Top Tips For Driving Google Traffic to Your Website

Wondering how to increase website traffic through Google?

You’re not alone.

If you ask any online business owner or marketer what they are struggling with the most, generating more traffic to their website is likely to be among the top three things on their list.

Whether you’ve just launched your website or it’s been live on the web for years, learning how to get more traffic from Google Search is crucial to growing your online business. 

So, how to get traffic from Google? 

In this post, we have shared 15 SEO tips to help you increase Google traffic to your website.

Why is Increasing Website Traffic Important?

Before you begin to learn how to increase website traffic through Google, it’s important to understand why it is so.

The answer is simple — there are many reasons to Increase your website traffic through Google.  

For starters, when you increase the number of visitors to your website, you increase the  chances of generating more leads or making more sales.

Secondly, when more people start to visit your website, it significantly increases your brand visibility and awareness. This, in turn, can lead to improved brand recognition, increasing the likelihood of people choosing your product or service over your competitors.

Additionally, when people start recognising and following your brand and see that your website has a lot of traffic, they may also assume that your business is established & trustworthy.

All of these factors, in the end, can directly impact the bottom line of your business which is generating more revenue.

Unfortunately, 61% of marketers still struggle to generate enough website traffic and leads to sustain their businesses.

If you’re struggling to generate or increase your website traffic as well, you need not have to worry anymore! 

Below we are going to discuss fifteen tips on how to increase website traffic through Google.

15 Tips on How to Increase Website Traffic Through Google

Now that you have learned why increasing your website traffic is important, let’s discuss the top 15 tips for driving more Google traffic to your website.

1 - Optimise your Website Content with Keywords

If you’re struggling to figure out how to increase your website traffic through Google, it may be because your website content is not optimised for keywords.

For the uninitiated, keywords are search terms or phrases that people use to discover websites on Google and other search engines. 

Keyword research is a part of Search Engine Optimisation. SEO is the practice of optimising a website for search engines like Google so that it can be visible in the search results for relevant keywords or search terms.

That means by optimising your website content for relevant keywords, you can increase the likelihood of your website appearing in search results and increase your website traffic. 

2 - Publish Content on Topics Your Customers are Searching for

If you have optimised your website content for relevant keywords but still not seeing an increase in your website traffic, you need to publish more content on topics your potential customers are searching for on Google.

By publishing unique, original, and helpful content regularly on your website, you can increase the number of keywords your website ranks for in the search results. This, in turn, can increase the number of people visiting your website for your target keywords.

To do this, first, you need to figure out what your potential customers are searching for on Google using any keyword research tool. 

Once you have a list of relevant keywords or search terms your potential customers are using to search on Google, create original and unique content that genuinely helps your potential customers solve their problems on your website.

3 - Build Backlinks from Authoritative & Relevant Sources

Link building is another proven tactic to get traffic from Google to your website.

For the uninitiated, backlinks are links that you earn from other credible websites in your industry. 

When a credible website links to your content, not only can it boost your website’s search engine rankings but also increase your website traffic through Google.

That’s because when you earn backlinks to your website, it sends a positive signal to Google & other search engines that your website is genuine and trustworthy. 

In return, Google improves the search engine rankings of your website, which automatically increases your website traffic. 

The good news? — There are plenty of link-building strategies you can leverage to build backlinks for your website. 

But if you’re struggling to find link-building opportunities on your own, you can always consider analysing and replicating your competitors’ backlinks. The only thing you need to keep in mind is that every link you build must be from an authoritative and relevant source from your industry.

4 - Optimise On-Page SEO Elements

On-page SEO is one of the most important aspects of increasing Google traffic to your website. 

When you optimise your website elements for target keywords, it helps search engines like Google to understand what your website is about and ranks it for relevant keywords or search terms.

To optimise on-page SEO elements on your website, you need to place your target keyword in the below locations to win top-ranking results in SERPs:

• Meta Title
• URL
• Meta Description
• H1 Heading
• H2 & H3 Headings
• Naturally throughout your website content (see tip #1)
• Image file names & alt tags

When you place your target keyword in these locations on your website, it will drastically improve your search engine rankings in SERPs, which will end up increasing your website traffic from Google.

