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From link farming and keyword stuffing to focusing on the page experience and content quality, the SEO landscape has come a long way in the past decade.
And guess what? It’s still evolving as we speak, with Google rolling out several updates to its ranking algorithm each year.
Sure, the basics of SEO — backlinks, keywords, and content — still play a key role in determining a website’s performance on Google SERP. But as new SEO trends such as mobile, voice search, video, etc. play an increasingly bigger role in SEO success, it helps to know the latest facts and figures to stay on top of your SEO game.
So, in this infographic-blended-blog-post, let’s look at some important SEO statistics for 2022.
Segmented SEO Statistics for 2022
After some careful digging, we’ve compiled and categorized a list of the top SEO statistics you must know to better understand the SEO landscape and strategize for 2022. Let’s dive in.
General SEO statistics
To kick-off, check out these important and interesting statistics about Google SEO and the search industry in general:
- Google has 86.64% of the search engine market share.
- According to Backlinko, the first organic result in Google SERPs has an average click-through rate (CTR) of 31.7%.
- According to Internet Live Stats, there are around 3.5 billion Google searches a day.
- 49% of marketers say that organic search has the highest ROI, surpassing all marketing channels.
- 92.96% of global web traffic is generated from Google search, Google Images, and Google Maps.
- According to SEMrush, on average, people visit 3-3.5 pages every time they visit a website from organic search.
- Just 0.78% of Google searchers click the second-page results.
- Leads generated from SEO have a 14.6% close rate.
- 70-80% of search engine users are only focusing on organic results.
- 61% of marketers say improving SEO and organic presence is a top inbound marketing priority.
- As per BrightEdge, organic traffic accounts for over 40% of revenue across Retail, Media & Entertainment, Business Services, Technology/Internet, and Hospitality.
Video SEO statistics
Today, for many search queries, you’ll likely find a bunch of videos ranking at the top of the SERP. Google introduced video carousels in 2018 and since then, many marketers have started investing efforts in video creation and video SEO.
As YouTube (owned by Google) is the world’s second-largest search engine and second most visited website after Google, video SEO ties closely with YouTube performance. Here are some stats on the same:
- Posts with videos earn more backlinks and see a 157% boost in search traffic.
- Video is 50 times more likely to attain organic Google rankings than plain text results.
- Blog posts with videos attract 3x more inbound links than text-based blog posts.
- As per Think with Google, over 55% of shoppers say they used a video for shopping in a store.
- YouTube has 2 billion+ monthly active users, with 500+ hours of content uploaded each minute.
- According to stats from Renderforest, 88% of videos that rank on Google also rank on YouTube.
- 51% of brands agree that videos boost traffic.
- 70% of brands say that videos improve brand awareness.
- As per a HubSpot report, video is the top content format used in marketing strategies today, surpassing blogs and infographics.
- Backlinko’s data suggests first page videos on YouTube have an average length of 14 minutes and 50 seconds.
- 68.2% of first-page YouTube results are high-definition videos.
Local SEO statistics
Local SEO is all about improving your local search visibility for a geo-targeted audience. If you serve customers locally — as a brick-and-mortar store or as a service provider — you must focus on improving your local search presence so more customers can reach you online and off.
Check out these numbers that ascertain the importance of local SEO.
- According to an infographic by GO-Globe, 46% of all Google searches have local intent.
- Google’s Consumer Insights suggests 83% of U.S. shoppers who visited a store in the last week say they Googled information about the store before going.
- As per research by Think with Google, 76% of people who search on their smartphones for something nearby visit a business within 24 hours, and 28% of those searches for something nearby lead to a purchase.
- Think with Google studies suggest 53% of smartphone users search for directions to a local store.
- According to a survey by BrightLocal, 29% of people search for local businesses at least once a week.
- 88% of prospects check online reviews before picking local services.
- 54% of smartphone users check a business’s working hours on Google.
Mobile SEO statistics
Tied closely to local SEO success is mobile SEO. Google’s mobile-first indexing means the mobile (and not the desktop) version of your website is the benchmark for how Google indexes your website and determines your rankings. As the bulk of Google searches now happen on mobile devices, mobile SEO is something you can’t ignore.
