can track of keywords that you are ranking for, the number of clicks, number of impressions, etc.
Here’s how you can set up Google Search Console for your PrestaShop website:
Verify Your Site on Google
Login to Google Search Console using the URL Prefix option and enter your domain name here. Click on Continue and copy the meta tag code.
For verifying ownership of your website, you can download the HTML file and add it to your site using FTP manager. You can take help from a developer for this.
Then, return to your Google Search Console window and click Verify. Your site verification is done.
Submit Your PrestaShop Sitemap to Google
To create a sitemap in PrestaShop, you have to install a free addon module called Google sitemap Module. After installing this module, you can generate the XML sitemap file for your website by clicking on the “Generate Sitemap” button. This will generate a sitemap URL that is specific to your website.
For submitting this to Google, head over to your Google Search Console dashboard and open Sitemaps from the sidebar. Here, append sitemap.xml to the URL and click on Submit. Google will start indexing your website after some time.
4. Set up Google Analytics
Just like GSC, Google Analytics is another free tool by Google that helps you analyse data from your website. This includes data on user demographics, user behaviour, acquisition sources, top pages of your website, and many more.
Google Analytics can be a great tool for SEO as it will help you track Key Performance Indicators (KPIs) and improve search engine rankings.
You can connect your PrestaShop website with Google Analytics with the help of a tracking code. Start by signing up or logging into your Google Analytics account. In your Google Analytics dashboard, navigate to Admin > Property > Tracking Info > Tracking Code. Here, you can copy the code that is displayed.
To connect your Google Analytics account with the PrestaShop website using the tracking code, you can install a free addon module by PrestaShop called PrestaShop Metrics Module. This way, you can synchronise your website with Google Analytics by installing the Google Analytics tag.
5. Decide Your Site Structure
Before you begin with the set-up of your PrestaShop eCommerce store and SEO implementation, you must start with an optimised site structure. A site structure is the way information, pages, and content are organised on your website.
For example, for an eCommerce website, usually, the base would be your homepage. Following this will be the category pages and subcategory pages. Finally, you’ll have the product pages.
Search engine crawlers depend on site structure to index websites and ultimately rank them. Having a clear hierarchical structure for your PrestaShop site will not just help Google but also help out users with better usability and searchability.
6. Optimise Website Navigation and Searchability
Good user experience is always a priority for search engines such as Google. At the end of the day, search engines want their users to land on websites that offer good navigation, searchability, usability, readability, etc. Hence, offering a good user experience will automatically help you rank higher on Google.
When a user lands on your website, navigation would be the place where they look for links to categories, subcategories, or other pages. If you do not have a clear navigation structure, then your visitors will bounce and head over to your competitors’ websites.
Similarly, searchability is crucial for any website, especially for eCommerce stores. eCommerce shoppers are highly reliant on a website's search option to find products or categories. Hence, ensure that you offer good searchability for a better user experience and PrestaShop SEO.
7. Install SEO Modules For PrestaShop
PrestaShop is one of the leading open-source eCommerce platforms that comes with basic features out of the box. However, PrestaShop’s SEO capabilities can be expanded using the wide variety of addon modules available for PrestaShop site owners.
You can explore the PrestaShop Official Addons Marketplace to find the addons that would be the right fit for your business. You can explore the free addons or invest in premium addons for better capabilities.
One of the best SEO addons developed by PrestaShop is the SEO Expert Module. This module comes with some great on-page SEO capabilities that will help you save lots of time. However, this addon module comes at a premium price.
As we explore this guide on SEO for PrestaShop, we’ll keep plugging in links to some of the best PrestaShop SEO modules for the corresponding strategies. You can explore these addons and decide for yourself if you’d like to invest in them.
8. Invest in the Right Hosting Provide
Opting for the right hosting provider is vital if you are aiming at high performance and good SEO results for your PrestaShop store. Hence, make sure that you invest in the right web hosting provider.
PrestaShop has partnered with a couple of hosting providers as their official technology hosting partners. You can explore these options and see if they are the right choice for your eCommerce business.
Now that your basic PrestaShop SEO setup is done let’s dive deeper into the implementation of PrestaShop SEO. SEO can be broadly divided into on-page SEO and off-page SEO techniques.
On-page SEO refers to the optimisation of your website’s pages for certain keywords so that these pages rank on search engines for these keywords. Keywords are words or phrases that people type in search engines when they are searching for something.
On the other hand, off-page SEO refers to the techniques implemented outside of your websites that can help you improve your organic search engine rankings.
Typically on-page SEO techniques are easier to implement, and you can have more control over them as these techniques can be implemented as a part of your website page settings. On the other hand, off-page SEO techniques are difficult to implement, and you do not have much control over them.
In this section, we’ll have an in-depth look at different on-page PrestaShop SEO tactics you can use to improve your search engine presence.
1. Draft a Keyword Research Strategy
Keywords form the base for any on-page SEO strategy, especially for eCommerce websites such as your PrestaShop store. Hence, your first step towards on-page SEO implementation should be to devise a keyword research strategy.
As mentioned before, keywords are phrases that people use while searching for something on search engines. For example, if you need help with a PrestaShop SEO setup, you’ll probably type in “PrestaShop SEO” in Google. In this case, “PrestaShop SEO” is the keyword.
