BigCommerce is one of the leading eCommerce platforms available today, that is growing at a rapid pace. BigCommerce is the 11th most popular eCommerce platform used in Australia.

bigcommerce usage statistics

BigCommerce is an eCommerce solution that allows you to set up an online store for your physical or digital products.

The platform offers you a self-hosted solution. This means you do not have to pay for a separate hosting provider like in the case of other eCommerce platforms.

The ease of usability, the range of customizability, and its SEO features are what make the platform most appealing. The platform is aimed at people who are not tech-savvy and yet want to build and grow their own online store from scratch. We often work with BigCommerce sites at our SEO agency.

Studies show that around 71% of users begin their buyer journeys from a search engine. Hence, SEO is almost an essential part of growing and scaling your eCommerce business. Without proper SEO techniques, you cannot reach the fullest potential of your business, no matter how good your products are.

Learning and implementing SEO for your BigCommerce store can seem overwhelming. If you are totally clueless about how to begin, and where to begin with the SEO for your BigCommerce site, then this ultimate guide is designed just for you.

Let’s learn and discuss the nitty-gritty of SEO implementation for your BigCommerce site, along with some actionable tips that you can start implementing right now.

BigCommerce is pretty beginner-friendly and comes with a lot of features and templates.

Unlike other platforms that might have a steep learning curve, working your way around BigCommerce can be pretty easy. You don't have to be a full time developer to customize your online store on BigCommerce.

Another good thing about BigCommerce is that it is a hosted solution. So, you don't have to get a separate hosting provider and pay for your server space. BigCommerce becomes your one-stop-shop when you decide to go with it.

Unlike other eCommerce platforms, BigCommerce also enables you to sell your products on other channels such as Amazon, eBay, Facebook, Instagram, Pinterest, etc.

Moreover, BigCommerce also offers excellent marketing tools, products analytics and insights, security features, and enterprise-level scalability options.

Hence, if you are looking for a robust, hosted eCommerce solution that comes with SEO-friendly features and can be scaled to great heights, then BigCommerce is the right platform for you.

BigCommerce has pretty SEO-friendly features out of the box. It offers on-page SEO customizations such as SEO titles, meta tags, image alt tags, etc.

Apart from these, BigCommerce also has built-in schema markup features which enable you to rank for rich-snippets without you having to do anything about it.

BigCommerce also uses a Content Delivery Network (CDN) which will make your online store lightning fast. This again has a positive impact on your site’s SEO.

Although BigCommerce comes with built-in SEO-friendly features, you might also have to make use of some tools that can help you make your site even more SEO-friendly.

Also, there is no magic wand that can be waved and your entire site turns SEO-friendly. This goes not just for BigCommerce, but all eCommerce platforms.

Hence, you need to implement on-page and off-page SEO techniques to ensure that you get the best possible rankings on Google. This comprehensive guide will help you with just that.

In short, we can say that BigCommerce is good for SEO out of the box. But, you have to implement SEO strategies to gain good positions on Google search results.

Before diving deep into the different SEO strategies that you must use to optimize your BigCommerce store, let’s look at some initial settings that you need to take care of.

Use an SEO-Friendly Template

BigCommerce’s templates are one of the best features of the platform. There is a huge variety of free and paid templates available for all kinds of businesses. You get a huge variety to choose from, and you can also customize the template to suit your business needs.

You can also hire developers or a design agency like Supple to build a custom BigCommerce template to fit your business requirements. Whichever way you opt for, ensure that you use an SEO-friendly template.

Use an SEO-Friendly Template

Though most of the BigCommerce templates are SEO-friendly, you can be sure of it with one round of testing. You can test features such as website speed, and mobile responsiveness before finalizing on a theme for your BigCommerce store.

Set custom URLs

The URL structure of your BigCommerce site’s blog posts, web pages, and product pages play an important role in SEO. Google recommends a clean and simple URL structure so that they are more readable for users.

For instance, avoid URLs that look like -

Instead, use URLs that are easy to interpret, and preferably consist of your target keywords (more on this in the later sections). An example of a good URL structure would be -

By default, BigCommerce creates clean URLs for your site. But, it is advisable to set custom URLs. You can do this by navigating to
Store Setup > Store Settings > URL Structure.

Here, you can set custom URLs for Product pages, Category pages, and other Web pages.

Set custom URLs

Ensure your Site is Indexable in Google

For ranking your BigCommerce website on Google, the first step is to submit your sitemap to Google. This way, Google will be able to index and rank your website for related search terms.

  • Verify your Site on Google

    For verifying your site, log in to Google Search Console, and add your site’s URL. Copy the HTML verification code and move on to the BigCommerce dashboard. Navigate to Advanced Settings > Web Analytics and select Site Verification Tag.

    Paste your HTML verification code there, and click verify in your Google Search Console Tab. Your verification is done.

  • Submit your Sitemap to Google

    Once your verification is done, you can submit your sitemap to Google.