5 - Elevate your SERP Appearance

If you want to learn how to get more traffic from Google, including keywords in on-page SEO elements is not enough. To make a significant impact on your search engine rankings, you need to improve your website’s appeal on the SERPs. 

That’s because when you elevate your website’s appearance on SERPs, it can encourage more visitors to click on your website.

To do this, you need to optimise the following two most important pieces of information that portray what your website is about on the SERPs and why your target audience should click on it.

• Meta Title - Keep your meta title 60 characters or less. Place your primary target keyword close at the beginning. And indicate some sort of benefit or value that encourages people to click on your website link.
• Meta Description - Keep your meta description between 155 or fewer characters. Write a sentence or two that includes your primary target keyword and hint what value readers will get from reading your content.

6 - Improve your Website Loading Speed

Website loading speed has been an official Google ranking factor since April 2010. 

This means if you want to win top rankings in Google SERPs, you need to optimise your website loading speed.

According to Google research, 53% of searchers are likely to abandon a website if it takes more than 3 seconds to load.

This is why it is critical to improve your website loading speed and make sure that it loads within 3 seconds. 

There are plenty of website speed test tools you can use to check the current loading speed of your website. 

And if you find that the loading speed of your website is slow, you must make necessary improvements to resolve the loading speed issues. Otherwise, Google will demote your website’s rankings in SERPs and all your efforts for increasing website traffic will go ashtray.

7 - Optimise your Website for Mobile Devices

Mobile users are becoming more common every year.

According to a recent Statista report, mobile traffic accounts for over 59.12% of all web traffic worldwide.

That means it is crucial to adapt your website for mobile device users. Failing to do so will only drive your target audience to your competitors on Google SERP. 

Even if you have a basic website, you must make sure that no visitors will have to pinch and zoom in to read content or click on links. 

The best way to optimise your website for mobile devices is to implement responsive design.

For the uninitiated, a responsive design can easily adapt to a user’s device screen size and provide the best user experience. 

This, in turn, keeps them interested and engaged on your website for longer. And when your visitors spend more time on your website, it directly impacts your search engine rankings and drives more traffic to your website through Google.

8 - Collaborate with Influencers

For years, people tend to base their purchasing decisions on word-of-mouth recommendations. 

But how do you create positive word-of-mouth? It’s simple — collaborate with influencers.

Influencer marketing is one of the most popular digital marketing channels of all time. It is a great and affordable way to increase your website traffic.

If you aren’t familiar with influencer marketing, here’s how it works:

It is a marketing strategy in which businesses partner with key influencers (i.e. people who have a strong social media following) in a specific industry and advertise your products or services to their followers.

When influencers post links, reviews, or discount codes about your website or products, they amplify your reach to a larger audience and boost your website traffic significantly.

9 - Aim for Topical Authority

If you want to increase your website traffic through Google, you need to improve your search engine rankings.

While there are literally plenty of different ways to improve your search engine rankings, nothing can improve search engine rankings like building topical authority.

For the uninitiated, topical authority is an SEO concept where a website aims to become a go-to resource for a specific niche. It helps Google and other search engines to understand a website’s topic and ranks it in top positions on the SERPs for topically relevant keywords.

Simply put, Google favours ranking websites higher on search results that are deemed experts on a specific subject matter or topic they’re writing about. 

To build topical authority, you need to publish content related to your website’s primary topic consistently. 

For example, assume that your website’s topic is “hiking”. 

In this case, writing just a few, generic blog posts is not enough to build topical authority in this niche. You need to cover everything related to hiking on your website such as

• What is hiking
• Types of hikes
• How to plan a hiking trip
• Hiking benefits
• Hiking tips
• Hiking gears
• Hiking locations
• Hiking techniques
• Choosing a campsite
• And so on…

10 - Refresh your Content Regularly

Content freshness is another official Google ranking factor that’s been around for over a decade. 