Here are some stats on mobile SEO and its importance:
- According to Think with Google, 51% of smartphone users have found a new brand or product when conducting a search on their smartphones.
- Nearly 55% of the global online traffic comes from mobile devices.
- A study from SEOClarity suggests that on average, ranking first on mobile earns you 27.7% of the clicks while ranking first on desktop gets you just 19.3% of the clicks.
- As per a CNBC report, about three-quarters of the world will use just their smartphones to use the internet by 2025.
- 79% of people say they’re more likely to revisit and/or share a mobile website if it is easy to navigate.
Image SEO statistics
Image SEO is about optimizing your website’s images so they are easy for search engines to find and index, thus improving your content’s visibility and rankings. Image SEO includes optimizing elements like image type and load time, along with usage and optimization of alt text and keywords in image file names.
Here are a few stats highlighting the importance of image SEO:
- 32.9% of Google search queries return image results.
- Images receive approximately 3% of all Google search clicks.
- Updating and republishing old blog posts with fresh content and images can boost organic traffic by 106%.
- 62% of Millennial and Gen Z users want the ability to search by image over any other emerging technology.
eCommerce SEO statistics
As eCommerce and competition in the online shopping space continue to skyrocket, so does the need for eCommerce SEO. Google is also trying to make its mark — in May, the company announced details about its Shopping Graph, a real-time dataset that connects shoppers with billions of product listings from merchants across the web in its annual Google I/O conference.
Google has also partnered with Shopify to enable the platform’s 1.7 million merchants to show their products across Google Search, Shopping, Image search, and YouTube. Besides these happenings, here are some top eCommerce SEO stats you need to know for 2022:
- 44% of people begin their online shopping journey with Amazon as their search engine.
- Amazon was the brand with the biggest overall improvement in organic search performance on Google in 2018, with a 21% increase in search visibility.
- Data from SEMrush suggests 37.5% of traffic to eCommerce sites comes from search.
- As per Business Insider, 23.6% of eCommerce orders are directly linked to organic traffic.
Miscellaneous SEO statistics
Finally, in this section, let’s look at some miscellaneous yet important SEO statistics on things like keywords, backlinks, and voice search.
After all, most SEO campaigns begin with keyword research, Google says backlinks are one of the top three ranking factors, and voice search is undeniably on the rise. So, it’s good to know some concrete numbers on these:
- As per Ahrefs, 70.87% of keywords with 10,000+ monthly searches include just one or two words.
- 0.16% of the most popular keywords account for 60.67% of all searches.
- 92.42% of keywords have under ten monthly searches.
- 66.31% of all website pages have zero backlinks.
- According to Moz, around 8% of search queries are phrased as a question.
- Most of the highest-ranking pages on Google earn ‘do-follow’ backlinks from new websites at a rate of around +5%-14.5% per month.
- $77.80 is the average cost of publishing a sponsored guest blog post.
- $361.44 is the average price of a backlink.
- Long-form content, on average, earns 77.2% more backlinks than short posts.
- 43.7% of pages that rank at the top of Google have at least some reciprocal backlinks.
- 73.6% of websites have reciprocal links, which means that the websites they link to also link back to them.
- According to Backlinko’s study, 40.7% of all voice search answers are delivered from a featured snippet.
- The typical reading level of a voice search result is of 9th grade.
- The average Google voice search result landing page has around 2,300 words.
- Around 75% of voice search results appear in the top three organic results for that query.
- The average voice search result has a length of roughly 29 words.
- A report from Juniper Research suggests 55% of households are predicted to own a smart speaker by 2022.
- 76.8 is the average Domain Rating of a Google Home result.
- As per Think with Google, 27% of the global internet population uses voice search on mobile.
As people become increasingly immune to paid ads, SEO and other inbound marketing channels continue to become more effective in driving traffic, leads, and sales. These stats help paint an objective picture of what’s what in the modern SEO canvas.
Here are the three key takeaways to guide your 2022 SEO strategy:
- Prioritizing your website and content structure for mobile usability is a must.
- If you’re a local business or serve specific geographic areas, then your core focus must be to nail your local SEO.
- Besides blogging, investing in a video marketing strategy can help you stand out in search and improve overall brand awareness.
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