Hence, websites that want to rank for this keyword should optimise their webpage for the same keyword. This way, your website will start ranking on the first page of Google for the same and other related keywords.
As a result, your entire SEO strategy will depend on choosing the right keywords. When you pick the right keywords, you can drive relevant traffic to your PrestaShop store. Eventually, such highly targeted traffic will fetch you high conversion rates and sales.
As a part of the keyword research for your eCommerce store, it is important that you target keywords with different intents, such as informational intent and commercial intent.
Informational intent keywords are those keywords that people use when they are looking for information on a topic. For example, suppose that you sell camping gear on your PrestaShop website. In such a case, a relevant informational intent keyword that you can target can be “ camping gear essentials.”
Similarly, a relevant keyword with commercial intent can be “buy instant camping tent.” People search for commercial intent keywords when they are looking to buy something and are ready to make a transaction.
Commercial intent keywords can immediately result in conversions, but the competition is usually high. Informational intent keywords, on the other hand, are a great way to drive relevant traffic to your site and bring users down your sales funnel so that they eventually convert.
2. Find Relevant Keywords for your eCommerce website
Now that you understand the significance of having a keyword research strategy let’s look at how you can find relevant keywords for your eCommerce site.
As discussed before, keyword research is the key to a winning SEO strategy for your PrestaShop website. Hence, this step is super important. Here are a few ways in which you can find relevant keywords (commercial and informational intent) for your website:
Google Search Results
Keyword research is a vast topic, and it can get as simple or as complicated as much as you want it to be. To keep things simple, you can conduct your keyword research just with the help of a Google search results page.
Start by creating a list of topics that best describe your business. For example, let’s consider the case of an eCommerce store that sells camping gear. In this case, “camping gear”, “camping equipment online”, etc., can be a list of topics that describe your business.
Next, search for these topics on Google. While typing, Google auto-suggest will display a list of similar keywords. These keywords are actually used by users while searching for camping gear on Google. Hence, you can use these keywords to optimise your website.
When you scroll down the same page, you’ll find the “People also ask” and “Related searches” sections, where you can find more relevant keywords that you should include as a part of your PrestaShop SEO strategy.
Keyword Research Tools
You can also use a variety of keyword research tools to find relevant keywords for your PrestaShop website. You can type in the main keywords or topics in these tools and select the location. These tools will generate a list of keywords along with details such as Keyword Difficulty (KD) and Volume.
Keyword Difficulty refers to a score that represents how difficult it is to rank for the keyword. When KD is high, it’ll be very challenging for you to rank on the first page of Google for that keyword.
Volume refers to the number of searches made for the keyword in a month. This means high volume keywords receive more traffic each month, which will ultimately lead to higher profitability for your business.
Spying on your competitors’ is another great way to determine the list of target keywords that you must go after. You can use any of the above-mentioned keyword research tools such as AlsoAsk, SpyFu, ahrefs, etc., to find the keywords that your competitors are ranking for.
3. Optimise PrestaShop Homepage for Target Keywords
By now, you’d probably be ready with a list of target keywords for your eCommerce site. Next, we can start optimising your PrestaShop site’s homepage for relevant keywords.
You can start by creating a list of target keywords based on keyword and competitor research. Next, you can include these sets of main keywords in your homepage content—title, headings, subheadings, paragraphs, etc.
Make sure to include these keywords in your homepage’s SEO title, meta title, and meta description as well. Optimising these elements for the right keywords will help your PrestaShop store rank on search engines like Google for the same keywords.
You can add or edit these elements while adding or editing your homepage in the PrestaShop CMS. For this, you can open the "SEO & URLs" page and click on "index" to access the page's settings and edit SEO information.
In the same manner, you should optimise all the static pages on your PrestaShop website for the relevant target keywords. These include pages such as “About Us”, “Contact Us”, “FAQs”, etc.
4. Optimise PrestaShop Product Pages For SEO
After your website, next comes to your PrestaShop stores product pages. As you’d guessed already, it is best to optimise your product pages for commercial intent keywords.
For instance, let’s go back to the example of a camping gear store. If your product page is about camping tents, then you should probably optimise this page for keywords such as “buy camping tent” or “camping tent with poles online”, based on your keyword research.
For creating a product page using PrestaShop CMS, you can go to the “Catalog” page and click on “New product”. Here, you can add new products or edit the existing products. For PrestaShop product page SEO settings, you can head over to the SEO tab.
Here, you’ll find all possible settings that will help you optimise your product pages for the right keywords.
Here you can edit the following PrestaShop SEO settings:
- Preview - Here, you can add a real-time preview of how your products will appear on the search engine results pages.
- Meta title - This will appear as the title of your products, and hence you should add something meaningful here, such as “Camping tent with poles - 4 Person - 1 Bedroom.”
- Meta description - This should be a brief description of your product that will appear below your product on the search results. Make sure to make this description enticing enough for the user to click through to your PrestaShop store.
- Friendly URL - PrestaShop allows you to add a PrestaShop SEO-friendly URL for your products.
You should optimise all the above elements of product pages for the appropriate target keywords. This will help you rank fr commercial intent keyword searches on Google.