    A sitemap is an XML file with a list of URLs that can be used by Google to crawl your website and index it. You can retrieve your BigCommerce site’s Sitemap by appending xmlsitemap.php to your site’s URL like -

    Next, go to your Google Search Console > Index > Sitemaps. Submit your sitemap URL here and Google will start indexing your site after some time

    Submit your Sitemap to Google

    Google Search Console is a free tool by Google that gives you useful insights about the performance of your site on Google search results. You can inspect your URLs using the tool. The tool also notifies you if there are any crawl errors in your site.

    Using Google Search Console, you can also view useful metrics such as keywords that you are ranking for, impressions, clicks, and many more. Hence, it must have a tool to be used for SEO.

Set up Google Analytics

Google Analytics is another free tool by Google that helps you gain insights about your website visitors, their demographics and location, top pages, sources of acquisition, and many more.

This tool can be enabled by adding a Google Analytics tracking code to your BigCommerce site. Then the tool will track the details of your visitors.

Start by creating a Google Analytics account using your email address. In your Google Analytics dashboard, navigate to Admin > Property > Tracking Info > Tracking Code.

set up google analytics

Next, navigate to Ecommerce Settings and toggle the Enable Ecommerce and Enable Enhanced Ecommerce Reporting to ON.

set up google analytics

Next, hop on to your BigCommerce dashboard. Go to Advanced Settings > Web Analytics, check Google Analytics and save.

Then click the Google Analytics tab that appears on top and select Set up Google Analytics with Ecommerce using Property ID. Paste the copied tracking ID here, and you are good to go.

set up google analytics

Ensure you have a Valid SSL Certificate Installed

SSL certificates are super important for the security of your website. Without an SSL certificate, Google would not rank your site well.

As a BigCommerce user, you are lucky enough to have a free SSL certificate, irrespective of the plan that you opt for. With your BigCommerce store, you get a free, dedicated SSL certificate.

You can ensure that you have one by checking if your site loads as an HTTPS instead of an HTTP.

Ensure Proper Site Structure

Website structure is very crucial for Google to be able to index your website well. Hence, before setting up your site, you must understand how to structure your site’s pages.

Search engines usually crawl your site in a top-down manner. So, it is important to make all your product and content pages accessible within 2 to 3 links from your home page.

If you bury your web pages under 10 other links, Google will find it difficult to crawl your site. The following illustrations easily explain this point.

Ensure Proper Site Structure


Ensure Proper Site Structure

Hence, while designing the structure of your BigCommerce site, keep this in mind. Also, remember to include a site-wide search option for your site. This will make it easier for users to search for the product that they are looking for.

Ensure that your Website is Mobile-Friendly

Today, more than 50% of websites are accessed through mobile devices. Hence, ensuring mobile-friendliness is an essential factor.

Moreover, Google introduced mobile-first indexing for all new websites in 2019. Since then, having a mobile-friendly website is a must for SEO.

  • BigCommerce supports Accelerated Mobile Pages (AMP) that helps your website to perform better on mobile devices. You also need to ensure that your theme supports AMP. You can enable AMP by navigating to Advanced Settings > Google AMP. Here, you can enable category or product options for enabling AMP.
    Ensure that your Website is Mobile-Friendly
  • You must also ensure that your mobile and desktop versions are exactly the same and that there are no extra elements in either.
  • Do not keep your fonts too small or too large. Ensure that your site’s content is readable on mobile devices. You can do this by opening your site on mobile devices and checking the readability of the content.
  • Also, before publishing any web page, use the mobile preview feature to check the mobile preview of your page.
    Ensure Proper Site Structure

Now that you are done with the initial setup of your BigCommerce store, let’s talk about the on-page search engine optimization strategies that you should implement. You can do these yourself or hire an agency that offers these seo services.

On-page SEO refers to the techniques that can be implemented on your web pages or products pages and its settings. This includes strategies such as keyword research, title tag optimization, image optimization, etc.

Perform Keyword Research

Keyword research is the foundation for your entire SEO strategy. And if you go wrong here, you won’t be able to get good SEO results. So, let’s dive deep into how to perfect your BigCommerce site’s keyword research strategy.

  • What is Keyword Research?

    Keyword refers to the phrases that we type in search engines when we are searching for something. For example, if you are looking to buy camping gear online, you’ll probably search for “buy camping gear online”. So, this is a keyword.

    Keyword research refers to the process of coming up with a list of keywords that you should be optimizing your site for.

    Going back to the example, if you want your content on camping gear to rank on Google, then you should come up with a list of target keywords around “camping gear”. This process is called keyword research.

    Keywords can be broadly categorized into informational and commercial.

    Informational keywords are used when people are searching for information on a topic such as “Styling winter jackets”.

    While commercial keywords have a purchase intent behind them. For example, if a user searches for “buy winter jackets”, it means that the user wants to make a purchase.

  • Find Target Keywords with Informational Intent

    Most eCommerce websites make the mistake of targeting only commercial keywords. But, you should also create content for your target audience and optimize your content for informational keywords.

    Creating blog posts with informational purpose will help your target audience get familiarized with your brand. And these people are more likely to purchase from you, eventually. Informational keywords attract more traffic to the awareness stage of your sales funnel.

