Fashion Store SEO Services

Fashion SEO Services

Online fashion retail is one of the most competitive industries today.

With shopping platforms like Shopify, it is easier than ever for small businesses to sell clothes online. Lucrative too.

But how do you ensure that your products don’t get lost in the sea of online retailers?

Through fashion SEO.

With the right keywords and SEO strategies, you can not only improve your online visibility but also stand a chance against your competitors and industry giants.

Let’s check out the basics of fashion SEO and some best practices that improve your fashion sales and boost your online revenue.

What is Fashion SEO?

Search engine optimisation for fashion sites is helping your clothing site appear at the top of the search engine result pages through on-page and off-page SEO activities. A quality website and an online strategy are at the core of fashion SEO to increase your traffic and increase conversions to your site.

Since Google’s algorithm is in a constant state of change, your fashion website needs to keep up and stay ahead of the trends to face the intense competition from other small businesses and retailers and even industry giants.

What Are Some Common SEO Problems That Fashion Stores Faces

• Inconsistent Keyword Usage: Struggling to maintain a balance between trend-driven and evergreen keywords, leading to inconsistent search performance.
• Poorly Optimised Product Descriptions: Neglecting SEO in product descriptions, resulting in lower search visibility and missed opportunities.
• Lack of Local SEO Focus: Overlooking the importance of local SEO, essential for brick-and-mortar fashion stores to attract local customers.
• Inadequate Mobile Optimisation: Failing to optimise for mobile users, despite the growing trend of mobile shopping in the fashion industry.

7 Tips and Tricks to Ace Fashion SEO

1. User-Friendly Website

The amount of time a user spends on your website has a significant impact on a site’s ranking. But for users to spend time on your website, your website needs to be user-friendly and provide a good experience to the visitor. Some of the top elements you need to consider for your fashion eCommerce website are:

Optimise Page Speed

A fast-loading website is something every Shopify website owner strives for. No visitor likes waiting for the page to load since a slow-loading page can also increase the bounce rates. However, with so many products, images, and videos, chances are your site is suffering from loading issues.

To check the status of your website speed, go to Google’s PageSpeed Insight. You can get an understanding of why your page speed is low and how you can improve the issues.

Use High-Quality Photos and Videos

A majority of your sales depend on the product images and videos. Ensure that your product pictures are well-lit and are clicked from multiple angles on your Shopify website. The high-quality images need to be followed by descriptive filenames and alt text to rank in the image search. The images also need to be of the right size so that they do not take time to load.

Easy Navigation

Are the visitors able to quickly find what they are looking for? An ideal eCommerce fashion site needs to make it easy for shoppers to browse the type of products they want to buy and filter them based on colour patterns, sizes, prices, brands, discounts, etc. Your site architecture also needs to segment the products based on broader categories like choosing the type of clothing, gender options, etc.

One of the best practices is to have a flat site structure as that is better ranked by Google. Consider the crawl depth of your site, meaning, the number of clicks it takes you from the homepage to the product pages. Don’t have more than four clicks in the way.

Well-placed CTAs

CTAs are crucial in a product-based website. It facilitates users to shop easily by quickly adding the product to the cart and proceeding with the buying experience. More than just placing the CTAs at random places, ensure that the CTAs are clear and visible. Have multiple forms of CTA such as adding to a wishlist learning more about the product, or adding the product to the bag. There needs to be a CTA that matches every intention of the buyer and easily guides them to the next step.

A lot of activities for making your site user-friendly require technical knowledge and consistent optimisation of the pages for SEO. It is best to hire an SEO agency that provides fashion SEO services instead of doing this work by yourself.

2. Optimise Product Pages for SEO

Chances are, that your eCommerce website has multiple product pages. As a fashion brand, you need to optimise individual pages for search engines to provide a great user experience. It includes optimising product-based pages for their individual meta descriptions, page title, header tags, and product descriptions.

These are important for showcasing specific results when visitors type for niche products. Product page optimisation also includes using high-quality images and videos that provide visual and detailed information about the product to visitors.

Before optimising your product pages, do keyword research to know you’re targeting the right audience through meta descriptions and title tags. Ensure to use brand names in title tags and the right content in the image alt tag field.

