15 Black Friday SEO Tips to Maximize Your Sales this Holiday Season

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SEO

The biggest shopping season of the year — Black Friday through Christmas — is just near the corner.

If you run an eCommerce business and are looking to boost your sales this holiday season, now is the best time to plan your eCommerce SEO strategy.

Black Friday, Cyber Monday, and Saturday before Christmas are the three biggest shopping days of the year that generate incomparable foot traffic as well as eCommerce sales for businesses globally.

For this reason, eCommerce business owners must invest early in Black Friday SEO strategy to outrank big brands in Google SERPs & capture a larger share of traffic and sales this holiday season.

In this post, we’ll explore the topic in detail and share 15 Black Friday SEO tips you can implement to improve your search visibility & boost Black Friday Sales for your online store.

What is Black Friday SEO and Why is it Important?

Black Friday SEO is about preparing your eCommerce website for one of the biggest shopping days of the year to improve your search visibility, maximise organic traffic, and boost your sales by optimising your store for the Black Friday Day Sale.

For the uninitiated, Black Friday is a part of the world’s biggest holiday season that lasts till Christmas.

During this period, people spend a lot on themselves as well as on their families and loved ones. That’s why brands and companies also offer alluring discounts to draw more customers to their businesses and fetch as many sales as possible.

According to Statista, Australians spent around $8 billion on the Black Friday four-day weekend in 2021.

Furthermore, 46% of Australian shoppers recall seeing Black Friday ads on business websites that led to making a purchase during the holiday season. That’s SEO attracting as many shoppers as possible.

However, in order for Black Friday SEO to work its magic, you need to plan ahead, choose your primary marketing channels carefully, and start implementing your strategy well in advance.

In this post, we have shared the most important Black Friday SEO tips to help you maximise your sales during the 2022 holiday season.

: Black Friday 2022
Friday, 25 November

15 Black Friday SEO Tips to Prepare your Store & Win Highest Sales

If you’re ready to optimise your eCommerce store to drive more Black Friday-specific traffic, keep in mind the following Black Friday SEO tips.

The sooner you implement these tips, the faster you’ll climb on top of search results and the more Black Friday keywords you’ll rank for.

Technical Black Friday SEO Tips

Following aspects must be considered when you’re optimising your eCommerce store for Black Friday SEO.

1. Assess your Technical SEO Fundamentals

The first thing you need to do is assess and make sure that the important technical SEO aspects of your website are sorted out. This includes having proper:

URL structures
301 redirects
Temporary 302 redirects
And a custom 404 error message

2. Solve all 404 Errors

404 error pages are nothing but a dead-end. 404 Error page is displayed whenever a visitor or search engine bot discovers pages that no longer exist on your website and get a server error.

The only way to resolve 404 errors is by creating a custom 404 error message page like shown below:

If you have found any pages with 404 errors during your technical SEO audit process, it’s best to create a custom 404 not found error message page like above to let visitors as well as search engine bots know and help them with navigation in your website.

3. Redirect Broken Links & Lost Landing Pages

Another important technical SEO aspect that’s often overlooked is adding 301 redirects to broken links and lost landing pages.

You see, an eCommerce website can have thousands of product pages. Plus, eCommerce owners often have to change the URLs of these pages when they either revamp the content of a page or simply transfer the page to a new URL under a different category.

For example, we recently redirected our SEO Agency in Melbourne page to a new one using a 301 redirect.

Old — https://supple.com.au/seo-agency/

New — https://supple.com.au/seo-agency/melbourne/

If we hadn’t put a 301 redirect in this case and search engine bots find a 404 error page on the old URL, it will simply de-rank URL from SERPs. On the other hand, if the bot finds a 301 redirect, it’ll simply replace the old URL with the new one without affecting the ranking on SERPs. And that’s exactly what happened in our case.

Similarly, you should also use 301 redirects for all broken & lost landing pages found on your eCommerce website using 301 redirects.

4. Add Structured Data to your Product Pages

Adding structured data can be incredibly helpful to eCommerce websites. They help to add rich data such as product ratings, pricing, etc. in the SERPs.

Thus, implementing structured data can give you a competitive edge over other search results and increase your overall click-through rates (CTRs).

5. Optimise Page Load Speed

eCommerce websites that are optimised for fast loading are highly preferred by Google & other search engines. Not only do they tend to rank higher in the SERPs but they also rank faster.