5. Create SEO Blog Content
Many eCommerce businesses make the mistake of optimising their websites only for commercial intent keywords and having only product pages. The chances of conversions from product pages and high purchase intent keywords are quite high. However, the SEO competition for these keywords is quite high, especially for new websites.
Hence, you should find other ways of driving relevant, targeted traffic to your PrestaShop store. And the best way to go about it is through blogging.
By offering valuable information through blog content, you can attract relevant consumers to the top of your sales funnel through SEO. Eventually, the chances of converting these users into loyal customers will be very high.
You can start by creating a list of blog topics that will be valuable to your target audience and optimise, for high volume informational intent keywords. Going back to the previous example, you can create blog posts related to topics such as “top 10 things to carry for camping” or “how to choose the right camping tent.”
For creating blog content on your PrestaShop website, you can either build a WordPress blog in a subfolder in the root directory. The URL of your blog will look like “https://mydomainname.com/blog”.
Or, an easier way to go about it is to get an addon blog module from the PrestaShop Official Addons Marketplace. Here, you can look for a blog module that suits your budget and supports your PrestaShop version.
One of the best PrestaShop blog modules is the Advanced Blog Module developed by Webkul. This PrestaShop module comes with some great blogging and SEO-friendly features.
Using the Advanced Blog Module, you can optimise the blog posts’ meta titles, meta descriptions, and meta keywords for the list of target informational keywords. You can also include these keywords throughout the blog post heading, subheadings, and content.
6. Configure SEO Image Alt Texts
Just like your website’s product pages and blog posts, it is also crucial that you optimise the images on your website for SEO. This can lead to higher rankings for your products and your images may also start ranking on Image search.
For optimising the images, you should add the target keywords to the image alt text or caption as it is called in the case of PrestaShop CMS. To add or edit image alt texts for product pages, you can head over to the “Basic Settings” tab and upload your images there.
7. Ensure Proper Page Structure
Have you ever wondered how search engines such as Google rank millions of websites in a fraction of a second when you perform a search? Search engines deploy algorithms that crawl through the indexed pages of your website and rank the pages on the search engine results pages based on different ranking factors.
To make sure that search engines are able to crawl through your website and comprehend all the information, you must ensure proper page structure for each and every page on your website.
For ensuring this, the pages on your website should follow a hierarchical structure. Each page should start with the title, followed by headings and subheadings in the right order (H1, H2, H3, etc.), paragraphs, bullet points, numbered lists, etc.
8. Optimise Content for On-Page UX Signals
As mentioned before, search engines use a set of ranking factors to rank website pages on the results pages. One such important ranking factor is user experience. This refers to the kind of experience that users have while they are browsing through your website and consuming content.
For gauging the user experience of a webpage, Google uses a set of UX signals. Here’s a list of top UX signals that you must be aware of:
- Bounce rate: This refers to the rate at which visitors leave your website without taking any kind of action, such as clicking on a link or buying a product.
- Organic Click-Through Rate (CTR): This refers to the percentage of users who view your content or product listing on the search engine results page vs. the ones who actually click through the link to land on your website.
- Dwell time: This refers to the amount of time any visitor spends on your website.
- Core web vitals: This includes a set of page experience signals, namely, Largest Contentful Paint (LCP), First Input Delay (FID), and Cumulative Layout Shift (CLS.) Combined, these factors provide an indication of the kind of page experience that you are offering your visitors.
- Search intent: Whenever a user searches for something on Google, there is definite search intent behind it. You must ensure that the users’ search intent matches the webpage’s intent.
Here are some measures you can take to improve the user experience of your website:
- Ensure readability of your web pages, product pages, and blog posts. Keep the design clean and minimalistic, leave enough space for skimmers to go through the page’s content, and embed media (images, GIFs, videos, etc.) to break up large walls of text.
- Optimise the SEO title and meta description of pages and posts for higher CTRs.
- Perform thorough keyword research to make sure the search intent of the user matches the intent of your page.
- Offer detailed product descriptions and content on every page of your site to minimise bounce rate.
9. Optimise For Better Speed
Speed is one of the top three ranking factors for Google. This is because speed plays an essential role in user experience. Studies show that the probability of bounce increases 32% as page load time goes from 1 second to 3 seconds..
Here are a few measures you can take to optimise your PrestaShop website for higher speed:
- Reduce the size of images before uploading them to the PrestaShop CMS, as images are usually the heaviest elements on any page that pull down the page’s speed. You can use free tools such as TinyJPG.com or TinyPNG.com for this.
- Investing in a Content Delivery Network (CDN) can help significantly reduce the page load time of your site. You can opt for a third-party CDN provider for your PrestaShop store.
- You should also consider implementing lazy loading of images to reduce the page load speed of your site.
- Minifying JS and CSS codes on the backend are also great solutions to improve your website performance and speed.
A great solution for improving website speed and performance would be to opt for an SEO PrestaShop module that is specifically designed for speed improvement. You can explore PrestaShop Official Addons Marketplace to look for modules that offer a variety of speed optimisation features such as caching, image compression, lazy loading, etc.