3. Driving Organic Traffic with Trending Keywords

A keyword strategy is central to an eCommerce content marketing strategy. Fashion SEO involves using trending keywords on your website and attracting the audience by understanding the user intent. Think about what keywords your audience would type on Google and other search engines if they want to find your products. Sometimes the user intent is as clear as keywords like, “red shirt for men” or “formal skirts for women”.

However, sometimes the keyword intent is indirect such as “things to wear on the first day of work” or, “fashion must-haves for a holiday in Sydney.” To target these keywords, you need to publish blog articles to ultimately direct the traffic to your product pages from blogs.

Conduct keyword research using SEO tools like Ahrefs and Semrush. Another way to identify what keywords to incorporate into your content is to check the “people also ask” box. While the users may not directly search for your product, you can identify the commercial intent through long-tail keywords. Leveraging and balancing these keywords is the key to having a website that users are easily able to find through higher search rankings. Targeting new keywords and finding ways to incorporate them into your content takes a lot of expertise for which you can hire SEO agencies that offer fashion SEO services.

4. Consider Fashion Blogging

It’s easy to integrate short-tail keywords into your product pages and meta title and descriptions. However, for keywords that are unconventional and even in sentence formats, blogs are the best way to integrate them. Apart from keywords, blogging is an integral strategy for eCommerce content optimisation as it is how you expand your reach with new content formats and trending topics. Conduct an in-depth analysis of topics you can cover to attract your target audience and ways you can keep them on your website and influence them to browse your product catalogue.

For example, during the holiday season, you can write blogs on the holiday fashion trends, and top fashion gifts to give to family and friends, and during the summer, you can feature a holiday collection, collaborate with a fashion influencer to write about the top dresses to choose from, etc. Maintaining a regular content calendar is crucial to your fashion SEO strategy. You can do topic research by checking what the competitors are writing about and what the competition is for keywords on keyword research tools. Remember to keep the blogs fresh with relevant internal and external links along with subtle promotional content for your products.

5. Invest in Link-Building

Link-building simply cannot be ignored when you’re talking about a well-planned fashion SEO strategy. As a fashion website, you have a lot of avenues where you can pitch for a backlink for your blogs and website. Links from high-quality and authoritative sites that link to your site improve the health of your online store.

With backlinks, you need to get the niche right. Remember, one top-quality backlink is preferable to a couple of low-quality ones. For example, if you’re a small business selling women’s fashion in Melbourne, you can pitch for magazines like Elle Australia or Marie Claire.

While it isn’t easy as a small business to secure a backlink from notable fashion sites or influencers, you still need to put effort and keeping that as your end goal. You can write killer content that attracts readers, rope in a fashion influencer to share their inputs, add the latest collections that appeal to the masses, etc. You can also try your hand at guest blogging to get high-quality backlinks from notable fashion websites and magazines. Considering that link-building is an ongoing activity, you can outsource this section to a fashion SEO agency.

6. Be Active on Social Media

Fashion is a very humane sector. As a highly engaging B2C industry, social media is important if you want to ace fashion SEO. Through visual platforms like Instagram and Facebook, you can showcase your latest collections, partner with notable fashion figures, interact with your followers and eventually generate traffic to your website.

Since social media is all about being social, take liberties with writing intriguing captions, get quirky and informal, and have clear CTAs to improve website clicks with low bounce rates.

You can even figure out which platform your target audience spends the most time on and run targeted social media ad campaigns to improve your brand visibility online and develop a loyal user base. Social media management is another activity you can outsource to a fashion SEO agency. Simply because it is time-consuming and requires a detailed understanding of each platform, especially if you’re going to run paid campaigns.

7. Use Rich Snippets

Since your fashion site works on those powerful visuals, you cannot forget to add rich snippets. They are an essential part of optimising your product pages that improve your listing in search results. Snippets are bits of code you can add to your pages that help you stand out in search results and increase click-through rates.

Where do the visitors see these snippets? You can simply type in any product description and snippets are the first results that will appear. It also includes product ratings, customer reviews, pricing, and other crucial information that urges the visitor to check out the product further.