    You can look for informational keywords using keyword research tools, or simply using Google search results.

    • Use Google auto-suggest: Start typing the main topics and sub-topics related to your store, and you’ll get keywords that people are searching for.
      Use Google auto-suggest
    • Use Google’s “Also search for” at the bottom of the Google search results page.
      Google search results page
    • You can also find keywords in the “People also ask” section for more keywords.
      People also ask
    • Use keyword research tools such as SEMrush, ahrefs, AnswerThePublic, and AlsoAsked. Type in the main topic or subtopic and these tools will populate a list of keywords that you must optimize your content for.
      Use keyword research tools
    • Use the Keywords Everywhere Chrome plugin that creates a list of keywords while you search on Google.
      Use the Keywords Everywhere Chrome plugin
    • You can also use the LSIGraph tool to find more related keywords.
      You can also use the LSIGraph tool
  • Find target keywords with commercial intent

    Keywords with commercial intent are important as you can optimize your product pages for these keywords. When users search for keywords with purchase intent, your product and category pages will show up as organic results or rich snippets.

    You can find commercial keywords for your BigCommerce site using the same methods given above for finding informational keywords.

    You can also find these keywords through popular marketplaces like Amazon. Start typing in your product names on the search bar and the autosuggest will show tons of related keywords.

    Find target keywords with commercial intent

    You can also view product titles, sub-titles, and descriptions to hunt for more keywords.

    view product titles, sub-titles, and descriptions
  • Research your Competitors

    Another way to look for more keywords is to spy on your competitors. You can do this by typing in your competitors’ website URLs on keyword research tools and you’ll get a list of keywords that they are ranking for.

    You can use tools such as Ubersuggest, SpyFu, ahrefs, etc for finding competitors' keywords. Try to look for both informational and commercial keywords that your competitors are targeting.

  • Optimize Your Homepage and Landing Pages for Target Keywords

    For optimizing your homepage and landing pages for target keywords, begin with a set of target keywords that will be appropriate for your BigCommerce site’s niche.

    For example, if you sell camping gear, you can find a list of target keywords that your target audience are most likely to search for when they are looking for camping gear.

    Once you have a set of primary keywords, you must optimize your BigCommerce site’s homepage and all your landing pages for these keywords. This will help your site to rank when people search for these primary keywords.

  • On-page SEO for BigCommerce Category Pages

    Next, you should optimize your category pages for target keywords. The keywords for your category pages would be more broad and generic. For instance, if you sell skincare products, your category page keywords can be “face care”, “body care”, “sun protection”, etc.

    For this, navigate to Products > Product Categories > Create a Category.

    • Add your target keywords to the category page URL.
    • Also, add keywords to the category page SEO title. You can find this under the Search Engine Optimization section.
    • Add a keyword-rich meta description in the same section. Also, optimize the meta tag for organic Click Through Rate (CTR). This means add a meta description that looks enticing enough for the user to click through and land on your site.
    • Ensure that you write keyword-rich content in the category page description. Structure your category page content with proper headings and subheadings. You can add all the related and long-tail keyword variations of your target keyword in the category page content.
    • You should also optimize the category page images by using keyword-rich titles.
  • On-page SEO for BigCommerce Product Pages

    On-page optimization for product pages is also super-important as these will yield you the most ROI.

    • Optimize BigCommerce Product Page URL, Meta Tag, and Page Title

      Just like in the case of category pages, you should also optimize the meta tag, page title, and URL of your product pages. Ensure that all three look logical and meaningful. Add your focus product keywords in these places.

      You can add these by navigating to Products > Add > SEO in your BigCommerce dashboard.

      BigCommerce Product Page URL, Meta Tag, and Page Title
    • Optimize BigCommerce Product Descriptions

      Under Products > Add > Description, add your keyword-rich product description. Ensure that you make the description as comprehensive and accurate as possible. Add long-tail keyword variations to the description.

      BigCommerce Product Descriptions
    • Optimize BigCommerce Product Images

      Image and video optimization are very crucial for SEO. Ensure that you take the following steps for optimizing your images:

      • Rename your images to something meaningful. Add your product keywords to the titles.
      • Compress the images before uploading them to your BigCommerce dashboard. You can use free tools such as TinyPNG or TinyJPG for compressing your product images without compromising on the quality.
      • BigCommerce suggests using JPG or JPEG format for your images for a good balance between quality and load speed.
      • Add product keywords to the image alt tags or descriptions after uploading them. You can do this by navigating to Products > Add > Images & Videos.
      • BigCommerce Product Images
    • Implement BigCommerce Product Schema

      Product schema or structured data enables your products to rank for rich snippets. Once you implement product schema, Google will come up with data such as product reviews, ratings, price, title, and meta description.

      One big advantage of BigCommerce is that the platform automatically generates rich snippets by using the details you add in your product pages. So, make sure that you fill out all the details such as pricing and customizations.