10. Avoid Duplicate Content
Sometimes with or without knowing, you might add duplicate content to your website. These can be duplicate product pages or blog content.
Having duplicate content is not good for PrestaShop SEO as these pages will essentially compete with each other for Google’s search results. Hence, make a conscious effort to avoid adding any such duplicate content to your website.
11. Implement Deep Internal Linking For SEO
Internal linking is the process of linking to relevant pages of your website from other pages on your website. Deep internal linking helps provide relevant context to search engines about your content.
It also helps to distribute the link equity or link juice throughout your website. This means that the page authority can be distributed across your website’s pages, improving the rankings of all the linked pages.
Here are a few ways in which you can implement internal linking for SEO for PrestaShop:
- From each product page, add internal links to other related product pages.
- Link to relevant product pages from your blog content.
- Add links to related posts from blog pages.
- Use keyword-rich anchor texts while adding internal links to your PrestaShop website.
As mentioned in the previous section on on-page SEO, off-page SEO refers to the techniques implemented outside of your websites that can help you improve your organic search engine rankings.
Off-page SEO techniques are usually not entirely under your control as they are not as simple as editing the settings of your website’s pages. These techniques require more effort and time. However, the SEO results will be totally worth all your time and effort.
Off-page SEO techniques can be broadly divided into backlink building and content marketing. Building backlinks is more of an outbound strategy where you reach out to other websites to build inbound links to your website.
On the other hand, content marketing is more of an inbound strategy where you create top-notch content and linkable assets that generate inbound links for your website without necessarily reaching out to other websites.
Let’s have a look at each of these techniques in detail.
1. Use Content Marketing
SEO is not just about creating content that is optimised for search engines. More than that, it is important to create content that appeals to relevant audiences across the industry.
When you create high-quality content, you automatically boost your chances of generating backlinks and rank high on search engines. Let’s find out how.
Conduct Thorough Research on Your Target Audience
The first step towards creating great content is to have a thorough understanding of your target audience. This includes information about their demographics, their interests, pain points, goals, aspirations, etc.
Hence, before anything else, make sure to understand your target audience in and out. You can do this by researching your competitors, posting questions on forums, sending out surveys, or understanding your current customer pool.
When you understand your target audience well, you know exactly what kind of content they are looking for. This, plus on-page SEO, can yield great results for your PrestaShop SEO efforts.
Produce Appealing Content
Internet is far from what it used to be 15 or even ten years ago. Back then, anyone could keyword stuff, create 500 words of content, and shoot to the top of the search results page in just a few days.
Today, competition is massive, and so is the quality of content. Hence, if you truly want your PrestaShop store and eCommerce business to stand out from the ordinary, then you have to go above and beyond—there’s no shortcut to it.
Content marketing is an excellent way to go above and beyond. As a first step, find topics that most appeal to your target audience. Next, assess the top 10 websites ranking on Google for this topic or keyword.
Then, create content that offers much more comprehensive, valuable content than all these ranking pages. This can be a good start in your PrestaShop content marketing journey.
Create High-Quality Linkable Assets
Talking about creating appealing content, you should aim to create high-quality linkable assets on your website. What do you mean by linkable assets?
Linkable assets refer to any unique, high-quality pieces of content that other websites, publishers, users, and journalists would want to share and link to.
Linkable assets can be any unique piece of content that has something valuable to offer. These can be white papers, infographics, videos, ebooks, charts, graphs, tools, calculators, etc.
Once published, these types of linkable assets will keep generating backlinks for you in auto-pilot mode. Promoting these posts through social media promotions and email outreach will boost the number of backlinks you receive. However, even without promotions, such linkable assets tend to get a lot of attention.
Take, for example, our Google Review Link Generator tool that generates direct links for Google reviews so you can send them to your customers. This tool is immensely popular, and we’ve been able to generate 1.1k+ inbound links for the tool until now.
Publish Original Research Studies, Surveys, and Statistics
Apart from tools, ebooks, white papers, etc., publishing original research is also a great way of generating tons of high-quality backlinks to your website.
It goes without saying that the kind of time and effort you may have to invest in creating such a linkable resource will be huge, but the results will be more than worth it. This is why top industry players use this as a go-to tactic to boost their content marketing results and climb to the top of search engine results pages.
For this, you may send out surveys, conduct interviews, or collect data in any form. Next, you can crunch some numbers based on this data and publish your results in the form of case studies, research reports, and statistics.
For example, ahrefs is famously known for publishing research and studies on SEO-related topics. This is why they are able to generate tons of inbound backlinks through these linkable assets.
Focus on Long-Form Content
Gone are the days when you could publish a 500-word piece of content and expect it to rank on the top of Google search results. Of course, this can happen. However, the chances of that happening are lower.
According to a study of 11.8 million Google results by Backlinko, the mean word count of a Google first page result is 1447 words. This means you should aim to create content that is at least above 1500 words.
As suggested by the graph above, long-form blog posts between 3000-10000 words tend to generate more backlinks compared to posts with fewer word counts.
A pro tip here would be to avoid focusing too much on the word count. You do not want to create a repetitive and fluffy article that has a higher word count just for the sake of it. Instead, try to be as comprehensive as your readers would want you to be.
