• 65%
    Of keywords rank on Google's 1st Page
  • 1,232 %
    Monthly users increased
  • 889%
    Monthly views increased
  • >4x
    Conversion rate increased
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Maroondah Air Services’ Organic Search Traffic
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Breakdown

When Stuart Lancaster, general manager of Maroondah Heating and Cooling first came to Supple, he wanted to improve the web presence of the company’s heating and cooling installation business.

After seeing such great results with our SEO strategy, and a surge in demand for servicing and repairs, Stuart and his team opened a new division of their business, Maroondah Air Services.

Of course, they needed a new site for this venture which we commenced building in July 2017. Shortly after, Maroondah Air Services’ website went live and combined with a solid SEO strategy, they've seen incredible and continuing growth over the last two years.

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Steps to a Successful Online Strategy
Competitor Analysis and Keyword Research
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To develop the most effective website and strategy for Maroondah Air Services, we conducted extensive competitor analysis and keyword research. This information was vital in determining which keywords to target, and the direction we would take in designing the site in order to get the best results.

Website Design and User Experience
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The advantage of creating a new site from scratch for Maroondah Air Services was that we were able to ensure it was optimized for search engine visibility and user experience from the beginning. Having done comprehensive keyword research with clear site structure in mind made this optimization process straightforward, without guesswork.

Optimizing Website for Search Engines
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To make Maroondah Air Services’ new website as Google-friendly as possible, extensive on-page and off-page optimization tactics were employed, some of which are ongoing to ensure they maintain their brilliant results.

Optimizing Conversions
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Getting Maroondah Air Services ranking highly in Google was one thing, but making it as easy as possible for site visitors to make an enquiry, get a quote, or simply get in contact meant the difference between simply getting traffic, or getting customers.

To increase Maroondah Air Services’ conversions and enhance the user experience, we utilised a specific style of CTA, amongst other tactics to encourage customers to take action.

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Approach

Maroondah Air Services have only engaged in pure organic SEO since their site launched.

No Facebook Ads. No Google Ads. Just organic optimization -

(and a bit of Supple magic, of course.)

Our extensive keyword research enabled us to get Maroondah Air Services ranking on page 1, whilst targeting users with high intent. Maroondah Air Services are now ranking on page 1 of Google for 65% of their keywords, with 25% in the very top position, and 36% ranking in the top 5 search engine results.

Monthly users have been increasing steadily over the past 2 years, and whilst seasonal peaks and troughs are inevitable in this industry, traffic has increased by 1,232% in this time.

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Maroondah Air Services’ Organic Search Traffic

To optimize user experience and conversions, we implemented coupon style CTAs and displayed social proof in the form of reviews and awards on the homepage, as well as creating a testimonials page to assure customers.

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WHAT HAPPENED?
  • 65%
    Of keywords rank on Google's 1st Page
  • 25%
    of keywords are ranking in #1 position
  • 1,232 %
    Monthly users increased
  • 37%
    of keywords in the top 5 of Google SERP
  • 889%
    Monthly views increased
  • >4x
    Conversion rate increased
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Moving Forward

Maroondah Air Services have seen a steady, but substantial improvement, which means maintaining these results will be sustainable over the long-term.

Like all good SEO strategies, our focus is on achieving meaningful results that really make a difference to our clients, beyond a good looking graph or impressive analytics dashboard. Because of Maroondah Air Services’ continued success, the business has now expanded its services even further into the electrical industry.

As Maroondah Air Services continues to develop and expand its business, new challenges are sure to present themselves. Engaging in consistent tracking, analysis, and forecasting whilst remaining flexible in our strategy will allow us to continue to deliver these results well into the future for Maroondah Air Services.

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