      Implement BigCommerce Product Schema
    • Optimize BigCommerce Product Pages for Conversions

      If you optimize your product pages to bring in the traffic but fail to convert them, then all your SEO efforts will go to waste.

      Remember that your ultimate goal is to get increased conversions for your BigCommerce site. Hence, a major part of on-page optimization is to optimize your product pages for conversions.

      • Ensure that all the product details you add are accurate and precise. Try to make your descriptions as comprehensive as possible. You should aim to answer every question that pops up in the mind of the user.
      • Add high-quality product images and videos. Ensure that you provide a 360-degree view or your products. Images play a vital role in converting your visitors.
      • Add product FAQs to answer questions that your users are most likely to ask.
      • Show the product ratings and reviews as these are also super-important for persuading the visitor to make the final purchase decision.
      • Put up all your policies and terms upfront. These include return policies, refund policies, shipping details, and other terms & conditions. These will help to remove any objections that the user might have before making the purchase decision.
  • On-page SEO for your BigCommerce Blog

    As mentioned before in this guide, creating and maintaining a blog is crucial for ranking high on search engines. Through a blog, you’ll be able to create and promote valuable content that your target audience is looking for.

    When you add consistent value to people’s lives, your brand awareness will improve. More people will get familiarized with you, start noticing your products and ultimately turn into loyal customers.

    • Create High-Quality Blog Content

      From the sections above, you have already learnt how to research and find keywords with informational intent. Use these keywords to create content that targets your ideal customer persona.

      Ensure that your content is high-quality and unique. You can use Brian Dean’s Skyscraper technique for creating content. The trick is to check out the articles that are ranking on top of the Google SERPs (Search Engine Results Page) and create 10x better content.

      Remember to create content consistently. Stick to a publishing schedule, and over time, you’ll start noticing results.

    • Optimize Blog URL, Meta Tag, Titles

      Just as in the case of product pages, you should also add keyword-rich URLs, titles, and meta descriptions to your blog posts. You can do this by navigating to Storefront > Blog > SEO.

      Optimize Blog URL, Meta Tag, Titles

      Remember to add your target keywords to the places. Also, do not forget to optimize the blog content for your target keywords and its long-tail variations.

      Add your target keywords in the first 50 words, headings and subheadings, and throughout the content. Make sure that the keywords appear naturally and you don't end up stuffing them. Keyword stuffing can harm your SEO.

    • Ensure Readability

      Readability of your blog content is super important to improve the engagement and UX signals. If your blog posts are not readable, your website visitors will leave your post without reading the content and this will lead to a drop in your rankings.

      You can improve readability by structuring your content into proper headings, subheadings, and bullet points. Keep your paragraphs and sentences short. Avoid any jargon and use a conversational tone. Add relevant images to break up walls of text.

      Structuring your blog posts well also helps Google to understand and index your web pages better.

    • Optimize Content for On-Page UX Signals

      On-page User Experience (UX) signals refer to metrics such as bounce rate, dwell time, pogo-sticking, CTR, etc. These signals are used by Google to gauge the experience that you are offering to your users.

      You can optimize your content for UX signals by improving the readability of your content and adding more engaging elements. Ensure that your content is unique and valuable. Add relevant images, videos, illustrations, and infographics to better explain your points. Also, try to add relevant internal links in your content.

      This way, people will stay on your site for a longer time and this will improve your UX signals.

    • Optimize for speed

      Page load speed can make or break your search engine rankings and hence it is good to focus on them. BigCommerce uses a Content Delivery Network (CDN) to reduce your page load speed. You can reduce the speed even more by compressing the images before uploading them.

    • Avoid Duplicate Content

      Duplicate content can hurt your search engine rankings. This is because duplicate content will confuse Google about which page to rank higher. It will look like you are competing with your own site’s pages.

      Hence, try to avoid duplicate content, meta tags, titles, and descriptions as much as possible.

Off-page SEO refers to the techniques used outside of your web page, that will help increase your search engine rankings. These strategies are also equally important for gaining top positions on Google results page.

One of the most important off-page ranking factors is the number of high-quality backlinks to your site. Backlinks are nothing but hyperlinks from other domains to your website.

Backlinks are considered to be one of the top three ranking factors for Google. Most of the off-page strategies are focused on building more and more high-quality backlinks to your site.

Here are a few off-page SEO strategies for your BigCommerce site that will help you rank higher on search engines:

Use Content Marketing

  • Produce High-Quality, Consistent Content

    Creating consistent content in the form of blog posts is one of the best ways to improve your rankings. When you create relevant and up-to-date content, Google will start ranking your site higher up the SERPs. This will help you gain more backlinks from other websites.

    Remember that it is difficult to convert new website visitors. But when prospects frequently come across your content and learn more about your brand, the chances of conversions increase.

    Hence, research your ideal target audience. Try to do a thorough analysis of what kind of content they are searching for. You must aim to create content that is relevant to your target audience. This way, your lead generation, and conversion rates will significantly increase.

  • Create Infographics and Video Content

    Apart from blog posts, you should also create other forms of content such as videos and infographics. Infographics are one of the most shared forms of content, and these tend to receive tons of backlinks without you having to do anything about it.