So it’s important to evaluate the current page load speed of your eCommerce website using free tools like Google PageSpeed Insights and make all improvements suggested by Google to optimise page load speed & increase your chances of ranking faster as well as higher in the SERPs.

On-Page Black Friday SEO Tips

Now that we’ve covered the important Black Friday technical SEO tips, it’s time to discuss the On-page SEO tips for Black Friday.

1. Create a Dedicated Black Friday Sale Landing Page

If you want to go all in on this Black Friday & maximise your sales, you must create a dedicated landing page for Black Friday Sale on your eCommerce website.

The process is really simple! — Create a visually-appealing landing page design, add products that you’ve put on sale for Black Friday, and provide an easy way to navigate to this page from the home page of your eCommerce website by highlighting it using CTAs.

2. Add Attention-Grabbing CTAs (Call-to-Action) at Multiple Places

In addition to creating a visually-appealing landing page for Black Friday, you must also create attention-grabbing CTAs and put them in multiple places on your eCommerce website to entice customers to click on it.

Image Source: Greats.com

For Black Friday Sale, you can create different types of CTAs such as ‘Black Friday Sale’, ' Buy Product at HALF PRICE’, ' Grab 30% Discount Before the Offer Expires’, etc. to create a sense of urgency in your CTA copy & increase conversions.

3. Optimise Meta Title & Description with Black Friday Deals keywords

If you’ve created a dedicated Black Friday Sale page on your eCommerce website, make sure to optimise its meta title & description by adding targeted Black Friday keywords in it.

Ace your landing page SEO by optimising the meta title & description of your Black Friday page.

As you can see, the above meta title & description is cleverly optimised with Black Friday keywords to increase the chances of ranking at top positions in Google SERPs.

4. Optimise URLs with Black Friday Sale Keywords

Adding your primary focus keyword in the URL drastically increases the chances of ranking higher in SERPs. Yet, the majority of eCommerce websites neglect to adapt keyword-based URLs.

If you want to increase your chances of ranking higher for Black Friday-related keywords, you ought to consider adding relevant Black Friday keywords.

For instance, if you write a blog post for the Black Friday Sale announcement (more on this later), make sure that you’ve included “Black-Friday-Sale” in that blog post’s URL.

Apart from this, here are some high-value Black Friday keywords you can consider adapting to your Holiday season-related pages on your eCommerce website:

Optimise Urls With Black Friday Sale Keywords 2

Remember, this is one of the necessary on-page SEO changes you need to make to ensure that it is compliant for search engines to rank your website on top ranking positions in SERPs.

5. Write Black Friday Sale Announcement Blogs

Black Friday and other holiday sale keywords are highly competitive. So, creating a dedicated landing page is not enough to secure top rankings in Google SERPs. You must also promote your landing page in various ways to increase its rankings in SERPs.

One way to do this is by writing detailed Black Friday Sale announcement blogs on your eCommerce website as well as third-party news websites. These blogs should highlight how your eCommerce brand is providing Black Friday Deals with unbeatable discounts.

Furthermore, ask all third-party news websites to add a backlink to your eCommerce website so that visitors can easily find you.

Doing so will not only increase your referral traffic but will also pass the link juice to your eCommerce website, which will ultimately increase your rankings in SERPs.

Off-Page Black Friday SEO Tips

When it comes to optimising your eCommerce website for the Black Friday sale, taking care of technical & on-page SEO isn’t enough. You also need to implement the following off-page SEO tips to maximise your Black Friday SEO outcomes.

1. Build High-Authority, Relevant Backlinks to your Black Friday Sale Page

Like we mentioned just above, building backlinks from relevant, high-authority websites via either guest posts or using other evergreen link-building strategies can directly impact your rankings in Google SERPs.

Apart from guest posting, you can build backlinks for Black Friday by:

Forum posting
Roundup posts with the hottest Black Friday deals
Creating share-worthy Black Friday content
Partnering with influencers on social media

These are some of the most popular & proven ways to build backlinks for your Black Friday sale campaign.

2. Submit Black Friday Deal Coupons to Coupon Submission Sites

Online shoppers often scout dozens of coupon websites in the hopes of finding the best Black Friday deals.