Aim to offer all possible information in the same article so that the user doesn’t have to go looking for more information on other websites. This will automatically lead to more backlinks and higher search engine rankings.
Go All-In on Content Promotions
The content marketing techniques offered in this section are meant to generate backlinks on their own. However, it never hurts to go all-in with your content promotions. Hence, always try to boost your content marketing efforts through promotions.
Here’s what you can do to promote your content and generate even more backlinks:
- Build a solid social media presence and promote your content pieces on these platforms. You can do this organically or through ads. A great tip here would be to repurpose the original piece of content into different formats and promote all of them on social media channels.
- You can conduct an email outreach campaign for these high-quality linkable assets that you produce—more on this in the next section about building backlinks.
- Send out these content pieces as a part of your email newsletter. These will also get some attention in the form of shares, backlinks, and even PR coverage.
2. Build Backlinks
Next, let’s talk about building backlinks through active outreach tactics. Compared to content marketing, these tactics are more intentional and may take up a lot of your time.
Keep an Eye Out For Competitors’ Links
One of the best ways to find easy linking opportunities is by spying on your competitors. Here’s how you can do that:
- You can assess your competitors’ backlinks through any of the keyword research tools such as Ubersuggest, ahrefs, Moz, SEMrush, etc. This way, you can create a list of websites that are linking to your competitors.
- Next, find similar content pieces and linkable assets on your website. Or, you can create new pieces of content that are better than your competitors’ content.
- Finally, reach out to the list of websites through cold emails. State how your content is unique and can add much more value to their target audience. This way, you are bound to generate a few high Domain Authority (DA) backlinks for your PrestaShop site.
Use Guest Posting
Guest posting is the process of creating blog posts for other websites, usually for free. Guest posting is an excellent way to generate backlinks for your site. Why? Because most of the guest posting websites let you add backlinks to your website from the content itself or at least from the author bio section.
Hence, you can use this as a way to reach out to high domain authority, relevant websites with guest post patches and generate tons of high-quality inbound links this way. You can simply do a Google search with the term “guest post + <your_niche>” or “write for us + <your_niche>” to find such guest posting opportunities in your niche.
Use Broken Link Building
Broken links are links that used to work sometime back but no longer work. No one likes having broken links on their website as these offer a bad user experience and also hurt search engine rankings.
You can use this fact to your advantage and create backlinks for your website. You can do this by reaching out to relevant websites with such broken links and offer a similar page from your website as a replacement to the broken link. There are high chances that the website owner will reciprocate, and you’ll get a few backlinks this way.
To find such broken link building opportunities, head over to the high domain authority websites in your niche. Then use Chrome plugins such as Check My Links and Link Miner to find broken links in these sites.
Try Resource Page Link Building
Many high DA websites in your niche would have a “Resources” page on their website. This page is usually a collection of links that are valuable to their users. These pages are a gold mine for backlinks as these pages are full of links.
You can reach out to the website owner and explain how a link to a relevant page on your website can add additional value to their audience. The chances are that the person wouldn’t mind adding more links to the resources page.
Go After Unlinked Brand Mentions
Oftentimes, other websites will use your images, infographics, statistics, quotes, etc., in their website but fail to add a link to your website in return. For such cases, you can reach out to these websites and politely ask them to link to your website.
To find such unlinked brand mentions, you can set up Google alerts for your brand name or any other keywords that are unique to your business. This way, Google will send email alerts when someone mentions these keywords on their website.
By now, you would know a great deal about different on-page and off-page SEO strategies for PrestaShop SEO. If you go the extra mile and implement advanced PrestaShop SEO strategies, then we’ve got you covered in this section.
1. Use Structured Data
Structured data, also known as schema markup, is a format that is used to tell search engines such as Google about the content of your website. Through structured data, Google crawlers understand the context of your site better.
Structured data can be used to describe product pages, blog posts, video, FAQs, breadcrumbs, etc. Adding structured data to your PrestaShop site will help your products show up as rich results on Google search engine results pages.
You can add structured data to your PrestaShop website with the help of addon modules. For example, you can use the “SEO Schema Markup Structured Data Rich Snippet” module that will help you create structured data with ease on the PrestaShop backend.
2. Optimise For Featured Snippets
Google’s featured snippets are snippets of results displayed on top of Google’s search results page. Google shows featured snippets for certain types of search queries.
Getting featured snippets for relevant keywords can be of great advantage as it will increase your brand awareness and drive more traffic to your PrestaShop store. Here are a few steps you can take to optimise your content for featured snippets:
- Offer crisp, concise, and standalone answers to important questions relevant to the topic at hand.
- While doing keyword research, go through the existing featured snippets and take measures to create better content.
- Featured snippets can be of different types—numbered lists, bulleted lists, tables, etc. Analyze the type of keyword and figure out the type of featured snippet that best suits the keyword. This way, you can add the correct format for each keyword.
3. Implement Canonicalisation
Sometimes, one PrestaShop page can have self-created multiple URLs. Having multiple URLs to the same page is considered spam and hence can drastically bring down your search engine rankings.
To prevent this, you can implement canonicalisation for such pages. Canonical tags represent the URL that represents the master copy of the page. This tells search engine algorithms about which URLs they should pick for rankings.