    Video content is also great for increasing the number of website visitors and engagement. Produce high-quality video content on platforms such as YouTube and embed these videos on your BigCommerce site as well. You can also repurpose these videos into other formats to use in social media platforms such as Facebook and Instagram.

  • Create Content Around Original Research and Statistics

    Statistics are one of the most popular types of content that receive the most number of backlinks from a variety of sources. This is because statistics are a way to ascertain our claims, and thus everyone loves to cite them.

    You can do this by conducting your own original research. Collect data through surveys or interviews, and crunch some numbers to arrive at statistics. Using these stats as a base, create comprehensive content around it.

    Use on-page SEO strategies on this content. Promote your research and statistics on all possible channels. This way, you’ll generate numerous backlinks from high authority domains.

  • Use Content Clusters

    Content clusters consist of a pillar post on the main topic and smaller cluster posts on its subtopics. These are a great way to improve your topical authority and rank for a group of related keywords.

    Through content clusters, Google will understand the context of your content better, and start ranking your site for related keywords. This will lead to more backlinks to your website.

    Use Content Clusters


  • Use Internal Linking

    Deep internal linking refers to the process of interlinking the pages on your BigCommerce site.

    When you pull up your analytics, you’ll notice that some of your pages rank higher, while some pages do not perform as well. You can use internal linking here to pass the link juice from the top-performing pages on your site to the pages that do not get any traffic.

    With this technique, all your lower-performing pages will get the link juice from your top pages. And thus, these pages will also start generating more traffic.

  • Promote your Blog on all Social Channels

    The main disadvantage of SEO is that it takes a lot of time to show good results. But if you have the patience to do things right, the results will be worth it. So, while you focus on SEO, you should also promote your blog content on social media platforms.

    So, share your new and old blog posts on social media platforms such as LinkedIn, Twitter, Facebook, etc.

    You can also repurpose your blog content into different content formats and promote it on all social channels. This way, your BigCommerce site’s UX signals will improve and it will boost your SEO efforts.

Build Backlinks to Your BigCommerce Website

  • Email Outreach for Grabbing Competitors’ Links

    One of the most popular strategies for generating backlinks is through email outreach. You can start by researching your competitors and the domains that are linking to them.

    Create a list of such websites and their email addresses. These websites are more likely to link to your content too.

    So, create 10x better content than your competitors. Or, you can use your existing content too.

    Reach out to the list of websites that you curated earlier with your content. If your content is better and more appealing to their audience, you’ll definitely get some backlinks through this email outreach.

  • Guest Posting

    Guest posting is when you author blog posts on other websites and get an author byline for these posts. Most guest posting websites allow backlinks to your website, either from the body of the content or from the author byline.

    You can find guest posting opportunities by searching for “guest post + <your_niche>” or “write for us + <your_niche>” on Google. You can also spy on your competitors to find where they are guest posting.

    Remember to guest post on relevant sites and optimize the anchor text too to gain the most out of your backlinks.

  • Broken Link Building

    Broken links are those that are no longer valid either because the website has expired or the page no longer exists.

    Broken links are not good for any website’s SEO. This is why most websites would be more than willing to replace a broken external link with a live link to similar content.

    So, you can use Chrome plugins such as Check My Links and Link Miner to find broken links in the top websites in your niche.

    If you have content that can replace the broken link, then reach out to these websites with your content’s link. This way, you can generate a considerable number of backlinks for your BigCommerce site.

  • Resource Page Link Building

    Top websites usually create resource pages that have a list of useful links curated for their users. These pages usually contain tons of links to various websites. You can reach out to these websites with your resource too.

    Ensure that your content is competent and valuable to their audience. If it is, then there is a high chance that you’ll receive a backlink from their site.

  • Unlinked Brand Mentions

    Many times it so happens that websites cite statistics or quotes for your website but do not add a link to it. This also happens in the case of images, infographics, and other visual content.

    You can get backlinks from such unlinked mentions. You can do this by setting up Google alerts for your brand name, or any other keywords that are specific to your BigCommerce site.

    Whenever anyone mentions your brand name, you can check if they have added a link to your resource. For images, do a reverse image search for your most popular visual content and repeat the same process.

Check BigCommerce Ecommerce Insights and Analytics

  • One of the best features of BigCommerce is the availability of in-depth analytics that can help you gather the required intelligence and improve your store’s performance based on that.

    Check BigCommerce Ecommerce Insights and Analytics

    You can opt for this feature by going to the Analytics in your BigCommerce dashboard. Here, you can view insights related to merchandising, marketing, orders, purchase funnel, abandoned carts, in-store search, sales resort, customer report, etc. You can also view real-time analytics of your store.

    The Ecommerce Insights feature offers product-related insights that can help you with the placement of products. You can opt for Ecommerce Insights at an extra cost of $49 per month. This feature lets you know details such as promising products, products to improve, non-sellers, hot products, most abandoned products, customer LTV, etc.