But apart from being a ranking factor, refreshing your website content on a regular basis can drastically increase your website traffic through Google. 

Even if your post is already ranking on the first page of Google search results, refreshing your content can further bump up your ranking and significantly increase your CTR (Click-Through Rate), which can result in increased Google traffic to your website.

However, simply adding a few sentences or merely updating the publish date is not going to make much of a difference in your rankings or website traffic.

To maximise the impact, you need to apply the following content refresh strategies such as

• Tweak your meta title and description
• Discover new keywords from Google Search Console and naturally add them to your content
• Add new internal links to recent posts
• Update or add new stats & information on the topic
• Fix broken links
• Replace outdated visuals

11 - Implement Schema Markup

Implementing schema markup will not increase your website traffic through Google directly. But it will make it easier for search engine bots to find and index your web pages. 

There are plenty of schema markups you can use based on the type of web pages on your website. 

For example, if you’re publishing a blog post, there is an article schema. For products, there is a product schema markup. And if you’re a local business, there is a schema markup for that as well.

By implementing the right schema markup for each webpage on your website, you can improve SERP appearance, which can increase your CTR and ultimately, drive more Google traffic to your website.

12 - Promote your Content on Social Media

Publishing content regularly and hoping that people will eventually find it is a recipe for failure. 

Today, if you want to increase your website traffic, you need to actively promote it on various marketing channels, especially social media.

Twitter, for example, is a great social media platform for promoting your website in a short and snappy way. Similarly, if you’re a B2C company, promoting your content on visual-heavy social media platforms like Instagram or Pinterest can skyrocket your website. 

On the other hand, if you’re a B2B company, LinkedIn is the best platform to generate traction for your business. 

In a nutshell, you need to identify the right social media platform depending on your website content or business, and regularly promote your content to drive more traffic to your website.

13 - Work on Local SEO

If you’re a local business and your goal is to drive more local traffic to your website, you need to work on local SEO. 

For the uninitiated, local SEO enables your website to be found and appear in local search results for relevant keywords. It involves setting up Google Business Profile, targeting geo-specific keywords through local content, creating localised landing pages, and so on.

For example, let’s suppose that you’re a local plumbing business based in Sydney. 

If you want to increase your website traffic from local searches, optimising your website for local Plumber SEO can enable your website to appear on Google search results when someone searches for plumbing services in your geographical area.

14 - Create a Free Tool

Creating a free tool is another surefire way to increase your website traffic through Google. 

At Supple, we’ve plenty of DIY marketing tools that drive significant Google traffic to our website every month.

However, you shouldn’t create any random tool that has the highest search traffic. If you’re going to invest time, effort, and capital into this endeavour, you need to do so strategically. 

For example, if you run a WordPress website for your Accounting business, you can consider creating a free take-home pay calculator.

15 - Add an FAQ Section

Last but not least, adding an FAQ section on web pages or at the end of every blog post can increase your website traffic through Google.

This is because an FAQ section can help target long-tail, secondary keywords relevant to your primary target keywords. This, in turn, can help your webpage or blog post to rank for a large number of keywords and get more traffic from Google. 

To find such secondary, long-tail keywords to target through an FAQ section, Google your primary target keyword and look for People Also Ask questions that appear in the search results.

Now, use common knowledge to identify which questions are likely to be searched by many people on Google.

Once you find 3-5 potentially high search volume question keywords, create an FAQ section at the end of your blog post or webpage and write an accurate answer for each question. 

Doing this will invariably increase Google traffic to your website over time.

Ending Remarks

Increasing website traffic through Google is a never-ending task. But it can yield positive results for a long time. 

And as you have just learned, there are plenty of ways to get more traffic from Google Search. Now all you need to do is figure out which tactics work best for your website and double down. 

However, if you’re still struggling to increase your website traffic even after implementing several tactics from this list, then there might be an issue that is preventing your website from showing up in Google. 

In this case, it’s best to contact an SEO Agency that can identify the issue and resolve it in a timely manner.