You can enable canonicalisation on your PrestaShop store by heading over to page settings and opening the “Set up URLs” option. Here you’ll find the “Redirect to the canonical URL” option.
You can choose from one of the three options:
- No redirection
- 301 Move Permanently
- 302 Move Temporarily
4. Set Up GMB and Local SEO
If you are a local business owner, then you should consider implementing local SEO for your website. Studies show that 4 in every five consumers use search engines to find local information.
Local SEO allows you to show up for relevant location-based searches for businesses. These can be “____ near me” kind of searches. The first step for implementing local SEO for your PrestaShop store is to sign up for a free Google My Business account.
Google My Business will help you set up business information for your website. This way, your site will show up for local searches, and customers can provide ratings and reviews.
To connect your PrestaShop store with your Google My Business (GMB) account, you can use addon modules such as “Google My Business Badge PRO Module.” This module allows you to link the GMB account with your website and show customer reviews and ratings on your website. You can also check out our detailed guide on setting up Google My Business.
5. Optimise SEO For Multilingual Site
If you are looking to expand your business internationally, then you may be looking at implementing international SEO for PrestaShop. For international SEO, you have to set up your store in multiple languages.
Again, PrestaShop SEO modules come to your rescue here. Using a PrestaShop addon module such as Multilingual and Multi-Store Sitemap Pro SEO Module or Translation management system, you can easily set up multilingual sites for your store.
While exploring PrestaShop as a viable solution for your eCommerce store and SEO, you should also be aware of the common SEO issues that PrestaShop owners face. In this section, we’ll explore the same.
1. Limited SEO Capabilities Out of the Box
When we compare PrestaShop to other leading eCommerce solutions such as Shopify, WooCommerce, BigCommerce, or Magento, you’ll find that PrestaShop comes with limited capabilities out of the box, which can be a deal-breaker for many
PrestaShop’s SEO capabilities can be expanded with some great, feature-rich PrestaShop SEO modules. However, you may spend a significant amount of time and money exploring these addons and configuring them for your eCommerce store.
2. Lack of Good Customer Support with SEO Issues
PrestaShop customers often complain about the lack of prompt customer support for their SEO issues. Waiting for customer support to solve your SEO issues may not be an ideal situation for busy eCommerce site owners. Hence, this is something that you should be aware of.
3. PrestaShop SEO Learning Curve is Steep Compared to Other CMS
Launching your first PrestaShop store and setting up SEO is not a very easy and intuitive process. You will find yourself exploring through different guides and tutorials such as this one to implement SEO strategies for your PrestaShop website.
Compare this to other leading eCommerce CMS available in the market, and you’ll notice that the learning curve is not as steep.
4. Different PrestaShop SEO Modules May Conflict With Each Other
“It turned out that some plugins conflict with each other, causing malfunctions in the site”—is another top complaint by many PrestaShop users.
Installing multiple PrestaShop modules may extend the SEO capabilities of your website. However, you have to be careful about any impending conflicts that may crash your entire website.
5. PrestaShop Version Upgrades May Lead to Temporary SEO Problems
PrestaShop, being an open-source solution, comes up with frequent version updates, the latest one being the PrestaShop 1.7 series.
While version updates are always good for extended capabilities and security purposes, users often complain about facing some temporary SEO problems after a version upgrade.
Hence, after every PrestaShop version upgrade, you may have to conduct site-wide testing that includes SEO tests to make sure that everything is working as expected.
A log file or a server log file is created and updated by a hosting server that stores all the activities it has performed. In addition to all other valuable data, log files contain a history of all HTTP requests made to the server by both users as well as search engine bots.
By performing analysis on your log file, you can discover important insights on how search engine bots are crawling your website, if all your important pages are being crawled & indexed or not, and so on.
In PrestaShop, all logs are usually stored in /log directory that lives on your hosting server. The path of the log file varies based on your server type.
For example, if you’re using Apache server, then you can access your PrestaShop log files under /var/log/apache2/ directory on your server.
Nginx users, on the other hand, can find their log files by navigating to /var/log/nginx/ directory on your server.
For other server types, you can usually find your log files in /var/log/YOURSERVERNAME/ directory.
Once you’ve the access to log files of your PrestaShop-based online store, you can perform log file analysis by following our step-by-step process.
In this section on SEO for PrestaShop, we’ll look into some bonus PrestaShop SEO tips that will help you truly elevate your PrestaShop SEO game.
1. Optimise Website Design For Higher Engagement
Driving traffic to your PrestaShop store is difficult; however, making them come back to your site, again and again, can be even more challenging. Retaining customers and triggering repeat purchases can prove to be much more profitable for eCommerce businesses.
To drive more customer retention and reduce cart abandonment, you should make sure that you optimise your store for higher engagement. You can do this through various tactics:
- Offer free shipping and discounts
- Making the shopping experience more interactive by integrating digital shopping assistants.
- Adding clear Call-to-Actions (CTAs) wherever possible.
- Gamifying certain elements of your store.
- Encouraging readers to comment and interact inside your blog posts.
- Encouraging customers to add reviews and ratings for your products.
- Offering personalised product recommendations to your PrestaShop website visitors.