    Ecommerce Insights feature

Optimize Website Speed and Performance

Website speed is a crucial factor to consider while optimizing your BigCommerce site for SEO. A slow-loading website can affect your user experience a lot, especially since it is an eCommerce website.

In fact, studies show that 53% of users will leave your site if it takes more than 3 seconds to load. Hence, optimizing your BigCommerce site for speed and performance is a must.

You can optimize your BigCommerce site’s speed and performance by:

  • Compress product images and videos before uploading them to your site. Using free tools such as TinyJPG can help you compress your images by up to 70% without compromising on the quality. Doing this will give you a significant improvement in speed.
  • Using a Content Delivery Network (CDN) can bring about a significant reduction in your website speed. BigCommerce uses a CDN automatically, which is an added plus for your site.
  • Use Google’s Page Speed Insights tool to analyze the performance of your website’s desktop and mobile versions. The tool rates the speed of your site and also suggests useful insights on how you can fix these performance issues.
    optimize your BigCommerce site’s speed and performance

Fix Broken Links and Crawl Errors

  • Broken links and crawl errors can have a huge negative impact on your website rankings. Hence, you should keep an eye out for these. And, fix them as soon as you spot them.

    Broken links refer to links that no longer work. These links can hurt your search engine rankings as Google will find it difficult to crawl and index your BigCommerce site.

    You can find broken links using the site audit features available in SEO tools such as Ubersuggest and SEMrush. You can also find broken links using Chrome plugins such as Check My Links and Link Miner. Once you find these broken links, remove or replace them.

    Fix Broken Links and Crawl Errors

    Crawl errors occur when Google finds it difficult to crawl your website due to some URL issues. These can be site crawl errors where your entire site is not accessible to Google. This may be due to DNS or server errors. You can take technical help for fixing site errors.

    Or, crawl errors can also occur when only some URLs of your domain are not accessible by Google. You can find these errors by logging into Google Search Console > Coverage.

    Fix Broken Links and Crawl Errors

    If you find any of the URLs that are not indexed, you can submit them for indexing by adding the URL to the top search bar in Google Search Console. Your URL will be indexed in a few hours.

Set 301 Redirects

  • Sometimes, you might need to replace your old URLs with new ones. Setting up 301 redirects is the most SEO-friendly way to redirect your old URLs to new ones.

    Setting up 301 redirects not only helps with SEO, but it also helps your users to have a better experience.

    In BigCommerce, you can set up 301 redirects by navigating to Server Settings > 301 Redirects > Add Redirects. Here, you can add the old URL that you want to replace, and the new URL that you want to redirect to.

    Set 301 Redirects

    BigCommerce allows you to either set up manual or dynamic redirects. In the manual redirect option, you can set the new URL. For the dynamic redirect option, you can select the category, product and brand, and the old URL will be directly redirected to the new one.

    manual or dynamic redirects
    manual or dynamic redirects

    You can also bulk upload and export 301 redirects using the BigCommerce dashboard. You can refer to BigCommerce’s user documentation to learn more about 301 redirects.

Optimize OG (Open Graph) Tags

  • OG or Open Graph tags help you to control how your product appears when shared on Facebook. This can help you set images, names, and descriptions that seem more appealing for social media platforms.

    You can set OG tags for your products by going to Products > View > SEO & Sharing > Open Graph Sharing. Here, you can set the title, description, and image for Facebook.

    Optimize OG (Open Graph) Tags

Setup Google Shopping

  • Google Shopping is a Pay-Per-Click (PPC) product ads campaign by Google. Using Google Shopping, your products will show up on the top of Google search results page.

    Setup Google Shopping

    For setting up Google Shopping, your website should be verified by Google (already discussed in the initial BigCommerce SEO section.) You should also have signed up for Google Ads.

    Next, you need to sign in to the Merchant Center and claim your site there. After your BigCommerce site is verified and claimed, you need to upload your product feed using Channel Manager.

    From here, you can create a channel, upload your product feed, and connect to Google Shopping.

    You can also use Google Shopping Insights to gain some interesting insights about the market, your competitors, and target audience. You can gather ideas about your ideal customers’ buyer journeys.

    Using Google Shopping insights, you can compare the performance of your product with that of competitors’ products. You can also set up alerts for products and categories to stay updated on the latest industry trends.

Conduct SEO Tests on your BigCommerce Site

  • Measuring the search engine performance of your BigCommerce site is an essential way to progress towards gaining better rankings. Only when you know your shortcomings, you’ll be able to make amends and progress further.

    Hence, you can conduct frequent SEO tests on your site to analyze your BigCommerce site’s search engine performance. You can take help of tools such as SEOTesting, SEMrush’s On-Page SEO Checker.

    These tools will help you analyze your search engine performance, offer SEO recommendations, analyze site speed, and check for technical SEO issues. Fixing these issues can give your eCommerce site a quick SEO boost.

Set up Google My Business for Local Search

  • 80% of local customers use search engines to look for local businesses. Hence, if you are a local business owner, then setting up Google My Business is a must to rank for local search keywords. This way, you’ll get a lot of local visibility and convert more local customers.