This is why you must push out your Black Friday discount coupons on such coupon-focused, especially Black Friday-focused coupon websites to drive targeted traffic and sales.

The best part? — Many of these coupon-focused websites already rank in top-ranking positions for a broad range of Black Friday-related keywords. So submitting your Black Friday discount coupons to these sites can boost your traffic as well as sales.

Not sure where to submit your Black Friday discount coupons? We’ve already found some of the best coupon submission sites for you.

Black Friday Coupon Websites List:

Other Holiday Coupon & Deal Websites List:

3. Provide Answers Related to Black Friday Deals Questions on Q&A Platforms

Another high-value off-page SEO tactic you can utilise to get more eyeballs to your eCommerce website is promoting your Black Friday deals on question and answer websites.

There are a plethora of Q&A websites such as Quora, Reddit, Yahoo Answers, Stack Overflow, and so on where there are dedicated questions/topics/threads for Black Friday deals.

Provide Answers Related To Black Friday Deals Questions On Q A Platforms

You can take advantage of this by providing valuable answers to Black Friday deals-related questions on each of these Q&A platforms with a slight hint about your Black Friday Sale announcement.

4. Create Hype on Social Media to Generate Social Signals

Though there is no concrete proof that social media likes, comments, and shares can directly impact your rankings in Google SERPs.

However, a study of 23 million social shares conducted by CognitiveSEO found that there was a direct correlation between social media shares and better rankings in Google SERPs.

The point is that there is no downside to creating hype through social media marketing for the Black Friday Sale. Plus, there are so many different ways you can create hype about your Black Friday sale on social media.

For starters, you can go the organic route and post about product-wise deal offers, host giveaway contests, launch a challenge, partner with influencers, or simply go with paid social ads.

The end goal here is to increase your social media engagement, attract targeted traffic, and increase your sales for Black Friday deals on your eCommerce website.

5. Launch a Black Friday Sale Referral Program

Besides hosting contests & challenges on social media, you can also consider launching a referral program specially designed for the Black Friday Sale.

Many eCommerce brands introduce limited-time Black Friday referral programs in which whenever a customer refers your website to a friend, he gets an extra discount on their next purchase.

This strategy has proved to be extremely successful in boosting referral traffic & sales not only on Black Friday but throughout the entire Holiday season.

Bonus: Early Black Friday Sale Tips

Adding an early Black Friday Sale on your eCommerce website can have several benefits. In fact, a lot of eCommerce businesses have now adopted this strategy and are regularly promoting “Pre” & “Early” Black Friday Sales to crunch in more sales.

Moreover, since there are already many eCommerce brands offering early Black Friday Sales, consumers have gotten used to searching for “Early Black Friday Sale” keywords.

In fact, consumers highly prefer shopping from brands that offer Early Black Friday Sale for many reasons.

For starters, early Black Friday Sale allows them to secure the best deal ahead of time.

Secondly, taking advantage of the early Black Friday sales will have higher chances of their desired products being in stock.

Lastly, the early Black Friday Sale also allows them to get everything delivered before Christmas.

As an eCommerce business owner, you should definitely consider taking advantage of the Early Black Friday Sale approach.

Wrapping Up

And there you have it! These are the top 15 Black Friday SEO tips you can keep in mind to drive targeted traffic and maximise sales on this Black Friday.

When utilised wisely, these tips can prepare your eCommerce website to rank better for all Black Friday-related keywords for this year as well as in the future, irrespective of whether your eCommerce store is built on Magento, Shopify, or any other platform.

That said, if you need any help in planning and executing a foolproof Black Friday SEO strategy for your eCommerce website, feel free to get in touch with us for the same.

Authors

Bishal Shrestha

Bishal Shrestha is the Head of SEO at Supple Digital, where he leverages over 9 years of expertise to drive exceptional organic growth and digital transformation for businesses across Australia and beyond. Combining his software engineering background with cutting-edge digital marketing acumen, Bishal leads strategic SEO initiatives that consistently deliver measurable results through innovative campaigns, meticulous technical optimisation, and data-driven insights. A certified Google AdWords and Google Analytics professional, he specialises in technical SEO, content strategy, and advanced analytics, utilising industry-leading tools to craft bespoke solutions that elevate brands in competitive digital landscapes. His holistic approach and proven track record make him a trusted partner for businesses seeking sustainable online growth and market leadership.