2. Ensure Website Accessibility
According to the World Health Organization, approximately 1 billion people or 15% of the world’s population, live with some form of disability. This can be physical, mental, psychological, or even emotional disabilities.
Website accessibility is the process of making sure that your website is accessible to everyone, irrespective of the kind of disabilities they suffer from. Unfortunately, very few websites take accessibility seriously.
You should work on your PrestaShop website accessibility, as this will help you drive more people to your website and offer a better user experience. This will help you improve brand awareness and also help with SEO rankings.
3. Conduct SEO Tests on Your Site
Testing and reporting are great ways to ensure that your PrestaShop SEO efforts are on the right track. Without testing, you may be directing your precious resources in the wrong direction, and you’ll not find any improvements in your search engine rankings.
We recommend that you conduct SEO tests on your website to consistently measure your website performance and make sure that your SEO implementation is being done right. You can take the help of tools such as SEOTesting, SEMrush’s On-Page SEO Checker, or Ubersuggest’s SEO Analyzer for conducting SEO tests on your PrestaShop site.
4. Perform Voice Search Optimization
We are living in the age of voice assistants. Hence, the future of search engines seems to be voice search. To make sure that you stay ahead in the voice search game, you should start thinking about voice search SEO right from the start.
Here are a few tips that will help you optimise your PrestaShop store for voice search rankings:
- Optimise your content for long-tail, conversational keywords as these types of keywords are usually predominant in voice searches.
- Add FAQ schema on your site. This will help your site rank for questions relevant to your brand and products.
- Optimise your content for Google’s featured snippets, as these are more likely to be picked up for voice search results.
- Take measures to improve website speed as page load speed tends to significantly affect your voice search rankings.
5. Set Up Rank Tracking For Targeted Keywords
Rank tracking is the process of tracking your website’s target keywords. You can set up rank tracking for a list of keywords for which you want to improve your search engine rankings. You can do this with the help of most keyword research tools listed in the previous sections of this PrestaShop SEO guide.
This way, you can consistently measure the rankings of your website’s pages for each of these keywords. This will help you improve your SEO rankings over time.
6. Add Social Media Share Buttons
Your website visitors may want to share your products on social media platforms or through personal messaging. This can be a great way to acquire new costumes for your PrestaShop store. More social media shares result in improving the social signals of your site, and this results in better search engine rankings.
To add social media share buttons on your product pages, you can edit your shop’s basic settings. You’ll find the option to add social media share buttons under the “Social media share buttons” module. Here, you can add social media share buttons for Facebook, Pinterest, Twitter, and Google+.
7. Boost SEO Through Omnichannel Marketing
SEO in itself is a super-effective inbound marketing strategy, no doubt about that! However, you can boost your PrestaShop SEO efforts by implementing omnichannel marketing for your website.
Omnichannel marketing is the process of integrating various marketing channels together to provide a cohesive, consistent brand experience to your target audience. This may include integrating SEO efforts with other marketing channels such as email marketing, social media marketing, search engine marketing or PPC, etc.
When we talk about leading eCommerce solutions, we, of course, have to talk about how PrestaShop compares with the others. In this section, we give you a brief overview of how PrestaShop compares with other eCommerce solutions on various facets.
1. PrestaShop Vs WooCommerce
|Market Share||PrestaShop occupies a 3.2% market share in the eCommerce category.||WooCommerce is more popular as it occupies a 28% market share in the eCommerce category.|
|Ease of Use||Installing and configuring PrestaShop is harder compared to WooCommerce.||WooCommerce is a WordPress plugin that can be directly installed from the WordPress admin dashboard. Configurations are also more user-friendly.|
|Plugins||PrestaShop comes with 4000 addons modules that you can install for customising the eCommerce store.||WooCommerce plugins combined with WordPress integrations offer you about 58,000 plugin options, which is significantly higher.|
|SEO||PrestaShop comes with default PCI compliance and hence is considered more secure than WooCommerce.||WooCommerce also comes with great security features. However, it lacks PCI compliance.|
You can check out our ultimate guide on WooCommerce SEO for the full breakdown
2. PrestaShop Vs Shopify
|Market Share||PrestaShop occupies a 3.2% market share in the eCommerce category.||Shopify occupies an 11% market share in the eCommerce category.|
|Ease of Use||PrestaShop is harder to use and needs some coding knowledge for installation and configurations.||Shopify is comparatively much more user-friendly than PrestaShop.|
|Plugins||PrestaShop comes with a number of in-built SEO capabilities that can be extended using addons.||Shopify also comes with good in-built SEO capabilities; however, you may find it difficult to customise it to your needs.|
|SEO||PrestaShop comes with a number of in-built SEO capabilities that can be extended using addons.||Shopify also comes with good in-built SEO capabilities; however, you may find it difficult to customise it to your needs.|
|Security||PrestaShop stores may be more vulnerable to hacker attacks compared to Shopify stores.||Shopify offers excellent security features out-of-the-box.|
You can check out our ultimate guide on Shopify SEO for the full breakdown.