    Set up Google My Business for Local Search

    Setting up your Google My Business account will help your business show up on Google Knowledge panel, Google local pack, and Google maps. You can use our in-depth guide that will help you setup your Google My Business account from scratch.

    Once you’ve setup your Google My Business account, you should try to get as many positive reviews as possible for your store. Getting positive reviews and ratings not just help you build trust with your prospects, but they also help to increase your search engine rankings.

    The best time to ask for reviews is post purchase and delivery of your products. You can use a Google My Business review link generator to generate a review link and send it to your customers through emails. Once you earn a significant number of positive reviews, you’ll start seeing an increase in your BigCommerce website traffic.

Optimize your Content for Featured Snippets

  • When you search for certain keywords on Google, usually the first organic result to come up are the featured snippets. These are snippets of content taken from your website that are directly shown on Google search results page.

    Optimize your Content for Featured Snippets

    Featured snippets are considered the number one position and have many advantages. You can get increased visibility, more traffic, and increased conversions by gaining more featured snippets.

    In fact, studies show that Google’s featured snippets can lead to a 677% improvement in revenue generated from organic visitors!

    Featured snippets can of various types based on the types of search query. They can be paragraph snippets, numbered lists, table snippets, etc.

    You can optimize for featured snippets wit the following steps:

    • Decide on the keyword for featured snippet through research and come up with the best possible featured snippet type for this keyword.
    • Write a concise and standalone answer for the featured snippet in the format that you have decided on. Make your answer as accurate as possible.
    • Add your featured snippet content to the first 100 words of your web page.
    • Boost the chances of gaining snippets with other on-page and off-page SEO techniques.

Optimize your Site for Voice Search

  • Voice search is dominating the search engine market today. This is especially true for eCommerce and local businesses. Hence, you should also try to optimize your site for voice search queries.

    • Target more long-tail keyword variations as voice search queries tend to be longer than the usual keywords.
    • 40.7% of times, Google’s featured snippets are picked up for voice search. Hence, optimize your content for featured snippets based on the tips in the previous point.
    • Having a conversational tone in your content can increase your chances of gaining featured snippets.
    • Leverage Google My Business listing.
    • Implementing structured data helps with voice search. This is already taken care of by BigCommerce.

Set Up Rank Tracking for Targeted Product Keywords

  • Rank tracking helps you track keywords for which your BigCommerce site is ranking for on Google.

    Setting up rank tracking can help you understand what types of keywords are working out best for you. You can pivot your keyword research based on these insights. You can set up rank tracking using tools such as ahrefs, SEMrush, and LinkAssistant.

Integrate Social Media Share Buttons

  • Adding social media buttons to your product and content pages is essential as this will encourage them to share your products with their friends and family.

    BigCommerce provides you with options to add share buttons for social media channels such as Facebook, Twitter, Pinterest, etc.

    You can do this going to Store Setup > Store Settings > Share. Here, you can enable and disable the social media share buttons by clicking on the icons.

    Integrate Social Media Share Buttons

Optimize your BigCommerce Site for Google’s E-A-T

  • E-A-T refers to Expertise-Authoritativeness-Trustworthiness. E-A-T signals are used by Google to determine the authority and credibility of your site. This especially holds true for eCommerce sites because financial transactions and exchange of sensitive information are involved.

    You can optimize your site for E-A-T by taking care of the following steps:

    • Try to earn positive reviews and ratings for your products as these will emphasize the trustworthiness of your site. Also, add social proof to your BigCommerce site’s landing page and home page. You can do this by adding customer testimonials, success stories, trust badges, etc.
    • Add your story and display your expertise through the About page of your site. This will, again, help to build trust with your customers.
    • Add accurate and comprehensive product details to your product pages. You can also add product FAQs to your product pages.
    • Build authoritative, relevant backlinks to your site. This will add credibility to your brand.
    • Disclose all your payment terms, refund and return policies, shipping details, etc upfront. This will make your brand more trustworthy.

Earn Brand Mentions and Social Signals

  • Brand mention on other websites, podcasts, videos, and even offline events can have a huge impact on your SEO. This comes back to the previous point on E-A-T.

    When you earn brand mentions and good social signals, it makes your brand look more authoritative and trustworthy.

    You can earn brand mentions and social signals for your BigCommerce site by:

    • Guest posting on popular websites in your niche to gain more visibility.
    • Regularly posting on social media platforms and increasing engagement by interacting with your target audience.
    • Going on interviews and podcasts to increase brand awareness.
    • Improving thought leadership by putting out original, expert content on all possible platforms.
    • Using other popular marketing means such as influencer marketing can also help to improve social signals and brand mentions.

Boost the Impact of Your SEO Efforts With Other Marketing Channels

  • SEO is the most effective way to gain the maximum ROI for your BigCommerce store. But, the results can be even better when you amplify the effects of SEO through other marketing channels.

    • Build your email subscriber list and use email marketing to keep your prospects engaged.
    • Post regularly on at least a couple of social media platforms either organically.
    • Consider using PPC and paid social media advertising to bring in traffic to your BigCommerce store’s landing page.
    • Use influencer marketing to see an instant increase in brand awareness and gain visibility amongst your target audience.

Build your Brand through Digital PR

  • Digital PR can also help to boost your brand awareness and help you gain increased visibility in the market. No matter how good your products are, without visibility, you cannot reach your business’s fullest potential.

    You can hire a PR team or a digital marketing agency like Supple to handle and promote all your brand’s PR activities. These can include promoting content to media outlets, writing press releases, and attending community events.

Use Google Grow My Store

  • Google Grow My Store is a super-helpful tool that can help you grow your eCommerce business.

    Use Google Grow My Store

    Using the tool, you can analyze your competitors, keep a check on consumer behaviour, track the latest trends, and get useful advice from Google about improvements that can be made to your BigCommerce store.

What is BigCommerce Platform?

  • BigCommere is a hosted eCommerce solution that allows you to set up your fully customized online store. You can sell both digital and physical products using the platform.

    BigCommerce comes with SEO-friendly features and lots of customizable options that allow even a non-techie to set up their online store with ease.

How Much Does BigCommerce Cost?

  • BigCommerce platform comes with three plans - Standard, Plus, and Pro based on features available. The annual subscription of the Standard costs $29.95 per month, Plus costs $79.95 per month, while Pro costs $299.95 per month. The platform also offers a 15-day free trial.

    BigCommerce Cost

Can I use my own domain with BigCommerce?

  • Yes, you can use your own domain with BigCommerce platform. You can do this by pointing your domain’s nameservers to BigCommerce servers.

How do I transfer my domain to BigCommerce?

  • You can transfer your domain to BigCommerce by pointing your domain’s nameservers to BigCommerce. Here are the steps to follow:

    • Change your domain’s nameservers to the following:
      1. Decide on the keyword for featured snippet through research and come up with the best possible featured snippet type for this keyword.
      2. Write a concise and standalone answer for the featured snippet in the format that you have decided on. Make your answer as accurate as possible.
    • Create a CNAME record that points to your store’s permanent address. You can use the following settings:
      1. Alias — the domain you want your store to be on ( or
      2. Host / Points to — your BigCommerce permanent address (
      3. TTL — how long the server should cache the information, measured in seconds (3600)
    • Create a CNAME record that points to your store’s permanent address. You can use the following settings:

You can take technical help to take care of the domain transfer. You can refer to BigCommerce’s detailed documentation on changing domains.

How do I Open my BigCommerce Store?

  • You can open your BigCommerce store by signing up for the BigCommerce platform’s free trial. You can set up your homepage and other initial setups. You can then upload your products, set up payment options, open your store.

Can BigCommerce be used with WordPress?

  • Yes, you can use BigCommerce with WordPress by using the BigCommerce for WordPress plugin. You can combine BigCommerce’s robust eCommerce features with the flexibility of the WordPress platform.

    BigCommerce be used with WordPress

Which is better: BigCommerce or Shopify?

  • BigCommerce and Shopify, both are self-hosted premium eCommerce solutions. The choice depends on the type and scale of your business. BigCommerce works better for stores that are growing at a fast pace.

Is BigCommerce bad for SEO?

  • BigCommerce is SEO-friendly out of the box. The platform comes with many SEO-friendly inbuilt features such as speed optimization, on-page optimization, structured data implementation, and many more.

    You can amplify the SEO of your BigCommerce site by implementing SEO techniques to enhance the results.

How to Edit BigCommerce Homepage?

  • You can edit your BigCommerce homepage by navigating to Storefront > My Themes > Current Theme > Customize > select Homepage in the dropdown menu. Here, you can edit your homepage by using the drag and drop option.

    Edit BigCommerce Homepage

Why Choose BigCommerce?

  • BigCommerce is a hosted eCommerce solution that helps you to customize your site based on your business requirements. It comes with SEO-friendly features out of the box.

    Unlike other eCommerce solutions, BigCommerce also allows you to sell your products on other channels such as Facebook, Instagram, Pinterest, and Amazon.

Where is BigCommerce Hosted?

  • BigCommerce is a self-hosted solution. This means when you opt for BigCommerce, your website is hosted on BigCommerce’s own servers.

Who uses BigCommerce?

  • BigCommerce is used by popular eCommerce sites such as Clarks, Kodak, Skullcandy, Hush Puppies, Toyota, Ben & Jerry’s, and Gillette on Demand.

Is BigCommerce Free?

  • No, BigCommerce is not free. BigCommerce’s standard plan starts from a monthly cost of $29.95. You can get a 15 days free trial for your BigCommerce store.

There goes your ultimate guide to BigCommerce SEO, a step-by-step guide to start working on your BigCommerce website’s SEO starting now.

It is always better to start early on your SEO. So, be patient and keep implementing the strategies mentioned in this post. And in a few months, you’ll start noticing good traffic for your online store.

If you want to explore other alternative eCommerce store options, you can check out our comprehensive guides on Shopify SEO, Magento SEO, and WooCommerce SEO.


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