3. PrestaShop Vs BigCommerce
|Market Share||PrestaShop occupies a 3.2% market share in the eCommerce category.||BigCommerce occupies a 1.69% market share in the eCommerce category.|
|Ease of Use||PrestaShop is harder to use and needs some coding knowledge for installation and configurations||BigCommerce scores better when it comes to beginner-friendliness and ease of use.|
|Plugins||PrestaShop comes with 4000 addons modules that you can install for customising the eCommerce store.||BigCommerce offers around 1000 apps for extending the capabilities of the platform.|
|SEO||PrestaShop comes with a number of in-built SEO capabilities that can be extended using addons.||BigCommerce scores better when it comes to SEO as it comes with some excellent in-built SEO features right out of the box.|
|Security||PrestaShop comes with default PCI compliance and hence is considered a secure platform.||BigCommerce also comes with PCI compliance and in-built security features.|
You can check out our ultimate guide on BigCommerce SEO for the full breakdown.
4. PrestaShop Vs Magento
|Market Share||PrestaShop occupies a 3.2% market share in the eCommerce category.||PrestaShop occupies a 13% market share in the eCommerce category.|
|Ease of Use||PrestaShop is harder to use and needs some coding knowledge for installation and configurations.||Magento is easier to install and configure and hence scores better in the ease of use facet.|
|Plugins||PrestaShop comes with 4000 addons modules that you can install for customising the eCommerce store.||Magento also offers 4000+ extensions through the Magento official marketplace.|
|SEO||PrestaShop comes with a number of in-built SEO capabilities that can be extended using addons.||Magento comes with better SEO features out-of-the-box and doesn’t necessarily require lots of SEO extensions.|
|Security||PrestaShop comes with default PCI compliance and hence is considered a secure platform.||Magento is loved by massive eCommerce businesses because of its robust security features that significantly reduce the chances of security attacks.|
You can check out our ultimate guide on Magento SEO for the full breakdown.
1. What is PrestaShop and its Uses?
PrestaShop is an open-source eCommerce platform using which you can set up your eCommerce store. It comes with some great eCommerce features and a wide variety of addon modules to extend its existing functionalities.
2. Is PrestaShop Really Free?
Yes, PrestaShop is a free eCommerce solution. However, you’ll have to invest in hosting providers, addon modules, themes, etc., to set up your eCommerce store.
3. Is PrestaShop Better Than WordPress?
PrestaShop and WordPress both are great open-source solutions using which you can build a highly scalable, high-performance eCommerce website. However, WordPress and its popular eCommerce plugin, WooCommerce, occupy a much higher market share than PrestaShop. This is probably because WordPress is much more user-friendly, flexible, and versatile compared to PrestaShop.
4. Is PrestaShop Good For Beginners?
PrestaShop is a free, open-source eCommerce solution that offers some great features that can help you set up a high performing eCommerce website. However, compared to the other popular eCommerce solutions, the learning curve in the case of PrestaShop is relatively steeper.
Hence, PrestaShop is not a very good solution for absolute beginners as you may find yourself spending an excessive amount of time learning through guides and tutorials.
5. What to do After Installing PrestaShop?
After installing PrestaShop, you may start with the basic setup that includes
- Configuring shop information and payment methods
- Installing PrestaShop themes and modules
- Creating products and product categories
- Creating static content for your website pages
6. Does PrestaShop Integrate with Shopify?
Yes, you can integrate PrestaShop with Shopify using the Shopify Connector Module, which is available as an official PrestaShop addon module. Using this module, you can:
- Connect your Shopify store with your PrestaShop store.
- Import categories, orders, products, and customers from Shopify to PrestaShop.
- You can also migrate your eCommerce store from Shopify to PrestaShop.
7. Which is Better: Magento or PrestaShop?
PrestaShop and Magento both are prominent eCommerce solutions. While PrestaShop works great for small to medium-sized eCommerce businesses, Magento performs great for bigger eCommerce businesses that see a significant amount of traffic month on month.
8. Which is Better: PrestaShop or Opencart?
PrestaShop and Opencart both are free and open-source eCommerce solutions and offer excellent features to set up your online store. With PrestaShop, the learning curve for setting up your store is steeper compared to Opencart. Hence, Opencart may be the better solution for you if you are a small business with limited resources.
9. Is PrestaShop hard to Learn?
Yes, compared to other eCommerce CMS solutions, PrestaShop is harder to learn and implement. You may have to spend a significant amount of time learning through guides and tutorials before you can completely set up your eCommerce store and go live. Or, you can hire official PrestaShop partners to set up the store for you.
10. Is PrestaShop Secure?
Though PrestaShop comes with some security features out-of-the-box, the fact that it is an open-source solution makes it vulnerable to cyber attacks from hackers. So, it is important that you take security measures to ensure the security of your PrestaShop website.
PrestaShop is a leading open-source eCommerce solution that offers great SEO features out-of-the-box. The solution also offers a wide range of addon modules that can extend its SEO capabilities even further.
No matter how SEO-friendly the platform is, it is essential for you to take proactive steps towards SEO implementations in order to gain search engine visibility and improve the profitability of your business. This ultimate guide on PrestaShop SEO will be your one-stop solution for all your PrestaShop SEO needs.
So, take the help of this guide and start implementing the PrestaShop SEO strategies right away, and you’ll soon notice some fantastic results for your eCommerce business.
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